The Secret of Genuine Success – If You Can Count to Four – 03

(An excerpt from If You Can Count to Four available on Amazon)

The Secret of Genuine Success

I wonder whether you have made some of the same observations I have made? From childhood, I always wondered why so many people in the community were not as prosperous as, apparently, they deserved. At the same time, a few people seemed to have everything. They seemed to have learned the secret of enjoying life. They also enjoyed a large measure of health, and I also noticed particularly, at that time, and at my level of appreciation, that they were enjoying a large measure of prosperity.

I asked myself the question why so many were not getting the best out of life and why so few had found the apparent secret. I decided to try to find the answer quite early in my life, and in a small way, I began my research. After graduating from high school, I began a planned and organized research. Over a period of 25 years, and I did special research on what I choose to call the practical aspects of psychology. It was my privilege to discover the answer to this problem and I would like to share it with you.

Before I give you the answer, however, I would like to make this observation. From the beginning I knew about this secret of success. I found also that the majority of the people actually have known about this secret all of their lives, but I found that even though I knew about it, and even though I found that everyone knew about it, very few of them knew it in such a way that they could take it into their lives and use it in a practical way. In other words, people knew about it, but, were not able to express it.

They were not enjoying a measure of happiness, health and prosperity, and as they deserved, and would be enjoying, if they knew how to use this secret. And thus I want to define this secret so you will not just know about it, but you will know it so well that you can use this principle and make it a habit in your everyday experience of living.

I would like first to illustrate the difference between knowing about something, and actually knowing it and living it. So you automatically use it in every expression of your daily living. A certain man is a lifeguard at a large swimming pool, approximately 100 feet long. He has developed such proficiency as a swimmer that he can swim the length of the pool over 50 times without stopping. That would be a mile. He has also the ability to rescue those who are in trouble. He has the strength, power and technique as a swimmer, and can truly stand up and say, “I am a swimmer.”

However, another man is a very proficient lecturer on swimming. He has large classes where he lectures on the techniques of swimming. He knows all of the strokes. In the classroom, he has grace and charm in his ability to describe all of the intimate techniques of swimming.

One day, one of the students asked this professor where he learned to swim.

He replied that he had learned to swim in the library.

Now I ask you, which one of these gentlemen would you like to be with when your boat turned over in deep water? You would choose the one who is the lifeguard at the swimming pool, who can swim 50 laps without any trouble at all and who can rescue you. I am sure you would choose him because he is a swimmer. Every cell in his body has been saturated with an awareness of all of the techniques of swimming, and he has proved, by experience, that he can swim. He has strength and power and knowledge of swimming. He can do the things he teaches as a matter of habit. But the professor only knows about it, can tell you all about it, but he cannot do it.

Now, in this thing called success, it has been my privilege to observe that most people are just like the professor who learned about swimming in the library. Yes, the majority of people, relative to success, are in the same position as the professor. They know all about success, but they are not successful.

They are frustrated and emotionally disturbed. They are filled with fears and worries and concerns and anxieties, and life does not mean a great deal to them because it expresses itself in terms of disharmony and frustration. But if they knew not only how to be successful and if they practice the rules of success, which are available to all people today, they would soon learn to be happy in a tangible fashion just as the swimmer learned to swim. But many of us are still trying to be successful, like the swimmer who wants to be a swimmer, but never gets in the water.

So, in my own case, this quest started many, many years ago. I wanted to know why so many people knew about success, but so few people were successful. I would like to pass the answer I discovered on to you. The answer is that any individual, on the face of this earth, can be genuinely happy, genuinely healthy and a genuinely prosperous if he will do just one thing.

Switch his focal point of attention from “How much can I get out of life?” and developed a habitual concern about, “How much can I give?”

In other words, any individual on the face of the earth can be happy, healthy and prosperous if he will seek an opportunity to serve where there is an unlimited opportunity to serve humanity.

He must find that particular channel, which he seems to have been designed to serve through, and then get into that channel of service, where there is a genuine need, where there is a genuine opportunity to serve. Then, he must become proficient and learn to render, first of all, a quality of service, which means integrity and know-how.

After he has learned to render a quality of service, he must learn to render a quantity of service. Of course, he will be compensated according to the quality and quantity of service rendered. He will be compensated in two ways.

The first compensation that I would like to share with you is a compensation that has meant more to me than any other I have ever experienced. That is the feeling of satisfaction I experience from having gone out with one idea in mind, in my daily activities, and finding an opportunity to render a real, genuine service without any thought of financial remuneration as the number one motive. That feeling of satisfaction I choose to call “livingness.”

This “livingness” – this feeling of real satisfaction, once experienced, through switching your focal point of attention from being interested in making money to rendering a genuine service to humanity, will be a revelation to you. Your “livingness” with this genuinely felt adjustment and focal point will not be worthy to be compared with the so-called thrill of making money, but, a switch of focal point from making money as a prime motive to one of genuine service reaps a more satisfying return to you.

The first compensation, to one who has dedicated himself to this secret of success of rendering a great service to humanity, is “livingness.”

Of course, the great universal law of compensation proves to us that we are compensated, in the coin of the realm, according to the quality and the quantity of service rendered, and I would like to say that this law of success is not a theory.

I will never teach anything which is based upon a theory. Everything that I want to share with you is based upon scientific research and experience.

Now, this idea of switching our focal point of attention from seeking money, power and fame seeking first to render a quality and a quantity of service to humanity is based upon a system of laws and rules as tangible as mathematics, as tangible as electricity, as tangible as chemistry itself.

We all know that mathematics, electricity, and the chemistry are sciences which are tangible and exact. An electrician can come into your home and wire your building and he can tell you that a certain light will burn, and that your television set will work, and that every electrical appliance will work according to an exact science.

Men and women study for months and years learning this exact science known as electricity. We all know that mathematics is also an exact science. We all know that chemistry is an exact science. I have found that most people are like I have been most of my life.

They do not realize that success and thinking are also based upon an exact science, a set of rules, a set of laws which any individual who is sincerely seeking the answer to the problems of frustration and ill health and poverty can study. They can study these rules, as electricians study electricity, and as a mathematician studies mathematics. They can learn these rules and practice them until they become automatic through the law habit. Doing this will guarantee them a large measure of happiness, health and prosperity, according to their individuality.

I would like to challenge each and every one of you to realize that it is possible for you to be anything that you want to be and to have anything that you want to have. I know that for many of you that will seem like a truly bold statement. It may seem a bit revolutionary to some of you.

But I would like you to know that I come from the Hill section of the great state of Tennessee. I was born into a family of 14 children and had a background of relative poverty. I look back and I am grateful for that humble beginning. I feel very thankful because it provided the drive for me to discover the secret of success.

I can truthfully say that I know from experience, as well as many years of scientific research in this realm known as the thought processes, that you can be anything that you want to be and that you can have anything that you want to have. This is based upon a scientific set of rules which you can learn just as easily as you’re A, B, C’s and your multiplication tables.

I would like to urge each and every one of you to accept this challenge and to begin to think definitely in terms of what you want to be. I could tell you story after story of students of mine who have made lists of things that they want to be.

In fact, just recently, I was having my shoes shined at the shoe shine parlor, outside the television studio, and there was a very fine young man who shined my shoes. In discussing this idea of success with him briefly, I told him that he could be anything that he wants to be or that he could have anything that he wants to have. He was rather amazed.

He said, “You mean to tell me that I can have anything that I want to have and that I can be anything I want to be?” I said, “Absolutely, and what do you want to be?” He said, “I want to be a great comedian. A combination of master of ceremonies and a great comedian.” I said, “You really mean that, young fellow?” He said, “I certainly do. I want to be that more than anything else in the world.” I said, “You can be it.” He asked, “How in the world can I be it? I’m nobody.”

I explained to him briefly, how to go about it, that the first thing he should do is to realize that there is a system of rules and scientific principles upon which success is based. Then I briefly explained to him that he has the capacity to imagine himself a great success in his chosen field, and that it is his privilege to design his own success. As he exercises his tremendous faculty that is within him, and each of us, with the capacity to imagine what we want to be developed, and we are able to design our own success through this wonderful faculty of imagination.

I went ahead and, in much detail, to describe to him the “one, two, three, four formula.” He was rather amazed and I was very pleased, indeed, when I felt that he had accepted it and he intended to begin immediately to do something about it. He believed, after a few suggestions, that he could be this great comedian and master of ceremonies.

I predict that, in the years to come, you will hear of this young man in the various entertainment circles of the world because he is now visualizing himself as being what he wants to be and having what he wants to have. Having visualized it, he will be driven to do something about becoming more proficient in his work. That will assure his success.

As I have said, the answer to this problem of health and happiness and prosperity is not a theory, but it is tangible. It is based upon sound laws and the challenge to everyone is to accept this and to make a study of it. It is my desire and privilege to share these wonderful true facts based upon this exact science with you, which will help you to become what you want to become and to have everything that you want to have.

The secret of genuine success is very simple. All you have to do is to find a great channel of service to humanity.

Choose that particular channel, of course, for which you seem to be especially designed because there are many, many channels of service to humanity. There are many, many genuine needs. People need thousands of things.

I would like to point out a rather tangible observation that I have made. If you stop and think, you too, would have made the same observation. Every man and woman, in history, who has ever had his or her name recorded in the history books, is there because he or she either consciously or unconsciously discovered this one principle of success. He or she found a channel of service to humanity, which was genuine and that channel of service which he or she seemed to have been especially adapted. After they chose that channel, they learn to render a quality and quantity of service to humanity.

I mention men like Thomas A. Edison and Henry Ford, and some contemporary people right now on the American scene – Henry Kaiser, R. G. La Tourneau and quite a number of outstanding men and women in every realm of life, in industry, in statesmanship and in religion. All of these great men and women have become historically important, And currently important, because they have learned the secret of rendering a quality and a quantity of service to humanity.

I would like to say that it is your privilege, not only to be what you want to be, but it is your privilege to have anything that you want to have. I would like to stress that it is most important, in the early stages of your research into this field, to make a list of all the things that you want to be, first, then make a list of all the things that you want to have. I would like to suggest that you start on the road to genuine success by doing this immediately. Take a note book and on one half of a page, list all of the things that you would like to be.

Would you like to be a person of greater poise? Would you like to be a person known in the community as a person who always expresses kindness in every situation?

Would you like to be known as a person of charm and a person who was always aware of the good, the true and the beautiful? These are qualities which can be studied and practiced until the law of habit takes over and you automatically are kind and cultured and aware of the good and the true and the beautiful in every situation.

We certainly know lots of people nowadays, who seem to be seeing that which is other than good and true and beautiful because they are discouraged and sad and frustrated and are expressing themselves inadequately compared to the complete life, which is theirs and they could discover this great secret.

Make a list of all the things that you want to be. This great principle of which I speak is unlimited in its scope. You can be anything that you want to be. If you want to be a great singer, began to imagine that you are already a great singer. Put that on your list.

Now, over on the other side of the page, may I suggest that you begin to list all of the things that you want to have. Would you like to have a better home? Would you like to have a larger and more spacious and livable home?

There is enough material in this universe to build a mansion for every living soul upon the face of the earth. We have an absolutely inexhaustible supply.

There is a system of rules for utilizing the supply, which I will share with you. I would like to suggest, most strongly, that when each of you realize that when you see limitations in your own individual lives and limitations in the lives of others, it is not because there is no adequate supply to fill your needs. It is because you are unable to understand the method of appropriating this infinite supply.

List all of the things that you want to have, a beautiful home, a beautiful automobile, clothes and all of the things that you want to be, then read it over constantly. Change it as your desires change, and you will see marvelous changes happen almost immediately in your life.

I challenge you to learn the secret of success, to find a great channel of service to humanity, and then render it in a quality and quantity, and you can be anything you want to be, you can have anything you want to have.

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Chapter 6 – The System in Operation – Wake Up and Live – 03

 

(An excerpt from The Strangest Secret Library available on Amazon)

Chapter 6 The System in Operation

IF you are the possessor of a very vivid imagination, you will probably be already well on the way towards practice with no more than the clue in that sentence: Act as if it were impossible to fail. If you are not, or if you have been badly hurt by failure, there may be some difficulty in beginning to act effectively, but there need not be very much.

To get at it more slowly, the idea is just this: instead of starting wherever you are – or, to be accurate, instead of trying to start, or swearing that you will start, or deceiving yourself into thinking that you are going to start tomorrow or the day after – beset by all the usual doubts of your own performance and memories of past pain, take time first to “make up” your state of mind, the mental condition in which you are going to work.

If you have an important appointment you do not rush out to it unkempt, unwashed, in any old clothes. You take some trouble to make yourself look as well as you can. Man or woman, you brush and clean your clothes, you look for your good points and emphasize them, you hide or improve your blemishes. Then, when you go to your appointment, you try to act as much as possible as if that heightened condition were your normal state.

Now, you are mentally going to an appointment, an appointment with your successful self. How can you arrange your frame of mind to make that appointment fruitful? You first give yourself a model. Everyone has had a taste of success in some line, perhaps in a very minor matter. Think back to it, however childish it was, even if it was a success of your schooldays. It needn’t be, even remotely, success in the adult work you hope to do. What you want to recapture is the state of mind in which you once succeeded. Be careful, now; you do not want to overshoot the mark. Don’t jump ahead into the elation which followed the success itself. Just recapture the steady, confident feeling that was yours when you knew the fact that was demanded of you, when you realized that you could do the thing that was necessary, that what you were about to do was well within your powers.

Try to bring back as clearly as you can every surrounding circumstance of that moment. Now transfer in imagination that success-sequence to the work in hand. If you were absolutely certain that everything about the present work would go as smoothly as everything went when you succeeded in the past, if you knew that what you are beginning would certainly go well, from the moment you begin till the moment of the work’s ultimate reception, how would you feel? How would you act? What is the state of mind you would be in as you launch out into it? Fix your attention on that, for that is to be your working frame of mind. Until you can reach it, refuse to begin; but insist to yourself on reaching it as soon as possible.

When you have found the mood hold it steadily for a while, as if waiting for a word of command. All at once you will feel a release of energy. You have received from yourself your working orders, and you can begin. You will see that you no longer have to push yourself to do the work; all your energy is free to push the work alone.

It was that extra, unnecessary labor of pushing your own inertia aside which made it seem, before, that you were too hampered to get started, were groping through a fog to get at your object, or were stopping continually to brush away half realized doubts, anxieties, memories of failure that buzzed about you like a cloud of gnats. Clear all that away before you begin to work by the simple expedient of refusing to contemplate the mere possibility of failure.

Next, work till you feel the unmistakable onset of true fatigue. True fatigue. The early flagging of attention will be only the old state of mind trying to creep in once more when your attention is elsewhere. If that happens, stop a second and say to yourself, “No. That is the way I will not think!” clear out the impulse entirely, and go on working. When your muscles and your mind honestly protest that they have done all they should do for the time, stop and find some relaxation. If you are held by office-hours, go away quietly alone for awhile when the old state of mind seems in danger of returning, or when you find that you are going to have to spend some time in altering the attitude of a fellow worker before you can move smoothly in the new way. Stay alone until you have reestablished your confident attitude, then return to the group.

When the time for relaxation comes you will find that you get the full joy of playing at last.

There are some persons who have been so badly bruised that, although any unwarrantable indulgence towards oneself should be guarded against, it may be necessary to begin this system by practicing it only for a short time each day, and on some secondary desire. Most educators agree that the best way to teach a child to act confidently and competently, and to facilitate the process of learning, is to ask him first to perform some small task which is well within his untrained powers. As Dorothy Canfield Fisher says in her excellent little book for parents and teachers, Self-reliance, “Success or failure in adult life depends largely on the energy, courage and self-reliance with which one attacks the problem of making his dreams come true.

Self-confidence in any enterprise comes as a rule from remembrance of past success.” And, again, Professor Hocking in Human Nature and Its Remaking: “Education consists in supplying the halted mind with a method of work and some examples of success. There are few more beautiful miracles than that which can be wrought by leading a despairing child into a trifling success; and there are few difficulties whose principle cannot be embodied in such simple form that success is at once easy and revealing. And by increasing the difficulty by serial stages, the small will, under the cumulative excitement of repeated and mounting success, may find itself far beyond the obstacle that originally checked it.”

So in our own cases, when self-confidence has been lost, should we find some little desire which for some reason has never been gratified. There are scores of these opportunities in every life. All that is necessary, in these experiments toward success, is either that some desire should be taken from the realm of dreaming into that of realization, or that a procedure which was not the perfect one for the effect to be produced should be corrected.

You remember the immortal Bunker Bean, and how his life changed when he was persuaded by the fraudulent medium that he was the reincarnation of a Pharaoh? His rise in the world was rapid; one success followed another and brought a third in its train. When at last he knew he had been cheated, that he was no incarnation of Rameses, nor was the mummy case that had been sold him made of wood that ever saw ancient Egypt, he had so learned the technique of success that he could not slip back into obscurity. If you observe any family likeness to H. T. Webster’s Mr. Milquetoast in yourself, it might be worth your while to get Bunker Bean and reread it; the time will not be wasted, since it is only a little less funny than it is fundamentally true.

Here are some examples of developing secondary talents so that confidence in important matters follows:

There is a notably successful physician in New York who recently learned to model in clay, and went on to learn the coloring and glazing of pottery. He did it with the direct intention of giving himself the experience of success in an avocation, since his profession, which is psychiatry, calls on him to deal constantly with refractory material. The confidence which he gains in one line is carried over into his difficult daily work; and in addition he has an engrossing hobby which freshens his mind and has become one more source of approval, since his modeling has come to be always amusing and frequently really distinguished. He must have had a great deal of talent, you may think. Well, what he did have was the knowledge that he had always been attracted by the idea of modeling; he had never touched clay until he was in his thirties. He simply took a desire which almost everyone has felt at some time or other and turned it into a source of pleasure and added self-confidence.

Again, in the Art Institute of Chicago there is a room called by the name of a business man who learned to paint after he was fifty. His work, entered in a competition in which his name could not possibly be known, took a first prize. There is now a club of middle-aged business and professional men in Chicago who are studying art and producing good work.

A thirty-year-old clerk in a business office who had had no early advantages had wanted all her life to play the piano. One day on her walk home, moved by an impulse which she fortunately did not resist, she turned into a house which advertised music lessons by a little sign in the window. Her success, of course, is only comparative. She has not the time needed to make a really excellent musician, nor did she begin early enough to train the special muscles that a professional pianist uses.

But she succeeded in reference to her own goal. Her whole life has been altered by that moment of courage. Besides the pleasure she has had from understanding music as only the performer can ever understand it, she has, and knows she has, acted in an adult fashion which resulted in giving her more confidence in every relation of her life. From being the overworked and oppressed drudge of her home, she came to live in her own small apartment, she visits her family on terms of amicable indifference, and has made a group of friends whose tastes coincide with hers.

These three cases should give a hint, at least, of the proper procedure. Take a definite step to turn a dream into a reality. Say, for instance, that you want to travel and have never been able to do so. When this dream is to be removed from the region of dreams to the region of reality there are several things which must be done. If you are not doing them, you are giving yourself good evidence that you are letting your infantile unconscious dictate the terms of your living rather than your rational mind.

If you want to see Italy, for instance, you will certainly enjoy Italy better if you can speak a few words of the language, read a current newspaper in Italian, or know of Italy’s past. Do you? Yet there are many excellent small grammars, phrasebook and histories; and how better can you get started than quietly to buy one of these? What else will you need? Time and money. Well, reverse the usual phrase and say to yourself, what is certainly true, that money is time: that if you have a fund of money on which to travel you have also a fund of time. Start in to get it. Put asides small coin each day, but don’t stop there. Think what work you can do in your spare time that will bring you a little more money for your journey. If it is nothing more than to sit with children while their parents are at parties, and if you think of the payment as absolutely dedicated to your intention to travel, you will be acting towards a successful life.

A young and hard-worked assistant editor, wanting to travel, found his way to the offices of an Italian newspaper printed in New York, there received help in translating an advertisement he had written into Italian, in which he offered to exchange lessons in English or in journalism for lessons in Italian. Two years later he went to Italy as tutor companion to a young boy, and today he is secretary in a minor capacity in the diplomatic service: the goal he always had in view for himself, but had for years considered unattainable because he had to live up to the very edge of his financial margin.

Be careful that you do not turn these first steps into merely a more elaborate way of playing the old game of daydreaming with yourself. Do something every day towards your intention, however remote your goal may have to be. If you like to model, stop at a ten-cent store and buy plasticine tomorrow; if to travel, write for folders; at the very least, if you have no money to spend at all, you can go to, or get into correspondence with, the nearest public library, and learn to use the expert services of librarians.

At first say as little as possible to others of what you intend to do. Get an effect before beginning to talk. If you talk too soon you may almost come to feel that there is a conspiracy against your doing anything out of your usual routine; you will be at least partly right. Those who are still slaves to dreams, to the Will to Fail, are made uncomfortable by the sight of anyone who is breaking free. They feel that there is in the unwonted action some criticism directed at themselves, and become uneasy. At any moment, the Unconscious knows its supremacy may be disturbed, its opportunities for reverie taken away from it. So it begins to fight. One of the most universal forms this combat taken is that of quotation; maxims which sound wise, but which are usually only self consolatory, spring to the lips of those who reject reality.

“The skies change,” they will say to you, sententiously; “the heart remains the same,” but they will not be quoting in the sense of the original. Or “The grass is always greener on the other side of the fence” you will hear, from those who cannot be bothered to look beyond their own front yards. And so the subtle process of undermining your enthusiasm, and bolstering themselves in their own opinion, will go on. If proverbs fail, they will fall back on teasing.

Now you, if you are at last tearing yourself free, are entering into a conspiracy with Reality, an agreement to see how much may be got out of life if you act with a little more directness and courage than you have used before. Don’t put yourself into a position to be discouraged at the start, or bullied out of, or teased about, your new program. Within a short time the results of your action will speak for themselves, providing you with all the justification you need.

Always your first question to yourself should be, “What would I be doing now if it were really impossible for me to fail at – whatever it is: traveling, modeling, writing, farming?” It may be any of these things, or any one of a hundred more: to dance, or dress-make, study calculus or Greek, become better looking, or hear more music.

Whatever it is, by thinking, you can discover easily what the first step would be if you were engaged with reality, and not with a dream of a different life. Now you are engaged with reality; take that first step. Then ask yourself the next, and so on until you see the ambition itself taking form in your life, beginning to grow with what looks like independent growth, beginning to carry you along instead of having to be searched after. For that is what happens: at a certain stage you will find that you are being borne along swiftly and easily on the momentum started by your own initial actions. “Life is infinitely flexible,” an old analyst used to say to his patients; and while that may be a little excessive, it is true that life is far more malleable, more flexible, than it seems to be so long as we are unwilling to act.

Or there is another way of starting to act successfully. We seldom realize how great an amount of the friction we all undergo in our lives comes from our expecting to be rebuffed or ignored. Think back to some encounter you had today in your office, in a store, with a servant or tradesman in your home. Try to remember just the form your request took. Making all due allowances for courtesy, or for the respectfulness due to superiors and elders, was there not in addition a tentativeness about your request? Didn’t you ask for cooperation in such a way as to leave room for refusal, or grudging action, or for being ignored? Now, think of the ideal way in which that question could have been asked, or that order given. It can be cast just as courteously as before, but in such a way that the person of whom you asked help cannot refuse you without being deliberately surly and hostile.

That is the tone of success. When you find it you benefit not only yourself, but the person with whom you must cooperate for effectiveness. Do not waste another’s time and energy or your own patience by suggesting even indirectly that there is more than one course of action, if there is only one which will get the result you require. The work to be done takes half the time if the attention is undivided and so is free to go on to the next demand quickly.

Have you ever been in an office where, let us say, a worker who considers herself rather too well-bred for the position she fills is one of your coworkers? “Oh, Mr. Robinson,” she will say, elaborately, “if you have just a moment to spare, will you go over those reports on your desk some time soon? I hate to trouble such a busy man, but Mr. Smith wants them.” Now, deplorable or not, it is just plain ornery human nature to wish you hadn’t just a moment to spare, to cast around you almost automatically for something else you might be doing which would make you far too busy to get to that request right away. Yet probably going over those reports is the next thing on your program, anyway; if you succumb to the temptation to hold up the work and teach the ex-countess a lesson, you hold up the whole work of the office and get into trouble with your superior officers. Now, wasn’t your time and energy wasted by the unfortunate way that simple request was made? Yet the chances are that you yourself say, “Miss Thomas, will you get me the Drummond correspondence, if you aren’t too busy?” when it is Miss Thomas’ function to get the correspondence at your request whether she is otherwise busy or not; when she will have to say “Certainly,” and pretend that she is free to refuse if she likes. It would be just as simple to say, “Miss Thomas, I need the Drummond correspondence” – which would release her to go straight to the task, feeling that she was not receiving a consideration more than half-patronizing, and not even needing to make a perfunctory reply. If the tone of the simpler sentence is courteous and considerate you have not only left her feelings unwounded, you have treated her as your willing coworker and given her cause not to think of herself as a touchy subordinate who must be mollified.

These seem such minor matters, but it is the sum of small things successfully done that lifts a life out of bondage to the humdrum. Women are particularly subject to using the wrong tone to subordinates or office associates, and many of the charges that women are discriminated against in business come from the fact that quite unconsciously they import a mistaken polish into their everyday affairs. Women who complain nightly of incompetence or insolence from maids or children, office girls who have serial stories to tell of impertinence or “office politics,” are, in almost every case, the ones really at fault. By approaching their human contacts with the wrong attitude, by using the wrong tone and the wrong words, they open the way for differences of opinion which never need arise.

By going over your day in imagination before you begin it, thinking of all the contacts you are likely to have and how they can best be handled, listening to your own voice and correcting it till you get the tone which is at once courteous and unanswerable, you can begin acting successfully at any moment. By doing so you will find that you get through your business day with less fatigue; with what you have left you can begin to realize some minor wish of which you have long dreamed in secret.

From there it is only a step to finding the courage to begin to do the major things which you have wanted and hoped to do.

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Wake Up and Live – Chapter 6 – The system in operation from Robert C. Worstell

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Specialized Knowledge – Experiences and Observations – 02

 

(An excerpt from The Strangest Secret Library available on Amazon)

Specialized Knowledge Experiences and Observations

The Fourth Step toward Riches

THERE are two kinds of knowledge. One is general, the other is specialized. General knowledge, no matter how great in quantity or variety it may be, is of but little use in the accumulation of money. The faculties of the great universities possess, in the aggregate, practically every form of general knowledge known to civilization. Most of the professors have but little or no money. They specialize on teaching knowledge, but they do not specialize on the organization, or the use of knowledge.

KNOWLEDGE will not attract money, unless it is organized, and intelligently directed, through practical PLANS OF ACTION, to the DEFINITE END of accumulation of money. Lack of understanding of this fact has been the source of confusion to millions of people who falsely believe that knowledge is power. It is nothing of the sort! Knowledge is only potential power. It becomes power only when, and if, it is organized into definite plans of action, and directed to a definite end.

This missing link in all systems of education known to civilization today, may be found in the failure of educational institutions to teach their students HOW TO ORGANIZE AND USE KNOWLEDGE AFTER THEY ACQUIRE IT.

Many people make the mistake of assuming that, because Henry Ford had but little schooling, he is not a man of education. Those who make this mistake do not know Henry Ford, nor do they understand the real meaning of the word educate. That word is derived from the Latin word educo, meaning to educe, to draw out, to DEVELOP FROM WITHIN.

An educated man is not, necessarily, one who has an abundance of general or specialized knowledge. An educated man is one who has so developed the faculties of his mind that he may acquire anything he wants, or its equivalent, without violating the rights of others. Henry Ford comes well within the meaning of this definition.

During the world war, a Chicago newspaper published certain editorials in which, among other statements, Henry Ford was called an ignorant pacifist. Mr. Ford objected to the statements, and brought suit against the paper for libeling him. When the suit was tried in the Courts, the attorneys for the paper pleaded justification, and placed Mr. Ford, himself, on the witness stand, for the purpose of proving to the jury that he was ignorant. The attorneys asked Mr. Ford a great variety of questions, all of them intended to prove, by his own evidence, that, while he might possess considerable specialized knowledge pertaining to the manufacture of automobiles, he was, in the main, ignorant.

Mr. Ford was plied with such questions as the following: Who was Benedict Arnold? and How many soldiers did the British send over to America to put down the Rebellion of 1776? In answer to the last question, Mr. Ford replied, I do not know the exact number of soldiers the British sent over, but I have heard that it was a considerably larger number than ever went back. Finally, Mr. Ford became tired of this line of questioning, and in reply to a particularly offensive question, he leaned over, pointed his finger at the lawyer who had asked the question, and said, If I should really WANT to answer the foolish question you have just asked, or any of the other questions you have been asking me, let me remind you that I have a row of electric push-buttons on my desk, and by pushing the right button, I can summon to my aid men who can answer ANY question I desire to ask concerning the business to which I am devoting most of my efforts. Now, will you kindly tell me, WHY I should clutter up my mind with general knowledge, for the purpose of being able to answer questions, when I have men around me who can supply any knowledge I require? There certainly was good logic to that reply.

That answer floored the lawyer. Every person in the courtroom realized it was the answer, not of an ignorant man, but of a man of EDUCATION. Any man is educated who knows where to get knowledge when he needs it, and how to organize that knowledge into definite plans of action. Through the assistance of his Master Mind group, Henry Ford had at his command all the specialized knowledge he needed to enable him to become one of the wealthiest men in America. It was not essential that he have this knowledge in his own mind. Surely no person who has sufficient inclination and intelligence to read a book of this nature can possibly miss the significance of this illustration.

Before you can be sure of your ability to transmute DESIRE into its monetary equivalent, you will require SPECIALIZED KNOWLEDGE of the service, merchandise, or profession which you intend to offer in return for fortune. Perhaps you may need much more specialized knowledge than you have the ability or the inclination to acquire, and if this should be true, you may bridge your weakness through the aid of your Master Mind group.

Andrew Carnegie stated that he, personally, knew nothing about the technical end of the steel business; moreover, he did not particularly care to know anything about it. The specialized knowledge which he required for the manufacture and marketing of steel, he found available through the individual units of his MASTER MIND GROUP.

The accumulation of great fortunes calls for POWER, and power is acquired through highly organized and intelligently directed specialized knowledge, but that knowledge does not, necessarily, have to be in the possession of the man who accumulates the fortune.

The preceding paragraph should give hope and encouragement to the man with ambition to accumulate a fortune, who has not possessed himself of the necessary education to supply such specialized knowledge as he may require. Men sometimes go through life suffering from inferiority complexes, because they are not men of education. The man who can organize and direct a Master Mind group of men who possess knowledge useful in the accumulation of money, is just as much a man of education as any man in the group. REMEMBER THIS, if you suffer from a feeling of inferiority, because your schooling has been limited.

Thomas A. Edison had only three months of schooling during his entire life. He did not lack education, neither did he die poor.

Henry Ford had less than a sixth grade schooling but he has managed to do pretty well by himself, financially.

SPECIALIZED KNOWLEDGE is among the most plentiful, and the cheapest forms of service which may be had! If you doubt this, consult the payroll of any university.

IT PAYS TO KNOW HOW TO PURCHASE KNOWLEDGE First of all, decide the sort of specialized knowledge you require, and the purpose for which it is needed. To a large extent your major purpose in life, the goal toward which you are working, will help determine what knowledge you need. With this question settled, your next move requires that you have accurate information concerning dependable sources of knowledge. The more important of these are: (a) One s own experience and education (b) Experience and education available through cooperation of others (Master Mind Alliance) (c) Colleges and Universities (d) Public Libraries (Through books and periodicals in which may be found all the knowledge organized by civilization) (e) Special Training Courses (Through night schools and home study schools in particular.) As knowledge is acquired it must be organized and put into use, for a definite purpose, through practical plans. Knowledge has no value except that which can be gained from its application toward some worthy end. This is one reason why college degrees are not valued more highly. They represent nothing but miscellaneous knowledge.

If you contemplate taking additional schooling, first determine the purpose for which you want the knowledge you are seeking, then learn where this particular sort of knowledge can be obtained, from reliable sources.

Successful men, in all callings, never stop acquiring specialized knowledge related to their major purpose, business, or profession. Those who are not successful usually make the mistake of believing that the knowledge acquiring period ends when one finishes school. The truth is that schooling does but little more than to put one in the way of learning how to acquire practical knowledge.

With this Changed World which began at the end of the economic collapse, came also astounding changes in educational requirements. The order of the day is SPECIALIZATION! This truth was emphasized by Robert P. Moore, secretary of appointments of Columbia University.

SPECIALISTS MOST SOUGHT

Particularly sought after by employing companies are candidates who have specialized in some field – business-school graduates with training in accounting and statistics, engineers of all varieties, journalists, architects, chemists, and also outstanding leaders and activity men of the senior class.

The man who has been active on the campus, whose personality is such that he gets along with all kinds of people and who has done an adequate job with his studies has a most decided edge over the strictly academic student. Some of these, because of their all-around qualifications, have received several offers of positions, a few of them as many as six.

In departing from the conception that the straight A student was invariably the one to get the choice of the better jobs, Mr. Moore said that most companies look not only to academic records but to activity records and personalities of the students.

One of the largest industrial companies, the leader in its field, in writing to Mr. Moore concerning prospective seniors at the college, said:

We are interested primarily in finding men who can make exceptional progress in management work. For this reason we emphasize qualities of character, intelligence and personality far more than specific educational background.”

APPRENTICESHIP” PROPOSED

Proposing a system of apprenticing students in offices, stores and industrial occupations during the summer vacation, Mr. Moore asserts that after the first two or three years of college, every student should be asked “to choose a definite future course and to call a halt if he has been merely pleasantly drifting without purpose through an unspecialized academic curriculum.”

Colleges and universities must face the practical consideration that all professions and occupations now demand specialists, he said, urging that educational institutions accept more direct responsibility for vocational guidance. One of the most reliable and practical sources of knowledge available to those who need specialized schooling, is the night schools operated in most large cities. The correspondence schools give specialized training anywhere the U. S. mails go, on all subjects that can be taught by the extension method. One advantage of home study training is the flexibility of the study programme which permits one to study during spare time. Another stupendous advantage of home study training (if the school is carefully chosen), is the fact that most courses offered by home study schools carry with them generous privileges of consultation which can be of priceless value to those needing specialized knowledge. No matter where you live, you can share the benefits.

Anything acquired without effort, and without cost is generally unappreciated, often discredited; perhaps this is why we get so little from our marvelous opportunity in public schools. The SELFDISCIPLINE one receives from a definite programme of specialized study makes up to some extent, for the wasted opportunity when knowledge was available without cost. Correspondence schools are highly organized business institutions. Their tuition fees are so low that they are forced to insist upon prompt payments. Being asked to pay, whether the student makes good grades or poor, has the effect of causing one to follow through with the course when he would otherwise drop it. The correspondence schools have not stressed this point sufficiently, for the truth is that their collection departments constitute the very finest sort of training on DECISION, PROMPTNESS, ACTION and THE HABIT OF FINISHING THAT WHICH ONE BEGINS.

I learned this from experience, more than twenty-five years ago. I enrolled for a home study course in Advertising. After completing eight or ten lessons I stopped studying, but the school did not stop sending me bills. Moreover, it insisted upon payment, whether I kept up my studies or not. I decided that if I had to pay for the course (which I had legally obligated myself to do), I should complete the lessons and get my money s worth. I felt, at the time, that the collection system of the school was somewhat too well organized, but I learned later in life that it was a valuable part of my training for which no charge had been made. Being forced to pay, I went ahead and completed the course. Later in life I discovered that the efficient collection system of that school had been worth much in the form of money earned, because of the training in advertising I had so reluctantly taken.

We have in this country what is said to be the greatest public school system in the world. We have invested fabulous sums for fine buildings, we have provided convenient transportation for children living in the rural districts, so they may attend the best schools, but there is one astounding weakness to this marvelous system – IT IS FREE! One of the strange things about human beings is that they value only that which has a price. The free schools of America, and the free public libraries, do not impress people because they are free. This is the major reason why so many people find it necessary to acquire additional training after they quit school and go lo work. It is also one of the major reasons why EMPLOYERS GIVE GREATER CONSIDERATION TO EMPLOYEES WHO TAKE HOME STUDY COURSES. They have learned, from experience, that any person who has the ambition to give up a part of his spare time to studying at home has in him those qualities which make for leadership. This recognition is not a charitable gesture, it is sound business judgment upon the part of the employers.

There is one weakness in people for which there is no remedy. It is the universal weakness of LACK OF AMBITION! Persons, especially salaried people, who schedule their spare time, to provide for home study, seldom remain at the bottom very long. Their action opens the way for the upward climb, removes many obstacles from their path, and gains the friendly interest of those who have the power to put them in the way of OPPORTUNITY.

The home study method of training is especially suited to the needs of employed people who find, after leaving school, that they must acquire additional specialized knowledge, but cannot spare the time to go back to school. The changed economic conditions prevailing since the depression have made it necessary for thousands of people to find additional, or new sources of income. For the majority of these, the solution to their problem may be found only by acquiring specialized knowledge. Many will be forced to change their occupations entirely. When a merchant finds that a certain line of merchandise is not selling, he usually supplants it with another that is in demand. The person whose business is that of marketing personal services must also be an efficient merchant. If his services do not bring adequate returns in one occupation, he must change to another, where broader opportunities are available.

Stuart Austin Wier prepared himself as a Construction Engineer and followed this line of work until the depression limited his market to where it did not give him the income he required. He took inventory of himself, decided to change his profession to law, went back to school and took special courses by which he prepared himself as a corporation lawyer. Despite the fact the depression had not ended, he completed his training, passed the Bar Examination, and quickly built a lucrative law practice, in Dallas, Texas; in fact he is turning away clients.

Just to keep the record straight, and to anticipate the alibis of those who will say, I couldn t go to school because I have a family to support, or I m too old, I will add the information that Mr. Wier was past forty, and married when he went back to school. Moreover, by carefully selecting highly specialized courses, in colleges best prepared to teach the subjects chosen, Mr. Wier completed in two years the work for which the majority of law students require four years. IT PAYS TO KNOW HOW TO PURCHASE KNOWLEDGE!

The person who stops studying merely because he has finished school is forever hopelessly doomed to mediocrity, no matter what may be his calling. The way of success is the way of continuous pursuit of knowledge.

Let us consider a specific instance.

During the depression a salesman in a grocery store found himself without a position. Having had some bookkeeping experience, he took a special course in accounting, familiarized himself with all the latest bookkeeping and office equipment, and went into business for himself. Starting with the grocer for whom he had formerly worked, he made contracts with more than 100 small merchants to keep their books, at a very nominal monthly fee. His idea was so practical that he soon found it necessary to set up a portable office in a light delivery truck, which he equipped with modern bookkeeping machinery. He now has a fleet of these bookkeeping offices on wheels and employs a large staff of assistants, thus providing small merchants with accounting service equal to the best that money can buy, at very nominal cost.

Specialized knowledge, plus imagination, were the ingredients that went into this unique and successful business. Last year the owner of that business paid an income tax of almost ten times as much as was paid by the merchant for whom he worked when the depression forced upon him a temporary adversity which proved to be a blessing in disguise.

The beginning of this successful business was an IDEA! Inasmuch as I had the privilege of supplying the unemployed salesman with that idea, I now assume the further privilege of suggesting another idea which has within it the possibility of even greater income. Also the possibility of rendering useful service to thousands of people who badly need that service.

The idea was suggested by the salesman who gave up selling and went into the business of keeping books on a wholesale basis. When the plan was suggested as a solution of his unemployment problem, he quickly exclaimed, I like the idea, but I would not know how to turn it into cash. In other words, he complained he would not know how to market his bookkeeping knowledge after he acquired it.

So, that brought up another problem which had to be solved. With the aid of a young woman typist, clever at hand lettering, and who could put the story together, a very attractive book was prepared, describing the advantages of the new system of bookkeeping. The pages were neatly typed and pasted in an ordinary scrapbook, which was used as a silent salesman with which the story of this new business was so effectively told that its owner soon had more accounts than he could handle.

There are thousands of people, all over the country, who need the services of a merchandising specialist capable of preparing an attractive brief for use in marketing personal services. The aggregate annual income from such a service might easily exceed that received by the largest employment agency, and the benefits of the service might be made far greater to the purchaser than any to be obtained from an employment agency.

The IDEA here described was born of necessity, to bridge an emergency which had to be covered, but it did not stop by merely serving one person. The woman who created the idea has a keen IMAGINATION. She saw in her newly born brain-child the making of a new profession, one that is destined to render valuable service to thousands of people who need practical guidance in marketing personal services.

Spurred to action by the instantaneous success of her first PREPARED PLAN TO MARKET PERSONAL SERVICES, this energetic woman turned next to the solution of a similar problem for her son who had just finished college, but had been totally unable to find a market for his services. The plan she originated for his use was the finest specimen of merchandising of personal services I have ever seen.

When the plan book had been completed, it contained nearly fifty pages of beautifully typed, properly organized information, telling the story of her son s native ability, schooling, personal experiences, and a great variety of other information too extensive for description. The plan book also contained a complete description of the position her son desired, together with a marvelous word picture of the exact plan he would use in filling the position.

The preparation of the plan book required several week s labor, during which time its creator sent her son to the public library almost daily, to procure data needed in selling his services to best advantage. She sent him, also to all the competitors of his prospective employer, and gathered from them vital information concerning their business methods which was of great value in the formation of the plan he intended to use in filling the position he sought. When the plan had been finished, it contained more than half a dozen very fine suggestions for the use and benefit of the prospective employer. (The suggestions were put into use by the company).

One may be inclined to ask, Why go to all this trouble to secure a job? The answer is straight to the point, also it is dramatic, because it deals with a subject which assumes the proportion of a tragedy with millions of men and women whose sole source of income is personal services.

The answer is, DOING A THING WELL NEVER IS TROUBLE! THE PLAN PREPARED BY THIS WOMAN FOR THE BENEFIT OF HER SON, HELPED HIM GET THE JOB FOR WHICH HE APPLIED, AT THE FIRST INTERVIEW, AT A SALARY FIXED BY HIMSELF.

Moreover – and this, too, is important – THE POSITION DID NOT REQUIRE THE YOUNG MAN TO START AT THE BOTTOM. HE BEGAN AS A JUNIOR EXECUTIVE, AT AN EXECUTIVE S SALARY.

Why go to all this trouble? do you ask?

Well, for one thing, the PLANNED PRESENTATION of this young man s application for a position clipped off no less than ten years of time he would have required to get to where he began, had he started at the bottom and worked his way up.

This idea of starting at the bottom and working one s way up may appear to be sound, but the major objection to it is this-too many of those who begin at the bottom never manage to lift their heads high enough to be seen by OPPORTUNITY, so they remain at the bottom. It should be remembered, also, that the outlook from the bottom is not so very bright or encouraging. It has a tendency to kill off ambition. We call it getting into a rut, which means that we accept our fate because we form the HABIT of daily routine, a habit that finally becomes so strong we cease to try to throw it off. And that is another reason why it pays to start one or two steps above the bottom. By so doing one forms the HABIT of looking around, of observing how others get ahead, of seeing OPPORTUNITY, and of embracing it without hesitation.

Dan Halpin is a splendid example of what I mean. During his college days, he was manager of the famous 1930 National Championship Notre Dame football team, when it was under the direction of the late Knute Rockne.

Perhaps he was inspired by the great football coach to aim high, and NOT MISTAKE TEMPORARY DEFEAT FOR FAILURE, just as Andrew Carnegie, the great industrial leader, inspired his young business lieutenants to set high goals for themselves. At any rate, young Halpin finished college at a mighty unfavorable time, when the depression had made jobs scarce, so, after a fling at investment banking and motion pictures, he took the first opening with a potential future he could find – selling electrical hearing aids on a commission basis. ANYONE COULD START IN THAT SORT OF JOB, AND HALPIN KNEW IT, but it was enough to open the door of opportunity to him.

For almost two years, he continued in a job not to his liking, and he would never have risen above that job if he had not done something about his dissatisfaction. He aimed, first, at the job of Assistant Sales Manager of his company, and got the job. That one step upward placed him high enough above the crowd to enable him to see still greater opportunity, also, it placed him where OPPORTUNITY COULD SEE HIM.

He made such a fine record selling hearing aids, that A. M. Andrews, Chairman of the Board of the Dictograph Products Company, a business competitor of the company for which Halpin worked, wanted to know something about that man Dan Halpin who was taking big sales away from the long established Dictograph Company. He sent for Hal-pin. When the interview was over, Halpin was the new Sales Manager, in charge of the Acousticon Division.

Then, to test young Halpin s metal, Mr. Andrews went away to Florida for three months, leaving him to sink or swim in his new job. He did not sink! Knute Rockne s spirit of All the world loves a winner, and has no time for a loser inspired him to put so much into his job that he was recently elected Vice-President of the company, and General Manager of the Acousticon and Silent Radio Division, a job which most men would be proud to earn through ten years of loyal effort. Halpin turned the trick in little more than six months.

It is difficult to say whether Mr. Andrews or Mr. Halpin is more deserving of eulogy, for the reason that both showed evidence of having an abundance of that very rare quality known as IMAGINATION. Mr. Andrews deserves credit for seeing, in young Halpin, a go-getter of the highest order. Halpin deserves credit for REFUSING TO COMPROMISE WITH LIFE BY ACCEPTING AND KEEPING A JOB HE DID NOT WANT, and that is one of the major points I am trying to emphasize through this entire philosophy – that we rise to high positions or remain at the bottom BECAUSE OF CONDITIONS WE CAN CONTROL IF WE DESIRE TO CONTROL THEM.

I am also trying to emphasize another point, namely, that both success and failure are largely the results of HABIT! I have not the slightest doubt that Dan Halpin s close association with the greatest football coach America ever knew, planted in his mind the same brand of DESIRE to excel which made the Notre Dame football team world famous. Truly, there is something to the idea that hero-worship is helpful, provided one worships a WINNER. Halpin tells me that Rockne was one of the world s greatest leaders of men in all history.

My belief in the theory that business associations are vital factors, both in failure and in success, was recently demonstrated, when my son Blair was negotiating with Dan Halpin for a position. Mr. Halpin offered him a beginning salary of about one half what he could have gotten from a rival company. I brought parental pressure to bear, and induced him to accept the place with Mr. Halpin, because I BELIEVE THAT CLOSE ASSOCIATION WITH ONE WHO REFUSES TO COMPROMISE WITH CIRCUMSTANCES HE DOES NOT LIKE, IS AN ASSET THAT CAN NEVER BE MEASURED IN TERMS OF MONEY.

The bottom is a monotonous, dreary, unprofitable place for any person. That is why I have taken the time to describe how lowly beginnings may be circumvented by proper planning. Also, that is why so much space has been devoted to a description of this new profession, created by a woman who was inspired to do a fine job of PLANNING because she wanted her son to have a favorable break.

With the changed conditions ushered in by the world economic collapse, came also the need for newer and better ways of marketing PERSONAL SERVICES. It is hard to determine why someone had not previously discovered this stupendous need, in view of the fact that more money changes hands in return for personal services than for any other purpose. The sum paid out monthly, to people who work for wages and salaries, is so huge that it runs into hundreds of millions, and the annual distribution amounts to billions.

Perhaps some will find, in the IDEA here briefly described, the nucleus of the riches they DESIRE! Ideas with much less merit have been the seedlings from which great fortunes have grown. Woolworth s Five and Ten Cent Store idea, for example, had far less merit, but it piled up a fortune for its creator.

Those seeing OPPORTUNITY lurking in this suggestion will find valuable aid in the chapter on Organized Planning. Incidentally, an efficient merchandiser of personal services would find a growing demand for his services wherever there are men and women who seek better markets for their services. By applying the Master Mind principle, a few people with suitable talent, could form an alliance, and have a paying business very quickly. One would need to be a fair writer, with a flair for advertising and selling, one handy at typing and hand lettering, and one should be a first class business getter who would let the world know about the service. If one person possessed all these abilities, he might carry on the business alone, until it outgrew him.

The woman who prepared the Personal Service Sales Plan for her son now receives requests from all parts of the country for her cooperation in preparing similar plans for others who desire to market their personal services for more money. She has a staff of expert typists, artists, and writers who have the ability to dramatize the case history so effectively that one s personal services can be marketed for much more money than the prevailing wages for similar services. She is so confident of her ability that she accepts, as the major portion of her fee, a percentage of the increased pay she helps her clients to earn.

It must not be supposed that her plan merely consists of clever salesmanship by which she helps men and women to demand and receive more money for he same services they formerly sold for less pay. She looks after the interests of the purchaser as well as the seller of personal services, and so prepares her plans that the employer receives full value for the additional money he pays. The method by which she accomplishes this astonishing result is a professional secret which she discloses to no one excepting her own clients.

If you have the IMAGINATION, and seek a more profitable outlet for your personal services, this suggestion may be the stimulus for which you have been searching. The IDEA is capable of yielding an income far greater than that of the average doctor, lawyer, or engineer whose education required several years in college. The idea is saleable to those seeking new positions, in practically all positions calling for managerial or executive ability, and those desiring re-arrangement of incomes in their present positions.

There is no fixed price for sound IDEAS!

Back of all IDEAS is specialized knowledge. Unfortunately, for those who do not find riches in abundance, specialized knowledge is more abundant and more easily acquired than IDEAS. Because of this very truth, there is a universal demand and an ever-increasing opportunity for the person capable of helping men and women to sell their personal services advantageously. Capability means IMAGINATION, the one quality needed to combine specialized knowledge with IDEAS, in the form of ORGANIZED PLANS designed to yield riches.

If you have IMAGINATION this chapter may present you with an idea sufficient to serve as the beginning of the riches you desire. Remember, the IDEA is the main thing. Specialized knowledge may be found just around the corner – any corner!

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Specialized Knowledge Experiences and Observations from Robert C. Worstell

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TNT It Rocks the Earth – Claude Bristol Magic of Believing – 03

(An excerpt from “The Strangest Secret Library” – available on Amazon.)

TNT It Rocks the Earth Claude Bristol Magic of Believing

A man’s true greatness lies in the consciousness of an honest purpose in life, founded on a just estimate of himself and everything else, on frequent self-examinations, and a steady obedience to the rule which he knows to be right, without troubling himself about what others may think or say, or whether they do or do not do that which he thinks and says and does. – MARCUS AURELIUS ANTONINUS.

There are thousands, yes, millions of people seeking the secret – the key to health, riches, happiness, contentment and a solution of their problems.

Through the ages many men and women had the secret, used the Power and I am positive you can acquire it too if you’ll think as you read, accept and apply the ideas contained herein.

What do you want? Where are you going?

An Old, Old Story

I repeat an old story:

Down on a levee in Mississippi, two men were dozing – one of them yawned, stretched his arms and sighed:

Gee, I wish I had a million watermelons.

The other man said:

Rastus, if you had a million watermelons, would you give me half of them?

No, sir!

Would you give me a quarter of them?

No, I wouldn’t give you a quarter of them.

Rastus, if you had a million watermelons wouldn’t you give me even ten of them?

No, sir! I wouldn’t give you ten of them.

Well, wouldn’t you give me one lousy watermelon? Say, Sam, I wouldn’t give you even a bite of one if I had a million watermelons. Why not, Rastus?

Because you’re too lazy to wish for yourself.

There’s much to be gleaned from that story. You’ll understand as I proceed.

Scoffers Do Not Succeed

I am fully cognizant that some will scoff – there have always been scoffers, but scoffers never succeed. They never get any place in life – simply become envious, while the doer or the person who is moving forward has to jump over or go around them. They have nothing but a nuisance value in life. Some of you may dismiss all of this as you have done before – as you always will – but for those of you who are interested, are still willing to learn, I promise you can learn and make progress for yourself.

I take it there isn’t an intelligent man or woman who isn’t really interested in getting ahead, but I have often wondered if there isn’t a negative quality in most of us which precludes us from really starting.

If You Believe It – It s So

There’s a saying I thoroughly believe in: If you believe it, it’s so. Simply a cryptic statement or digest of what I give you. All the great teachers, Buddha, Confucius, Mohammad, Jesus and many philosophers taught a great fundamental idea. It is found in all religions, cults, creeds and sects.

Everywhere runs the same general theme – the gist of which in my words is – If you believe it, it’s so.

I quote from the Bible: As a man thinketh in his heart – so is he. As a man thinketh in his heart – so is he – if you believe it, it’s so. Note the similarity? Reduce the whole thing to one word faith. I have heard many, many people say the day of miracles is past, but never in my life have I heard a thinker, a student or a believer make such a declaration. Surely, the days of Aladdin and his lamp are gone – perhaps they never existed – so with the magic wand, the magic carpet, and all of those things of fairy tale and legend.

Believe In Yourself

When I refer to miracles, I mean those things which can be accomplished through faith. Faith in your belief; Faith in Yourself; Faith in the persons with whom you are associated.

Faith in a Power. Faith in That Something which controls the destinies of everyone – and, if you can get that Faith and dissipate the negative side, nothing in this world can stop you from acquiring what you desire.

While this may sound facetious, there is nothing you can not have if you want it.

Why The Alibis?

All of us are prone to calculate and weigh things, permitting the negative side to creep to the fore, and our thoughts evidence themselves in such remarks as It can’t be done; I’m afraid; What will happen if I do it?

People won’t understand; It isn’t worth the effort; I haven’t the time and similar verbal alibis. If you haven’t expressed these thoughts to yourself, then others have to you, and, through the power of suggestion, you have accepted them as your own conclusions.

This same message has been written and delivered thousands of times. It runs through the Bible; you find it in the great fraternal orders; it led the three wise men; the crusaders carried it; every outstanding character of history has used it; Moses, Alexander the Great, Napoleon, Shakespeare, Washington, Lincoln, Roosevelt, Wilson, Benjamin Franklin, Edison, Dr. Steinmetz, Barnum, and thousands of others had a grasp of that something.

The Wise Men Knew

The wise men of all ages, the medicine men, religious leaders, great teachers, the yogis, the healers, the miracle men – all of them knew this secret. Some worked it one way – some another.

They were just human beings. If they knew and could achieve, so can you.

Halt! Think! Ponder! What made Mussolini?

What is it that Aimee has? Gypsy Smith? Billy Sunday? Belief, Faith – only that, and the ability of a staunch believer to pass it on to the other fellow.

It’s the very keynote of all great religions.

All big things are started by one person, one believer. It makes no difference where they got the idea originally. All great inventions are the outgrowth of the whole scheme – Faith, Faith – belief in yourself, your ideas. All super – salesmen know this – they use the Power – that’s why they are super-salesmen.

Every community drive, every forward movement, everything worthwhile succeeds because some one person has Faith and is able to pass it on and on and on. Think about that – then think about it some more, and think of it again. Meditate over it, and you’ll realize that every word is true.

Don t Envy: Do

Many envy the man or woman getting ahead, who appears to be a financial success, a power, an influence. Did you ever seek the explanation?

Everything that anyone has ever done constructively has been done from within himself.

Every one of us, if put on the right track, can accomplish what he or she is after by keeping before him or her my own expression: If you believe, it’s so, and adopting the old adage: Where there’s a will there’s a way In other words, get that will power – that Faith – that Belief working every minute of the day – 24 hours of the day – 7 days a week – 365 days a year.

And I promise you if it’s done you will leave people around you in the progress you make as rapidly as high frequency electrical discharges oscillate through the ether.

Stop! Think! Meditate!

Pause and think for a moment. What is organized propaganda?

Nothing more, nothing less than a well developed plan to make you believe. You saw it work in the war days and if you’re wide awake to what is going on around you, you know that it’s being worked in every line of human endeavor today – just as it was worked thousands of years ago and as it always works. If you’re reading the newspaper, listening to the radio and will keep in mind my theme, you will realize that all these speeches of our leaders, our great men coming to us with clock-like regularity are being given with a purpose – to make us believe. Those men know it works.

The Voice Speaks

Mahatma Gandhi upon arriving in England to seek a solution of India’s problems said: I’m doing this because a voice within me speaks.

Gandhi referred to something from within. Call it a Power, call it something supernatural, call it anything you wish. Some refer to it as the subjective mind. Others call it the subconscious mind. Some instinct. Still others to the impulses coming from within as hunches. Divine messages.

Spiritualists refer to it as a voice from beyond. No matter what it is, it gets results, and now I show you how to acquire it.

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TNT it Rocks the Earth – Claude Bristol – Magic of Believing from Robert C. Worstell

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Building Your Mindset Success Habits –
Over to You

This book (and podcast) was created to bring you up to speed.

Most people have no clue how life is set up. I ve spent a lifetime sorting this out for myself.

Now I ve told you what I know and told you to test everything I said.

You may find that this will help you become successful. Maybe not.

Either way, it seems to be an entertaining way to invest your time.

The next thing I ll tell you to do is to get a course which will help you learn and internalize the books I ve mentioned here. And also the books and references they mention.

It s a 30-60-90 program.

The core idea is that it takes 30-40 days to develop a habit.

So you get onto that course and read and listen to only that material for 30 days. Then do another 30 days, then another.

At the end of 90 days, you ve developed a new set of mental habits which can help you become and stay successful at anything you want to do.

You then have a new life to create.

Really, you don t have to buy anything to do this. You can get all these books right off the Internet and then study them and only them for the next 90 days. Turn off the TV. Set aside time every single day to study these books. They are also all available as audiobooks.

Or, if you need more structure, buy a course where it s laid out for you and there is probably some nudging involved so you are prompted to get through it. (Paying money for something also tends to make you want to get your money s worth.)

It s all up to you.

Have fun with this. Really.

As Earl Nightingale said:

Try it today. You have nothing to lose – and your whole life to gain.

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