Sunday, May 16, 2021

Is Your Destination Clear? – Earl Nightingale

29CYL Is Your Destination Clear

(An excerpt from the bestseller How to Completely Change Your Life in 30 Seconds,
based on talks by Earl Nightingale

Is Your Destination Clear?

People can have anything they want. The trouble is that they don’t know what they want. The person who knows what they want knows what they must become, and they then fix their attention on the preparation of themselves toward that end.

Have you ever noticed that ships operate essentially the same way people ought to, but so few do? Maybe you’ve never given it much thought, but at any given moment, a ship has a direction and a destination. That is, either she’s sailing to a predetermined port of call, or she’s in port, getting ready to sail to another one. You can ask the captain of any big, far-sailing ship where they’re going, and they can tell you instantly – and in one sentence.

How many people do you know who can do the same thing? It seems that most people want too many different things – or at least they think they want them – they’re unable to focus their efforts, their minds, and their hearts on anything specific. And all this leads to is doubt and confusion. They’re like the guy who jumped on a horse and rode off in all directions at once. They don’t recognize how vital it is to pick one port that’s important, then sail to it, rest and refit for a little while, and then sail to another port. In this way, in not so many years, a person can set and reach their goals, one by one, until finally they have a tremendous pile of accomplishments in which to take pride – they have all the things they want, just because they had the sense enough to realize they could do well with only one thing at a time.

There’s another analogy that fits here, and maybe it makes the most important point of all. If a ship tied to a dock for some reason had no place to go, she would stay there until she fell apart from rust and disuse. A ship’s engine isn’t started until she has some place to go. Here again, it’s the same with people. This is why it’s so important that each of us has a port of call we want to reach – a goal – a place to get to where we feel will be better than the place in which we now find ourselves. If we don’t, we might never cast off. We might never start our engines and know the thrill of sailing a charted course to a place we can’t see for fully 99 percent of the journey. But we know it’s there, and we know that if we keep sailing toward it, we’ll reach it.

If someone came up to you today and asked you what your next port of call is – that is, where you are going – could you answer him in one sentence, as could the captain on the bridge of their ship? If not, maybe you’d like to give that some thought.

A clinical Associate Professor of Psychiatry, Dr. Ari Kiev writes, “In my practice as a psychiatrist, I have found that helping people to develop personal goals has proven to be the most effective way to help them cope with problems. Observing the lives of people who have mastered adversity, I have noticed,” he writes, “that they have established goals and sought with all their effort to achieve them. From the moment they decided to concentrate all their energies on a specific objective, they began to surmount the most difficult odds.”

So writes Dr. Kiev in his book, A Strategy for Daily Living, “The establishment of a goal is the key to successful living. And the most important step toward achieving an objective is first to define it.” I’m sure you have at least 30 minutes a day in which to list your thoughts about possible goals. Set aside such a period each day for a month. At the end of the time, choose from the possible objectives you have listed, the one that seems most important, and record it separately on a single card. Carry this card with you at all times. Think about this objective every day. Create concrete mental images of the goal, as if you’ve already accomplished it.

The doctor points out, “You can determine your special talents or strengths in a number of ways, ranging from psychological tests to any analysis of the unexpressed wishes in your dreams. No one method works for everyone.” You might start, for example, by clipping and saving magazine and newspaper articles that interest you for 30 days. After which, look for the pervasive trend or trends suggestive of your deep-seated interests and natural strengths. Whenever you discover a strength or talent, think of five possible ways to develop it. Write these strengths down on your card as well, and check it periodically to keep them fresh in your mind.

If possible, have your card laminated and place it on your bathroom mirror so that it is the first and last thoughts of your day. Then focus your day’s energy on this goal and on activities that utilize these natural strengths.

Dr. Kiev continues, “Focus on one objective at a time. Like a microchip, the brain, set on a target, will call into play those mental processes that will bring your efforts to fruition. Your actions will conform to your expectations, thereby bringing about the event. If you believe that you will reach your objective, you will continue to work at a task until you have accomplished it.”

So, take the advice of the psychiatrist Dr. Ari Kiev and don’t be afraid of failure. As Herodotus wrote, “It is better by noble boldness to run the risk of being subject to half of the evils we anticipate than to remain in cowardly listlessness for fear of what may happen.”

Sit down and make a list of everything you want in life. When you do this, you will make some surprising discoveries. You might find that you have already managed to get many of the things you have wanted seriously. Or, if you don’t have most or all of them, chances are you are now in the process of getting them. If your list contains some items you want very much but do not have, you might ask yourself why you have failed to get them. Chances are that you have not tried very hard. Or perhaps you felt, for one reason or another, that these things are completely beyond your ability to achieve. These wants make very worthwhile goals.

It’s a good idea to have two lists of things you want. The first list would include those bigger goals that relate to your career or the overall good of your life or your family. These might include the position and/or income you are working toward, perhaps a higher educational degree, a certain amount of money in savings, a goal of height of business success, or that beautiful home you have had your eye on.

The other list could be a fun list. It might include the car you want for no good reason except it’s the car you happen to want, redecorating your house, getting new furniture, traveling to some special place – perhaps abroad – or buying a new wardrobe. This is a list of things you want just because you want them. You should have long-range goals. These should be on your number one list, and each of them should be numbered in the order of importance to you. These are goals that might take five years or longer to achieve. They’re extremely worthwhile, and you should be working toward them daily. These are the goals that give meaning and direction and substance to your life.

But you also need short-range goals. These are the goals that add zest and interest to your life and break up the monotony of the long haul for the long-range goals.

If you’re honest with yourself about the things you want – not idle wishes that change from day to day but things you are serious about – you’ll find that they all can be yours, and in a surprisingly short time, if they are taken one at a time.

It’s been said, “People can have anything they want. The trouble is that they don’t know what they want.” Get off by yourself for a quiet hour or two, and make up your card and your two lists. It is a fun and rewarding exercise and will prove to be the first step toward living the life you most desire.

The great historical philosophers, teachers and prophets all agreed…

Do you appreciate the life you have fashioned for yourself?

When was the last time you assessed your long-term goals?

Are you prepared to create new goals after you have accomplished your current goals?

A man hunting tigers in India was suddenly surprised by a huge Bengal tiger – it was almost on top of him. The man raised his rifle and fired, but he overshot and missed. The tiger, frightened by the man and thrown off stride by the noise of the gun, leaped toward the hunter but the leap was too wide, and he missed his prey.

The man returned to camp and spent several hours perfecting his aim for short distances and quick firing. On the following day, he again stalked the tiger. Finally, he spotted the beast at some distance – practicing short leaps.

What are your goals?

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Tap 2 – Claude M. Bristol Magic of Believing – 02

2Tap 2 Claude M. Bristol Magic of Believing7

(An excerpt from “The Strangest Secret Library” – available on Amazon.)

Tap 2 – Claude M. Bristol Magic of Believing

Now if you have the desire, the foundation is laid. Get a perfect detailed picture of the exact thing, or things, you wish. If it is increased sales, fix the exact amounts; if it’s something you want the other fellow to do for you, the love of a woman or the love of a man, a new suit of clothes or a new automobile – anything and everything. No matter what you are after under this system you can have it provided the desire is definite and positive.

He who knows how to plant, shall not have his plant uprooted; He who knows how to hold a thing, shall not have it taken away. – LAO TZU, THE CHINESE MYSTIC, 600 B.C.

Adopt This Tap System

When you have the picture firmly in mind begin using the tap, tap system as I have outlined. It is going to be the repetition, the reiteration of that picture upon the subconscious mind that will cause the little voice from within to speak and point out to you accurately and scientifically how you are to proceed to get what you want. And when you move all obstacles will become phantoms.

Use Small Cards

The idea is to keep the picture or pictures before you constantly. As an aid in the visualization of the things you want and to keep them uppermost in your mind, write a word picture of them on several small cards. (Election card size is convenient). Keep them always in your possession and look at them as frequently as possible – bearing in mind the more often you glance at them the firmer becomes the impression upon your consciousness. As a suggestion, pin one card above the mirror to be looked at in the morning when you shave. Permit the details of your wishes outlined on the card to increase as you continue to develop the mental picture. Have another card convenient to look at while you eat your lunch – your dinner. Use the cards again just before you go to sleep. Keep it up. Tap, tap, tap. However, there’s no point to writing down your wishes until you have determined that every single detail of what you want is to be photographed permanently in your mind – to stay there until they become realities.

Where Is Your Mirror?

Augment the foregoing formula with the use of a mirror. Study yourself in the glass. Search deeply into your eyes. Become acquainted with yourself – know yourself thoroughly and have yourself tell yourself what you want and where you are going.

Sooner or later you will see the reflections of your wishes in your mirror every time you peer into it – and your day dreams will gradually take shape.

When you get the pictures clearly defined do not for an instant permit them to escape you. Hold them with bands of steel.

So use all that is called Fortune. Most men gamble with her, and gain all, and lose all, as her wheels roll. But do thou leave as unlawful these winnings and deal with Cause and Effect, the chancellors of God. In the Will work and acquire, and thou hast chained the wheels of Chance, and shall sit hereafter out of fear of her rotations. – EMERSON’S SELF RELIANCE.

Constant practice of writing down your wishes and using a mirror will work wonders. Shortly you can form the pictures at will – without the use of either cards or mirrors – and you will find yourself tapping the subconscious mind almost automatically.

Start Wishing

Don’t be afraid of over-doing, or becoming extravagant with your wishes and desires because, as I said before, you can have every single thing you wish, but you must become adept at doing exactly as I tell you. Bear in mind that this whole theme is as old as the universe. The only thing I do is to give you what may be considered the practical mechanics.

As we all know, the proof of the pudding is in the eating, and if you have any doubts as to whether or not I am giving you an exact science, try it.

The automobile will begin to take shape, you will get the new shoes and the bricks of the mansion will fall into place as though a magical hand has touched them.

I know it, I believe it and it’s so.

I take it that most of us have been taught the efficacy of prayer. Think a moment. It’s the wish – the prayer – with that reiteration, repetition, tap, tap, tap. Keep in mind that, as I said before, you are appealing to the subconscious – to that all-powerful force behind – that omnipotent power – a supreme intelligence – or whatever you wish to call it.

The Ancients Tapped

It is easier to go with the current than fight against it, but you must harmonize with others, with everything around you.

No longer let thy breathing only act in concert with the air which surrounds thee, but let thy intelligence also now be in harmony with the intelligence which embraces all things. – THE WORDS OF A GREAT PHILOSOPHER

It shouldn’t be necessary for me to explain that I am suggesting that you put yourself in tune with the very stream of life itself. You who understand will appreciate that nature provides ways and means for all things to grow rightly. Meditate for a moment and you’ll realize I am giving truths which many may have forgotten. There’s the great fundamental law of compensation which makes all things right.

There’s no set rule for doing anything because some of us perform one way and some another, just as two people go across the river – one goes by one bridge and one another – but they both ultimately get to their destination. In other words, after all is said and done, it’s results that count, and, if you will make up your mind to exactly what you want and follow the simple rules which are given herein, everything you are after will be yours.

I know it, I believe it and it’s so.

After you get a grip on the Power do not let the results of its usage surprise you.

Miracles will be performed.

You will do what previously you thought impossible.

Tell No One

It is not well that you should tell anyone of your wishes or desires – your innermost ambitions. Keep them to yourself, for should some persons learn what you are after they may place obstacles in your way and otherwise attempt to hinder you.

Should barriers accidentally fall or be placed in your path, climb over or go around them.

Go whistling blithely by.

Remember nothing can stop you but yourself.

I know it, I believe it and it’s so.

I also am one of those who believes that all things are relative.

To my way of thinking if a man can earn one dollar he can as easily earn ten. If he has two suits of clothes – he can have ten.

The only difference is the amount of energy he is willing to expend and this goes for acquiring $100 to $1000 and from then on it is a matter of only adding ciphers. There is no limit as to what a person may do or secure provided he makes up his mind and steadfastly and determinedly moves towards his goal.

Look within. Within is the fountain of good, and it will ever bubble up, if thou wilt ever dig. – AN ANCIENT SAYING

Use It Only For Good

As I said under Detonating Caps be careful how you use the Power which is to be yours. It will act as a boomerang and destroy you and everything you hold dear if you use it for evil.

Therefore only use it for doing you and others the most Good and bringing Happiness for yourself and those around you.

Do not talk or boast about what you may have done for others or of your good deeds. They will speak for themselves. Just continue to give thanks for the fact that you are on your way – that’s enough.

Have You Got It?

What is personality? What is it that, when you get in the presence of another person who has personality, that grips you?

What is it that causes you to feel his very presence – that overshadows you? It’s nothing more than a dynamic force coupled with will power which is drawing from that huge reservoir of the subconscious. There are millions of people who have this personality – some say it’s natural with them – perhaps it is – but they are unconsciously using this Power. In other words, it’s sort of been thrust upon them and when that thing called personality is backed up with will power, things move.

To my way of thinking selling bonds, books, clothes, insurance, electric service, washing machines, is no different than selling any other commodity – selling yourself or selling ideas. I have found that trying to put over an idea, firstly I have had to believe in the idea – dream it, eat with it, sleep with it – I had to have it with me every minute of the day until it became part of me – the old idea of repetition again – and I know it works in selling commodities.

You have got to know what you are talking about and only hard, personal, persistent, intelligent study will enable you to do this.

One more thing, and that is keep informed as to what is going on in the world about you. You never know what a prospect may be interested in and it’s sometimes necessary to get his attention for your break entirely through irrelevant subjects – that’s why I repeat, read the newspapers, current periodicals, and read them thoroughly. I don’t mean read every detail of some murder or suicide, but get a digest of the day’s news.

Awaken, know what is going on about you.

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Saturday, May 15, 2021

The Entrepreneurial Adventure

Earl Nightingale - The Entrepreneurial Adventure - Personal Development for Business

(An excerpt from the bestseller How to Completely Change Your Life in 30 Seconds,
based on talks by Earl Nightingale

The Entrepreneurial Adventure

It takes longer than we realize, and the journey is an arduous one. But, one day we wake up, and we’ve achieved a kind of independence never known or perhaps understood by the employee, no matter how high he or she may travel in the hushed corridors of executive country.

All business activity in the United States and its territories began as entrepreneurial adventures. Trace any corporation back to its beginnings, or the beginning of its parent’s corporation, as is sometimes the case, and you’ll find it began as an idea that would fill or help fill a need or desire on the part of human beings who would become customers.

We look today at a complex multinational organization like IBM and forget that the company began in the mind of a single human being. Anyone who starts or causes to be started a business venture, is an entrepreneur.

The entrepreneurial adventure is endlessly attractive to those endowed with entrepreneurial spirits, adventurers, in varying degrees, whose visions of the future tend to be hopeful and enthusiastic, rather than defeatist. The entrepreneur is the person who says, I think it’ll be a big success. The non-entrepreneur says, You’re going to lose your shirt.

A survey taken many years ago of the most successful people in a large American city turned up the fact that most of their ultimate success depended in large measure on the jobs they had lost; whether they had resigned or had been fired wasn’t all that important. And under questioning, those very successful people thought about that interesting fact for perhaps the first time and shuddered to think of what their present lives might have been like had they clung to one of those early jobs which, at the time, seemed so important to them and their families.

Now they’re not all entrepreneurs, of course, but they were people with faith in themselves and their ideas, which is the mark of success, wherever it’s found. During those important steps in their careers, they were no doubt warned by well-meaning relatives and friends to hang on to that job they had held, and lectured on the dark and dismal pitfalls of venturing off on something as ephemeral and evanescent as an idea. But of course, good ideas are not as ephemeral or evanescent as their status in thought might indicate to the more fearful. They’re the most important things on the planet earth, and it’s producing ideas that raises the human being to his or her highest levels of achievement.

Ideas solve problems and make our lives infinitely more interesting and rewarding, less dangerous, better fed, better employed, richer in countless ways, and wonderfully more comfortable. Without ideas, we’d still be sitting in the trees grooming one another. All the creatures on the planet have life-saving techniques. Some are fleet of foot, others sharp of claw and fang. There are fish in the deep, dark trenches of the ocean that dangle tiny lanterns above their waiting jaws. But for the human being, there is the brain, the idea producer, to save his or her skin in a myriad of ways. And the United States, the first nation in history with the word happiness in its official chartering papers, offers a number of options to those desiring to share in the good life. One of those options is the right to go into business with little more than an idea and the determination to succeed.

The idea that results and a person running the risks of starting his or her own business depend strictly upon the person – regardless of background, education, previous level of accomplishment, and aspirations. For most of us, going into business is a pursuit beset by many problems, irritations, headaches, sleepless nights, long hours, and low pay. Ah, yes, being in business for one’s self does not necessarily mean an inordinately high income. On the contrary, it often means very little or no income at all for long periods of time. But once the business hits, whether it takes five years or 15, you’ve got the world by the nether parts. You decide what you’re worth in the salary and bonus departments. And the company can pay for much that would ordinarily come out of an employee’s pay.

America’s top executives working for large multinational corporations usually earn more in salary and perks, stock options, and bonuses than the great majority of entrepreneurs. But the entrepreneur has something else. He has control. And once the business is truly successful, which means it’s probably in a state of happy expansion, he or she can hire the best executives to run things while he or she takes a few months’ rest in Hawaii or Greece or plays golf in Nairobi and does a bit of deep-sea fishing in the Seychelles.

You say it might take 15 years for that kind of success? Yes, I do. But how long would it take you if you worked for IBM or Chrysler, 15 or 20 years I suppose, if ever, right? And the 15 years aren’t all pain and suffering and sleepless nights. There’s a lot of joy in there, too. There’s the joy of seeing your own ideas in action and of watching your own ideas and efforts win against the competition. There’s the joy of watching the money pour in along with the orders. There’s a, sort of, kind vindication in that.

When I resigned from CBS, my friends told me repeatedly what an idiot I was. I had reached the top. I went to work in the beautifully paneled brass-trimmed elevators of the world-famous Wrigley Building in Chicago. I rubbed shoulders with the rich and famous, and I earned top dollar in my profession. Man, I was on top of the heap. I had it made, and I was only 28 years old. But I dreamed to be an entrepreneur – in total control of my destiny – and as my friends learned, it does little good to remonstrate with an entrepreneur.

Christopher Columbus, brilliant navigator that he was, could have spent his life in peace navigating up and down the coastal waters of Europe and remaining within the known boundaries of the period’s world’s maps. But at the edges of the known waters there appeared the terrifying legend: Here there be dragons. And it was there that Columbus desired to sail. And it’s there that every entrepreneur desires to sail.

It’s interesting to note that on the maps beyond the known world, there was never a legend reading, Here there be unlimited opportunity for exploration, no doubt much gold and silver and precious gems, and strange creatures living beyond these boundaries waiting for discoveries and development for the daring and intrepid sailor. Even though it had always been that way before, no one ever suggested that it might also be that way in still undiscovered areas. It’s the natural proclivity of cartographers and advice givers to look upon the unknown as bad. For they, like children going into a darkened basement alone, feel that the dark and the unknown must hold strange and fearful creatures unimaginable in the known and lighted world.

They cannot think otherwise. It’s their nature. Yet, at the time of Columbus, not a single live dragon had ever been seen upon the planet earth by anyone. Dragons were, in fact, fairytale creatures, yet they always inhabited the uncharted regions of the world. It said so right on the maps.

So when you get an idea that you think will result in an excellent business of your own – and it needn’t be a new idea by any means – keep it to yourself and your secret notepad for a period of time while you simmer it on the rotisserie of your mind’s consciousness and unconsciousness. Let it turn while you view it from every angle. Look at it from the standpoint of the worst possible scenario. If it’s a good, sound idea, it should survive even the worst times, as good businesses do.

It usually takes longer than we realize when we begin. At the decision to become an entrepreneur, we seldom take into consideration the length and arduous nature of the contract. But if our idea is sound, and if we are sound, and if we fully understand the concept of service and the importance of working capital and constant upgrading of our product or service, and if we have the perseverance of Columbus, we’ll wake up some fine morning to find ourselves one of the competent ones of our generation. We’ve achieved a kind of independence never known or perhaps understood by the employee, no matter how high he or she may travel in the hushed corridors of executive country.

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Friday, May 14, 2021

Why Criticism Spreads Faster Than Happiness or Joy – Mindset

Criticism Spreads Faster Than Happiness - re-Stack Your Mindset - Make Yourself Great Again(Click here for audio download.)

Why Criticism Spreads Faster Than Happiness or Joy – It’s How You Stack Your Mindset

Feeling bad has its own rewards.

That probably is why it is so common in our society.

Simply: Bucket Crabs need help to be effective. Misery loves company.

The truly weird thing is that people who develop a constant critical outlook never are really happy. They can never find peace as long as they keep going that way.

And so, they develop substitutes of getting a lot of stuff into their lives. Lots of cars and clothes and time-share condo s to take expensive vacations in.

But the old stories hold true. You cannot serve both God and Stuff. Money can t buy love.

And you ll search to find all these people who have attained high states of awareness (Zen, Peak Experience) who actually made it a point to get rid of all sorts of stuff right out of their lives. There s a new trend of minimalism and de-cluttering that address this again in our modern days.

Yet (if we accept what s been covered so far) we re vastly outnumbered by Bucket Crabs than we are by exceptional and successful people.

And those thoughts and mental habits are being broadcast at us continually. 95 out of 100 people we meet wants us to fail. We re receiving these ideas all the time as well as through the media we watch, unless we are highly discerning and disciplined with our inputs.

Is all this work to be successful worth it?

After all, there are far more examples of government-sponsored assistance and the ever-present cushion that keeps anyone from really failing (even if it also means they won t have anything above a subsistence level of existence.)

Is that our future then – to simply live out our lives in some sort of Welfare state, sharing particularly witty and critical remarks from our old-age home rockers or easy chairs? And our amusement will be simply watching whatever is on TV without the ability or reason to even get up and change the channel?

Our problem is that we still really don t know how or why this is happening. We still don t really know how to handle these scenes that are tearing us down perhaps harder than we can build ourselves up.

In our failures, this is particularly true. So are the real successes simply accidental millionaires who build their business on psycho-babble?

Was the misquoted Nice Guys Finish Last far more accurate than the original?

I would remind you of Earl Nightingale’s Strangest Secret :

We Become What We Think About.

It’s still your choice what to think and who you hang with…

Make Yourself Great Again is available on Amazon and all booksellers as paperback, ebook, and audiobook!

Inoculate yourself against criticism. Your copy of Make Yourself Great Again is waiting for you. Click here for immediate download. (And be sure to look for the bonuses on the last page…)

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Wednesday, May 12, 2021

Introduction – If You Can Count to Four – Dr. J B Jones-02

CTF Introduction

(An excerpt from If You Can Count to Four available on Amazon)


I am not in the book business. A book, to me, is one way of sharing an idea. I believe that when one feels strongly that he has an idea which would be a great value to others, it is his obligation to share it with as many others as possible. I have such an idea. I have been sharing it through other means, for some time, and many thousands of people all over the world have led me to believe that they have received much benefit by having learned about the idea and appropriating it. So, here is a book that is written for the express purpose of sharing an idea that will make available the answer to the problem of happiness, health and prosperity.

Yes, anyone who will, in the spirit of humility and sincere desire, study and learn how to use the ideas contained in this book, can enjoy a full measure of happiness, health and prosperity according to his individuality.

There is an infinite abundance in this universe. Not only is there an infinite abundance of happiness, faith, love, courage, joy, humility, wisdom, generosity, peace, gentleness, meekness, patience, kindness, and all such qualities one could ever desire to express habitually, but there is an infinite abundance of every material thing that one could ever desire to have in order to express his individuality.

The reason that so many people do not have the above in abundance is not because there is any shortage, it is simply because they are not aware of how to push the right button of appropriation. All things that one desires are available to one who understands the “Laws of Appropriation.”

In other words, there is a simple set of rules by which all things are obtained, which anyone who really wants to learn them can learn and then be whatever he wants to be and have whatever he wants to have.

Yes, it is just that simple, and I want to share this idea with every person in the whole world, who is not already enjoying the full measure of life according to his individuality. I will speak mostly from experience, as I too, was poor, unhappy, and sick before I learned these simple rules. But now I am happy, healthy and more prosperous than I had ever dared dream before in my life.

Yes, this book tells anyone how to make his dreams come true. I challenge you to turn your back on all suggestions to the contrary and to get a new lease on life and began now to assume the captaincy of your own soul and design the type of person you really want to be, and design the things you really want to have and accept them and soon they all will become a reality.

If you will learn the ideas contained in this book and use it, I guarantee that you will realize your most cherished dreams.

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Tuesday, May 11, 2021

Chapter 5 – Righting the Direction – Wake Up and Live – 02

WUAL Chapter 5 - Righting the Direction

(An excerpt from The Strangest Secret Library available on Amazon)

Chapter 5 Righting the Direction

In spite of the will to fail, in spite of the rewards of failure, success is the normal aim of man, his proper objective. Energy is correctly used, not by spending it to hold ourselves inactive, nor by spurring ourselves to unproductive sterile activity, but only when it is at the service of the maturest and most comprehensive idea of ourselves that we can arrive at.

What this highest idea is will vary from individual to individual, and will expand with growth. No outsider can dictate another’s private definition of success. It may, it often does, include some recognition from one’s fellows, and greater financial rewards; on the other hand, it may not. Many a researcher in the sciences would consider himself fully successful (and would be right), if he added one minute fact to the mass of accumulating details on which science must proceed, if he took one item out of the realm of hypothesis and speculation and placed it in its proper relation to the mass of known truths. His name might never be known by those outside his science; it might be quite obscure even within his own field. He would nevertheless have attained the goal for which he was working if he accomplished that which he himself set out to do.

The actress who reaches the top of her art is as successful as the mother who raises a large and healthy family – but not more so. A priest or minister immersed in the care of his parish lives as successful a life as the genius whose name is known by most of his contemporaries. Another’s ideal of success may have so little in common with our own that we are quite blind as to what he can see in the career he has chosen, but unless we are totally unimaginative we know, when we see him living responsibly, effectively, usefully, happily, making the most of his advantages and gifts, that we are dealing with a successful man.

To offer too circumscribed a definition of success would defeat the purpose of this book. Much of our distrust of the word, as it is, comes from not realizing the infinitely extensive range of possible “successes.” Each of us, usually by late adolescence, has a mass of knowledge about himself, which – if we took the counsel “Know thyself” seriously – could be examined and considered until the individual’s ideal of the good life would emerge from it plainly. It ought to be part of education to see that each child should understand the necessity of finding this clue to his future, and be shown that it is sometimes thrown into confusion by hero-worship, or by the erroneous notion that what is an item in the success of one must be present in the success of each of us. Still, in spite of confusion, false starts, the taking over of the ambitions of a parent or teacher for ourselves instead of finding our own, most of us do arrive in the early twenties knowing what we are best fitted to do, or could do best if we had the training and opportunity.

It is worth noting carefully that unless you have allowed yourself to overestimate your character grossly, your own success-idea is within the region of those things which can be brought about. Usually, far from overrating our abilities, we do not understand how great they are. The reason for this under-estimation of ourselves will be considered later, but it is well to realize that few except the truly insane believe themselves suited for careers far beyond their full powers.

The next point to understand is that in these pages we are not talking about success of any secondary or metaphorical sort. Your idea of what is success for you is not here to be replaced by another high-sounding, “idealistic” compromise. You are not being exhorted, once more, to lower your hopes and then find that you can easily reach the simpler standard. Such programs are only temporizing with failure. On the contrary, the more vividly you can present to yourself the original picture of the goal you once hoped to be able to reach, the better your chances are of attaining it.

Now, having examined the currents in our nature which lead us to acquiesce in failure, understanding that, if we allow it to happen, we can be carried unprotestingly down in the deathward direction, let us see what is operating immediately to keep us from the healthy efforts we must make to succeed.

To do so we must turn to a subject which is in some disrepute today: hypnotism. For many reasons, some excellent but others suspiciously weak, hypnotism is a subject which is seldom studied nowadays. If you have never had occasion to read a sound book on the subject, it may seem to you that some of the feats claimed for hypnotized persons cannot possibly have been done. There is some likelihood, however, that you have read at least one book on auto-suggestion, the method of healing which was so popular about a decade ago, and auto-suggestion is one of the by-products of the nineteenth-century study of hypnotism.

But few readers today know of the work, for instance, of Esdaile in India in the middle 1800’s: of the surgical operations he performed painlessly on hundreds of patients, of his comments on the rapid recovery of those who had felt no pain during the operation – an early contribution to the theory of the deleterious effects of “surgical shock.” The work of Braid and Bernheim is almost unknown, and Mesmer, who combined a fantastic theory with a mass of arrestingly effective experiments, is now looked on mainly as a quack.

There is no doubt that hypnotism is in its present disrepute partly because its early practitioners could not refrain from premature and fantastic theorizing, and because it became connected in the minds of the public with such subjects as “spirit-rappings” and “slate-writing” mediums, many of whom were later exposed as tricksters.

Possible experimenters were alienated from the subject because it was offered to the world with such unnecessary accompaniments as the hypotheses about “odic fluid” and “animal magnetism” – explanations which explained nothing. In addition to these prejudicial theories, experiments in anesthesia by the use of chloroform and ether were proceeding in the same years. Insensitiveness to pain reached by hypnosis was uncertain and presented many difficulties: not everyone was hypnotizable, and, even more important, not every physician was able to hypnotize. Inevitably, the more certain form of attaining anesthetization through the use of chloroform and ether was the practice which became accepted.

The study of hypnotism, which many acute observers of the middle and late nineteenth century believed to be the first step towards the freeing of mankind from physical suffering, as well as the overcoming of many temperamental difficulties and the cure of many vices, fell into a decline. With the emergence of the psycho-analytic theory, the defeat of hypnotism – at least for our day – was cemented.

Now, although the formula that we are about to consider has in it no trace of auto-hypnotism, it is still possible to learn from the despised procedure what it is that defeats us in our efforts to be effective. Consider for a moment the successes of a good hypnotist with a good subject: they sound utterly beyond nature, and for that very reason we have not learned from them all we might garner. One man, ordinarily suffering from vertigo at even a slight eminence, when hypnotized can walk a very narrow plank at a great height. Another, looking light and delicate, can lift a dead weight. A stammerer can be commanded to give a fervid oration, and will do so without showing a trace of the speech-defect which hampers him in his normal state.

Perhaps one of the most remarkable cases is one cited by F. W. H. Myers in his chapter on hypnotism in Human Personality: a young actress, an understudy, called upon suddenly to replace the star of her company, was sick with apprehension and stage-fright. Under light hypnosis she performed with competence and brilliance, and won great applause; but it was long before she was able to act her parts without the aid of the hypnotist, who stationed himself in her dressing room. (Later in this same case the phenomenon of “post-hypnotic suggestion” began to be observed, and the foundations of the Nancy school of auto-suggestion, of which Coué is the most famous contemporary associate, were laid.)

In the same chapter in which he quotes the remarkable case of the actress, Myers made a theorizing comment which is of immense value to everyone who hopes to free himself of his bondage to failure. He points out that the ordinary shyness and tentativeness with which we all approach novel action is entirely removed from the hypnotized subject, who consequently acts instead with precision and self-confidence.

Now the removal of shyness, or mauvaise honte (he wrote), which hypnotic suggestion can effect, is in fact a purgation of memory – inhibiting the recollection of previous failures, and setting free whatever group of aptitudes is for the moment required.

There is the clue. No sentence was ever more packed with rich implications for those who are in earnest about reorienting their lives towards success.

It has become a commonplace to say that we learn by “trial and error.” We learn by discovering that one course of action does not bring about the end we had in view; we try again, and perhaps many times, until we find the procedure which accomplishes our intention. We then adopt the last term in this series of acts.

That is the mental picture we make of the “trial-and-error” method of learning.

Roughly it is right, but it omits to emphasize one element of the process which, although we may not dwell upon it intentionally, is never forgotten by the Unconscious: the element of pain. We believe, or speak and write as though we believed, that the one success remains as the total residue of the series of attempts, and that it cancels from our minds all the failures which went before it. We do not take into account the tremendous importance to our future conduct of those discarded trials which ended in failure. We succeeded at last, it is true; but meanwhile we experienced failure, sometimes ridicule, sometimes real pain, sometimes grave humiliation. We by no means retain in our memories only the item of the final success, nor does the success operate to make the failures and pain unimportant to our Unconscious.

The Unconscious dreads pain, humiliation, fatigue; it bends its efforts even more ceaselessly to the end of avoiding pain than it does to the procuring of positive pleasures. So we are faced with a fact which at once accounts for much of the inactivity, the inertia, to which we succumb at moments when positive action would be to our advantage: that rather than face the mere possibility of pain we will not act at all.

Rather than revive the memory of our early failures, let alone run the risk of hurting ourselves anew, we will unconsciously decide to remain inactive, or we will choose to do something easier than we should attempt, or we will start on a program and carry it near the spot where we were hurt before, and there find any excuse to beat a hasty retreat, leaving the work undone, the reward ungathered. The childish Unconscious wins: at least we were not bruised again in an already tender spot.

It is utterly illogical, of course; in order to avoid a trivial discomfort we roll up a great account of failure to wound us in the future, we miss opportunity after opportunity which may never come again, we expose ourselves to far greater pain than that we manage to avoid. But at least the memory of that early humiliation can sleep, or only turn restlessly, half-awakened.

Now, if that is true – and only a little self-analysis will prove that it is true – how convenient it would be if each of us could carry a hypnotist about, to cast his spell whenever we had to get to work! How marvelous if each of us could have his own private Svengali! Impossible, of course; and, more than that, undesirable. Fortunately, it is not at all necessary to be put under the sway of another’s will in order to do our own work. The solution is far simpler. All that is necessary to break the spell of inertia and frustration is this:

Act as if it were impossible to fail.

That is the talisman, the formula, the command of right-about-face which turns us from failure towards success.

Clear out, by an easy imaginative feat, all the distrusts and timidities, all the fears of looking ridiculous which you may hardly suspect of being treacherous trouble-makers in your life. You will find that if you can imaginatively capture the state of mind which would be yours if you knew you were going towards a pre-arranged and inevitable success, the first result will be a tremendous surge of vitality, of freshness.

Then – well, the only way to put it is that it will seem as though your mind gave a great sigh of relief, of gratitude for the liberation, and stretched itself to its fullest extent. This is the moment where one may be forgiven for feeling that there is something truly magical about the whole affair. There will appear an extension of capacity which seems more than normal.

Then the long-dammed-up flow sets in: directly, irresistibly, turned at last in the right direction, the current gathers strength from minute to minute. At first you may still harbor some fear that the spell which worked so instantaneously may break in the same way. It will not, simply because it is no spell; it is a reminder to yourself of the way in which work can always be successfully undertaken. If you remember that, far from your seeing the successful action stop, you will find that each hour of unhampered activity opens out into a promise of others in the future. There may actually be some embarrassment from seeing too many expanding possibilities until you have learned to organize your new life.

Those fears, anxieties and apprehensions, you see, were far more than mere negative things. By acting as if they were important, you endowed them with importance, you turned them into realities. They became parasitic growths, existing at the expense of everything that is healthy in you. While we allow them to sap us, we are allowing the nourishment which should go towards expanding growth to be used for feeding monsters, cherishing the freaks and by-blows of the mind instead of its extraordinary and creative elements. So that it is not that one is suddenly given wonderful new powers; by ceasing to let fear hold its frustrating sway we come into the use of already existing aptitudes which we formerly had no energy to explore. We discover that we already possess capacities we had not suspected, and the effect, of course, is as though we had just received them. And the rapidity with which these capacities make themselves known when once the aspects are favorable for them is truly somewhat startling. It is even more enjoyable.

Next, there is the further experience of seeming to become, in contrast with one’s old self, practically tireless. Actual records of working periods introduced by using this formula would strain the credulity of those who have never yet had the experience. And these periods are not followed by any depressed reaction. There is always so much ahead, and it is so clearly seen, that there is no chance for depression to set in when the mind is turned back from its onward drive to consider all the tribulations of the past, all the possible mischances which might conceivably happen, it cannot, of course, at the same time explore the road into the future. But once absolve it of the thankless and unnecessary task, and it rewards you by seeming to fly where before it had stumbled and groped.

It takes some self-education to learn how to go from one item of successful work to the next, not to lose time and spend strength – much more happily, but just as surely – in gloating over either the ease with which the task as done or in contemplating too fondly the truly remarkable work one has just been so fortunate as to produce. But a few days’ Harvest Home is quite excusable; and since, still resilient and unexhausted, one looks forward to further activity with enjoyment, there is no permanent danger that the first success under the new regime will be the last.

If you are tempted to look askance at this procedure, to feel that you arc being invited to deceive yourself into a feeling of success, you are quite wrong. We are all pragmatists and empiricists in our daily life; what “works” for us is our practical truth, and becomes the basis of our further activity. “Our thoughts become true in proportion as they successfully exert their go-between function,” as William James says. And even more fully and convincingly, the late Hans Vaihinger worked out these conceptions in his book, The Philosophy of “As If.” Not everyone will go with him to the furthest boundaries of his theory, but it is certainly plain that in most matters of life each of us must act as if this or that fact were a self evident truth. For one thing, if we insisted on proving the reality or efficacy or even probability of most of the conceptions on which we base our practical procedures, we should have no time left in which to act. So, in general, we accept the premises for action which are presented to us on good authority, and use them as proved unless or until our experience causes us to doubt the wisdom of so doing. Then we may reexamine them and perhaps reach different conclusions from our mentors, but for the most part we all act as if our norms of conduct, our standards of values, were eternally and everywhere valid, so long as they prove practicable for us.

In everyday life, then, if you are ineffectual in your daily encounters and unproductive in your work, you are to that extent acting as if you willed to fail. Turn that attitude inside out, consciously decide that your “As If” shall be healthy and vital, shall be aimed towards accomplishment, and you have made success a truth for yourself.

“The law of nature is: Do the thing and you shall have the power; but they who do not do the thing have not the power.”

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Monday, May 10, 2021

Auto-suggestion – Influencing the Subconscious Mind – 02

Auto-suggestion - Influencing the Subconscious Mind

(An excerpt from The Strangest Secret Library available on Amazon)

Auto-suggestion – Influencing the Subconscious Mind

The Third Step toward Riches

AUTO-SUGGESTION is a term which applies to all suggestions and all self-administered stimuli which reach one s mind through the five senses. Stated in another way, autosuggestion is self-suggestion. It is the agency of communication between that part of the mind where conscious thought takes place, and that which serves as the seat of action for the subconscious mind.

Through the dominating thoughts which one permits to remain in the conscious mind, (whether these thoughts be negative or positive, is immaterial), the principle of auto-suggestion voluntarily reaches the subconscious mind and influences it with these thoughts.

NO THOUGHT, whether it be negative or positive, CAN ENTER THE SUBCONSCIOUS MIND WITHOUT THE AID OF THE PRINCIPLE OF AUTO-SUGGESTION, with the exception of thoughts picked up from the ether. Stated differently, all sense impressions which are perceived through the five senses, are stopped by the CONSCIOUS thinking mind, and may be either passed on to the subconscious mind, or rejected, at will. The conscious faculty serves, therefore, as an outer-guard to the approach of the subconscious.

Nature has so built man that he has ABSOLUTE CONTROL over the material which reaches his subconscious mind, through his five senses, although this is not meant to be construed as a statement that man always EXERCISES this control. In the great majority of instances, he does NOT exercise it, which explains why so many people go through life in poverty.

Recall what has been said about the subconscious mind resembling a fertile garden spot, in which weeds will grow in abundance, if the seeds of more desirable crops are not sown therein. AUTOSUGGESTION is the agency of control through which an individual may voluntarily feed his subconscious mind on thoughts of a creative nature, or, by neglect, permit thoughts of a destructive nature to find their way into this rich garden of the mind.

You were instructed, in the last of the six steps described in the chapter on Desire, to read ALOUD twice daily the WRITTEN statement of your DESIRE FOR MONEY, and to SEE AND FEEL yourself ALREADY in possession of the money! By following these instructions, you communicate the object of your DESIRE directly to your SUBCONSCIOUS mind in a spirit of absolute FAITH. Through repetition of this procedure, you voluntarily create thought habits which are favorable to your efforts to transmute desire into its monetary equivalent.

Go back to these six steps described in chapter two, and read them again, very carefully, before you proceed further. Then (when you come to it), read very carefully the four instructions for the organization of your Master Mind group, described in the chapter on Organized Planning. By comparing these two sets of instructions with that which has been stated on auto-suggestion, you, of course, will see that the instructions involve the application of the principle of auto-suggestion.

Remember, therefore, when reading aloud the statement of your desire (through which you are endeavoring to develop a money consciousness ), that the mere reading of the words is of NO CONSEQUENCE – UNLESS you mix emotion, or feeling with your words. If you repeat a million times the famous Emil Coué formula, Day by day, in every way, I am getting better and better, without mixing emotion and FAITH with your words, you will experience no desirable results. Your subconscious mind recognizes and acts upon ONLY thoughts which have been well-mixed with emotion or feeling.

This is a fact of such importance as to warrant repetition in practically every chapter, because the lack of understanding of this is the main reason the majority of people who try to apply the principle of auto-suggestion get no desirable results.

Plain, unemotional words do not influence the subconscious mind. You will get no appreciable results until you learn to reach your subconscious mind with thoughts, or spoken words which have been well emotionalized with BELIEF.

Do not become discouraged, if you cannot control and direct your emotions the first time you try to do so. Remember, there is no such possibility as SOMETHING FOR NOTHING. Ability to reach, and influence your subconscious mind has its price, and you MUST PAY THAT PRICE. You cannot cheat, even if you desire to do so. The price of ability to influence your subconscious mind is everlasting PERSISTENCE in applying the principles described here. You cannot develop the desired ability for a lower price. You, and YOU ALONE, must decide whether or not the reward for which you are striving (the money consciousness ), is worth the price you must pay for it in effort.

Wisdom and cleverness alone, will not attract and retain money except in a few very rare instances, where the law of averages favors the attraction of money through these sources. The method of attracting money described here, does not depend upon the law of averages. Moreover, the method plays no favorites. It will work for one person as effectively as it will for another. Where failure is experienced, it is the individual, not the method, which has failed. If you try and fail, make another effort, and still another, until you succeed.

Your ability to use the principle of auto-suggestion will depend, very largely, upon your capacity to CONCENTRATE upon a given DESIRE until that desire becomes a BURNING OBSESSION.

When you begin to carry out the instructions in connection with the six steps described in the second chapter, it will be necessary for you to make use of the principle of CONCENTRATION.

Let us here offer suggestions for the effective use of concentration. When you begin to carry out the first of the six steps, which instructs you to fix in your own mind the EXACT amount of money you desire, hold your thoughts on that amount of money by CONCENTRATION, or fixation of attention, with your eyes closed, until you can ACTUALLY SEE the physical appearance of the money. Do this at least once each day. As you go through these exercises, follow the instructions given in the chapter on FAITH, and see yourself actually IN POSSESSION OF THE MONEY!

Here is a most significant fact – the subconscious mind takes any orders given it in a spirit of absolute FAITH, and acts upon those orders, although the orders often have to be presented over and over again, through repetition, before they are interpreted by the subconscious mind. Following the preceding statement, consider the possibility of playing a perfectly legitimate trick on your subconscious mind, by making it believe, because you believe it, that you must have the amount of money you are visualizing, that this money is already awaiting your claim, that the subconscious mind MUST hand over to you practical plans for acquiring the money which is yours.

Hand over the thought suggested in the preceding paragraph to your IMAGINATION, and see what your imagination can, or will do, to create practical plans for the accumulation of money through transmutation of your desire.

DO NOT WAIT for a definite plan, through which you intend to exchange services or merchandise in return for the money you are visualizing, but begin at once to see yourself in possession of the money, DEMANDING and EXPECTING meanwhile, that your subconscious mind will hand over the plan, or plans you need. Be on the alert for these plans, and when they appear, put them into ACTION IMMEDIATELY. When the plans appear, they will probably flash into your mind through the sixth sense, in the form of an inspiration. This inspiration may be considered a direct telegram, or message from Infinite Intelligence. Treat it with respect, and act upon it as soon as you receive it. Failure to do this will be FATAL to your success.

In the fourth of the six steps, you were instructed to Create a definite plan for carrying out your desire, and begin at once to put this plan into action. You should follow this instruction in the manner described in the preceding paragraph. Do not trust to your reason when creating your plan for accumulating money through the transmutation of desire. Your reason is faulty. Moreover, your reasoning faculty may be lazy, and, if you depend entirely upon it to serve you, it may disappoint you.

When visualizing the money you intend to accumulate, (with closed eyes), see yourself rendering the service, or delivering the merchandise you intend to give in return for this money. This is important!


The fact that you are reading this book is an indication that you earnestly seek knowledge. It is also an indication that you are a student of this subject. If you are only a student, there is a chance that you may learn much that you did not know, but you will learn only by assuming an attitude of humility. If you choose to follow some of the instructions but neglect, or refuse to follow others – you will fail! To get satisfactory results, you must follow ALL instructions in a spirit of FAITH. The instructions given in connection with the six steps in the second chapter will now be summarized, and blended with the principles covered by this chapter, as follows:

First. Go into some quiet spot (preferably in bed at night) where you will not be disturbed or interrupted, close your eyes, and repeat aloud, (so you may hear your own words) the written statement of the amount of money you intend to accumulate, the time limit for its accumulation, and a description of the service or merchandise you intend to give in return for the money. As you carry out these instructions, SEE YOURSELF ALREADY IN POSSESSION OF THE MONEY.

For example : Suppose that you intend to accumulate $50,000 by the first of January, five years hence, that you intend to give personal services in return for the money, in the Capacity of a salesman. Your written statement of your purpose should be similar to the following:

By the first day of January, 19.., I will have in my possession $50,000, which will come to me in various amounts from time to time during the interim.

In return for this money I will give the most efficient service of which I am capable, rendering the fullest possible quantity, and the best possible quality of service in the capacity of salesman of (describe the service or merchandise you intend to sell).

I believe that I will have this money in my possession. My faith is so strong that I can now see this money before my eyes. I can touch it with my hands. It is now awaiting transfer to me at the time, and in the proportion that I deliver the service I intend to render in return for it. I am awaiting a plan by which to accumulate this money, and I will follow that plan, when it is received.

Second. Repeat this program night and morning until you can see, (in your imagination) the money you intend to accumulate.

Third. Place a written copy of your statement where you can see it night and morning, and read it just before retiring, and upon arising until it has been memorized.

Remember, as you carry out these instructions, that you are applying the principle of auto-suggestion, for the purpose of giving orders to your subconscious mind. Remember, also, that your subconscious mind will act ONLY upon instructions which are emotionalized, and handed over to it with feeling. FAITH is the strongest, and most productive of the emotions. Follow the instructions given in the chapter on FAITH.

These instructions may, at first, seem abstract. Do not let this disturb you. Follow the instructions, no matter how abstract or impractical they may, at first, appear to be. The time will soon come, if you do as you have been instructed, in spirit as well as in act, when a whole new universe of power will unfold to you.

Scepticism, in connection with ALL new ideas, is characteristic of all human beings. But if you follow the instructions outlined, your scepticism will soon be replaced by belief, and this, in turn, will soon become crystallized into ABSOLUTE FAITH. Then you will have arrived at the point where you may truly say, I am the master of my fate, I am the captain of my soul!

Many philosophers have made the statement, that man is the master of his own earthly destiny, but most of them have failed to say why he is the master. The reason that man may be the master of his own earthly status, and especially his financial status, is thoroughly explained in this chapter. Man may become the master of himself, and of his environment, because he has the POWER TO INFLUENCE HIS OWN SUBCONSCIOUS MIND, and through it, gain the cooperation of Infinite Intelligence.

You are now reading the chapter which represents the keystone to the arch of this philosophy. The instructions contained in this chapter must be understood and APPLIED WITH PERSISTENCE, if you succeed in transmuting desire into money.

The actual performance of transmuting DESIRE into money, involves the use of auto-suggestion as an agency by which one may reach, and influence, the subconscious mind. The other principles are simply tools with which to apply auto-suggestion. Keep this thought in mind, and you will, at all times, be conscious of the important part the principle of auto-suggestion is to play in your efforts to accumulate money through the methods described in this book.

Carry out these instructions as though you were a small child. Inject into your efforts something of the FAITH of a child. The author has been most careful, to see that no impractical instructions were included, because of his sincere desire to be helpful.

After you have read the entire book, come back to this chapter, and follow in spirit, and in action, this instruction:


Follow the foregoing instruction to the letter, and it will open the way for a complete understanding, and mastery of the principles of success.

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