Monday, July 16, 2018

Mindset Quote: “We Have Met The Enemy and They is Us.”

Mindset quote: We Have Met the Enemy and They is Us(Click here to download audio.)

Mindset Quote: “We Have Met The Enemy and They is Us.”

Walt Kelly had an excellent cartoon called Pogo, which had stinging commentary about the times.

In one panel, he summed up where humanity s problems were coming from. As the lead character was polling his skiff across a polluted swamp, he said simply:

We have met the enemy and they is us.

This sums up all problems humankind has. We long went past the point where there were any environmental threats we couldn t solve. The United States has been exporting excess grain since around World War I, and has continued to improve production almost every year since.

Famine is now created by governments, as more than sufficient aid is available to any nation that is suffering from a local drought. Only where the government itself is limiting food and trade does any starvation continue. (Again, compare North and South Korea.)

Currently, peace is breaking out worldwide, as there are more areas which are peacefully existing than ever before. Crime and killings have been down-trending for decades in the U.S. One report points out that the number of fatalities due to terrorism is very small compared to the world-wide wars this planet has experienced.

Commerce may be to blame for this. One study mentioned that no two countries with a MacDonald s franchise in them had ever gone to war. One economist pointed to the Dell factor of outsourced electronics manufacture and assembly as being key to peace across wide areas, as if any of these nations went to war, they would instantly lose those jobs and income.

Russia tended to prove this out in their local conflicts on it s borders. Every time they exerted military efforts to resolve issues, investments dried up and their economy suffered.

This is seen in local areas where the crime rate is high or spikes. Tourism to that city slumps. A local college had an extremist group protesting, which they gave in to instead of enforcing local ordinances about permits for protests, etc. For the next two years, enrollments dropped and millions in operating budget were lost.

People want to be safe. They want laws enforced fairly.

Money follows safety. To have peace, you need to have an equitable rule of law which keeps tourists and visitors safe. Otherwise, they ll stay home or go someplace else to spend their money.

Safety and peace is established and held by the individuals within that country. It is up to individuals to make their local area safe for commerce.

If the local area cannot create a peaceful, commerce-ready environment, then the remote areas will withhold their funds until it can be created and maintained.

The doom-sayers tend to lose listeners. We ve covered this with the broadcast news media. They are making it unsafe through their reporting as they possibly can.

It s what you believe that creates the world around you.

Every device you have, any vehicle you drive, and even the very roads you travel on are the results of ideas. Individuals thought these ideas up.

The companies that employed those people or bought those patents were also created by the ideas and actions of individuals.

And whatever someone truly believes, they can achieve They can make any goal they want. They can be and have anything they ve ever dreamed of. They can have abundant life, health, income, everything they set their mind to.

Or they can slog along until they can t work anymore and get a government paycheck and public housing that everyone else pays for.

It s really a question of how much fun do you want to have in your life? How much success do you want to aim for? How routinely happy do you want to be?

95% choose to slog along. 5% choose success.

Your life results consist of your choices and their results.

Always has been, always will be.

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Sunday, July 15, 2018

6 Effective Solutions for Goal Achievement Problems

6 Effective Solutions for Goal Achievement Problems

(Now available as Amazon ebook.)

Tips for Setting Goals

A clinical associate professor of psychiatry, Dr. Ari Kiev, writes, “Observing the lives of people who have mastered adversity, I have noted that they have established goals and sought with all their effort to achieve them. From the moment they decide to concentrate all their energies on a specific objective, they began to surmount the most difficult odds.”

Dr. Kiev continues, “The establishment of a goal is the key to successful living. And the most important step toward achieving an objective is first to define it. I’m sure you have at least 30 minutes a day in which to list your thoughts. At the end of that time, choose from the possible objectives you have listed, the one that seems the most important, and record it separately on a single card. Carry this card with you at all times. Think about this goal every day. Create a concrete mental image of the goal, as if you’ve already accomplished it.”

The doctor points out, “You can determine your special talents or strengths in a number of ways, ranging from psychological tests to an analysis of the unexpressed wishes in your dreams. No method works for everyone. You might start, for example, by clipping and posting newspaper articles that interest you. After 30 days, see if there isn’t some trend suggestive or a deep-seated interest of natural inclination. Keep alert to the slightest indications of any special skills or talents, even when they seem silly or unimportant.

“From this exercise, you should be able to get some sense of potential strengths. Whenever you discover a strength or talent, think of five possible ways to develop it. Write these down on a card as well, and check them periodically to keep them fresh in your mind.”

So take the good advice of psychiatrist Dr. Ari Kiev, and don’t be afraid of failure. As Herodotus wrote, “It is better by noble boldness to run the risk of being subject to half of the evils we anticipate than to remain in cowardly listlessness for fear of what may happen.”

Uncover Your Primary Goal

If you are like so many millions who don’t know what it is you want sufficiently to name as your primary goal, I recommend you make out a want list.

Take a note pad, go off by yourself, and write down the things you’d really like to have or do very much. One might be a beautiful new home or a trip around the world, a visit to some special country or place. It might be a yearning for a sailboat or motor yacht, or if you’re an avid fisherman, you might want to go salmon fishing in Alaska or trout fishing in New Zealand. It might be a business of your own or a particular position with your company. It might be a certain income that will permit you to live the way you’d like to live. Or, a certain amount of money in good investments or in a savings account. How about a special make of car? Or an addition to your present home?

Just write down everything you can think of that you would really like to see come about in your life. Then when you’ve exhausted your wants, go over the list again and number the items in the order of their importance, and make number one your present goal.

What Is Your Intermediate Goal?

Did you ever see Jack Nicklaus play golf? He was a golfing phenomenon never before seen in the world of golf, winning more major championships and money than any other golfer who ever lived. Yet if you watch him carefully, you can learn more than how to lower your handicap. You can learn a key strategy for success.

Each time Jack got ready to hit the ball, he’d have an intermediate aiming point, just a short distance from the ball. This intermediate aiming point was on line with the route he wanted the ball to travel. He would look down the fairway toward the green, then at the intermediate aiming point, then at the ball. His first task was to get the ball to pass over the intermediate point. If it did that, it would probably land very near the point on the fairway or green he had selected. It was always interesting watching his head and eyes move to the intermediate point, then to the distant point, then back to the intermediate point and back to the ball.

When he was ready, and not a moment before, he would uncork that legendary swing that left the gallery gasping and whooping with admiration and wonder. The ball would compress flat and be off and away on its considerable journey. It was the same with his short irons near the green. He always had an intermediate point with which he could line up his club head and the ball. We need intermediate aiming points, too, before we can successfully reach a substantial distant goal.

To write a book, one must write the first chapter, then the second, then the third, and so on. The book is first in outline form. The chapters are roughly sketched as to subject matter and content. One can get a mental picture of the book in final form with its color dust jacket coming from the printer; that’s the goal. But first, there’s that first chapter, then the second, and so on. Each chapter must be successfully completed as an integral part of the project before the project’s complete.

And it’s much the same with our big goals and how we look at goal achievement. All we can see is it as completed, with ourselves right in the middle of it. There we are; the job’s done. That’s where we want to land. But first there are the intermediate points to successfully complete. And it’s the intermediate points that often prove too much or too difficult or too time-consuming for the person to spend all that time completing and polishing. These are often the core skills, vital to the completion of the final project. Here we find the person who wants to amaze a friend through his skill at the piano but doesn’t want to put in the time and effort to learn to play. This is the person who’s forever looking for shortcuts. He or she daydreams, but when it comes down to the nitty-gritty of the intermediate goals, ah, that’s too hard or boring or time consuming. Want to write books? How about mastering the language first? Want to get rich in real estate? Study the business first.

The first step of the successful person is commitment. There are no ifs or buts about it. He or she is fully 100 percent committed to the achievement of the goal and willing to take whatever intermediate steps are required. When bridges are burned, there’s no escape route on which to come tiptoeing back when things get rough.

Commitment to all the intermediate goals, 100 percent. When that happens, the goal is as good as accomplished.

Fake It Till You Make It

When I was an announcer/writer at radio station KTAR in Phoenix, Arizona, my goal was to become a network announcer in Chicago or New York, the national headquarters of radio at that time. I listened to the network announcers and practiced reading commercials as they did so that the copy sounded spontaneous and ad-libbed. I studied the delivery of every first-class network announcer in the country, and soon I could sound very much like them. Every commercial I read on the air at KTAR, whether for the local mortuary or sporting goods store, I read as though it were a national commercial for the most world-renowned company.

I gave so much pizazz to the local commercials my announcer friends soon dubbed me “Network” and kidded me – found my efforts ludicrous. They were helping me on my way. “Why do you knock yourself out on those ridiculous commercials?” they’d ask. And I would smile and go about my business.

I would listen every day to those men and women who were at the very top of my field, and no matter how mundane the copy or humble a place of business, when I stepped up to the microphone, I had a picture of the entire country listening to every word I spoke. I gave it my very best – always.

And after 2 1/2 years of KTAR in Phoenix, I felt I was ready for the big time. I told my friends I’d soon quit and head for Chicago. My announcement was met with unbelieving stares and the most vociferous arguments. “There are 450 union card – carrying announcers walking the streets of Chicago trying to get work in the big stations there,” I was told. But my mind was made up, and I bought a one-way ticket to Chicago.

In Chicago I took a room at the old Chicagoan Hotel in the Loop, bought a copy of the Chicago Tribune, and turned on my portable radio. There were two target radio stations. They were the two biggest and the best at the time, WBBM CBS in the Wrigley Building on Michigan Avenue, and WMAQ NBC in the Merchandise Mart. I tackled WBBM first. I’ll never forget that first day in those beautiful, posh surroundings. The marble floors, the uniformed elevator starters, those fabulous brass and glistening hardwood elevators.

Al Morey was program director at the time. He was most cordial and immediately led me to a large nearby studio for an audition. He gave me a fist full of copy that included some tricky commercials and part of a newscast.

The studio was as impressive as the rest of the place, very large for one thing, with a concert grand piano and sound effects paraphernalia. I walked to the standing microphone and looked into the darkened engineer’s room beyond the slanting glass. There was an old-time engineer, and Al Morey nodded his head and threw me a hand cue, and I began.

After my interview he told me he’d let me know, and the next day I repeated the process at WMAQ. Then I waited. Finally, Al Morey called. I not only had the job, I was under contract for more money than I had dreamed of earning. My 2 1/2 years of doing network commercials for a local radio station had paid off, and I was now a CBS network announcer on a station whose coverage blanketed most of the Midwestern United States, to say nothing of the country’s second largest metropolitan market.

Indeed, I had arrived. I was giddy with a sudden inflation of my self-esteem. I was a passable writer, and I could hold my own with any announcer in the country. I was off and running. My preparation had paid off. Where were all those 450 unemployed union card – carrying announcers?

It’s Not the Destination

In the great Greek poem by Constantine Cavafy titled “Ithaka,” we are reminded that it is the voyage and the adventures on the way that count, not the arrival itself.

This seems to be a most difficult truth to understand. This is not to say that a person’s goal in life is unimportant. On the contrary, it’s vital. For without a goal, a distant destination, we would not be on the trip at all. Instead we’d run around in circles, endlessly following the shoreline around our tiny island. Every person needs a great and distant goal toward which to strive. But in traveling toward it, he should try to keep in mind that the fabled land he seeks has shores much like the one he left behind and that its purpose is not so much a resting place but, rather, the reason for the trip.

Where a person goes is not nearly as important as how he gets there. That a house is built is not all that important. It is the manner in which it is built that makes it great, average, or poor. That we live is not nearly as important as the manner in which we live.

Misunderstanding this often keeps people in a state of unhappiness and anxiety. They forget to enjoy the trip. They forget what they’re really looking for, or what they should be looking for: the discovery of themselves. This is the island toward which everyone should journey. It’s a difficult journey, beset, like the travels of Ulysses, with many dangers and hardships. But it gives real meaning to life, and there are many rich rewards to be found along the way – all kinds of serendipitous benefits.

It means asking the questions that are hard to answer: Where am I going? Why am I going there? What do I really want, and why do I want it? Am I gradually realizing my potential? Am I discovering my best talents and abilities and using them to their fullest? Am I living fully extended in my one chance at life on earth? Am I really living? Who am I?

These are the questions everyone must ask himself and answer. As Emerson said, “Though we travel the world over to find the beautiful, we must carry it with us, or we find it not.”

Whatever you’re looking for must first be found within you, whether it be peace, happiness, riches, or great accomplishments. Everything we do outwardly is only an expression of what we are inwardly. To ask for anything else is as absurd as looking for apples on an oak tree.

So the person who knows what he wants, knows what he must become, and he then fixes his attention on the preparation and development of himself. As he grows toward the ideal he holds in his mind, he finds interest, zest, and joy on the journey.

He looks forward to tomorrow, but he also enjoys today, for it is the tomorrow he looked forward to yesterday. He knows that if he cannot find meaning and value in his present, he will very likely be missing it in his future. Today is the future of five years ago. Are you enjoying it as much as you thought you would? Have you progressed to the point you wanted then to reach?

The Cure for Procrastination

Have you ever noticed that the longer you look at something you should be doing, the more difficult it seems to appear? That the longer you put off something you should do, the more difficult it is to get started?

A good deal of frustration and unhappiness could be avoided if people would just do what they know they should do.

The great newspaper editor Arthur Brisbane once wrote, “Don’t exaggerate your own importance, your own size, or your own miseries. You are an ant in a human anthill. Be a working ant – not a ridiculous insect pitying yourself.” Strong language, maybe, but there’s a lot of sense in it.

A person carrying a heavy weight is all right as long as he keeps moving. The minute he stops, puts the weight on the ground, and sits down to rest, the weight seems to become heavier; the distance to be traveled, greater; and the work, just that much more unpleasant.

Sometimes it must seem to everyone that things have piled up so high that there’s just no way of digging out. But there is. Pick the thing that’s most important to do, and simply begin doing it. Just by digging in, you’ll feel better, and you’ll find that it’s not nearly as bad as you thought it would be. Keep at it, and before long, that pile of things to do that seemed so overwhelming is behind you – finished.

What overwhelms us is not the work itself. It’s thinking how hard it’s going to be. It’s seeing it get larger every day. It’s putting if off and hoping that somehow, through some miracle, it will disappear.

The Chinese have a saying that a journey of a thousand miles begins with but a single step. And that step accomplishes two things. First, it automatically shortens the distance we still have to travel, and, second, and just as important, it makes us feel better, more hopeful – it strengthens our faith. If a person will just keep putting one foot in front of the other, he will be taken into new and exciting places, see new and interesting things, and think thoughts that never would have come to him if he’d remained at the starting point. Then the journey is finished. He wonders how or why he could ever have sat so long and worried and stewed about the time and trouble it would involve to do what he knew he should do.

If you’ll think back, you’ll remember that you’ve always been happiest, most contented, after having finished a difficult project or faced up to a responsibility you were worried about. It’s never as bad as you think it’s going to be, and the joy that will come with its accomplishment makes it more than worthwhile.

Work never killed anyone. It’s worry that does the damage. And the worry would disappear if we’d just settle down and do the work.

As Calvin Coolidge put it, “All growth depends upon activity. There is no development physically or intellectually without effort, and effort means work. Work is not a curse; it is the prerogative of intelligence, the only means to manhood, and the measure of civilization.”


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Saturday, July 14, 2018

The Power Which Makes All Desires Obtainable – 02

CTF The Power Which Makes All Desires Obtainable

(An excerpt from If You Can Count to Four available on Amazon)

The Power Which Makes All Desires Obtainable

There is only one power in the entire universe, but there are many applications and expressions of this one power. One of the most important expressions of this one power is what we ordinarily refer to as will power. Through the proper understanding of will power one can obtain the fulfillment of any desire whatsoever.

Let me hasten to say in the beginning of this chapter, however, that will power is not creative and will power is not the most important power known to man, but will power directs the power which is creative.

May I refer to the fact again and again that everyone is especially designed to serve in a particular channel of service, and they are especially designed to serve effectively in that particular channel. Even though this is true, 98 people out of every 100 are not aware of what their particular channel is. 98 people out of every 100 do not know exactly what they want to be or what they want to have.

But, those who have made the decision, and have become aware of what they want to be and what they want to have, will be very happy indeed to learn how to use the will power, and its relationship to the creative power, through the proper use of the conscious and subconscious mind.

Now let us define and try to illustrate will power. For example, let’s consider building the top of a beautiful table. Several boards are necessary. These boards are finished, and arranged so that they fit beautifully together. Then our master craftsman puts the glue on these boards and sticks them together. But the glue, until it dries, does not have the power to hold the boards together. What does the craftsman do to the board, from the time he puts the fresh glue on, until the glue dries, and they stick together by themselves?

Using wood clamps, he clamps the boards together solidly told the board in place until the glue dries and the power of the glue takes over. You will notice that the clamps have a mechanical clamping effect of holding these boards steadily in place. But, only for a short period of time do the clamps serve this indispensable purpose. As soon as the power in the glue takes over, the clamps can be removed because they have served their purpose.

The will power is like the clamps which hold the boards together, and the law of cosmic habit force or the great power of habit in the subconscious is like the glue. When we decide what we want to be, we used our will power or our mental clamps, and we force ourselves to think in terms of what we want to be for a long period of time until we can build a new habit pattern in the subconscious, so the habit pattern will take over and automatically Cause us to think in the pattern which we have chosen.

This is all very simple indeed. The majority of the people in the world are not aware of this simplicity or just exactly how they can intelligently direct the use of this tremendous power so they can learn to be what they want to be and have what they want to have.

Let us take a few very familiar examples of how this works. A young man gets out of high school and he decides he wants to be a doctor. He knows that in order to be a doctor he must go to school for, say 7 to 10 years. At the present time, having just graduated from high school, he is not a doctor. He is just a high school graduate. As a high school graduate, he has just completed certain basic requirements in order to receive his diploma from high school, and from the standpoint of thought processes, his mental processes are not so arranged so that anyone can safely say he is a doctor in any field.

But, through his will power the can direct his attention, day after day, month after month, year after year for a long period of years, to the study of all of the facts and things that pertain to his chosen field, until he build hundreds of habit patterns in the subconscious relative to being a doctor. Having controlled his attention through will power a sufficient length of time, on each item, until it becomes established and the glue takes over, throughout the remainder of his life, he automatically responds from those habit patterns of being a doctor instead of a high school graduate.

So, through the use of his will power, controlling his attention until these habit patterns are established, he becomes what he decided to be. Now, every mental process, which he experienced during his years of training to become a doctor, were experiences based upon these basic rules.

You can readily see that all he had to do was to make a firm and deep convicted decision that he wanted to become a doctor, and then follow through in his training, by using his mind and controlling his attention units, exposing himself to all of this wonderful information and experience.

In so doing, he changed his being or his habit patterns, so he could no longer say that he was just a high school graduate, but that he was a PhD in his chosen field, able to serve in a special capacity.

The same process, which makes it possible for a young person to become a doctor in his chosen field, is the same process that a housewife uses in making a cake. She decides that she is going to make a certain type of cake and she uses her will power and she directs her attention to the making of that cake.

Now, if she only makes one take, by having to control her attention to consciously, by the use of will power, the cake would probably be very good, but not the best cake possible. But, if she will control her attention by the use of the will power, and make a cake every few days, within a period of weeks, she will build a pattern of efficiency and she no longer will have to use the will power.

She will be able to take the clamps off and let the habit pattern takeover and then she will be able to make a wonderful cake on every occasion. I am sure all of us now begin to realize that this simple law and simple process makes it possible for us to change all of our old habits into desirable habits so we can be anything we want to be and have anything we want to have.

Frequently, people tell me they just can’t change their old habit patterns, and they can’t entertain these new ideas and make them part of themselves. They know it is possible for others to be successful and other people to have the finer things in life, but they just don’t understand how they can do these things themselves.

Let me emphasize this simple fact. Everyone has a will power. Everyone has a conscious mind. Through the conscious and subconscious mind, we are able to design, according to our own specifications, the kind of life we want to live and the type of things we want to have.

By designing these desires with our conscious mind and implanting them into our subconscious mind, which has access to unlimited resources of wisdom and knowledge, we will have all of the necessary ingredients to make our dreams come true. But, we must discipline ourselves and not continue to let the old habit patterns dominate us.

We all know that the most comfortable thing to do is to just sit back and relax and let the old habit patterns dominate our lives. We don’t want to use any extra energy to think the thoughts or to entertain new ideas, new plans or any new activities. All we want to do is to let our thoughts run on the old tracks which have been established for years.

However, it is our privilege to decide exactly what we want to be an exactly what we want to have, and through the use of our will power and self-discipline, we can direct our attention toward these new things, and can neutralize all the old patterns and make new patterns so we automatically become want to be and want to have.

The average person could literally turn the world upside down and they would become keenly aware of this simple use of will power and self-discipline. Every great man, and every great woman, in history, discovered the use of the will power and self-discipline in order to become great in their particular channels of service.

They had to learn to say, “No, thank you” to everything with which they were confronted, from day to day, in the form of suggestions, which did not contribute toward reaching their definite major purpose.

I remember very distinctly how deeply impressed I was when I studied the life of Henry Ford. Henry Ford had many wonderful qualities, but one of the outstanding qualities was the fact that he learned to discipline is taught attention. He made up his mind that he was in the business of manufacturing and merchandising inexpensive units of transportation.

Hundreds of people approached him, trying to get him interested in other things because they knew he had plenty of money. But, Mr. Ford tells in his book under the title “my life and work” that he learned to distinguish between that which was relevant and material, and that which was irrelevant and immaterial and learned to listen only to that which contributed to his objective. He learned to say, “No, thank you.”

The majority of the people in the world are limiting themselves. They are suffering lacking limitation because they are victimized, every day, by suggestions and influences to which they should learn to say, “No, thank you, I don’t have time. I’m sorry but I’m not interested in that because it does not contribute to my main channel of service to humanity.”

This matter of using the will power and self-discipline not only applies to controlling our attention to help us to design that which we want to be and that which we want to have, but it also helps us to establish habit patterns, so we can refuse to let any outside force interfere with our giving our time and efforts and energies toward the reaching of our dreams and objectives.

We all know that happiness is a state of mind. We all know that a state of mind is developed because of the thoughts which we permit ourselves to think.

It takes quite a little will power and self-discipline to read the various publications and not be bothered by all of the tragedies and negative situations which are described and reported. I subscribe to a few select magazines and newspapers which I can, in a minimum of time, scan through the important developments in the news of the world from a positive point of interpretation.

Consequently, through the use of will power and self-discipline, I do not expose my subconscious from day to day to dozens of negative situations which are none of my business. Hence my time and energy are not wasted on something which does not contribute to the wonderful channel of service in which I happen to be engaged.

I would highly recommend that you take inventory of how much time you spend each day reading a newspaper. Find that portion of the newspaper, which seems to engage most of your attention and classify whether it is positive or negative.

Also, your television programs, the magazines which you read, and the people with whom you associate, could be classified into categories of positive or negative. Every category of contact with life should be classified and listed in two columns, one positive and one negative.

Through the use of will power, you can develop a new habit of giving attention only to that which is positive and not allowing negative situations to occupy your attention. This will be a little difficult, and it will take a little time to build these new thought patterns, but through the wonderful mechanism of habit and the instrument of the will power, you can begin now to direct your attention along any particular channel of thought which you desire.

You will have to clamp that attention unit hard at first, because it wants to run on the old undesirable pattern, but, after you have clamped it there, with the will power, for a period of time, a new track has been built and you can take the mental clamp off. Your thoughts will run automatically on the desired track and you will begin to experience a state of happiness and joy and livingness which you would have never been able to experience before because you are now free of all negativity. All of your thoughts, in the future, will automatically go along the lines of the good, the true and the beautiful.

At any given split second of our lives, there is enough of the sad and discouraging and the disappointing to them to demand all of our attention. Also, at the same split second, there is enough of the good and the true and the beautiful to occupy all of our attention.

Inasmuch as our great Creator created us with the privilege of choosing, at any given split second, that to which we should give our attention, we have the choice and the privilege and responsibility of directing our attention only toward that which is good and true and beautiful. Of course, once we learn to see the truth about any situation, we will be able to see the good, the true and the beautiful in every situation.

We have been told all of the great sacred writers of the ages, to judge not by appearances. In other words, we are not to judge a situation just from what we see with the natural eye, but we are taught to judge according to the truth about it, the inner truth, its premise and design and why it happened.

I am very proud to be able to say that there is no situation in my life, or in any other person’s life, that if we knew the whole inner truth, we would be able to rejoice and be exceedingly glad. We would see that the inner design is based upon a purpose and a noble objective as a part of an integrating idea. It may be expressing itself, in many cases, in a disintegrating fashion, but if we could see the whole, we would see the integrating part as the center of attraction.

What appears to be tragedy or discouragement is merely a rearrangement of the component parts of the integrating center. If we are capable of interpreting this rearrangement, the net result is always good, true and beautiful.

One of the passages from the sacred writings says, “Blessed are the pure in heart for they shall see God.” God is good and the heart is what we see with our inner mind. So, blessed are the pure in the inner mind because they see what they are instead of what is. The only thing we can see with a pure inner mind is that which is pure and that which is good and true and beautiful.

So let us open up our minds in the spirit of the humility of a little child and let us grasp as much as possible of these great inner truths of the universe. Let’s realize that we have a conscious mind which can reason either “A” type or “B” type and that we have a subconscious mind which is our connecting link with infinite intelligence.

Through the proper use of directing our attention in the conscious mind, we can establish any new habit pattern we desire. Through the proper use of will power and self-discipline, we can neutralize or eliminate or annihilate any old undesirable pattern and can replace it with any desirable experience choose.

We can, through the proper use of our mental powers, set the great universal law in motion, and we can become anything we want to be and we can have anything we want to have. We learned previously that we think only one thought at a time, we are thinking constantly, we can control that one thought, we are what we are right now because of the sum total of our thoughts throughout the past, and we can become anything we want to become by being keenly aware of this one thought.

Through the will power, we direct it so it expresses itself in regard to our dreams until it becomes a habit pattern, so we automatically think in terms of our dreams fulfilled.

So, let’s definitize what we want to be.

  • Do you want to be genuinely happy? Do you want to understand the inner laws of harmony, peace, joy and expression? You can be that kind of a person.
  • Do you want to be a person of wisdom to know how to apply the facts?  You can be that kind of a person by appropriating these suggestions.
  • Do you want to be a person of poise, have a beautiful soul filled with love, kindness, compassion, humility and understanding? You can be that kind of a person.
  • Do you want to have a consciousness of abundance so that you have facilities for expressing life? You can have all those wonderful things.

You not only can have a wonderful home, and a wonderful automobile and all the things that go with that type of home life, but you can have all of the things that your heart desires, if you will learn these basic rules of the mental processes.

When I say, you can be anything you want to be and you can have anything you want to have, it is because we live in an inexhaustible universe, where there is an inexhaustible supply of every desirable state of beingness and every desirable thing you can imagine.

Let me challenge you to make large plans, for they have magic to stir men’s blood.

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Friday, July 13, 2018

Chapter 1 – Why Do We Fail? Success as a Paradox…03


Chapter 1 - Why Do We Fail Success as a Paradox

(An excerpt from The Strangest Secret Library available on Amazon)

Chapter 1 – Why Do We Fail? Success as a Paradox…

WITH the time and energy we spend in making failure a certainty we might have certain success.

A nonsensical paradox? No; fortunately it is a sober, literal truth, one which holds a great deal of promise.

Suppose a man had an appointment a hundred miles north of his home, and that if he kept it he would be sure of having health, much happiness, fair prosperity, for the rest of his life. He has just time enough to get there, just enough gas in his car. He drives out, but decides that it would be more fun to go twenty-five miles south before starting out in earnest.

That is nonsense! Yes, isn’t it? The gas had nothing to do with it; time had no preference as to how it would be spent; the road ran north as well as south, yet he missed his appointment. Now, if that man told us that, after all, he had quite enjoyed the drive in the wrong direction, that in some ways he found it pleasanter to drive with no objective than to try to keep a date, that he had had a touching glimpse of his old home by driving south, should we praise him for being properly philosophical about having lost his opportunity? No, we should think he had acted like an imbecile. Even if he had missed his appointment by getting into a daydream in which he drove automatically past a road sign or two, we should still not absolve him. Or if he had arrived too late from having lost his way when he might have looked up his route on a good map and failed to do so before starting, we might commiserate with him, but we should indict him for bad judgment.

Yet when it comes to going straight to the appointments we make with ourselves and our own fulfillment we all act very much like the hero of this silly fable: we drive the wrong way. We fail where we might have succeeded by spending the same power and time.

Failure indicates that energy has been poured into the wrong channel. It takes energy to fail.

Now this is something which we seldom see at once. Because we commonly think of failure as the conventional opposite of success, we continue to make false antitheses of the qualities which attend success and failure. Success is bracing, active, alert; so the typical attitude of failure, we believe, must be lethargy, inertia, a supine position.

True enough; but that does not mean that no energy is being used. Let any psychologist tell you how much energy a mature person must expend to resist motion.

A powerful struggle must be waged against the forces of life and movement in order to remain inert, although this struggle takes place so far beneath the surface of our lives that we do not always become aware of it. Physical inaction is no true sign that life-force is not being burned away. So even the idler is using fuel while they dream.

When failure comes about through devoting precious hours to time-killing pursuits, we can all see that energy is being diverted from its proper channel. But there are ways of killing time which do not look like dissipation. They can seem, on the contrary, like conscientious and dutiful hard work, they often draw praise and approval from onlookers, and arouse a sense of complacency in us. It is only by looking more closely, by discovering that this work gets us nowhere, that it both tires us and leaves us unsatisfied, that we see here again energy is being devoted to the pursuit of failure.

But why should this be so? Why, if, with the same energy we must use in any case, we might be succeeding, do we so seldom live the lives we hoped and planned to live? Why do we accomplish so little, and thwart ourselves senselessly? Why, when we start late, or run out of gas because of carelessness, or miss road-signs through daydreaming, do we think we are being properly philosophical when we give ourselves and others excuses for failure which will not hold water? No one truly consoles themselves by considering that a bird in the hand is worth two in the bush, that to travel hopefully is better than to arrive, that half-a-loaf is better than no bread. Such proverbs are the cynical distillation of experience, but they are nothing to live by. We deceive no one, although our compromises and excuses are accepted by our fellows as long as they are in the same boat. The successful man or woman listens to such whistling in the dark with amusement and incredulity, privately concluding that there is a great deal of hypocrisy loose in the world. They have the best of evidence that the rewards of well directed activity far surpass all the by-products of failure, that one infinitesimal accomplishment in reality is worth a mountain of dreams.

Even as we tell of the compensation of failure we are not quite comfortable. We do not truly believe – although our proverbs sound as though we did – that one must choose either success or the good life. We know that those who succeed see the same sunsets, breathe the same air, love and are loved no less than failures; and in addition they have something more: the knowledge that they have chosen to move in the direction of life and growth instead of acquiescing in death and decay. However we may talk, we know that Emerson was right when he wrote: “Success is constitutional; depends on a plus condition of mind and body, on power of work, on courage.” Then why do we fail? Especially, why do we work hard at failure?

Because, beside being creatures subject to the Will to Live and the Will to Power, we are driven by another will, the Will to Fail, or die.

It is possible to get back the energy that is now going into failure and use it to healthy ends. There are certain facts – plain, universal, psychological truths – which, when once seen, bring us to definite conclusions. From those conclusions we can make a formula on which to act. There is a simple, practical procedure which will turn us around and set our faces in the right direction. It is the formula, as we have said, on which, consciously or unconsciously, every successful person acts.

The procedure is simple, the first steps of putting it into practice so easy that those who prefer to dramatize their difficulties may refuse to believe that anything so uncomplicated could possibly help them. On the other hand, since it takes little time and soon brings its own evidence that, simple or not, its consequences are frequently amazing, it should be worth trying. A richer life, better work, the experience of success and its rewards: those ends are surely worth one experiment in procedure.

All the equipment needed is imagination and the willingness to disturb old habit-patterns for a while, to act after a novel fashion long enough to finish one piece of work. How long that period is will vary, of course, with the work to be accomplished, and whether it is all dependent on oneself or of the unwieldier type which the executive and administrator know, where the factor of other human temperaments must be taken into account.

In any case, some results from the experiment will be seen at once. Often these first results are so astonishing that to enumerate them here might alienate readers of a sober habit of mind. To hear of them before coming to them normally would be like hearing of miracles, and some of the effectiveness of the program might be lost by the intrusion of the very doubts we are out to banish.

Once more: however remarkable the results, the process is straightforward and uncomplicated. It is worth trying, for it has worked in hundreds of lives. It can work in any life that is not more truly dedicated to failure than to success.

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Thursday, July 12, 2018

The Brain – Thought Broadcasting and Receiving Station – 02

The Brain - Thought Broadcasting and Receiving Station

(An excerpt from The Strangest Secret Library available on Amazon)

The Brain – Thought Broadcasting and Receiving Station

The Twelfth Step toward Riches

MORE than twenty years ago, the author, working in conjunction with the late Dr. Alexander Graham Bell, and Dr. Elmer R. Gates, observed that every human brain is both a broadcasting and receiving station for the vibration of thought. Through the medium of the ether, in a fashion similar to that employed by the radio broadcasting principle, every human brain is capable of picking up vibrations of thought which are being released by other brains.

In connection with the statement in the preceding paragraph, compare, and consider the description of the Creative Imagination, as outlined in the chapter on Imagination. The Creative Imagination is the receiving set of the brain, which receives thoughts, released by the brains of others. It is the agency of communication between one s conscious, or reasoning mind, and the four sources from which one may receive thought stimuli.

When stimulated, or stepped up to a high rate of vibration, the mind becomes more receptive to the vibration of thought which reaches it through the ether from outside sources. This stepping up process takes place through the positive emotions, or the negative emotions. Through the emotions, the vibrations of thought may be increased.

Vibrations of an exceedingly high rate are the only vibrations picked up and carried, by the ether, from one brain to another. Thought is energy traveling at an exceedingly high rate of vibration. Thought, which has been modified or stepped up by any of the major emotions, vibrates at a much higher rate than ordinary thought, and it is this type of thought which passes from one brain to another, through the broadcasting machinery of the human brain.

The emotion of sex stands at the head of the list of human emotions, as far as intensity and driving force are concerned. The brain which has been stimulated by the emotion of sex, vibrates at a much more rapid rate than it does when that emotion is quiescent or absent.

The result of sex transmutation, is the increase of the rate of vibration of thoughts to such a pitch that the Creative Imagination becomes highly receptive to ideas, which it picks up from the ether. On the other hand, when the brain is vibrating at a rapid rate, it not only attracts thoughts and ideas released by other brains through the medium of the ether, but it gives to one s own thoughts that feeling which is essential before those thoughts will be picked up and acted upon by one s subconscious mind.

Thus, you will see that the broadcasting principle is the factor through which you mix feeling, or emotion with your thoughts and pass them on to your subconscious mind.

The subconscious mind is the sending station of the brain, through which vibrations of thought are broadcast. The Creative Imagination is the receiving set, through which the vibrations of thought are picked up from the ether.

Along with the important factors of the subconscious mind, and the faculty of the Creative Imagination, which constitute the sending and receiving sets of your mental broadcasting machinery, consider now the principle of auto-suggestion, which is the medium by which you may put into operation your broadcasting station.

Through the instructions described in the chapter on autosuggestion, you were definitely informed of the method by which DESIRE may be transmuted into its monetary equivalent.

Operation of your mental broadcasting station is a comparatively simple procedure. You have but three principles to bear in mind, and to apply, when you wish to use your broadcasting station – the SUBCONSCIOUS MIND, CREATIVE IMAGINATION, and AUTO-SUGGESTION. The stimuli through which you put these three principles into action have been described – the procedure begins with DESIRE.


The depression brought the world to the very border-line of understanding of the forces which are intangible and unseen. Through the ages which have passed, man has depended too much upon his physical senses, and has limited his knowledge to physical things, which he could see, touch, weigh, and measure.

We are now entering the most marvelous of all ages – an age which will teach us something of the intangible forces of the world about us. Perhaps we shall learn, as we pass through this age, that the other self is more powerful than the physical self we see when we look into a mirror.

Sometimes men speak lightly of the intangibles – the things which they cannot perceive through any of their five senses, and when we hear them, it should remind us that all of us are controlled by forces which are unseen and intangible.

The whole of mankind has not the power to cope with, nor to control the intangible force wrapped up in the rolling waves of the oceans. Man has not the capacity to understand the intangible force of gravity, which keeps this little earth suspended in mid-air, and keeps man from falling from it, much less the power to control that force. Man is entirely subservient to the intangible force which comes with a thunder storm, and he is just as helpless in the presence of the intangible force of electricity – nay, he does not even know what electricity is, where it comes from, or what is its purpose!

Nor is this by any means the end of man s ignorance in connection with things unseen and intangible. He does not understand the intangible force (and intelligence) wrapped up in the soil of the earth – the force which provides him with every morsel of food he eats, every article of clothing he wears, every dollar he carries in his pockets.


Last, but not least, man, with all of his boasted culture and education, understands little or nothing of the intangible force (the greatest of all the intangibles) of thought. He knows but little concerning the physical brain, and its vast network of intricate machinery through which the power of thought is translated into its material equivalent, but he is now entering an age which shall yield enlightenment on the subject. Already men of science have begun to turn their attention to the study of this stupendous thing called a brain, and, while they are still in the kindergarten stage of their studies, they have uncovered enough knowledge to know that the central switchboard of the human brain, the number of lines which connect the brain cells one with another, equal the figure one, followed by fifteen million ciphers.

The figure is so stupendous, said Dr. C. Judson Herrick, of the University of Chicago, that astronomical figures dealing with hundreds of millions of light years, become insignificant by comparison.

It has been determined that there are from 10,000,000,000 to 14,000,000,000 nerve cells in the human cerebral cortex, and we know that these are arranged in definite patterns. These arrangements are not haphazard. They are orderly. Recently developed methods of electro-physiology draw off action currents from very precisely located cells, or fibers with micro-electrodes, amplify them with radio tubes, and record potential differences to a millionth of a volt.

It is inconceivable that such a network of intricate machinery should be in existence for the sole purpose of carrying on the physical functions incidental to growth and maintenance of the physical body. Is it not likely that the same system, which gives billions of brain cells the media for communication one with another, provides, also the means of communication with other intangible forces?

After this book had been written, just before the manuscript went to the publisher, there appeared in the New York Times, an editorial showing that at least one great University, and one intelligent investigator in the field of mental phenomena, are carrying on an organized research through which conclusions have been reached that parallel many of those described in this and the following chapter. The editorial briefly analyzed the work carried on by Dr. Rhine, and his associates at Duke University, viz: What is Telepathy ?

A month ago we cited on this page some of the remarkable results achieved by Professor Rhine and his associates in Duke University from more than a hundred thousand tests to determine the existence of telepathy and clairvoyance. These results were summarized in the first two articles in Harpers Magazine. In the second which has now appeared, the author, E. H. Wright, attempts to summarize what has been learned, or what it seems reasonable to infer, regarding the exact nature of these extrasensory modes of perception.

The actual existence of telepathy and clairvoyance now seems to some scientists enormously probable as the result of Rhine s experiments. Various percipients were asked to name as many cards in a special pack as they could without looking at them and without other sensory access to them. About a score of men and women were discovered who could regularly name so many of the cards correctly that there was not one chance in many a million million of their having done their feats by luck or accident.”

But how did they do them? These powers, assuming that they exist, do not seem to be sensory. There is no known organ for them. The experiments worked just as well at distances of several hundred miles as they did in the same room. These facts also dispose, in Mr. Wright s opinion, of the attempt to explain telepathy or clairvoyance through any physical theory of radiation. All known forms of radiant energy decline inversely as the square of the distance traversed. Telepathy and clairvoyance do not. But they do vary through physical causes as our other mental powers do. Contrary to widespread opinion, they do not improve when the percipient is asleep or half-asleep, but, on the contrary, when he is most wide-awake and alert. Rhine discovered that a narcotic will invariably lower a percipient s score, while a stimulant will always send it higher. The most reliable performer apparently cannot make a good score unless he tries to do his best.

One conclusion that Wright draws with some confidence is that telepathy and clairvoyance are really one and the same gift. That is, the faculty that sees a card face down on a table seems to be exactly the same one that reads a thought residing only in another mind. There are several grounds for believing this. So far, for example, the two gifts have been found in every person who enjoys either of them. In every one so far the two have been of equal vigor, almost exactly. Screens, walls, distances, have no effect at all on either. Wright advances from this conclusion to express what he puts forward as no more than the mere hunch that other extrasensory experiences, prophetic dreams, premonitions of disaster, and the like, may also prove to be part of the same faculty. The reader is not asked to accept any of these conclusions unless he finds it necessary, but the evidence that Rhine has piled up must remain impressive.

In view of Dr. Rhine s announcement in connection with the conditions under which the mind responds to what he terms extra-sensory modes of perception, I now feel privileged to add to his testimony by stating that my associates and I have discovered what we believe to be the ideal conditions under which the mind can be stimulated so that the sixth sense described in the next chapter, can be made to function in a practical way.

The conditions to which I refer consist of a close working alliance between myself and two members of my staff. Through experimentation and practice, we have discovered how to stimulate our minds (by applying the principle used in connection with the Invisible Counselors described in the next chapter) so that we can, by a process of blending our three minds into one, find the solution to a great variety of personal problems which are submitted by my clients.

The procedure is very simple. We sit down at a conference table, clearly state the nature of the problem we have under consideration, then begin discussing it. Each contributes whatever thoughts that may occur. The strange thing about this method of mind stimulation is that it places each participant in communication with unknown sources of knowledge definitely outside his own experience.

If you understand the principle described in the chapter on the Master Mind, you of course recognize the round-table procedure here described as being a practical application of the Master Mind.

This method of mind stimulation, through harmonious discussion of definite subjects, between three people, illustrates the simplest and most practical use of the Master Mind.

By adopting and following a similar plan any student of this philosophy may come into possession of the famous Carnegie formula briefly described in the introduction. If it means nothing to you at this time, mark this page and read it again after you have finished the last chapter.

THE depression was a blessing in disguise.

It reduced the whole world to a new starting point that gives every one a new opportunity.

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Wednesday, July 11, 2018

Suggestion is Power – Magic of Believing – 02

2Suggestion is Power2

(An excerpt from “The Strangest Secret Library” – available on Amazon.)

Suggestion is Power – Magic of Believing

How many times have you heard it said, “Just believe you can do it and you can”? Whatever the task, if begun with the belief that you can do it, it will be done perfectly. Often belief empowers a person to do what others consider impossible. The act of believing is the starting force, the generating power that leads to accomplishment.

“Come on, fellows, we can beat them,” shouts someone in command, whether in a football game, on the battlefield, or in the strife of the business world. That sudden voicing of belief, challenging and electrifying, reverses the tide and – Success! From defeat to victory – and all because some mighty believer knew that it could be done.

You may be shipwrecked and tossed into the water near a rocky shore. Momentarily, you may fear that there isn’t a chance for you. Suddenly a feeling comes that you will be saved – or that you can save yourself. The moment you have that feeling, it begins to take the form of belief. And along with the belief comes the power to assist you.

You may be in a fire, surrounded by flames and enveloped in smoke, and frantic with fear. This same power asserts itself – and you may be saved. Emerson explains it by saying that in a difficult situation or a sudden emergency, our spontaneous action is always the best. Many stories have been told of the great reserves of the subconscious mind, how under its direction (and by imparting its superhuman strength), frail men have been able to perform feats far beyond their normal powers. Speakers, stand-up comedians, and writers are often amazed at the subconscious mind’s power to furnish them with a steady flow of thoughts that their audiences enjoy.

After studying the various mystical religions and different teachings and systems of mind-stuff, I’m impressed that they all have the same basic modus operandi. That is, they achieve success through repetition – the repeating of certain mantras, words, or formulas. William Seabrook declared that witch doctors, Voodoo high priests, “hexers,” and many other followers of strange cults use just plain mumbo-jumbo to invoke the spirits or work black magic. One finds the same principle at work in the chants, incantations, litanies, daily lessons (to be repeated at frequently as possible during the week), and the frequent praying of the Buddhists and Moslems alike. Or consider the affirmations of the Theosophists and the followers of Unity, the Absolute, Truth, New Thought, Divine Science. In fact, it is basic in all religions, although here it is white magic instead of black.

When you seek further, you find the same principle at work in the beating of tom-toms or kettledrums by primitive peoples in all parts of the globe. The sound vibrations arouse similar vibrations in the psychic nature of these so-called “primitives,” so that they become stimulated, excited, and emotionalized to the point where they can defy death. The war dances of the American Indians, with their repeated rhythmic physical movements; the tribal ceremonies to bring rain; the dancing of the whirling dervishes – even the playing of martial music at critical times, and the soothing background music played for the workers in industrial plants – all embody the same principle.

In his book, Penthouse of the Gods, published in 1939, Theos Bernard recounts some interesting facts as to the repetition of certain mystical chants and prayers. When he wrote it, he claimed to be the first white person to enter the mysterious Tibetan city of Lhasa, high in the Himalayas, where the monasteries contained thousands of lamas – followers of Buddha. On reading the book, you get the impression that when the lamas, and monks are not eating or attending to the material wants of their bodies, they are constantly and continuously engaged in their mystical chants, using their prayer wheels. Bernard declared that in one temple, the monks started at daybreak and spent the entire day repeating prayers. The exact number of their repetitions was 108,000. He told also of how lamas accompanying him repeated certain fixed chants in order to give him additional strength.

In all religions, cults, and orders, there is an obvious, prescribed ritual in which the repetition of words (mystical or otherwise) plays an important part. And this brings us to the law of suggestion.

Forces operating within its limits are capable of producing phenomenal results. That is, the power of suggestion – either auto-suggestion (your own to yourself) or hetero-suggestion (coming to you from outside sources) – starts the machinery into operation, causing the subconscious mind to begin its creative work – and right here is where the affirmations and repetitions play their part.

Repetition of the same chant, the same incantations, the same affirmations leads to belief, and once that belief becomes a deep conviction, things begin to happen. A builder or contractor looks over a set of plans and specifications for a bridge or a building, and, urged by a desire to get the contract for the work, declares to himself, “I can do that. Yes, I can do that.” He may repeat it silently to himself a thousand times without being conscious of doing it. Nevertheless, the suggestion finds a place in which to take root, he gets the contract, and the structure is eventually built. Conversely, he may say that he can’t do it – and he never does.

Hitler used the identical force and the same mechanics in inciting the German people to attack the world. A reading of his Mein Kampf will verify that. Dr. René Fauvel, a famous French psychologist, explained it by saying that Hitler had a remarkable understanding of the law of suggestion and its different forms of application, and that he mobilized every instrument of propaganda in his mighty campaign of suggestion with uncanny skill and masterly showmanship.

Hitler openly stated that the psychology of suggestion was a terrible weapon in the hands of anyone who knew how to use it.

Let’s see how he worked it to make the Germans believe what he wanted them to. Slogans, posters, huge signs, massed flags appeared throughout Germany. Hitler’s picture was everywhere. “One Reich, one People, one Leader” became the chant. It was heard everywhere that a group gathered.

“Today we own Germany, tomorrow the entire world,” the marching song of the German youths, came from thousands of throats daily. Such slogans as “Germany has waited long enough,” “Stand up, you are the aristocrats of the Third Reich,” “Germany is behind Hitler to a man,” and hundreds of others, bombarded them twenty-four hours a day from billboards, sides of buildings, the radio, and the press. Every time they moved, turned around, or spoke to one another, they got the idea that they were a superior race, and once that belief took hold, they started their campaign of terror.

Under the hypnotic influence of this belief, strengthened by repeated suggestion, they started out to prove it. Unfortunately for them, other nations also had strong national beliefs that eventually became the means of bringing defeat to the Germans.

Mussolini, too, used the same law of suggestion in an attempt to give Italy a place in the sun. Signs and slogans such as “Believe, Obey, Fight,” “Italy must have its great place in the world,” “We have some old scores and new scores to settle,” covered the walls of thousands of buildings, and similar ideas were dinned into the people via the radio and every other means of direct communication.

Joseph Stalin, too, used the same science to build Russia into what she is today. In November, 1946, the Institute of Modern Hypnotism, recognizing that Stalin had been using the great power of the repeated suggestion in order to make the Russian people believe in their strength, named him as one of the ten persons with the “most hypnotic eyes in the world,” and rated him as a “mass hypnotist.”

The Japanese warlords used it to make fanatical fighters out of their people. From the very day of their birth, Japanese children were fed the suggestion that they were direct descendants of Heaven and destined to rule the world. They prayed it, chanted it, and believed it; but here again, it was used wrongly.

For forty-four years, ever since the Russo-Japanese war, the Japanese immortalized Naval Warrant Officer Magoshichi Sugino, one of Japan’s early suicide fighters and greatest heroes. Thousands of statues were erected to his memory. In repeated song and story, young Nipponese were taught to believe that they could die in no more heroic manner than by following his example. Millions of them believed it, and during the war thousands of them did die as Kamekazi pilots. Yet Sugino, who was supposed to have gone to his death while scuttling a ship to bottle up the Russian fleet at Port Arthur, didn’t die in battle! He was picked up by a Chinese boat. Upon learning that he was being lauded by his people as a great martyr, he decided to remain obscure and became an exile in Manchuria. Although he was alive and well, it continued to be dinned into the ears of young Nipponese that there was no greater heroic act than to die as Sugino had. This terrible, persistent and deeply founded belief, though based entirely on a fable, caused thousands of Japanese to throw away their lives during the war. Finally, Associated Press dispatches from Tokyo in November, 1946, told how he was discovered after many years and was being returned home.

Americans, too, were subjected to the power of suggestion long before World War I, and got it again in a big way under the direction of General Hugh Johnson with his N.R.A. plan. In World War II, we were constantly told that Germany and Japan had to be defeated unconditionally. Under the constant repetition of the same thought, all individual thinking was paralyzed and the mass mind became grooved to a certain pattern – win the war unconditionally. As one writer so ably said, “In war, the voice of dissension becomes the voice of treason.”

Again we see the terrific force of thought repetition – it is our master, and we do as we are ordered.

This subtle force of the repeated suggestion overcomes our reason, acting directly on our emotions and our feelings, finally penetrating to the very depths of our subconscious minds. This is the basic principle of all successful advertising – the continued and repeated suggestion that first makes you believe, after which you are eager to buy.

For centuries tomatoes were looked upon as poisonous. People dared not eat them until some fearless person tried them and lived. Today millions of people eat tomatoes, not knowing that they were considered unfit for human consumption. Conversely, the lowly spinach nearly went into the garbage pail after the United States Government declared that it did not contain the food values attributed to it for decades. Millions believed this and refused to honor Popeye’s favorite dish any longer.

Clearly, the founders of all great religious movements knew much about the power of the repeated suggestion and gained far-reaching results with it. Religious teachings have been hammered into us from birth, into our mothers and fathers before us and into their parents and their parents before them. There’s certainly white magic in that kind of believing.

Such statements as “What we don’t know won’t hurt us” and ‘Ignorance is bliss” take on greater significance when you realize that only the things you become conscious of can harm or bother you. We have all heard the story of the man who didn’t know it couldn’t be done and went ahead and did it. Psychologists tell us that as babies we have only two fears: the fear of loud noises and the fear of falling. All of our other fears are passed on to us or develop as a result of our experiences; they come from what we are taught or what we hear and see. I like to think of men as staunch oak trees that can stand firm amid the many crosscurrents of thought that whirl around them. But far too many people are like saplings that, swayed by every little breeze, ultimately grow in the direction of some strong wind of thought that blows against them.

The Bible is filled with examples of the power of thought and suggestion. Read Genesis, Chapter 30, verses 36 to 43, and you’ll learn that even Jacob knew their power. The Bible tells how he developed spotted and speckled cattle, sheep, and goats by placing rods from trees, partially stripping them of their bark so they would appear spotted and marked, in the watering troughs where the animals came to drink. As you may have guessed, the flocks conceived before the spotted rods and brought forth cattle, “ring-straked, speckled, and spotted.” (And incidentally, Jacob waxed exceedingly rich.) Moses, too, was a master at suggestion. For forty years he used it on the Israelites, and it took them to the promised land of milk and honey. David, following the suggestive forces operating on him, slew the mighty, heavily armed Goliath with a pebble from a slingshot.

Joan of Arc, the frail little Maid of Orléans, heard voices and under their suggestive influences became imbued with the idea that she had a mission to save France. She was able to transmit her indomitable spirit to the hearts of her soldiers and she defeated the superior forces of the English at Orléans.

William James, father of modern psychology in America, declared that often our faith in advance of a doubtful undertaking is the only thing that can assure its successful conclusion. Man’s faith, according to James, acts on the powers above him as a claim and creates its own verification. In other words, the thought becomes literally father to the fact. For further illumination of faith and its power, I suggest that you read the General Epistle of James in the New Testament.

Actually everyone who has ever witnessed a football or baseball game has seen this power of suggestion at work. Knute Rockne, the famous coach at Notre Dame, knew the value of suggestion and used it repeatedly, but always suited his method of applying it to the temperament of the individual team. On one Saturday afternoon, Notre Dame was playing in a particularly grueling game, and at the end of the first half was trailing badly. The players were in their dressing room nervously awaiting Rockne’s arrival. Finally the door opened, and Rockne came in slowly. His eyes swept inquiringly over the squad – “Oh, excuse me, I made a mistake. I thought these were the quarters of the Notre Dame team.” The door closed, and Rockne was gone.

Puzzled and then stung with fury, the team went out for the second half – and won the game.

Other writers, too, have explained the psychological methods Rockne used and have told how Fielding Yost of Michigan, Dan McGuin of Vanderbilt, Herbert Crisler of Princeton, and dozens of others used the “magic” of suggestion to arouse their teams to great emotional heights. Before the Rose Bowl game of 1934, the “wise” tipsters rated the Columbia team as underdogs. They hadn’t counted on Coach Lou Little and his stirring talks to his players day after day. When the whistle blew for the end of the game, the Columbia men were the top dogs over the “superior” Stanford team.

In 1935, Gonzaga University beat powerful Washington State 13 to 6 in one of the biggest upset games ever seen in the West. Gonzaga was a non-conference team, while the Washington State team, because of its great record, was thought to be unbeatable. Newspapers at the time reported assistant coach Sam Dagley as having declared that Gonzaga played inspired football. He revealed that for half an hour before the game, Coach Mike Pecarovich played “over and over” a phonograph record of one of Rockne’s most rousing pep talks.

Years ago, Mickey Cochrane of the Detroit Tigers literally drove a second-division-minded group of baseball players to the top of the American League by using the power of the repeated suggestion. I quote from a newspaper dispatch: “Day after day, through the hot, hard grind, [Cochrane] preached the gospel of victory, impressing on the Tigers the ‘continued thought’ that the team which wins must go forward.”

You see the same force actively at work in the fluctuations of the stock market. Unfavorable news immediately depresses prices, while favorable news raises them. The intrinsic values of stocks are not changed, but there is an immediate change in the thinking of the market operators, which is reflected at once in the minds of the holders. Not what will actually happen, but what security holders believe will happen causes them to buy or sell.

In the Depression years – and there may be years like them in the future – we saw this same suggestive force working overtime. Day after day we heard expressions such as, “Times are hard,” “Business is poor,” “The banks are failing,” “Prosperity hasn’t a chance,” and wild stories about business failures on every hand, until they became the national chant. Millions believed that prosperous days would never return. Hundreds, yes thousands, of strong-willed men go down under the constant hammering, the continuous tap-tapping of the same fearful thoughts. Money, always sensitive, runs to cover when fear suggestions begin to circulate, and business failures and unemployment quickly follow. We hear thousands of stories of bank failures, huge concerns going to the wall, etc., and people readily believe them and act accordingly.

There will never be another business depression if people generally realize that their own fearful thoughts literally create hard times. They think hard times, and hard times follow. So it is with wars. When peoples of the world stop thinking of depressions and wars, they will become non-existent, for nothing comes into our economic sphere unless we first create it with our emotional thinking.

Dr. Walter Dill Scott, eminent psychologist and long president of Northwestern University, told the whole story when he said, “Success or failure in business is caused more by mental attitudes even than by mental capacities.”

You may have read of the night of October 20, 1938, when Orson Welles and his Mercury Theater players broadcast a dramatization of H. G. Wells’ novel, The War of the Worlds. It was a story of an invasion by some strange warriors from the planet Mars, but it caused fright among thousands of people. Some rushed out-of-doors, police stations were besieged, eastern telephone exchanges were blocked, New Jersey highways were dogged. In fact, for a few hours following the broadcast, there was genuine panic among millions of listeners who believed our earth was being attacked by invaders from Mars. Yes, indeed, belief does cause some strange and unusual happenings! Human beings are human beings the world over, all subject to the same emotions, the same influences, and the same vibrations. And what is a big business, a village, a city, a nation but merely a collection of individual humans controlling and operating it with their thinking and believing? As individuals think and believe, so they are. As a whole city of them thinks, so it is; and as a nation of them think, so it is. This is an inescapable conclusion. Every person is the creation of themselves, the image of their own thinking and believing. As King Solomon put it, “For as he thinketh in his heart, so is he.”

Rallies held in schools and colleges just before important athletic contests are based on the same principles – speeches, songs, and yells become the means of creating suggestion and arousing the will to win. Many sales managers employ the same principle in their morning sales meetings when frequently music is used to emotionalize the salesmen and to get the idea over to them that they can beat all their previous sales records. The same principle with varying technique is basic in the Army – in fact, all armies. The commands and formations constantly repeated in close-order drill develop in the men instant obedience, which ultimately becomes instinctive. The commands and formations become so fixed in their minds and bodies that their movements are almost automatic – all of which in turn creates that self-confidence which is absolutely necessary in active conflict.

It is very important to remember that the subconscious will go into action at once under the impetus of the commands or suggestions it receives from the conscious mind (or which come from outside sources and are transmitted to it via the conscious mind). But it gets results quicker if the conscious mind accompanies its message with a mental picture of the desired goal. It may be faint, sketchy, or even unfinished, but even if only an outline, it will be enough for the subconscious to act upon.

And this brings us to the rituals and ceremonies performed amid dramatic settings in churches and secret orders, all designed to appeal to the emotions and to create a mystical picture in the beholders’ minds. These rituals, no matter what the setting, are there to hold your attention and link these symbols’ hidden meanings with the particular ideas to be implanted in your mind. Various lighting arrangements, different paraphernalia, often a special garb for those directing the operations, all to the accompaniment of soft, often religious, music, all help to put you in the proper emotional (and incidentally, receptive) state. The idea is as old as history. Not only the most civilized peoples but also the most primitive tribes have their characteristic ceremonials. Similar methods for impressing the individual are employed at mediumistic stances and crystal-gazing performances; even the gypsy phrenologist considers it a part of her “props.” Without this atmosphere, which tends to make our conscious mind drowsy and even puts it temporarily to sleep, we would not be so easily convinced, for by itself, the desire to satisfy completely our longings for the mystical and miraculous is often not strong enough to permit conviction.

This is not said with any idea of being sacrilegious, but to present a picture of the historic method of appealing to the masses. Appeal by drama is the first step in arousing people’s emotions, no matter for what purpose. Awakening and stirring their emotional interest prepares the way to approach their reasoning minds.

Could Aimee Semple McPherson, she with the long flowing white robe and picturesque auburn hair-do, have put over her great act of saving souls as well as achieving healings, without her superb understanding of the power of the dramatic? It’s something to wonder about, because Billy Sunday in his best table-sliding act was a novice compared to Aimee when it came to showmanship and plain impressiveness. She with her many artifices and stage settings put on a most solemn performance, and her followers – on the Pacific Coast at least – declare that the results she got were real and lasting. This is no reflection on Mrs. McPherson, for her followers were very sincere and believed in her work, her teachings, and the results – and that’s all that matters.

However, men with strong personal magnetism and great orators can get the same emotional effect without props or stage settings to aid them. They are masters of tone effects, emotional appeal, gesticulations, bodily movements, eye magnetism, etc., by which your attention is held and you yourself are thrown wide open to their driving appeal.

Let’s consider charms, talismans, amulets, good-luck pieces, four-leaf clovers, old horseshoes, rabbits’ feet, and countless other trinkets which thousands of people believe in. By themselves, they are harmless inanimate objects with no power. But when people breathe life into them by their thinking, they do have power, even though the power isn’t in them per se. The power comes only with the believing – which alone makes them effective.

An outstanding illustration of this is found in the story of Alexander the Great and Napoleon. In Alexander’s day, an oracle proclaimed that whoever unloosened the Gordian knot would become ruler of all Asia. Alexander cut the knot with one stroke of his sword – and rose to tremendous heights and power. Napoleon was given a star sapphire when a child, with the prophecy that it would bring him luck and some day make him Emperor. Could anything but the supreme belief in the prophecy have carried this great man to become Emperor of France? He and Alexander became supermen because they had supernormal beliefs.

A cracked or broken mirror isn’t going to bring you bad luck unless you believe in it. But as long as the belief is fertilized, nurtured, and made a part of your inner self, believe it or not, it is going to bring you bad luck – because the subconscious mind always brings to reality what it is led to believe.

A number of years ago we had an old Swiss gardener who insisted that we replace a number of small trees and shrubs in our yard. At first I couldn’t see the reason for digging up the old ones and replanting others, but the old man’s insistence prevailed. I observed that while planting them, just after he got the small trees in the soil and covered the roots, he engaged in some sort of audible Mumbo Jumbo.

He did the same with the shrubs. One day, my curiosity piqued, I asked him what he was mumbling about as he placed the trees and shrubs in the ground. He looked at me searchingly for a moment, then said, “You may not understand, but I’m talking to them, telling them they must live and bloom. It’s something I learned as a boy from my teacher in the old country. Anything that grows should have encouragement, and I’m giving it to them.” Certain humans appear to have a kind of affinity for plants, which the plants seem to feel. Thousands of professional gardeners will plant seeds only at certain times of the moon. Superstition, you say?

Perhaps it is practical mysticism. The Yale investigators concluded that electrical fields play a major part in plant life, and certainly that is a scientific observation.

It is a long way from Switzerland to British Columbia, but in that Canadian province is a tribe of Indians, the members of which always talk to their lines and hooks before actually starting to fish, claiming that if they didn’t, the halibut and salmon wouldn’t bite. Many are the tales of South Sea Islanders who offer food to their tools and implements, talking to them as though they were alive and beseeching them to get results. It isn’t a great jump from those customs to the blessings offered at ship launchings or at sailing times of large fishing fleets in civilized countries, where prayers are offered even today, for successful voyages or ventures.

I recall a thrifty neighbor of mine who, although a man of intelligence and mature years, had his hair cut at only certain times of the moon. I don’t remember whether it was when the moon was waxing or waning, but he maintained that whatever phase he selected caused his hair to grow less abundantly than if he had visited the barber at other times. I asked him once where he got such an idea. He glared at me as though I were belittling his intelligence, and I never did get an answer to my question.

What I have said about plant and animal life may cause a lot of materialistic people to take violent issue, but it must be remembered that at work in the world are many forces of which we know little or nothing. Consider how many new principles were developed in World War II. In the late 1940s, the American Rocket Society made application to the United States Government for land on the moon. Perhaps the application was made in a spirit of facetiousness, but Americans landed on the moon only 20 years later.

Without question, human imagination, visualization, and concentration are the chief factors in developing the subconscious mind’s magnetic forces. You have often heard the statement, “Hold that pose!” That, of course, means holding the mental picture or vision. Here again, suggestion – repeated suggestion – plays its part.

For example, you would like a new home. Your imagination goes to work. At first, you have only a hazy idea of the kind of house you would like. Then, as you discuss it with other members of your family – or ask questions of builders or look at illustrations of new houses – the mental picture becomes clearer and clearer, until you can visualize your ideal house in all its particulars.

After that, the subconscious goes to work to provide you with that house. It may come into manifestation in any number of ways. But do you really care whether you build it with your own hands, or whether it comes to you through purchase, or from the actions of outsiders? How it comes to you is of no great consequence! When you are after a better job or planning a vacation trip, the process is the same. You’ve got to see it in your mind’s eye, see yourself as holding that job or actually taking the trip. Some of our fears become realities through our imaginations, just as Job’s did. Fortunately, many of them do not – as long as we hold the mental picture only temporarily, or at least not long enough to focus it fully upon the screen of our subconscious. The Biblical warning, “Where there is no vision, the people perish,” is a fundamental truth, whether considered individually or collectively. For without the mental picture of accomplishment, little is done. You want a better job? You’ll get it when you give your subconscious mind a mental picture of yourself holding that job.

As I write this, I think of the many experiences confided to me by those who have used this science during the years. I want to give you some of their stories, for in them you may perhaps find clues to an even more effective use of the principles and the mechanics which I am setting forth.

A friend got the idea of building a boat. He knew nothing about boat construction, but believed that with some simple instructions, he could build one. So he went ahead. In the course of the work, he found that he needed an electric drill, but he didn’t want to spend $75 or $80 for the kind he wanted, especially when he would be using it for only a few months. First, he tried renting a drill, but inasmuch as he could use it only at night and had to return it early the next morning, he found such an arrangement very inconvenient.

He told me, “I got to thinking one night that somewhere there was a drill for me and I would have it placed in my hands. The more I thought about it, the more I thought it possible. However, nothing happened for several days; then one evening a friend who owned a sizable garage – a man I hadn’t seen for a couple of years – came to see me. He, too, was interested in boats, and hearing that I was building one, said he’d like to look it over. He saw me floundering around with the heavy half-inch drill I was using and asked me where I got it. I told him I had rented it and he laughed, saying, ‘Come over to the shop tomorrow and I’ll lend you a smaller one which you can handle much easier.’ Needless to say, I got it and kept it during all the period I was constructing the boat.

“A somewhat similar experience happened when I was cutting the ribs. I found that a small jig saw wouldn’t cut through three-quarter-inch lumber. Then I caught myself wishing for a band saw – that thought led me to a woodworking shop a few blocks away from my house. I could use the band saw if I paid the owner fifty cents an hour for its use. However, I found that I was running to and from my home, first to fit the ribs and then to shape them, and losing much time in the process.

I frequently said to myself during those days that there must be some easier way to get the use of a band saw, and there was.

“The following Sunday another friend came to see how the boat was getting along. When I told him that I had been slowed down without the use of a band saw, he too laughed, saying, ‘I bought one Thursday and won’t be using it for some time. Got to get my shop fixed up, and in the meantime, you’re welcome to use it.’ As a matter of fact, he delivered it to me that same day and I kept it a number of months. I finished the boat!”

Another man told me how he got the use of a thirty-foot extension ladder with which to paint his house. “I thought I would undertake the painting in my spare time,” he told me, “and began looking around to find where I could get the use of a ladder. I found places where I could rent one, but their fixed time requirements didn’t fit into my plans. I don’t know how many times I said to myself, You’re going to find a ladder. And I did. It was Memorial Day, and while in my back yard, I happened to notice that a neighbor across the street was using a long ladder to wash off the walls of his house. I called to him, asking where he got the ladder. He told me he had bought it when he purchased the house. That afternoon it was in my back yard, and I had the loan of it for several weeks!”

Another man told me that shortly after Pearl Harbor, he had been looking for a garbage can of a certain size, but because of wartime priorities, he was unable to locate what he wanted. He visited second-hand stores, junk shops, bakeries, and garages to find the kind of container he wanted, but without success. He was about to give up hope when one morning he noticed workmen making repairs on a concrete building across from his home. They were using some waterproofing material from exactly the kind of can he had pictured for his own use. He asked the man in charge of the work what would be done with the container when the work was finished, and was told it would be left on the ground to be hauled away. He then explained his wants, and a couple of days later the container was in his garage – the workmen had not only emptied it but had washed and scrubbed it before delivery! I had taken my car to a shop owner for repairs to the ignition system, after several mechanics had failed to locate the trouble. I told him how the car had been acting, and after listening he said, “I believe I can fix it.”

I casually remarked, “Belief is a great thing, isn’t it?”

“You bet it is. Thought is the greatest force in the world, and the dumb ducks laugh when you talk about it,” he answered rather caustically.

“I don’t, I’m interested,” I replied. ‘Tell me of some instances where you have demonstrated the power of thought.”

“I could keep you here all day telling you of its power – at least in my own life.”

‘Tell me a few. When did you first become aware of it?”

“Oh, I guess about twelve years ago, when I fell and broke my back. I was in a cast for a long time, and the doctors told me that even if I recovered, I would be crippled the rest of my life. As I lay on my back in the hospital worrying about my future, I frequently thought of the words used by my mother to the effect that ‘One just has to believe.’ One day it dawned on me that if I could hold on to the mental picture I was going to be all right, and if I believed in it sufficiently, I could get well. To make a long story short, here I am crawling over and underneath cars, and far from being a cripple, as you can see for yourself.”

“Very interesting,” I urged. ‘Tell me more.”

“Well, I’ve used it frequently to get more business. As a matter of fact, this present location is a result of it. As you know, I was burned out at my old place a few weeks ago and space like this in the city is well-nigh impossible to find. For two or three days, I worried about not being able to find another location and deliberated whether I should attempt to go to work for someone else. Then one night I made up my mind I would continue in business for myself. That was the turning point. Just before I went to sleep I said to myself, ‘Oh, you’ll find a place within the next few days. This thought power hasn’t failed you yet.’ I went to sleep with full confidence that the place would be forthcoming. The very next day I went over to see the painter where I had taken the car I saved from the fire and mentioned I was looking for another place. ‘That’s funny,’ he commented, ‘You can rent this space. I’ve just bought the building in the next block from an owner who wanted to retire.’ And so now here I am, on a main thoroughfare and with more business than I can possibly handle!”

I know that some readers will say that these are merely coincidences, but my files are filled with similar “coincidences.” To some of you they may be just that, but those acquainted with this science know that these things come about as the result of intensified thought or mental picture-making. However, we come again to a matter of opinion – the difference in conclusions between those who think this is all nonsense and those who know that the things we think materialize after their kind. Again we are reminded of what Paracelsus said: “Men devoid of the power of spiritual perception are unable to recognize anything that cannot be seen externally.”

It is pretty well agreed that the subconscious mind works as a result of images thrown upon its screen, but if there is something wrong with your projection apparatus or the original slide, then the projected image is blurred, inverted, or a total blank. Doubts, fears, counter-thoughts, all manage to blur the pictures you consciously desire to project.

Those who have well-developed imaginations, such as great artists, writers, and inventors, possess the ability to visualize or to make mental pictures almost at will. However, with the mechanics which I will enlarge upon later and the explanations already given, anyone following them should have no difficulty in being able to see in their mind’s eye the things, objects, or situations that they desire in reality.

One of the greatest fishermen I ever knew used this visualizing method. He could sit in a boat with one or two others and pull trout after trout out of the water, while his companions – using the same kind of bait and with apparently the same mechanical technique –  dropped their hooks in the same places repeatedly, without results.

I asked him about it one time, and he laughingly replied: “I put the old ‘squeeza-ma-jintum’ [his word for magic] on them. I figuratively or mentally get down there where they are, and tell them to hook the bait or fly. In other words, I see them snapping at the hook and believe that it will work. That’s all I can give you in the way of explanation.”

This story was told to another fisherman not blessed with the first fisherman’s luck, and he scoffed at it. “Ridiculous,” he declared. “Any good fisherman must know the stream, the holes, the habits of fish, the type of bait or flies to use, and he’ll catch them if they are there.” However, he couldn’t explain how others skilled in fishing technique could fish in an identical spot and still not catch them like the man who used the old “squeeza-ma-jintum.”

Ben Hur Lampman was associate editor of The Oregonian, author of many articles and books on fishing and kindred subjects and a recognized naturalist. Upon reading this story, he said:

The man who says that it is ridiculous to consider there’s some sort of magic or attraction at work makes himself ridiculous by displaying his ignorance. I can’t explain how your friend is always so fortunate in making his catches beyond saying that there is decidedly something psychic about successful fishing. Anyone who has studied the habits of fish and tried to catch them, sooner or later realizes that there is more to successful fishing than merely throwing a lure or bait into a place where the fish are supposed to be. Just what the relationship is between mind and fish – if any – I cannot explain. But having been a student of fish, their ways and habits practically all my life, I do know that in successful fishing there is an unexplainable element or factor at work – call it what you please.

Undoubtedly in the realm of psychic phenomena lies the explanation of the so-called fisherman’s “luck” or the “squeeza-ma-jintum” of your successful fisherman friend.” I am not a fisherman, but surely if this law of attraction works in other ways, there is no reason why it could not be used advantageously in fishing.

For many years I was interested in the game of golf and was a member of several clubs. I frequently played with a man who had been one of the world’s tennis champions in his younger days. He was one of the most amazing short-shot players on the Pacific Coast. With his mashie or mashie niblick, he could place the ball on any desired spot on the green with a dead stop, as close to or as far from the pin as he desired, and he was usually down in one putt. His putting, too, was an art to marvel at.

One day he amazed everyone in our foursome with what could be called phenomenal shots. “How did you do it, George?” I asked. “Well,” he replied, “you’ve played handball and squash, and you know what it means to place your shots on the front wall. You intuitively place it high or low or so it will rebound to a side wall or result in a kill or an extremely low ball. I learned placement years ago in tennis. You have sort of a mental picture where you want the ball to go or land before you hit it with your racquet. I use the same principle with my short shots and putting. In other words, when I face the green and before I swing my club, I have an instant mental picture of where I want the ball to land, and when I putt, I actually see the ball dropping into the hole. Of course, a proper stance and knowledge of handling the clubs are vital. But most golfers have that and still don’t get results. It is true that I spend many hours in practice. So do others; but the main thing is that I just seem to know where the ball is going to land before the club hits it. There’s a confidence or a belief existing that I can do it, and with a mashie or mashie niblick I cause a backspin that will bring the ball to a dead stop when it lands.”

For you who may raise your eyebrows at this, let’s examine the facts given in a newspaper story written in the middle thirties by the famous sports writer, Grantland Rice. Rice declared that the phenomenal amateur golf player, John Montagu, could run rings around anyone. The ball always landed where he wanted to place it, whether 300 yards down the fairway or a chip shot to within two or three feet of the cup, and then when he putted, it was like the crack of doom. Rice said that the ball went where Montagu wanted it to go. Now let’s read Montagu’s own explanation as given in the same newspaper story. “Golf to me is played with the head, mind or brain or whatever you wish to call it. Of course, there are fundamentals of stance, grip, swing; but I must have a clear, clean mental picture of what I am doing before I play the shot. That mental picture takes charge of the muscular reaction. If there is no mental picture – what happens is a mere guess. This means almost endless concentration of thought if you are under pressure, and there is no thrill in any game unless you are under pressure.”

Gene Sarazen, one of the greatest golf professionals of all times, used similar methods in his matches. His little book. Golf Tips, has much to say about mental pictures, objectives, concentration, and confidence. All golfers have heard of “mental hazards.” In reality, they are bunkers, traps, water hazards, etc. But in the imaginations of many, they are formidable handicaps that put fear into the hearts of the players.

On one course where I often played there was a water hole. The distance from the tee to the hole was about one hundred and twenty yards spanning a small pond approximately fifty feet wide – an easy shot with a mashie or a mashie niblick for the average player. For a long time one member of the club, who had been a great baseball and football player in his younger days, could never get over this water hazard. Invariably he would put ball after ball into the water with his irons, to the accompaniment of profanity on his part and laughter on ours. Finally, as the months went by he took to using his spoon and hitting the ball far beyond the green.

One day I said to him, “I know the water fools you, but the next time, just blot out of your mind the picture of water between the tee and the green and see instead, mentally, an easy short fairway before you.” The first time he followed the suggestion, his ball fell a few inches from the pin. And from that time, on, he later told me, as long as he followed the blotting-out technique, he never had any trouble. But when he was unable to concentrate on his own mental picture, due to the joshing from other members of his foursome, he landed in difficulties.

In observing many pool and billiard games, I am convinced that certain skilled players influence the direction and fall of the balls by mind control, although they may be in complete ignorance of the power they are using. If it can work on a golf ball, it certainly can work on a billiard ball.

The naturalist Roy Chapman Andrews told the story of a man from San Antonio, Texas, who with a .22 caliber rifle fired more than 14,500 shots at small blocks of wood tossed into the air without a single miss. Mr. Andrews emphasized his perfect timing and remarkable accuracy. Nothing was said of the mind-pictures; but if you have ever done any prolonged trap or target shooting, you know the part visualizing plays.

One finds the same sort of “magic” at work in all fields of sports. Great baseball batters, expert forward-passers in football, accurate drop-kickers – all consciously or unconsciously picture connecting with the ball and placing it where they want it to go. Certainly, practice and timing all have their primary importance, but the mental side must never be overlooked.

In this connection, I was impressed by several statements made by Dr. Marcus Bach in one of his first books, They Have Found a Faith. Dr. Bach tells of bowling with Father Divine, and of observing – from the way Father Divine selected a ball, and from his stance and delivery – that he was no bowler. Yet Father Divine made a strike on his first try and it was one of the prettiest strikes Dr. Bach ever saw. “Father’s nonchalance was characteristic. He rubbed the soft palms of his hands together as if to say, ‘Well, what do you expect when the Lord rolls one!'”

Dr. Bach also wrote of an interview with Rickert Fillmore, manager of Unity City and son of one of the founders of the Unity movement. Dr. Bach asked if the works of Unity could be applied to a real estate venture. Mr. Fillmore replied, “If it works at all, it works everywhere.”

Many readers of this book may not be golfers or billiard players, but a simple experiment will demonstrate to you this strange power of attraction through visualizing – or making the mental picture actually work. Find a few small stones or pebbles which you can easily throw and locate a tree or post between 6 and 10 inches in diameter. Stand away from it twenty-five or thirty feet and start throwing the pebbles in an attempt to hit it. If you have average aim, most of the stones will go wide of their mark. Now stop and tell yourself that you can hit the objective. Get a mental picture of the tree figuratively stepping forward to meet the stone or of the pebble actually colliding with the tree in the spot where you want it to strike, and you’ll soon find yourself making a perfect score. Don’t say it’s impossible. Try it, and you’ll prove it can be done – if only you will believe it.

In the early days of wartime gasoline rationing, most people didn’t consider getting additional coupons a criminal offense. A friend found he didn’t have enough gas to take him to his duck lake.

One Sunday he told me how he had secured enough coupons to make several trips to the shooting grounds. “I had just about given up the idea of duck shooting this fall when the thought occurred to me that I could put this Mind Stuff to work and get some more gas. Of course, everyone around the office knew that I wanted to go duck shooting and most of them knew of my problem. Whether they passed out word to their friends I do not know, but I got more coupons than you could shake a stick at. I had a constant picture of going hunting and using my automobile and of someone giving me gasoline coupons. It may be hooey, but I got the coupons. Even a farmer friend gave me gas out of his allotment.”

Now let’s take this same science into the kitchen. Did it ever occur to you that the so-called good cooks use this same science, some consciously and others unconsciously? Two people can attempt to make the same kind of pie, use identical ingredients and follow instructions to the letter. One will be a failure while the other will be the last word in culinary achievement.

Why? In the first case, the one cook approaches pie-making with trepidation. She knows she has had pie failures in the past and worries how this one is going to come out. She doesn’t have a perfect mental picture of an appetite-satisfying golden brown crust with a wonderful zestful filling.

She’s upset and nervous, and without her knowing it, her uneasiness is communicated to her pie-making. The second one is aware, she knows that her pie is going to be tops – and it is. That primary mental picture – her belief – makes it so.

If you are a mediocre chef but you like to cook – that’s a very necessary requisite too – sell yourself on the idea that you can prepare superior dishes. You can do it, for you have the forces inside of you, and they will come to your aid if only you will believe in them and call upon them. So put your heart and soul into the next pie you make. Envision it as perfect, and you will be surprised when you see the realization of your mental picture.

The same law will work no matter where it is applied, and that goes for everything from fishing to money-making or success in business. Let’s take an example out of the war. When he left the Philippines, General Douglas MacArthur declared “I shall return.” With our Pacific Fleet in ruins at Pearl Harbor and with the Japanese in control of most of the South Pacific, MacArthur had no physical evidence that he would ever return. However, it was a statement of confidence or belief.

He must have had a mental picture of his returning, and history relates how he kept his promise.

Thousands of similar cases happened during the war and are happening today.

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