Monday, May 20, 2019

Funny Podcast Update: How to Publish and Laugh, too.

Funny Podcast Update: How to publish and laugh, too.Hello again,

Glad to have you finding this podcast or opening this email.

Thanks, as usual, for all you’ve done this week to help people around you. Even if they didn’t seem to appreciate your help, I do. You can almost feel it from here – and can, if you really concentrate enough.

But that’s a story for another day.

Today, I’ll just bring you up to date on everything and then give you a funny recording I heard this week. A forgotten Earl Nighingale piece that really gave me some chuckles – so I thought you’d like it, too.

First, what we did this week.

You now have another ebook in your membership library. Of course, it’s also available on Amazon, iTunes, and (shortly) everywhere else. It’s titled “Why Ninety-Five Fail, Only Five Succeed.” And it’s also another short read with linked audio inside it. (Smart person that you are, you’ll see that the podcast was out a couple of days ago with the full transcript, so you can read it there.)

If you like it, please go now to Amazon and leave an honest review. Even if you don’t like it. Because this will help others find it faster. And the more successful people we can help on their way, the better the whole place becomes.

Otherwise, we’re getting out some regular podcasts each week as we work our way through “How to Completely Change Your Life in 30 Seconds.” Do check these out if you can. Nice to listen to on the commute, or when you’re out in Nature walking around for exercise like some of us.

I was just compiling the recordings for Claude Bristol’s Magic of Believing, which will start showing up shortly. That’s a helluva book. We’re also going to start it off with his TNT: It Rocks the Earth. The unfortunate part to both of these is that I couldn’t find unabridged audio versions to share with you, so the transcripts don’t match exactly. When we get a chance to go back through all these, I’ll see if we can’t fix that in the future.

This Week’s Recording

As I said, I was chuckling out loud when I listened to this recording. Earl Nightingale has a very dry humor, and you’ll find little barbs here and there throughout most of his recordings. The term is “a wry wit,” I believe.

In this one, the second in his long out of print “Direct Line” series, he gives both barrels to our education system, and then goes onto a bit of a roll describing some other social stand-by’s.

That’s right down our alley with what I covered in the Living Sensical manifesto. (That reminds me, I do need to get this recorded for you.)

The Direct Line series came out on cassette starting in 1971 and is fairly easily found on the Internet.  Nightingale-Conant doesn’t seem to have copies that I have found. If you do find a CD version, please let me know so I can upgrade these.

Let’s get going here.

Oh… Do make sure you’re subscribed to this podcast so you don’t miss a single episode. And also, join our membership to get no-charge access to our expanding member library, with another benefit of getting an email every week with the updates we have for you, just like this one.

For now, please enjoy the next 30 minutes listening to the Dean of Personal Development, Earl Nightingale.

– – – –

Well, how did you like that?

I plan to get this series up as a podcast on it’s own one day. The trick is to getting it transcribed, which costs a bit of coin. If you want to support this effort, then buy my books on Amazon or iTunes or other places they’re published. And do leave reviews wherever you can.

I do this just so other people can find this great material and improve their lives. The income I recieve goes mostly right back into site development, meaning that I can afford to spend more time getting great books out to you. And that’s a virtuous cycle.

Thanks again for all your help and all you do.

If you liked this podcast, please leave a review on iTunes (which helps them recommend it to others) or leave a comment in the show notes.

See you next week.

The post Funny Podcast Update: How to Publish and Laugh, too. appeared first on Living Sensical.

from Living Sensical

Sunday, May 19, 2019

The Count to Four System – Dr. J B Jones – 02

CTF The Count to Four System

(An excerpt from If You Can Count to Four available on Amazon)

The Count to Four System

The Count to Four System is a simple set of rules which will unlock the treasures of the universe on all dimensions. Millions of people have been taught to believe that the rules of success are indeed so very difficult and complicated that surely they could never learn them.

The average person is perfectly willing to accept the fact that several hundred families in most any community are successful. They, at the same time, know that there are hundreds of communities in our own country and, of course, and all the other countries too.

If they would stop and think for a moment, they would also know that when you add up the hundreds in each community, and then multiply by the thousands of communities all over the world, that it would add up to hundreds of thousands of people who are very successful.

For example, not long ago it was my pleasure to visit Mexico City. I was surprised to learn that there are approximately 10,000 millionaires in Mexico City. We hear of the millions of extremely poor people in the country of Mexico. But, at the same time, there are 10,000 millionaires in just one city in Mexico. How could there be that many rich people and millions of poor people unless there is a basic system of rules that 10,000 of them are using and the millions are not using?

I too, wondered about these perplexing problems for many years. I was born into a family of 14 children down in the hills of Tennessee and the first 18 years of my life I was what was considered a poor boy. I observed hundreds of families who obviously were not poor. They had poise, culture, a feeling of well-being, self-confidence, a measure of health, and they had plenty of money to express life abundantly. I wondered why my wonderful parents did not have those things in abundance too. I was stirred to investigate and find out, if possible, the answer to this problem.

I found out that anyone can be genuinely successful if he will learn the exact same “rules” that the successful people learned and use them.

To be genuinely successful, to me, is to enjoy a large measure of happiness, health and prosperity. It is a balanced type of life; Harmonious living with good physical health and also plenty of money.

So, it was my privilege to start out as a poor, unhappy person and to make the same observations that the millions are now making. It was my privilege to learn these basic rules and to take them out into the hard-boiled business world and to challenge every one of them. And to discover, beyond any shadow of a doubt, that there not only is a system of rules, but that anyone, not just a few, can learn them and use them and become just as successful as he wants to be.

The title of this book, “If You Can Count to Four” is designed to tell you that regardless of your background, your lack of education, your lack of knowing anyone who is supposed to be important, your lack of funds, or any other seeming lack, you can still be what you want to be and have what you want to have.

Yes, you can start right now without funds, without education, without friends or influence, without an idea, without anything but a sincere desire to be somebody expressing life, and you can be that person you have secretly always wanted to be, and you can have all the money you want to express yourself within every field of your own choosing.

Are you ready to put The Count to Four System into action? I am sure that you are. I know that you are because I know that you have many desires which you have never realized.

It has been said that 98 people out of every 100 have never decided just exactly what they want to be in life. That is, they have never come to any decision regarding a “life’s goal” like Henry Ford, Thomas Edison or Andrew Carnegie. But here is the most important thing as far as I am concerned. It is understood that 98 out of every hundred haven’t made that big decision, but I happen to know, and you do too, that you and I and every other person living at this moment has some desire, right at this moment, that we want to realize as soon as possible.

Ask yourself the question, “What do I want to be next?” “What do I want to attain next?” List all the things you want to be next and all the things you want to have next. Let’s not worry too much about what we want next year or five years from now or 20 years from now, at this point. If you have just one little desire right now that you wish fulfilled and you don’t know exactly how to go about it, then you are ready to learn how to use “The Count to Four System.”

Let’s begin by looking at Phase One which is to identify what you want.

Write it down.

Define it.

Describe it.

There are several ways of helping your subconscious mind to become deeply impressed with exactly what you want. For example, you can cut pictures out of magazines and paste them in a scrapbook. If you can draw well, or if you know a friend who is an artist, you can create drawings or pictures of your idea of what you want.

By going through this simple mental process, your subconscious mind is impressed with exactly what you want. I want to point out, right at this point, that what I am asking you to do does not cost you one red penny. I merely want you to do it so that we can cause your mind to go through certain “thoughts.”

You see your thoughts as size and color and texture. One of the reasons a person is living a small, limited type of life now is that he is in the habit of thinking small, limited thoughts. So, for Phase One, let’s not ask the price.

Let’s just identify what we really want. It can be any size and color and texture and design. At this point, all we are concerned with is “a mental process” which does not cost a cent. So, do what I am asking you to do, because if you will, I guarantee you that you will realize your desire in every case.

So, with the humility of a little child, get yourself a notebook and write down everything that you want to be next and everything that you want to have next. First of all, just write them down in your own words so that you can read them and they will cause you to know what you want next.

Then, after you have written these things down, start cutting out the pictures which represent what you want and paste them in the notebook. For example, I have done this in regard to automobiles, and I have known many of my students to do the same. I decide that I want a certain automobile, then I write it down in my notebook. I go down to the dealer and obtain as many color pictures as possible and then I paste one of them in my notebook, on the wall by my bed, in the bathroom by the mirror and in my desk, so that every time I open the drawer I see the picture of what I want.

By doing all these things I accomplish the purpose of the ONE phase of The Count to Four System. I developed a keen, clear, distinct mental picture of exactly what I want. The subconscious will help us obtain exactly what we want or if we give it a hazy, unclear, smeared concept or mental picture, it will help us obtain that.

Which would you rather have, just exactly what you want or a smeared, unclear approximation of what you want? I can tell you from hundreds of experiences that this works right down to a “T.”

I might say here, that of the thousands of successful people whom I have studied, every one of them had either consciously or unconsciously developed the ability to think distinctly and clearly, and to define and identify the things which they wanted.

The millions of people who do not have the things they want, at the same time, have not developed their ability to think clearly. Yes, they had the same basic ability to learn to think distinctly as anybody, but they did not realize that it was important or that it had anything to do with him getting what they wanted, so they just continued to think in a blurred, indistinct manner.

When I found this out in my research I was deeply impressed and immediately started trying to think more clearly. I began to identify exactly what I wanted to be and have. I noticed right away, a change in my life. I had more of a feeling of harmony and peace as soon as I took charge of my thoughts and started to define distinctly what I wanted to be and have. Also, my financial situation began to get better and better.

Most of you will say at this point, “Well, I can certainly accomplish Phase One.” As long as it doesn’t cost anything, what have I got to lose? You say to yourself, “If there is just one remote possibility that this will work, even though I do not quite understand just how it works, I am certainly going to get started right away and obtain a nice notebook, and write down my secret dreams of what I have always wanted to be and I am making a complete list of everything I want of a material nature.

Since all he is asking me to do at this point, is to go through the mental activity, the least I can do is cooperate with him, as he promises me that I can be what I want to be and that I can have what I want to have. I am approaching this with just simple childlike faith as he has tested in his own life and many thousands of others and it has never failed.

I don’t have to understand just how it works, anymore than I have to understand the way my television set works in order to enjoy it fully; or anymore than I have to be an electrician in order to enjoy all the fine things which I enjoy through electricity. I must assume that there are ‘laws’ about which Dr. Jones is familiar, and he is sharing with me a simple little,one, two, three, four routine, which, if I follow, I can enjoy the full benefit of as though I understood it fully.

I know that even little child can just turn on a light switch and not know anything about how it works, and all the lights will burn just as well for the child as if an expert electrician had turned on the light switch.

I must say just one more thing before I take you into the next phase which is Phase Two. I know that most of you will believe in this enough to try it. I congratulate you, because when you try it, you will find that it works.

And, of course, you will become what you want to be and you will have what you want to have. But there will be a few who think that they are so smart, that they will say, “Ah, that Jones guy is crazy.” I would like to challenge you, if you should fall into this type.

Go ahead and prove me wrong. You can never honestly say that it won’t work unless you try it and see whether it works or not. Go ahead, try it and prove me wrong. I have a pleasant surprise for you. You will end up being what you want to be in having what you want to have.

Now, let’s move to Phase Two.

Phase Two is also just a mental exercise, and it doesn’t cost you one red penny. Phase Two is as follows: “Pretend” that you already are what you want to be, and that you already have what you want to have.

Ask yourself, “How would I feel if I were already the person I want to be? If I already had the things that I have written down on my Phase One list, how would I feel? What would I do? Where would I be right now?” In other words, assume the fulfilled dream.

Assume the feeling of the dream fulfilled. When a farmer plants a field of corn, he cultivates it, rains fall on it and the sun shines on it and it grows and grows until one day it is ready for the harvest. You see, Phase One of this formula is like planting the seed. Phase Two is like watering, cultivating and warming the soil by the sun shining on it. When you “pretend” that you are the person you want to be, you go through special mental activities or mental exercises which are like plowing the corn, or cultivating it.

When you assume the warm, deep emotional feeling of the person you want to be, it is like the warm sunshine shining on the growing corn. I can tell you many details of what actually takes place inside you and what happens in the whole universe, when you “pretend” but believe me, I know that if you will do it in simple childlike faith your dreams will come true. Is that fair enough at this point?

Later on, for those of you who are interested, I will be happy to go into the deeper aspects of the laws involved.

Someone will ask, “How do I comfortably go through these mental exercises of pretending that I am a certain person in my dreams?”

One of the best ways that I have ever used is as follows:

1. I first assume that I have already attained my desire.

2. Then I ask myself what event would normally take place after I had attained my desire but would never take place other than if I had attained my desire.

3. Then I make arrangements to live that event as though I had already attained my desire.

For example, I went on the air on my first television program on June 19, 1955. I had my desire to be on television written down for several months before June, 1955. So, in March, 1955, I arranged an occasion to dramatize an event which would normally only take place after my first appearance on television. I arranged to have a debut party at my house, and the time was, as we pretend, the evening after I had debuted on TV that afternoon.

Each guest was invited and given a script, which told him exactly what to say at the party. So each guest arrived with great joy and enthusiasm congratulating me on having done a fine job that afternoon on my first telecast. All evening, our discussions were regarding how happy we all were that the program had been launched so well in the great good that would be done by the principles of genuine success being taken to so many hundreds of thousands of people, etc.

We pretend that we were celebrating the start of a television program in March, but the actual program did not start until June or about three months later. But we all assumed the mental attitude, the excited feeling, the tones of reality, of having already started the program. I happen to know that by doing this very thing it played a very important part in bringing my dream into fulfillment so soon.

You don’t have to do anything great in order to use this one, two, three, four technique.

Let’s suppose that your little girl wants a new tricycle. One day you see her riding an old broom around in the backyard. You ask her what she is doing and she says, “I’m riding my new red tricycle.” She is using the same technique. She, first of all, did Phase One, which is to decide that she wanted a new red tricycle; then she was doing Phase Two by riding the broom and pretending that it was already her actual new red tricycle. It’s just that simple. It doesn’t cost a penny so far, and it’s just a mental activity which you go through like a little child.

Let’s suppose that you want to be a person who has great poise so that you can meet all life situations without fear or feeling of nervousness. You would even like to be able to stand up and speak before groups with poison comfort. Then, if that is what you want, you have your Phase One part already.

What about Phase Two? You would do several things. Every time you attend a group meeting in the person of poise gets up and gives a really good speech, you see yourself as being the person giving that speech. Get that feeling of giving that speech by pretending that you are the person giving it. Also, give a party and coach your guests and celebrate your having given a great speech the day before. Also, line up some chairs in your living room, and one day when no one is there but you, assume that all those chairs are full of people.

Stand up and talk to them as long as you can think of anything to say. It doesn’t matter at this point, just keep standing there and keep talking about anything whatsoever, and after a while you will get a feeling of comfort and you will then begin to control your thoughts. Then, after awhile, you will find yourself taking advantage of every opportunity of accepting appointments to speak before groups and you will one day find that you are a person of poise and confidence.

It doesn’t matter whether you want to be the President of the United States, and Ambassador to a foreign country, a Congressman, a Senator, a movie star, a great singer, a great industrialist, a great attorney, a great salesman, a great farmer, a great housewife and mother, a great secretary, or a great whittler, you can become anything you want to be, big or little, by applying this one, two, three, four technique.

Can you fulfill Phase Two? Sure you can. All you need is the desire and humility of a little child.

But Phase Three is very important.

Phase Three is, “That ability within you to say, Yes and No.”

Many people have not learned that it is their individual prerogative to evaluate any life situation or event or proposition and then down deep inside say, “Yes” if they believe it should be yes, and to say “No” if it should be no. I am not advising you whether, in certain circumstances, you should say “yes” or “no”, but in order to emphasize this point, I would like to say that you have the power, and the right, and the ability, if you choose, to use it; and the God of Heaven gave you that power, right, and ability to use it.

Yes, you have within you the power, the right and the ability to look your father and mother right in the face and say “yes” or “no.” You can look your minister right in the face and say “yes” or “no.” You can look your husband, or your wife, right in the face and say “yes” or “no.” You can look your friend, or your so-called enemy in the face and say “yes” or “no.” Yes, you can look even God in the face and say “yes” or “no”, because he gave you “dominion” and that means that you can say “yes” or “no” to every source of suggestion, even your God, and face the possibility of enjoying the results of having made the right decision, or of suffering from having made the wrong decision.

But the point I am making is that you were given the right, the power, and the intelligence, and the ability to learn to say, “yes” or “no.”

Now, you have followed the suggestions made in Phase One and Phase Two very closely. But, one day you will happen to mention what you are doing, to a friend, your husband or your wife, your mother or father, your minister, and one or more of them immediately begins to make fun of you or discourage you. They tell you, “You mean that you fell for that!”; “Don’t be silly”; “I don’t believe that stuff, and I think that you are nuts”; or some sort of discouragement.

Well, Phase Three of this technique is “down deep inside you.” Pay no attention to them whatsoever, but keep your thoughts on Phase One and Phase Two. Keep identifying your desires, and keep “living in the feeling of having already attained them.” Yes, you can control your attention units. You can learn to say “no” to anything which will hinder the fulfillment of your dreams. You are the master of your fate, the captain of your soul!

Again, let me stress that so far it doesn’t cost anything. When I lecture on the subject around the country I consistently have people ask me, “How much does it cost me to quit being what I am now and become what I want to be? How much does it cost me to get the things I want now?”

Well, I tell them that I had discovered and have proved a simple little technique that really works every time. It is called the “The Count to Four System.” Phase One doesn’t cost one cent. Phase Two doesn’t cost a cent. And Phase Three doesn’t cost a cent either. And now, let me tell you that Phase Four doesn’t cost a cent either. Is that fair enough?

Phase Four is the HOW!

How do you get from here and now, to there, and what you want to be, and have what you want to have and not cost you anything?

Well, I am going to give you the answer in several ways so that you will be sure to trust it. First, let me say, that I am aware of certain facts, laws, rules, powers which are all natural, and which, if you will do certain things with the simple faith of a child, will all work for you and bring your dreams all fulfilled to you.

How many of you have ever had an idea come to you for “out of the blue?” All of you have, I am absolutely sure. Well, how many of you know just where the “blue” is located? I don’t exactly know where it is located myself, but I know the name we give it.

The “blue” is your subconscious mind.

Now, your subconscious mind is like the “soil” into which the farmer plants seeds. The farmer plants for example, wheat. What grain does he expect to one day harvest? “Wheat, of course” you say. May I ask you “How does the farmer take one bushel of wheat, plant it in good soil and a few months later harvest, say 40 bushels? Where does the extra 39 bushels come from?” “Oh,” you say, “Nature did it.”

Well, the farmer has learned by experience that there is something, some power which he calls nature and that if he plants good seed in good soil in good season he can depend on this power in some manner or means which he does not completely understand to take his one bushel of wheat and increase it to 40 bushels.

At the same time, he knows this power does not steal this extra 39 bushels from the neighbor’s granary. This power, in some fashion not fully understood takes just one bushel of seed, about an acre of soil, and about three or four months time.

The faith of the farmer, the warmth of the sun, the moisture of the rain, and other invisible elements, are combined and out of what appears to be “Nothingness” produces 40 new bushels of wheat. The farmer is pleased with the whole affair and his neighbor is not angry with him.

  • Well, Phase One is the seed.
  • Phase Two is the watering, cultivating, sunshine and faith.
  • Phase Three is keeping the weeds out and not letting the enemy destroy your seed which has been well planted and is being cultivated until the harvest.
  • Phase Four is the Subconscious Mind, which has the same quality in the field of LIFE as the soil has for the farmer.

In this way, the same as the soil takes one bushel of wheat and gives you forty fresh, new bushels of wheat, the subconscious takes one good idea,and through laws only known to itself, makes it into your dream fulfilled.

But you ask, “Just how are some of the ways that this all develops, or comes about in my daily life?”

I am glad to give you several examples.

Remember that you have done what it says to do in Phase One. Also, Phase Two and Phase Three. Now, there is a “period of time”  that it takes the seed to germinate and the harvest to arrive in the form of your dream fulfilled. This all takes place quite naturally from day to day in your life. But each day you will have ideas come into your mind and you will do what these ideas suggest as they have to do with the progress toward the attainment of your desires.

For example, suppose that you want to enjoy the standard of living which requires an income of one thousand dollars per month. But right now, your income is only three hundred seventy-five dollars per month.

  • Phase One, you identify your desire of an income of one thousand dollars per month.
  • Phase Two, you pretend and feel as you think you would feel if you already had an income of a thousand per month.
  • Phase Three, you would insist on maintaining that feeling regardless of any suggestion which would disagree with you.
  • Phase Four, you would listen for an idea from your subconscious mind which will help you to actually earn and receive the thousand per month. One day, you ask a friend of yours, “How many ways are there in the world, which pay at least a thousand per month income?”

He tells you of over one hundred ways that pay at least that much. Your Subconscious Mind begins to function in a manner that it never has before. It begins to add things up for you. It tells you in the form of ideas, out of the “blue” and in the form of feelings and urges that you should begin to study in a certain field, perhaps attend a series of lectures, or read certain books, or attain the necessary training to qualify for this new method which will permit you to earn and receive at least a thousand dollars per month. Of course, you not only listen to the subconscious, you do what it tells you to do.

You then, one day, find yourself in a new position that you enjoy very much and you are happier than you have ever been in your life. You are earning and receiving a thousand per month and your dream is a reality. The Count to Four System has worked for you and made it possible for you to almost triple your standard of living. It will help you to be anything you want to be and have anything you want to have.

Another example: A friend of mine is a man who, prior to three years ago, had never been in the direct selling field. He had been operating a modest dry cleaning business.

When I met him three years ago, he was a presser in a department store earning and receiving exactly $100 per week. He had never been before a group to make a talk at the time I met him. He had a 10th grade education, but like so many of us had not learned how to use the best of grammar as far as so-called correct speech was concerned. This man attended one of my lectures about three years ago, and he decided to do everything I asked him to do as I promised that he could be anything he wanted to be and that he could have anything he wanted to have.

In just three short years, he is a top sales executive of one of the most outstanding sales organizations in the world. His duties take him on lecture tours all over the United States, Canada, Hawaii and Alaska and soon he will go to Europe, Asia, Australia, New Zealand and Africa. He interviews the biggest people wherever he goes and his income is very substantial and is going up each year. He has everything he could desire. He lives in the finest suites at the finest hotels all over the world. He can do anything he desires because he has self confidence and an adequate amount of money.

Another example: About two years ago, I was lecturing along this line to a group of about 60 people near Los Angeles. Most of this small group were middle aged and older women in the selling field. I told them about the principles behind The Count to Four System. It was, as some of them told me later, just too good to be true. They wanted to believe it, but just found it impossible.

I felt this feeling among these very fine woman and I stopped right there on the spot and used The Count to Four System to help me to help them believe. I got the answer on the spot. I asked if there was at least one lady present, who is never, at any time, even secretly considered the idea of owning and casually driving a late model Cadillac automobile.

A charming lady raised her hand. In fact, several raised their hands, but I picked this one out as an example. I also asked her if she had an expensive dress. She said no, but that she would like one since I mentioned that she can have anything she wanted. Also, she said she was living in an apartment, which was very modest, that cost her about $30 per month. She was driving a used compact car, which at the time was worth about three-hundred and seventy-five dollars. I think that you all can get the picture.

Now, I told the group that in six months or less, this lady would own and be driving a late model Cadillac, be wearing a new expensive knit dress, and would be living in a new and expensive apartment comparable to her new way of life. They all looked goggle-eyed at me as though to say, “Can this really be true or is he a fool?”

Not six months later, but just 5 and one-half weeks later, this lady had her late model Cadillac, her knit dress and her new apartment. And all that she did was use what I have asked you to do in The Count to Four System.

She got well long into the plan, and after a week or so her subconscious mind began asking, “How can I earn and receive more money, because now I am a Cadillac girl and not a second-hand compact car girl. I’m a knit dress girl now, and I am a girl who lives in a new expensive apartment with period furniture. I want to find a way so I can be of greater service to humanity so that I can receive more compensation so I can comfortably live by my new standard.”

Well, this lady’s self-confidence and her sales increased so that she jumped from where she was at the time of the first lecture, to where she was just 5 and one-half weeks later. That has been a little less than two years ago, and now, I still know this very nice lady and at this time she is looking at a brand-new Cadillac. By the way, along with all the things which I mentioned, she also grew in poise, self-confidence, charm, patience, love of service, generosity, and many other very desirable mental attributes.

Her income today is at least three times what it was two years ago. Her self-confidence is 10 times what it was two years ago, and all because she decided to let me experiment in her case. She did not know exactly how it was going to happen, but she had confidence in me and did just exactly what I asked her to do. You say, “Yeah, he tells us these things, but he doesn’t give us their names and addresses.” If all you need, to believe this enough to try it, is to be able to contact this lady and ask her if I am telling you the truth, I’ll be happy to give you names and addresses.

The way to state the Phase Four principle is this:

The size and color of your thoughts are cause. Your experiences are effect.

Each thought has size and color or quality and quantity. Your thought regarding income is cause. Your income is effect.

If you could go through some sort of mental exercise and thereby increase the quality and quantity of your thought, which is cause, soon the income, which is effect, would be increased accordingly.

The Count to Four System is a mental exercise, which expands our thoughts regarding our desires and the law of cause and effect brings our desires to pass.

You ask Mr. A. how much his income is at present, and he tells you that it is $400 per month. You ask him what kind of a house he lives in, and he tells you he lives in a $75 per month house. You ask him why he doesn’t live in a $200 per month house, on a $400 per month income.

Let’s assume that he wants, very much, to live in a certain house which he can obtain for $200 per month. Let’s now further assume that he goes to night school and gets a new job, where his services are now worth $650 per month instead of $400 per month. Now he obtains the $200 per month house and lives in it.

How much does it cost him? We will all have to admit that all he did was to increase the quality and quantity of his “thoughts” and this resulted in his 40 hours per week being worth $650 per month instead of the $400 earned previously. So, it didn’t cost him anything to move into the $200 per month house from the $75 per month house.

Please try to think this through until it really means something to you. I know men who used to work very hard for $400 per month.

They worked hard for over 40 hours per week. Now they have so increased the value of their services per hour, that they work fewer hours, expand less energy and they are earning and receiving $4000 per month. I can take any man or woman, regardless of station in life, and if they will follow The Count to Four System, they can increase the quality and quantity of their “thoughts” and thereby increase the value of their services.

In turn, they will increase the amount of their income, and they can then obtain what they want. The Count to Four System will work for you regardless of whether your present income is $20 per week or $2000 per week. It is a principle which will make it possible for anyone, in any station in life, to merely decide what he wants to be and to have and then become it and have it.

It is now time that every person in the whole world should be told that success is just as simple as one, two, three, four. It is not as complicated as we have been told for centuries. It is good to get a formal education and to know as much as you can.

We have been told, however, that an education is indispensable and absolutely necessary before one can be successful. That is not so.

“If you can count to four”, you can be anything you want to be and can have anything you want to have.

I know this to be true, and I challenge anyone to prove me wrong!

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Saturday, May 18, 2019

Chapter 6 – The System in Operation – Wake Up and Live – 02


Chapter 6 - The System in Operation7654

(An excerpt from The Strangest Secret Library available on Amazon)

Chapter 6 The System in Operation

IF you are the possessor of a very vivid imagination, you will probably be already well on the way towards practice with no more than the clue in that sentence: Act as if it were impossible to fail. If you are not, or if you have been badly hurt by failure, there may be some difficulty in beginning to act effectively, but there need not be very much.

To get at it more slowly, the idea is just this: instead of starting wherever you are – or, to be accurate, instead of trying to start, or swearing that you will start, or deceiving yourself into thinking that you are going to start tomorrow or the day after – beset by all the usual doubts of your own performance and memories of past pain, take time first to “make up” your state of mind, the mental condition in which you are going to work.

If you have an important appointment you do not rush out to it unkempt, unwashed, in any old clothes. You take some trouble to make yourself look as well as you can. Man or woman, you brush and clean your clothes, you look for your good points and emphasize them, you hide or improve your blemishes. Then, when you go to your appointment, you try to act as much as possible as if that heightened condition were your normal state.

Now, you are mentally going to an appointment, an appointment with your successful self. How can you arrange your frame of mind to make that appointment fruitful? You first give yourself a model. Everyone has had a taste of success in some line, perhaps in a very minor matter. Think back to it, however childish it was, even if it was a success of your schooldays. It needn’t be, even remotely, success in the adult work you hope to do. What you want to recapture is the state of mind in which you once succeeded. Be careful, now; you do not want to overshoot the mark. Don’t jump ahead into the elation which followed the success itself. Just recapture the steady, confident feeling that was yours when you knew the fact that was demanded of you, when you realized that you could do the thing that was necessary, that what you were about to do was well within your powers.

Try to bring back as clearly as you can every surrounding circumstance of that moment. Now transfer in imagination that success-sequence to the work in hand. If you were absolutely certain that everything about the present work would go as smoothly as everything went when you succeeded in the past, if you knew that what you are beginning would certainly go well, from the moment you begin till the moment of the work’s ultimate reception, how would you feel? How would you act? What is the state of mind you would be in as you launch out into it? Fix your attention on that, for that is to be your working frame of mind. Until you can reach it, refuse to begin; but insist to yourself on reaching it as soon as possible.

When you have found the mood hold it steadily for a while, as if waiting for a word of command. All at once you will feel a release of energy. You have received from yourself your working orders, and you can begin. You will see that you no longer have to push yourself to do the work; all your energy is free to push the work alone.

It was that extra, unnecessary labor of pushing your own inertia aside which made it seem, before, that you were too hampered to get started, were groping through a fog to get at your object, or were stopping continually to brush away half realized doubts, anxieties, memories of failure that buzzed about you like a cloud of gnats. Clear all that away before you begin to work by the simple expedient of refusing to contemplate the mere possibility of failure.

Next, work till you feel the unmistakable onset of true fatigue. True fatigue. The early flagging of attention will be only the old state of mind trying to creep in once more when your attention is elsewhere. If that happens, stop a second and say to yourself, “No. That is the way I will not think!” clear out the impulse entirely, and go on working. When your muscles and your mind honestly protest that they have done all they should do for the time, stop and find some relaxation. If you are held by office-hours, go away quietly alone for awhile when the old state of mind seems in danger of returning, or when you find that you are going to have to spend some time in altering the attitude of a fellow worker before you can move smoothly in the new way. Stay alone until you have reestablished your confident attitude, then return to the group.

When the time for relaxation comes you will find that you get the full joy of playing at last.

There are some persons who have been so badly bruised that, although any unwarrantable indulgence towards oneself should be guarded against, it may be necessary to begin this system by practicing it only for a short time each day, and on some secondary desire. Most educators agree that the best way to teach a child to act confidently and competently, and to facilitate the process of learning, is to ask him first to perform some small task which is well within his untrained powers. As Dorothy Canfield Fisher says in her excellent little book for parents and teachers, Self-reliance, “Success or failure in adult life depends largely on the energy, courage and self-reliance with which one attacks the problem of making his dreams come true.

Self-confidence in any enterprise comes as a rule from remembrance of past success.” And, again, Professor Hocking in Human Nature and Its Remaking: “Education consists in supplying the halted mind with a method of work and some examples of success. There are few more beautiful miracles than that which can be wrought by leading a despairing child into a trifling success; and there are few difficulties whose principle cannot be embodied in such simple form that success is at once easy and revealing. And by increasing the difficulty by serial stages, the small will, under the cumulative excitement of repeated and mounting success, may find itself far beyond the obstacle that originally checked it.”

So in our own cases, when self-confidence has been lost, should we find some little desire which for some reason has never been gratified. There are scores of these opportunities in every life. All that is necessary, in these experiments toward success, is either that some desire should be taken from the realm of dreaming into that of realization, or that a procedure which was not the perfect one for the effect to be produced should be corrected.

You remember the immortal Bunker Bean, and how his life changed when he was persuaded by the fraudulent medium that he was the reincarnation of a Pharaoh? His rise in the world was rapid; one success followed another and brought a third in its train. When at last he knew he had been cheated, that he was no incarnation of Rameses, nor was the mummy case that had been sold him made of wood that ever saw ancient Egypt, he had so learned the technique of success that he could not slip back into obscurity. If you observe any family likeness to H. T. Webster’s Mr. Milquetoast in yourself, it might be worth your while to get Bunker Bean and reread it; the time will not be wasted, since it is only a little less funny than it is fundamentally true.

Here are some examples of developing secondary talents so that confidence in important matters follows:

There is a notably successful physician in New York who recently learned to model in clay, and went on to learn the coloring and glazing of pottery. He did it with the direct intention of giving himself the experience of success in an avocation, since his profession, which is psychiatry, calls on him to deal constantly with refractory material. The confidence which he gains in one line is carried over into his difficult daily work; and in addition he has an engrossing hobby which freshens his mind and has become one more source of approval, since his modeling has come to be always amusing and frequently really distinguished. He must have had a great deal of talent, you may think. Well, what he did have was the knowledge that he had always been attracted by the idea of modeling; he had never touched clay until he was in his thirties. He simply took a desire which almost everyone has felt at some time or other and turned it into a source of pleasure and added self-confidence.

Again, in the Art Institute of Chicago there is a room called by the name of a business man who learned to paint after he was fifty. His work, entered in a competition in which his name could not possibly be known, took a first prize. There is now a club of middle-aged business and professional men in Chicago who are studying art and producing good work.

A thirty-year-old clerk in a business office who had had no early advantages had wanted all her life to play the piano. One day on her walk home, moved by an impulse which she fortunately did not resist, she turned into a house which advertised music lessons by a little sign in the window. Her success, of course, is only comparative. She has not the time needed to make a really excellent musician, nor did she begin early enough to train the special muscles that a professional pianist uses.

But she succeeded in reference to her own goal. Her whole life has been altered by that moment of courage. Besides the pleasure she has had from understanding music as only the performer can ever understand it, she has, and knows she has, acted in an adult fashion which resulted in giving her more confidence in every relation of her life. From being the overworked and oppressed drudge of her home, she came to live in her own small apartment, she visits her family on terms of amicable indifference, and has made a group of friends whose tastes coincide with hers.

These three cases should give a hint, at least, of the proper procedure. Take a definite step to turn a dream into a reality. Say, for instance, that you want to travel and have never been able to do so. When this dream is to be removed from the region of dreams to the region of reality there are several things which must be done. If you are not doing them, you are giving yourself good evidence that you are letting your infantile unconscious dictate the terms of your living rather than your rational mind.

If you want to see Italy, for instance, you will certainly enjoy Italy better if you can speak a few words of the language, read a current newspaper in Italian, or know of Italy’s past. Do you? Yet there are many excellent small grammars, phrasebook and histories; and how better can you get started than quietly to buy one of these? What else will you need? Time and money. Well, reverse the usual phrase and say to yourself, what is certainly true, that money is time: that if you have a fund of money on which to travel you have also a fund of time. Start in to get it. Put asides small coin each day, but don’t stop there. Think what work you can do in your spare time that will bring you a little more money for your journey. If it is nothing more than to sit with children while their parents are at parties, and if you think of the payment as absolutely dedicated to your intention to travel, you will be acting towards a successful life.

A young and hard-worked assistant editor, wanting to travel, found his way to the offices of an Italian newspaper printed in New York, there received help in translating an advertisement he had written into Italian, in which he offered to exchange lessons in English or in journalism for lessons in Italian. Two years later he went to Italy as tutor companion to a young boy, and today he is secretary in a minor capacity in the diplomatic service: the goal he always had in view for himself, but had for years considered unattainable because he had to live up to the very edge of his financial margin.

Be careful that you do not turn these first steps into merely a more elaborate way of playing the old game of daydreaming with yourself. Do something every day towards your intention, however remote your goal may have to be. If you like to model, stop at a ten-cent store and buy plasticine tomorrow; if to travel, write for folders; at the very least, if you have no money to spend at all, you can go to, or get into correspondence with, the nearest public library, and learn to use the expert services of librarians.

At first say as little as possible to others of what you intend to do. Get an effect before beginning to talk. If you talk too soon you may almost come to feel that there is a conspiracy against your doing anything out of your usual routine; you will be at least partly right. Those who are still slaves to dreams, to the Will to Fail, are made uncomfortable by the sight of anyone who is breaking free. They feel that there is in the unwonted action some criticism directed at themselves, and become uneasy. At any moment, the Unconscious knows its supremacy may be disturbed, its opportunities for reverie taken away from it. So it begins to fight. One of the most universal forms this combat taken is that of quotation; maxims which sound wise, but which are usually only self consolatory, spring to the lips of those who reject reality.

“The skies change,” they will say to you, sententiously; “the heart remains the same,” but they will not be quoting in the sense of the original. Or “The grass is always greener on the other side of the fence” you will hear, from those who cannot be bothered to look beyond their own front yards. And so the subtle process of undermining your enthusiasm, and bolstering themselves in their own opinion, will go on. If proverbs fail, they will fall back on teasing.

Now you, if you are at last tearing yourself free, are entering into a conspiracy with Reality, an agreement to see how much may be got out of life if you act with a little more directness and courage than you have used before. Don’t put yourself into a position to be discouraged at the start, or bullied out of, or teased about, your new program. Within a short time the results of your action will speak for themselves, providing you with all the justification you need.

Always your first question to yourself should be, “What would I be doing now if it were really impossible for me to fail at – whatever it is: traveling, modeling, writing, farming?” It may be any of these things, or any one of a hundred more: to dance, or dress-make, study calculus or Greek, become better looking, or hear more music.

Whatever it is, by thinking, you can discover easily what the first step would be if you were engaged with reality, and not with a dream of a different life. Now you are engaged with reality; take that first step. Then ask yourself the next, and so on until you see the ambition itself taking form in your life, beginning to grow with what looks like independent growth, beginning to carry you along instead of having to be searched after. For that is what happens: at a certain stage you will find that you are being borne along swiftly and easily on the momentum started by your own initial actions. “Life is infinitely flexible,” an old analyst used to say to his patients; and while that may be a little excessive, it is true that life is far more malleable, more flexible, than it seems to be so long as we are unwilling to act.

Or there is another way of starting to act successfully. We seldom realize how great an amount of the friction we all undergo in our lives comes from our expecting to be rebuffed or ignored. Think back to some encounter you had today in your office, in a store, with a servant or tradesman in your home. Try to remember just the form your request took. Making all due allowances for courtesy, or for the respectfulness due to superiors and elders, was there not in addition a tentativeness about your request? Didn’t you ask for cooperation in such a way as to leave room for refusal, or grudging action, or for being ignored? Now, think of the ideal way in which that question could have been asked, or that order given. It can be cast just as courteously as before, but in such a way that the person of whom you asked help cannot refuse you without being deliberately surly and hostile.

That is the tone of success. When you find it you benefit not only yourself, but the person with whom you must cooperate for effectiveness. Do not waste another’s time and energy or your own patience by suggesting even indirectly that there is more than one course of action, if there is only one which will get the result you require. The work to be done takes half the time if the attention is undivided and so is free to go on to the next demand quickly.

Have you ever been in an office where, let us say, a worker who considers herself rather too well-bred for the position she fills is one of your coworkers? “Oh, Mr. Robinson,” she will say, elaborately, “if you have just a moment to spare, will you go over those reports on your desk some time soon? I hate to trouble such a busy man, but Mr. Smith wants them.” Now, deplorable or not, it is just plain ornery human nature to wish you hadn’t just a moment to spare, to cast around you almost automatically for something else you might be doing which would make you far too busy to get to that request right away. Yet probably going over those reports is the next thing on your program, anyway; if you succumb to the temptation to hold up the work and teach the ex-countess a lesson, you hold up the whole work of the office and get into trouble with your superior officers. Now, wasn’t your time and energy wasted by the unfortunate way that simple request was made? Yet the chances are that you yourself say, “Miss Thomas, will you get me the Drummond correspondence, if you aren’t too busy?” when it is Miss Thomas’ function to get the correspondence at your request whether she is otherwise busy or not; when she will have to say “Certainly,” and pretend that she is free to refuse if she likes. It would be just as simple to say, “Miss Thomas, I need the Drummond correspondence” – which would release her to go straight to the task, feeling that she was not receiving a consideration more than half-patronizing, and not even needing to make a perfunctory reply. If the tone of the simpler sentence is courteous and considerate you have not only left her feelings unwounded, you have treated her as your willing coworker and given her cause not to think of herself as a touchy subordinate who must be mollified.

These seem such minor matters, but it is the sum of small things successfully done that lifts a life out of bondage to the humdrum. Women are particularly subject to using the wrong tone to subordinates or office associates, and many of the charges that women are discriminated against in business come from the fact that quite unconsciously they import a mistaken polish into their everyday affairs. Women who complain nightly of incompetence or insolence from maids or children, office girls who have serial stories to tell of impertinence or “office politics,” are, in almost every case, the ones really at fault. By approaching their human contacts with the wrong attitude, by using the wrong tone and the wrong words, they open the way for differences of opinion which never need arise.

By going over your day in imagination before you begin it, thinking of all the contacts you are likely to have and how they can best be handled, listening to your own voice and correcting it till you get the tone which is at once courteous and unanswerable, you can begin acting successfully at any moment. By doing so you will find that you get through your business day with less fatigue; with what you have left you can begin to realize some minor wish of which you have long dreamed in secret.

From there it is only a step to finding the courage to begin to do the major things which you have wanted and hoped to do.

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Friday, May 17, 2019

Mindset: Do You Become Super-charged or A Super Villain?

Do You Get Supercharges or Become a Super Villain?(Click here to download audio.)

Do You Become Supercharged, or a Super Villain?

It’s all in your mindset…

One of those hot, humid days Missouri has in summer gave me yet another clue. It was on my own bookshelf and I d never read it.

Apparently, I d bought it at some point before, but never opened it. I didn t recall.

Have you ever been touched by coincidental thought? That odd, intuitional idea that crosses your mind and you can follow or not. If you follow, you can have answers. One of the books for this course, Magic of Believing says to go ahead follow and why.

In this case, after I had changed the title of this book to have the word Belief in it, I saw this book How We Believe by a Michael Shermer and the idea took me that this could be something useful here, so I picked it up. Much of the book on leafing through it was filled with talks of God and Science, and had “multi-syllabic pronunicamentos” that rendered it hard to follow. I d never heard of the author

I flipped to the Table of Contents and saw a chapter that looked interested. Reading just a few pages, it hit me: we are each pots filled to overflowing with belief. To change your belief, you apparently have to substitute out some other belief. (Like a full stew pot that needs carrots added will mean taking out some of the potatoes.) How much belief we can hold isn t known. But we believe regardless.

This is the old practice of needing from 28 to 40 days in order to change a habit – by doing a new action every time you experience a certain situation.

The trick is that we constantly want to believe. It s built into our human system, much like we know to take a breath when we are born and keep doing it until the day we die. Much like we start circulating blood when still part of our Mother, yet can continue doing this after our other organs have failed.

In sheer metaphysical terms, our beliefs start before our birth and continue after death. How strong these are, or how much they are tied to the physical body, we cannot say.

There are stories of beliefs which transcend time. José Silva s work in active meditation and brainwave activity found a person can move into communication with others that apparently occurs outside of real time. Events can be known and predicted which haven t happened. All sorts of interesting extra-sensory perception can occur. More importantly, they can be explained and duplicated, repeated at will.

The question again is not who is doing this, but why anyone would want to.

The hidden plot here is that anyone could actually supercharge their own abilities if they were to simply study their own beliefs and change those which were limiting. Ultimately, any number of abilities could surface.

Both Silva and Bristol had strong warnings about using these abilities only for good.

But apparently they didn t need to warn us as much as they did. I ve told you earlier that the people who act destructive are also self-destructive. The longest-living people are generally peaceful and easy-going. While irritable people have been known to die of a bad temper, due to physical manifestations of stroke, heart attack, or brain aneurysm.

To the degree someone is going down the line of negative/destructive belief, that person is killing themselves off.

W. Clement Stone may have proved the concept of a positive mental attitude increasing longevity with that affirmation to his reflection in the mirror every day.

In that line of thought, we come back again to the point of simply filling our lives with good feelings, such as peace. Developing a habit of purposely feeling good. Too many of the most respected philosophers through history have told us to do just that.

The stories of Jesus being taught in foreign lands before he returned for those last few years in and around Jerusalem might make the case of someone transforming his own beliefs into a super-charged state.

Certainly Max Freedom Long found that the Polynesians who followed their ancient beliefs were able to do what we now call miracles. And our beliefs in technology have enabled us to do what would have been called miracles in an earlier age. Our smart phones, as primitive as they are, now allow us to do the Star Trek communicator thing, or the Dick Tracy wrist watch thing.

But thoughts are things as Prentice Mulford wrote.

Not to put too light a touch on it, certainly the beliefs of Hitler, Mussolini, and Stalin caused tons of suffering and death for multitudes. The warped beliefs of those following ISIS and Al-Quaeda are working to drive that area back into desert, as well as killing innocent bystanders as they try to force the Apocalypse to appear now. (And the beliefs of our own broadcast news agencies are assisting them, as well as certain of our politicians.)

Consider also that bullies turn into cowards when faced. For all the mass killings by deranged individuals, there are stories where someone else faced them down, saving lives. Controversial as it may seem, when a bully with a gun is confronted by someone else with a gun, then the bully quits.

Both sides of this mental coin have beliefs. It s your beliefs which can make you suicidally destructive. It s your beliefs which can take you to heights of supernatural ability and unstoppable internal peace, for you and those around you.

Beliefs are like choices. They are as natural as breathing, and you can t stop doing any of them. How you breathe can be modified, what you choose and how you believe can be changed.

You can supercharge yourself, or become a super-villain, or remain super-mundane. That s choice.

Make Yourself Great Again is available on Amazon and all booksellers as paperback, ebook, and audiobook!

Are you ready to become the Super You? There’s a copy of Make Yourself Great Again that may help.  Your copy is waiting. Click here for immediate download. (And do check out the bonuses in the back.)

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Specialized Knowledge – Experiences and Observations – 02

 Specialized Knowledge - Experiences and Observations5

(An excerpt from The Strangest Secret Library available on Amazon)

Specialized Knowledge Experiences and Observations

The Fourth Step toward Riches

THERE are two kinds of knowledge. One is general, the other is specialized. General knowledge, no matter how great in quantity or variety it may be, is of but little use in the accumulation of money. The faculties of the great universities possess, in the aggregate, practically every form of general knowledge known to civilization. Most of the professors have but little or no money. They specialize on teaching knowledge, but they do not specialize on the organization, or the use of knowledge.

KNOWLEDGE will not attract money, unless it is organized, and intelligently directed, through practical PLANS OF ACTION, to the DEFINITE END of accumulation of money. Lack of understanding of this fact has been the source of confusion to millions of people who falsely believe that knowledge is power. It is nothing of the sort! Knowledge is only potential power. It becomes power only when, and if, it is organized into definite plans of action, and directed to a definite end.

This missing link in all systems of education known to civilization today, may be found in the failure of educational institutions to teach their students HOW TO ORGANIZE AND USE KNOWLEDGE AFTER THEY ACQUIRE IT.

Many people make the mistake of assuming that, because Henry Ford had but little schooling, he is not a man of education. Those who make this mistake do not know Henry Ford, nor do they understand the real meaning of the word educate. That word is derived from the Latin word educo, meaning to educe, to draw out, to DEVELOP FROM WITHIN.

An educated man is not, necessarily, one who has an abundance of general or specialized knowledge. An educated man is one who has so developed the faculties of his mind that he may acquire anything he wants, or its equivalent, without violating the rights of others. Henry Ford comes well within the meaning of this definition.

During the world war, a Chicago newspaper published certain editorials in which, among other statements, Henry Ford was called an ignorant pacifist. Mr. Ford objected to the statements, and brought suit against the paper for libeling him. When the suit was tried in the Courts, the attorneys for the paper pleaded justification, and placed Mr. Ford, himself, on the witness stand, for the purpose of proving to the jury that he was ignorant. The attorneys asked Mr. Ford a great variety of questions, all of them intended to prove, by his own evidence, that, while he might possess considerable specialized knowledge pertaining to the manufacture of automobiles, he was, in the main, ignorant.

Mr. Ford was plied with such questions as the following: Who was Benedict Arnold? and How many soldiers did the British send over to America to put down the Rebellion of 1776? In answer to the last question, Mr. Ford replied, I do not know the exact number of soldiers the British sent over, but I have heard that it was a considerably larger number than ever went back. Finally, Mr. Ford became tired of this line of questioning, and in reply to a particularly offensive question, he leaned over, pointed his finger at the lawyer who had asked the question, and said, If I should really WANT to answer the foolish question you have just asked, or any of the other questions you have been asking me, let me remind you that I have a row of electric push-buttons on my desk, and by pushing the right button, I can summon to my aid men who can answer ANY question I desire to ask concerning the business to which I am devoting most of my efforts. Now, will you kindly tell me, WHY I should clutter up my mind with general knowledge, for the purpose of being able to answer questions, when I have men around me who can supply any knowledge I require? There certainly was good logic to that reply.

That answer floored the lawyer. Every person in the courtroom realized it was the answer, not of an ignorant man, but of a man of EDUCATION. Any man is educated who knows where to get knowledge when he needs it, and how to organize that knowledge into definite plans of action. Through the assistance of his Master Mind group, Henry Ford had at his command all the specialized knowledge he needed to enable him to become one of the wealthiest men in America. It was not essential that he have this knowledge in his own mind. Surely no person who has sufficient inclination and intelligence to read a book of this nature can possibly miss the significance of this illustration.

Before you can be sure of your ability to transmute DESIRE into its monetary equivalent, you will require SPECIALIZED KNOWLEDGE of the service, merchandise, or profession which you intend to offer in return for fortune. Perhaps you may need much more specialized knowledge than you have the ability or the inclination to acquire, and if this should be true, you may bridge your weakness through the aid of your Master Mind group.

Andrew Carnegie stated that he, personally, knew nothing about the technical end of the steel business; moreover, he did not particularly care to know anything about it. The specialized knowledge which he required for the manufacture and marketing of steel, he found available through the individual units of his MASTER MIND GROUP.

The accumulation of great fortunes calls for POWER, and power is acquired through highly organized and intelligently directed specialized knowledge, but that knowledge does not, necessarily, have to be in the possession of the man who accumulates the fortune.

The preceding paragraph should give hope and encouragement to the man with ambition to accumulate a fortune, who has not possessed himself of the necessary education to supply such specialized knowledge as he may require. Men sometimes go through life suffering from inferiority complexes, because they are not men of education. The man who can organize and direct a Master Mind group of men who possess knowledge useful in the accumulation of money, is just as much a man of education as any man in the group. REMEMBER THIS, if you suffer from a feeling of inferiority, because your schooling has been limited.

Thomas A. Edison had only three months of schooling during his entire life. He did not lack education, neither did he die poor.

Henry Ford had less than a sixth grade schooling but he has managed to do pretty well by himself, financially.

SPECIALIZED KNOWLEDGE is among the most plentiful, and the cheapest forms of service which may be had! If you doubt this, consult the payroll of any university.

IT PAYS TO KNOW HOW TO PURCHASE KNOWLEDGE First of all, decide the sort of specialized knowledge you require, and the purpose for which it is needed. To a large extent your major purpose in life, the goal toward which you are working, will help determine what knowledge you need. With this question settled, your next move requires that you have accurate information concerning dependable sources of knowledge. The more important of these are: (a) One s own experience and education (b) Experience and education available through cooperation of others (Master Mind Alliance) (c) Colleges and Universities (d) Public Libraries (Through books and periodicals in which may be found all the knowledge organized by civilization) (e) Special Training Courses (Through night schools and home study schools in particular.) As knowledge is acquired it must be organized and put into use, for a definite purpose, through practical plans. Knowledge has no value except that which can be gained from its application toward some worthy end. This is one reason why college degrees are not valued more highly. They represent nothing but miscellaneous knowledge.

If you contemplate taking additional schooling, first determine the purpose for which you want the knowledge you are seeking, then learn where this particular sort of knowledge can be obtained, from reliable sources.

Successful men, in all callings, never stop acquiring specialized knowledge related to their major purpose, business, or profession. Those who are not successful usually make the mistake of believing that the knowledge acquiring period ends when one finishes school. The truth is that schooling does but little more than to put one in the way of learning how to acquire practical knowledge.

With this Changed World which began at the end of the economic collapse, came also astounding changes in educational requirements. The order of the day is SPECIALIZATION! This truth was emphasized by Robert P. Moore, secretary of appointments of Columbia University.


Particularly sought after by employing companies are candidates who have specialized in some field – business-school graduates with training in accounting and statistics, engineers of all varieties, journalists, architects, chemists, and also outstanding leaders and activity men of the senior class.

The man who has been active on the campus, whose personality is such that he gets along with all kinds of people and who has done an adequate job with his studies has a most decided edge over the strictly academic student. Some of these, because of their all-around qualifications, have received several offers of positions, a few of them as many as six.

In departing from the conception that the straight A student was invariably the one to get the choice of the better jobs, Mr. Moore said that most companies look not only to academic records but to activity records and personalities of the students.

One of the largest industrial companies, the leader in its field, in writing to Mr. Moore concerning prospective seniors at the college, said:

We are interested primarily in finding men who can make exceptional progress in management work. For this reason we emphasize qualities of character, intelligence and personality far more than specific educational background.”


Proposing a system of apprenticing students in offices, stores and industrial occupations during the summer vacation, Mr. Moore asserts that after the first two or three years of college, every student should be asked “to choose a definite future course and to call a halt if he has been merely pleasantly drifting without purpose through an unspecialized academic curriculum.”

Colleges and universities must face the practical consideration that all professions and occupations now demand specialists, he said, urging that educational institutions accept more direct responsibility for vocational guidance. One of the most reliable and practical sources of knowledge available to those who need specialized schooling, is the night schools operated in most large cities. The correspondence schools give specialized training anywhere the U. S. mails go, on all subjects that can be taught by the extension method. One advantage of home study training is the flexibility of the study programme which permits one to study during spare time. Another stupendous advantage of home study training (if the school is carefully chosen), is the fact that most courses offered by home study schools carry with them generous privileges of consultation which can be of priceless value to those needing specialized knowledge. No matter where you live, you can share the benefits.

Anything acquired without effort, and without cost is generally unappreciated, often discredited; perhaps this is why we get so little from our marvelous opportunity in public schools. The SELFDISCIPLINE one receives from a definite programme of specialized study makes up to some extent, for the wasted opportunity when knowledge was available without cost. Correspondence schools are highly organized business institutions. Their tuition fees are so low that they are forced to insist upon prompt payments. Being asked to pay, whether the student makes good grades or poor, has the effect of causing one to follow through with the course when he would otherwise drop it. The correspondence schools have not stressed this point sufficiently, for the truth is that their collection departments constitute the very finest sort of training on DECISION, PROMPTNESS, ACTION and THE HABIT OF FINISHING THAT WHICH ONE BEGINS.

I learned this from experience, more than twenty-five years ago. I enrolled for a home study course in Advertising. After completing eight or ten lessons I stopped studying, but the school did not stop sending me bills. Moreover, it insisted upon payment, whether I kept up my studies or not. I decided that if I had to pay for the course (which I had legally obligated myself to do), I should complete the lessons and get my money s worth. I felt, at the time, that the collection system of the school was somewhat too well organized, but I learned later in life that it was a valuable part of my training for which no charge had been made. Being forced to pay, I went ahead and completed the course. Later in life I discovered that the efficient collection system of that school had been worth much in the form of money earned, because of the training in advertising I had so reluctantly taken.

We have in this country what is said to be the greatest public school system in the world. We have invested fabulous sums for fine buildings, we have provided convenient transportation for children living in the rural districts, so they may attend the best schools, but there is one astounding weakness to this marvelous system – IT IS FREE! One of the strange things about human beings is that they value only that which has a price. The free schools of America, and the free public libraries, do not impress people because they are free. This is the major reason why so many people find it necessary to acquire additional training after they quit school and go lo work. It is also one of the major reasons why EMPLOYERS GIVE GREATER CONSIDERATION TO EMPLOYEES WHO TAKE HOME STUDY COURSES. They have learned, from experience, that any person who has the ambition to give up a part of his spare time to studying at home has in him those qualities which make for leadership. This recognition is not a charitable gesture, it is sound business judgment upon the part of the employers.

There is one weakness in people for which there is no remedy. It is the universal weakness of LACK OF AMBITION! Persons, especially salaried people, who schedule their spare time, to provide for home study, seldom remain at the bottom very long. Their action opens the way for the upward climb, removes many obstacles from their path, and gains the friendly interest of those who have the power to put them in the way of OPPORTUNITY.

The home study method of training is especially suited to the needs of employed people who find, after leaving school, that they must acquire additional specialized knowledge, but cannot spare the time to go back to school. The changed economic conditions prevailing since the depression have made it necessary for thousands of people to find additional, or new sources of income. For the majority of these, the solution to their problem may be found only by acquiring specialized knowledge. Many will be forced to change their occupations entirely. When a merchant finds that a certain line of merchandise is not selling, he usually supplants it with another that is in demand. The person whose business is that of marketing personal services must also be an efficient merchant. If his services do not bring adequate returns in one occupation, he must change to another, where broader opportunities are available.

Stuart Austin Wier prepared himself as a Construction Engineer and followed this line of work until the depression limited his market to where it did not give him the income he required. He took inventory of himself, decided to change his profession to law, went back to school and took special courses by which he prepared himself as a corporation lawyer. Despite the fact the depression had not ended, he completed his training, passed the Bar Examination, and quickly built a lucrative law practice, in Dallas, Texas; in fact he is turning away clients.

Just to keep the record straight, and to anticipate the alibis of those who will say, I couldn t go to school because I have a family to support, or I m too old, I will add the information that Mr. Wier was past forty, and married when he went back to school. Moreover, by carefully selecting highly specialized courses, in colleges best prepared to teach the subjects chosen, Mr. Wier completed in two years the work for which the majority of law students require four years. IT PAYS TO KNOW HOW TO PURCHASE KNOWLEDGE!

The person who stops studying merely because he has finished school is forever hopelessly doomed to mediocrity, no matter what may be his calling. The way of success is the way of continuous pursuit of knowledge.

Let us consider a specific instance.

During the depression a salesman in a grocery store found himself without a position. Having had some bookkeeping experience, he took a special course in accounting, familiarized himself with all the latest bookkeeping and office equipment, and went into business for himself. Starting with the grocer for whom he had formerly worked, he made contracts with more than 100 small merchants to keep their books, at a very nominal monthly fee. His idea was so practical that he soon found it necessary to set up a portable office in a light delivery truck, which he equipped with modern bookkeeping machinery. He now has a fleet of these bookkeeping offices on wheels and employs a large staff of assistants, thus providing small merchants with accounting service equal to the best that money can buy, at very nominal cost.

Specialized knowledge, plus imagination, were the ingredients that went into this unique and successful business. Last year the owner of that business paid an income tax of almost ten times as much as was paid by the merchant for whom he worked when the depression forced upon him a temporary adversity which proved to be a blessing in disguise.

The beginning of this successful business was an IDEA! Inasmuch as I had the privilege of supplying the unemployed salesman with that idea, I now assume the further privilege of suggesting another idea which has within it the possibility of even greater income. Also the possibility of rendering useful service to thousands of people who badly need that service.

The idea was suggested by the salesman who gave up selling and went into the business of keeping books on a wholesale basis. When the plan was suggested as a solution of his unemployment problem, he quickly exclaimed, I like the idea, but I would not know how to turn it into cash. In other words, he complained he would not know how to market his bookkeeping knowledge after he acquired it.

So, that brought up another problem which had to be solved. With the aid of a young woman typist, clever at hand lettering, and who could put the story together, a very attractive book was prepared, describing the advantages of the new system of bookkeeping. The pages were neatly typed and pasted in an ordinary scrapbook, which was used as a silent salesman with which the story of this new business was so effectively told that its owner soon had more accounts than he could handle.

There are thousands of people, all over the country, who need the services of a merchandising specialist capable of preparing an attractive brief for use in marketing personal services. The aggregate annual income from such a service might easily exceed that received by the largest employment agency, and the benefits of the service might be made far greater to the purchaser than any to be obtained from an employment agency.

The IDEA here described was born of necessity, to bridge an emergency which had to be covered, but it did not stop by merely serving one person. The woman who created the idea has a keen IMAGINATION. She saw in her newly born brain-child the making of a new profession, one that is destined to render valuable service to thousands of people who need practical guidance in marketing personal services.

Spurred to action by the instantaneous success of her first PREPARED PLAN TO MARKET PERSONAL SERVICES, this energetic woman turned next to the solution of a similar problem for her son who had just finished college, but had been totally unable to find a market for his services. The plan she originated for his use was the finest specimen of merchandising of personal services I have ever seen.

When the plan book had been completed, it contained nearly fifty pages of beautifully typed, properly organized information, telling the story of her son s native ability, schooling, personal experiences, and a great variety of other information too extensive for description. The plan book also contained a complete description of the position her son desired, together with a marvelous word picture of the exact plan he would use in filling the position.

The preparation of the plan book required several week s labor, during which time its creator sent her son to the public library almost daily, to procure data needed in selling his services to best advantage. She sent him, also to all the competitors of his prospective employer, and gathered from them vital information concerning their business methods which was of great value in the formation of the plan he intended to use in filling the position he sought. When the plan had been finished, it contained more than half a dozen very fine suggestions for the use and benefit of the prospective employer. (The suggestions were put into use by the company).

One may be inclined to ask, Why go to all this trouble to secure a job? The answer is straight to the point, also it is dramatic, because it deals with a subject which assumes the proportion of a tragedy with millions of men and women whose sole source of income is personal services.



Why go to all this trouble? do you ask?

Well, for one thing, the PLANNED PRESENTATION of this young man s application for a position clipped off no less than ten years of time he would have required to get to where he began, had he started at the bottom and worked his way up.

This idea of starting at the bottom and working one s way up may appear to be sound, but the major objection to it is this-too many of those who begin at the bottom never manage to lift their heads high enough to be seen by OPPORTUNITY, so they remain at the bottom. It should be remembered, also, that the outlook from the bottom is not so very bright or encouraging. It has a tendency to kill off ambition. We call it getting into a rut, which means that we accept our fate because we form the HABIT of daily routine, a habit that finally becomes so strong we cease to try to throw it off. And that is another reason why it pays to start one or two steps above the bottom. By so doing one forms the HABIT of looking around, of observing how others get ahead, of seeing OPPORTUNITY, and of embracing it without hesitation.

Dan Halpin is a splendid example of what I mean. During his college days, he was manager of the famous 1930 National Championship Notre Dame football team, when it was under the direction of the late Knute Rockne.

Perhaps he was inspired by the great football coach to aim high, and NOT MISTAKE TEMPORARY DEFEAT FOR FAILURE, just as Andrew Carnegie, the great industrial leader, inspired his young business lieutenants to set high goals for themselves. At any rate, young Halpin finished college at a mighty unfavorable time, when the depression had made jobs scarce, so, after a fling at investment banking and motion pictures, he took the first opening with a potential future he could find – selling electrical hearing aids on a commission basis. ANYONE COULD START IN THAT SORT OF JOB, AND HALPIN KNEW IT, but it was enough to open the door of opportunity to him.

For almost two years, he continued in a job not to his liking, and he would never have risen above that job if he had not done something about his dissatisfaction. He aimed, first, at the job of Assistant Sales Manager of his company, and got the job. That one step upward placed him high enough above the crowd to enable him to see still greater opportunity, also, it placed him where OPPORTUNITY COULD SEE HIM.

He made such a fine record selling hearing aids, that A. M. Andrews, Chairman of the Board of the Dictograph Products Company, a business competitor of the company for which Halpin worked, wanted to know something about that man Dan Halpin who was taking big sales away from the long established Dictograph Company. He sent for Hal-pin. When the interview was over, Halpin was the new Sales Manager, in charge of the Acousticon Division.

Then, to test young Halpin s metal, Mr. Andrews went away to Florida for three months, leaving him to sink or swim in his new job. He did not sink! Knute Rockne s spirit of All the world loves a winner, and has no time for a loser inspired him to put so much into his job that he was recently elected Vice-President of the company, and General Manager of the Acousticon and Silent Radio Division, a job which most men would be proud to earn through ten years of loyal effort. Halpin turned the trick in little more than six months.

It is difficult to say whether Mr. Andrews or Mr. Halpin is more deserving of eulogy, for the reason that both showed evidence of having an abundance of that very rare quality known as IMAGINATION. Mr. Andrews deserves credit for seeing, in young Halpin, a go-getter of the highest order. Halpin deserves credit for REFUSING TO COMPROMISE WITH LIFE BY ACCEPTING AND KEEPING A JOB HE DID NOT WANT, and that is one of the major points I am trying to emphasize through this entire philosophy – that we rise to high positions or remain at the bottom BECAUSE OF CONDITIONS WE CAN CONTROL IF WE DESIRE TO CONTROL THEM.

I am also trying to emphasize another point, namely, that both success and failure are largely the results of HABIT! I have not the slightest doubt that Dan Halpin s close association with the greatest football coach America ever knew, planted in his mind the same brand of DESIRE to excel which made the Notre Dame football team world famous. Truly, there is something to the idea that hero-worship is helpful, provided one worships a WINNER. Halpin tells me that Rockne was one of the world s greatest leaders of men in all history.

My belief in the theory that business associations are vital factors, both in failure and in success, was recently demonstrated, when my son Blair was negotiating with Dan Halpin for a position. Mr. Halpin offered him a beginning salary of about one half what he could have gotten from a rival company. I brought parental pressure to bear, and induced him to accept the place with Mr. Halpin, because I BELIEVE THAT CLOSE ASSOCIATION WITH ONE WHO REFUSES TO COMPROMISE WITH CIRCUMSTANCES HE DOES NOT LIKE, IS AN ASSET THAT CAN NEVER BE MEASURED IN TERMS OF MONEY.

The bottom is a monotonous, dreary, unprofitable place for any person. That is why I have taken the time to describe how lowly beginnings may be circumvented by proper planning. Also, that is why so much space has been devoted to a description of this new profession, created by a woman who was inspired to do a fine job of PLANNING because she wanted her son to have a favorable break.

With the changed conditions ushered in by the world economic collapse, came also the need for newer and better ways of marketing PERSONAL SERVICES. It is hard to determine why someone had not previously discovered this stupendous need, in view of the fact that more money changes hands in return for personal services than for any other purpose. The sum paid out monthly, to people who work for wages and salaries, is so huge that it runs into hundreds of millions, and the annual distribution amounts to billions.

Perhaps some will find, in the IDEA here briefly described, the nucleus of the riches they DESIRE! Ideas with much less merit have been the seedlings from which great fortunes have grown. Woolworth s Five and Ten Cent Store idea, for example, had far less merit, but it piled up a fortune for its creator.

Those seeing OPPORTUNITY lurking in this suggestion will find valuable aid in the chapter on Organized Planning. Incidentally, an efficient merchandiser of personal services would find a growing demand for his services wherever there are men and women who seek better markets for their services. By applying the Master Mind principle, a few people with suitable talent, could form an alliance, and have a paying business very quickly. One would need to be a fair writer, with a flair for advertising and selling, one handy at typing and hand lettering, and one should be a first class business getter who would let the world know about the service. If one person possessed all these abilities, he might carry on the business alone, until it outgrew him.

The woman who prepared the Personal Service Sales Plan for her son now receives requests from all parts of the country for her cooperation in preparing similar plans for others who desire to market their personal services for more money. She has a staff of expert typists, artists, and writers who have the ability to dramatize the case history so effectively that one s personal services can be marketed for much more money than the prevailing wages for similar services. She is so confident of her ability that she accepts, as the major portion of her fee, a percentage of the increased pay she helps her clients to earn.

It must not be supposed that her plan merely consists of clever salesmanship by which she helps men and women to demand and receive more money for he same services they formerly sold for less pay. She looks after the interests of the purchaser as well as the seller of personal services, and so prepares her plans that the employer receives full value for the additional money he pays. The method by which she accomplishes this astonishing result is a professional secret which she discloses to no one excepting her own clients.

If you have the IMAGINATION, and seek a more profitable outlet for your personal services, this suggestion may be the stimulus for which you have been searching. The IDEA is capable of yielding an income far greater than that of the average doctor, lawyer, or engineer whose education required several years in college. The idea is saleable to those seeking new positions, in practically all positions calling for managerial or executive ability, and those desiring re-arrangement of incomes in their present positions.

There is no fixed price for sound IDEAS!

Back of all IDEAS is specialized knowledge. Unfortunately, for those who do not find riches in abundance, specialized knowledge is more abundant and more easily acquired than IDEAS. Because of this very truth, there is a universal demand and an ever-increasing opportunity for the person capable of helping men and women to sell their personal services advantageously. Capability means IMAGINATION, the one quality needed to combine specialized knowledge with IDEAS, in the form of ORGANIZED PLANS designed to yield riches.

If you have IMAGINATION this chapter may present you with an idea sufficient to serve as the beginning of the riches you desire. Remember, the IDEA is the main thing. Specialized knowledge may be found just around the corner – any corner!

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