Sunday, March 18, 2018

Careers That Matter: How to Find Success By Throwing Out

Careers That Matter: How to Find Success by Throwing Out

The secret to the top 5 percent of business leaders is in what they throw out.

95 percent of all employees never master this subject, they are following the wrong model for their job. And also the wrong model for their life.

Most of us have been trained in the old motto’s and credos that only justify our continued failure to succeed.

  • “The nail that sticks out gets hammered.”
  • “You have to go along to get along.”
  • “There is no I in team.”

I prefer Zig Ziglar’s question,

  • “Do you want to soar with the eagles or flock with the turkeys?”

Consider the difference in those two approaches.

The first are those which defend the common approach. They support conventional “wisdom.” These are the people that advertisers target with their obnoxious ads, in order to get their attention, so they can insert a subliminal command to “buy [insert brand here] now.”

But advertising, like most workers today, are simply following the followers.

Our government-sponsored schools were built on this same concept, which traces back to Otto Von Bismarck. He segregated people by age groups in German schools, so that he could rebuild his military. He needed groups of people that could follow orders.

Look at the top 20 of the Forbes richest people list. The majority are college dropouts, never went, or attended non-elite colleges. This says a lot about our modern education.

The inventor Thomas Edison had only 3 months of structured education in his life. W. Clement Stone dropped out of school several times, but built his businesses into multi-million dollar revenues.

Both Edison and Stone were outrageously successful due to something not taught in schools. If it were taught there, we’d live in a land of millionaires and billionaires.

The difference between the top 5 percent and the bottom 95% is in their decision.

The elite few decided to become successful.

Everyone else decided to just get along.

Success is relative. Earl Nightingale held it as “the progressive realization of a worthy ideal.” Once you decide on your ideal, then you start getting ideas of what you need to do in order to achieve it.

Success is possible for anyone who commits to being successful.

You have to decide to do so – and then stick with it.

The other successful pattern of the top 5 percent is that they study the successful people in their own field and other fields as well.

Most people are familiar with the story of Andrew Carnegie, who commissioned Napoleon Hill to research and publish the common Philosophy of Achievement that Carnegie knew existed. It took Hill 20 years to come out with his first version, and he had to interview over 500 of the top corporate and political leaders of his day.

Many have read “The 7 Habits of Highly Effective People.” Stephen Covey wrote this bestseller after he studied over 200 years of American success literature.

Dale Carnegie had critiqued some 150,000 speeches in his Public Speaking classes. From studying their common themes, he developed his “How to Win Friends and Influence People.”

You’ll find books like these on the shelves of the top 5 percent, as well as many others. In their offices you’ll see framed pictures and quotes by inspirational people, who themselves attained great success.

But for the 95 percent, you’ll find their homes and work places are filled with knick-knacks. Their conversations are also filled with trivia, particularly critical comments.

You might be reminded of the bucket-crab, who actively works to ensure that his fellow crabs do not try to climb out.

What the top 5 percent have done to ensure their success is to listen, but ignore. They are acute observers of the world around them. They listen intensely.

They also winnow the chaff from the grain as they listen and observe. Any harvest of wheat has mountains of straw which are produced for every wagon-load of grain.

The top 5 percent will sift through all they hear and observe to find those tiny grains of truth that hold the real value. For one grain of wheat may give you 50 or more grains in return. A field planted to wheat has the capability of producing 50 bushels or more for every bushel planted.

This is the type of leverage the most successful seek out in their own life.

What can they do which will result in a fifty-times leverage out of what they invested?

  • This may explain the rise of social media, where 150 characters (or less) can circle the globe in minutes and produce a flood of traffic for any included link.
  • This is the effective book author, who can self-publish and self-market their books and earn a 6-figure income indefinitely from just a few week’s work.
  • This is the idea of recording a speech and then profiting from the sales of individual downloads and CD’s for the rest of your life – and then turning that income over to heirs.

The 95 percent just accept the reasons why such can’t be done. Their world is filled with can’t’s. They justify their failure with these. And the world backs them up and supports their indecision, their inaction.

The difference between failure and success lies in a simple decision.

Once you resolutely decide to succeed, once you decide on what success means to you, then you can receive the inspired steps to take that will bring you to that success.

It takes decision.

It takes action.

Anyone can.

It’s your choice.

How to Choose A Successful Career:

  1. Define your own success, a “worthy ideal” worth pursuing.
  2. Write this down on a card and refer to it first thing on waking, and last thing at night.
  3. Look around for people who are routinely successful.
  4. Find out what books and materials they and others like them refer to.
  5. Collect these up and study thoroughly.
  6. Make notes and find the repeating principles in common.
  7. Test these principles in your own life to see how you can apply them successfully.
  8. Narrow these down to the few which have the highest leverage.
  9. Set the few books or materials which explain these principles for routine study.
  10. Surround yourself with symbols of these principles so you keep them in mind daily.
  11. “Clean house” of everything that doesn’t support these principles or are distractions.
  12. Optimize your schedule do deal more with successful people (have defined ideals they pursue) and deal less with the unsuccessful (pursue no defined ideals).
  13. Help people around you to find more success materials and to chose their own ideals.

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Saturday, March 17, 2018

How To Obtain An Increase In Income – Dr. J B Jones

CTF How to Obtain an Increase in Income

(An excerpt from If You Can Count to Four available on Amazon)

How To Obtain An Increase In Income

Would you like to obtain a raise in your salary? If you are a salesperson working on commission, would you like to have an increase in your earnings? Certainly any person in his normal mind would say, “yes,” to both of those questions. It is possible for you to obtain a raise in your salary, or if you are on a commission basis, an increase in your earnings, if you will learn a very simple principle was I choose to call the habit of going the second mile.

First, let me define what I mean by the habit of going the second mile. It means rendering more service than what is it usually expected and rendering that extra service in a spirit of joy or in a spirit of positiveness.

Fortunately, we are dealing with a basic law. A law which is as tangible as gravity, electricity or chemistry. This law deals with the mental processes, and it responds to our thoughts as tangibly as the soil causes the seeds to germinate, to grow, and in time, rendering a harvest.

Not in the spirit of criticism, but in the spirit of analysis, it seems that the majority of the people in the world are in the habit of rendering barely the amount of service which is necessary to meet the minimum requirements in order to receive their paychecks. A few people in the world have developed the habit of rendering more service than what is expected of them. They appropriate the law of increasing returns. They sow generously, therefore, they reap generously.

There are a number of reasons why it pays to develop this wonderful habit of going the second mile. I would like to enumerate a few of them. Rendering this additional service, more service than that which is usually expected, brings one to the favorable attention of those who can provide opportunities for a promotion. Needless to say, it is necessary for us to come to the favorable attention of those who are in a position to do us a favor or provide us additional opportunities. So, the one way for us to come to the favorable attention of those who can help us is to go the extra mile in service.

For example, recently a friend of mine was telling me that he was quite favorably impressed by an outstanding young man who waited on him when he went into one of the larger service stations to buy a tank full of gasoline. This young man fill the tank, check the air in the tires, check the oil, then he went around and cleaned all of the glass on the car. Instead of giving it just a lick and a promise, he did a very thorough job in every part of his service. He seemed to have great joy in giving that extra attention. He did all of this in a wonderful spirit of helpfulness.

When my friend offered him a generous tip he refused to accept it, saying it was his pleasure to do this, that he enjoyed it very much. My friend told me that he was so deeply impressed with this young man that since that time he drops four or five miles out of his way to go into this particular service station to have his car serviced.

In other words, the attitude on the part of this young man working in the service station came to the attention of my friend, and he became a loyal customer because of the practicing of this principle. He has told the service station owner of this, so, the young man has come to the favorable attention of his employer who has the power of rewarding him.

Another advantage of practicing this principle of going the extra mile is that it tends to permit one to become indispensable in many different relationships. This enables one to command more than an average compensation. In other words, it is one of the few legitimate reasons why any individual can ask his employer for a raise in salary.

Another advantage of going the extra mile is that it protects one against the loss of employment and places them in a position to choose his own particular position in life and the conditions under which he will work. He can also expect new promotional opportunities.

It enables one to profit by the law contrast. The majority of people do not practice the habit of going the extra mile to try to get more than that to which they are entitled.

Making the extra mile principle part of one’s habitual expression for all humanity leads to the development of a positive attitude, and habitually rendering more service than that which is usually expected, tends to change our basic habit patterns from a negative to a positive and, of course, one of the most desirable traits in the world is a positive mental attitude.

Practicing the habit of going the second mile, or rendering more service than that which is usually expected, tends to develop a keen alert imagination as it is a habit which keeps one continuously seeking new and more effective, efficient ways of rendering useful service. In other words, it creates a continuous challenge to find new ways of rendering a service because it switches ones focal point of attention from the “I” consciousness to the “YOU” consciousness.

It develops the important factor of personal initiative, without which no one may obtain any position above mediocrity, without which no one may acquire economic freedom.

Personal initiative is the most outstanding trait of a typical successful American citizen. It definitely serves to develop self-reliance. It serves also to build the confidence of others on one’s integrity and ability. It needs one in breaking the destructive habit of procrastination, which is among the more common causes of failure in all walks of life.

It develops definiteness of purpose, without which no one can hope for success. It makes easier the mastery and the application of the mastermind principle through which personal power is attained. The mastermind principle is a system by which two or more individuals form a friendly alliance to work together toward a definite major purpose.

We get our cue to the soundness of the principle of going the extra mile from observing some of nature’s ways. For example, nature goes second mile by producing enough of everything for her needs, together with an overage for emergencies and waste. Fruit on the trees, frogs in the pond, blooms from which the fruit is grown, fish in the seas.

Nature produces enough to ensure perpetuation of all species of every living thing and allowing for emergencies of every sort. Nature has arranged for all of her creatures to be adequately compensated by paying in advance for all they do in carrying out her plans. Bees are compensated with honey for their service pollenizing the flowers, but they have to perform service to get the honey and it must be performed in advance.

Nature compensates the farmer after he has done his part in planting and tending his crops. It pays the farmer by yielding not only the original seeds he plants, but an over plus.

Throughout the universe, everything has been so arranged that nature’s budget is balanced. Everything has its opposite, equivalent in something else. Positive and negative in every unit of energy. Day and night. Hot and cold. Success and failure.

Sweet and sour. Man and woman. Everywhere and in everything one may see the law of action and reaction in operation. The pendulum swings back the same distance that it swings forward. The same is true in human relationships and in the rendering of personal service as in all other things.

Put this down as an established fact. If you neglect to apply the principle of going the second mile you will never become personally successful and he will never become financially independent. This is borne out by the fact that all successful people follow this habit as an established part of their daily routine, in all their human relationships.

Test any successful person by this rule and you will be convinced. Observe any person who is not a success and you will be convinced.

One must render as much as he is being paid for in order to hold his job or to maintain his source of income, whatever it may be. One has the privilege of always rendering and over plus as a means of accumulating a reserve credit of goodwill, as a means of gaining higher pay and a better position. If no such over-plus is rendered, one has not a single argument in his favor by asking for a better position or increased pay.

Think this over for yourself and you will have the real answer to why it pays to render more service and better service than you are being paid for.

Every position provides one with an opportunity to apply this principle. This very freedom of opportunity is the major benefit of the great American system of free enterprise which has made this the richest in the freest nation on earth. It was to preserve this principle of free enterprise based upon the privilege of individual self- determination that our wars have been waged at such great expense.

If you are a person who says, “I am not paid to do this or that, therefore, I will not do it,” you are writing yourself an insurance policy against success. If you are a person who renders more service and better service than you are paid for and render it in a willing, positive mental attitude, then you are writing yourself an insurance policy against failure.

This basic rule of success has never failed to work and it never will. Lastly, remember that the personal attitude is the factor that determines, more than all else, the time that lapses between delivery of the service and the payoff.

I like the formula suggested by the great Napoleon Hill, which he calls the Q.Q.M.A. Formula. This means the quality of service rendered, plus quantity of service rendered, plus mental attitude in which it is rendered, determines the compensation one shall receive and the place one may occupy in the world.

The very famous, Knott’s Berry Farm, near Buena Park, California is a wonderful example of the extra mile principle in action. We are all familiar with the story of how Mr. and Mrs. Knott, approximately 45 years ago, opened up a little roadside Berry stand and that by rendering additional services, more than that which was usually expected, the customers began to come in droves, so to speak, and they continued to increase week after week, until now Knott’s Berry Farm has become an institution. They have continued to seek new avenues of increasing the amount of service, which they can render to their customers, in the form of good food and entertainment. They entertain you lavishly when your primary purpose of coming to their place is to eat a good chicken dinner. In just a relatively short while, they have grown from a roadside Berry stand to a multi-million dollar business.

Another famous example of this principle is the great Edwin C. Barnes, who rode into the hometown in which Thomas A. Edison lived, on a freight car just like a hobo. He walked into Mr. Edison’s office and announced he had come to be Edison’s partner. He started as custodian and he did such a wonderful job, even as a custodian, that he came to the favorable attention of Mr. Edison and went from one position to another until finally he became the partner of Thomas A. Edison.

Even the great Napoleon Hill served Andrew Carnegie for 20 years without direct compensation in organizing his great philosophy of individual achievement. His compensation has already amounted to the privilege of occupying a high place in the world and made many of his books bestsellers throughout the world. I highly recommend his books, “Think and Grow Rich,” and “Master Key to Riches,” to you. They have meant a great deal to me.

This idea, or principle, of rendering more service than that which is usually expected is closely associated with the idea of directing our attention toward something in particular and setting a definite goal. It also is an integral part of the development and functioning of the mastermind principle, the power which makes it possible for us to secure all the missing ingredients which are necessary for our success. It also ties in, very definitely, with the principle of self-discipline and the will power, as well as the principle of personal initiative and applied faith.

So, to be certain of securing a raise in salary, or an increase in income through commissions, switch your focal point of attention from, “How little can I do and still draw my paycheck and be satisfactory to my employer,” to “How can I do more and get more efficient service, so I will become indispensable and valuable to my employer.”Actually, the employer is not the one who pays your salary, you are. You pay your own salary. It doesn’t cost your employer a penny to pay your salary, provided he is paying you what you’re worth.

So, the only honest way that any employee can ask for a raise is after he has gone the second mile in quality and quantity of service, to the point where he is literally earning and producing more than his present income would indicate. Then, after he has produced this additional wealth, by rendering this extra quality and quantity of service, he is entitled to be compensated, financially, in the form of a raise in income.

Any honest employer will respond to this great principle automatically and will be happy to compensate accordingly, every employee who has rendered a greater quality and a greater quantity of service habitually than that which is usually expected.

So may I challenge you to analyze your own situation and to ask yourself continually, “Am I just going the first mile or am I going the second mile in my relationship with my position and my employer?”

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Friday, March 16, 2018

Chapter 10 – On Codes and Standards

WUAL Chapter 10 - On Codes and Standards

(An excerpt from The Strangest Secret Library available on Amazon)

Chapter 10 On Codes and Standards

BUT what if you must have approval and acquiescence in one phase of your work before you go on to the next? What if your work is contributory to a group effort? That is, of course, more complicated, but imagination can still come to your aid. It can show you where you stand in the chain of causes which go to bring about a certain result, and thus teach you to be patient during the time when your work is being considered, to hold yourself in a state of balance until the verdict is passed.

Then, if it is adverse – as it occasionally must be – you can do one of two things: tackle the same problem from a new angle, hoping this time to reach a good working basis with your co-workers, or you must put your reasons for believing that your original idea is good in such a way as to show that you are not defending it simply out of a sense of outraged proprietorship.

The only way to do this successfully is to have a well-thought-out set of standards drawn up for each type of work that you do, and in advance. If you wait till any one item is finished you may find yourself reasoning after the fact, defending the fact accomplished, and perhaps blinding yourself to real insufficiencies in it.

Here again we call on imagination. If you were to envisage the best possible example of the work you are about to undertake, what would it be? Find the best example of similar work that you can. What qualifications does it have? Which ones are vitally necessary? Which were added by the originator of that example? With this analysis in hand, draw up a set of standards for your own use, putting down first those things which are absolutely necessary if you are to succeed at all; next those which are desirable if it is possible to include them; last, but most important to your personal success, those things which are your own contribution.

Now, before getting to work, drop your own point of view and see your prospective task from the position of your audience, of the “ultimate consumer.” Who is to benefit by the activity? Who, if you are a creative worker, is your audience? Who, if you are selling an article, is your predestined customer? If you were in his shoes, what would you like to see included in the offering? If you can imaginatively enter into the state of mind of those through whom you hope to attain your success, you can frequently add just those elements which will make your work irresistible.

(Take a very prosaic instance with which we are all familiar, the simple matter of kitchen equipment. Why do you suppose that for years most stoves, sinks, laundry-tubs, continued to be made so low that the women who worked at them tired quickly from the abnormal positions they were forced to take? There was no good reason; but the moment some inspired person thought not merely how all such things were already being made, not merely of selling an adequate object, but of the comfort of those who were to use his product when sold, a revolution in kitchen equipment came about. Often such an improvement is staring us in the face; an obvious small change can be made which will bring an article, which we all buy in its unsatisfactory form simply because no better one is offered, out of its traditional shape into a form which will have, besides the element of novelty, that of greater convenience or usefulness.

That change will only be made by the person who is imaginative about his work, who can not only analyze the present form of an object into its essential parts, but who can imaginatively enter the life of the person who is to use it later.) Oddly enough, it is more often the creative worker who fails to expand the standards for his work by considering the half-formulated desires of his audience. Part of his intention, at least, must be to convey an idea or an aesthetic emotion to others, and he fails if he does not do so. It is true that to have a constant gnawing fear that you are not pleasing others has a bad effect on work. It is true that if you look exclusively to please others what you do will seldom be worth doing; but if your idea of success includes recognition, then the more you can learn imaginatively of your audience the better. If, knowing their tastes, you can give them not only what they want but something much better than they, being non-professionals, could imagine, you are sure of your success.

Having taken all these things into consideration, having formulated as clearly as possible the ideal towards which your own work should tend, before launching it into the world you should check it against a set of questions which arise logically from the possession of well-defined standards. Each line of activity will have a different set, each individual worker will alter the emphasis, or have his own idea of the proper order for these critical questions, but roughly the finished work should be measured in somewhat this way:

Is what I have done as good as the best in its field? Has it everything necessary for all ordinary purposes?

Have I added any special values by way of an original contribution? Have I made it as attractive and convenient as possible for those who are its logical users? (Or audience, or clients.) Have I considered whether there is another group to which it might also be made to appeal? What more can I do before I release it from myself and send it out to make its own way? (Try reading these questions in two ways: as referring to an item of commerce; as an attitude towards a daily task.) The artist will necessarily have a different set of questions, although they will be cognate with those above. As an example, one of our best poets asks herself these questions:

Have I conveyed what I thought?

Have I conveyed what I felt?

Is it as clear as I can make it?

Is it as distinguished or beautiful as its matter permits?

Again, if you are one of a group of workers, imagination can help you in still another way, by showing you where you stand in relation to those around you. When you have seen this you can work out a code for yourself which will remove many of the irritations and dissatisfactions of your daily work. Have you ever been amused and enlightened by seeing a familiar room from the top of a stepladder; or, in mirrors set at angles to each other, seen yourself as objectively for a second or two as anyone else in the room? It is that effect you should try for in imagination. If you can see yourself and your fellow workers as impersonally as men on a chess-board, you can often find what it is that you are not doing, or what you are doing imperfectly, and move to correct the bad practice.

Many of those who believe themselves overworked are doing less than they should ideally do, and could do easily if they saw what is expected of them with imagination instead of anxiety. Often the excess work is something which they have almost officiously undertaken, many times from a real sense of duty and obligation. No large office is without one example of this type who is its reductio ad absurdum, the panicky job-grabber: from fear lest he, or, usually, she might possibly be considered as not doing all that is expected, or might be considered unnecessary to the organization, he gets a hundred small details in his hands, with the result that he is overworked, performance is not perfect, time is lost, and others who might be well occupied have time to idle and lose interest. If such a worker could see his position in perspective he could do more of the work he was really engaged for, do it better, and do it with less sense of strain and fatigue.

Those executives and administrators who continually do far more than they can without incurring fatigue and irritability are frequently pandering to their own self importance and conceit, although usually they would reject the charge with wrath.

They are certainly allowing the Will to Fail to operate in their lives. It is good to extend one’s normal activity till its capacity is reached – and that is far oftener much more than we habitually do rather than less – but the tasks taken on thereafter are the first steps towards failure – towards that trouble, beloved of Americans, the “nervous breakdown.”

When you have found your function, perform it very fully, but do not overstep it except in emergencies. In most large enterprises, or joint enterprises, there is – or should be – some one person whose decisions are final. Sometimes each member of a partnership has the power of command or veto for one aspect of the work. Often these decisions are given after the opinions of all have been canvassed, or suggestions invited. Right here comes the necessity for a code: if the decision goes against you or your suggestion, abandon your own idea and cooperate in the decision whole-heartedly. If you feel that a truly grave mistake is being made, take a few hours to draw up the situation as you see it, show how you think the new decision will alter matters, why you think it is a mistake, or why an alternative plan should be adopted.

Try to be as fair about this as you can. Often we think an alternative plan precious because, and only because, it is our own. “Pride of authorship” comes in.

Many of those who believe they have given up their own ideas and are working along other lines will unconsciously go on obstructing and objecting, holding up the work, trying to defeat its ends. The trouble here is that this obstructionism is often unconscious; but the way to escape the danger is to realize it as a possibility, and to look at yourself and your attitude scrupulously to be sure you are not putting up unnecessary hazards, doing your share of the new program slowly or indifferently – trying to bring about a failure, since your plan was ignored or modified.

If, on the other hand, you are the one whose decisions must be accepted, you will save yourself trouble later by watching the initial stages of the work to be sure that some such unconscious sabotage is not going on. A quick challenge to the troublesome person whose feelings have been hurt will sometimes whip a whole program into shape which might otherwise fail. And by such watching you can see that each is doing the work assigned to him.

A little imaginative overseeing of a staff or partnership in the early stages of any activity will often result in clearing up a disorder of long standing.

Perhaps, however, you are really miscast, and your usefulness would be on, say, the planning end of an enterprise rather than the executive, where you are placed. In that case, your problem is to bring your talents to the attention of your superior officers with as little crowding and bustling as possible. Learn to write clear, short, definite memoranda and present them to your immediate superior until you are perfectly certain that he will never act upon them, in no other circumstances are you justified in going over his head. Try also to be willing to see your work and suggestions acted upon without receiving immediate acknowledgment that the ideas originated with you. This frequently happens in a large organization, and to sulk or stand out for having your rights recognized in every case will only cancel the advance you might have been able to make. If your good idea is one of a series and not a flash in the pan, you can be sure your caliber will eventually make itself felt. If not, the organization is a bad one for you, and you should set about finding a better connection as soon as possible.

Partnerships, and particularly the universal partnership of husband and wife, are almost always individual cases. In general the rule should be, try never to assume what is the normal function of the other partner until you have almost indisputable evidence that if you do not do so some vital balance will be destroyed. Often to do one’s own part fully and well is enough to call out the complementary activities of the other. In any partnership, once you are sure that you are doing your own part, if there is still some obvious weakness to correct it can usually be talked over, the reason for it found, and its correction arranged. Occasionally this cannot be done. Only those who are in such a relation know when it is impossible to talk over any matter because of an over-sensitiveness or blindness in the other partner. In such cases, assume as much of the overlooked responsibility as you can discharge well, but no more. There is always the possibility of sudden illumination, of belated growth, which will be endangered if you take upon yourself more than you should. But notice that where you must do work not your own, assume these responsibilities; see that you do not allow them to be thrust upon you. What you undertake open-eyed will seldom be made later a cause of martyrdom and sullenness.

When once you have seen imaginatively what your scope should be, both as an individual and as a member of a group, a society, or a partnership you are ready to teach, discipline and exercise yourself till you reach your state of maximum effectiveness.

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Thursday, March 15, 2018

Enthusiastic Support – Sex Transmutation

Enthusiastic Support - Sex Transmutation2

(An excerpt from The Strangest Secret Library available on Amazon)

Enthusiastic Support – Sex Transmutation

The Tenth Step toward Riches

The meaning of the word transmute is, in simple language, the changing, or transferring of one element, or form of energy, into another.

The emotion of sex brings into being a state of mind.

Because of ignorance on the subject, this state of mind is generally associated with the physical, and because of improper influences, to which most people have been subjected, in acquiring knowledge of sex, things essentially physical have highly biased the mind.

The emotion of sex has back of it the possibility of three constructive potentialities, they are:

1. The perpetuation of mankind.

2. The maintenance of health, (as a therapeutic agency, it has no equal).

3. The transformation of mediocrity into genius through transmutation. Sex transmutation is simple and easily explained. It means the switching of the mind from thoughts of physical expression, to thoughts of some other nature.

Sex desire is the most powerful of human desires. When driven by this desire, men develop keenness of imagination, courage, willpower, persistence, and creative ability unknown to them at other times. So strong and impelling is the desire for sexual contact that men freely run the risk of life and reputation to indulge it. When harnessed, and redirected along other lines, this motivating force maintains all of its attributes of keenness of imagination, courage, etc., which may be used as powerful creative forces in literature, art, or in any other profession or calling, including, of course, the accumulation of riches.

The transmutation of sex energy calls for the exercise of willpower, to be sure, but the reward is worth the effort. The desire for sexual expression is inborn and natural. The desire cannot, and should not be submerged or eliminated. But it should be given an outlet through forms of expression which enrich the body, mind, and spirit of man. If not given this form of outlet, through transmutation, it will seek outlets through purely physical channels.

A river may be dammed, and its water controlled for a time, but eventually, it will force an outlet. The same is true of the emotion of sex. It may be submerged and controlled for a time, but its very nature causes it to be ever seeking means of expression. If it is not transmuted into some creative effort it will find a less worthy outlet.

Fortunate, indeed, is the person who has discovered how to give sex emotion an outlet through some form of creative effort, for he has, by that discovery, lifted himself to the status of a genius.

Scientific research has disclosed these significant facts:

1. The men of greatest achievement are men with highly developed sex natures; men who have learned the art of sex transmutation.

2. The men who have accumulated great fortunes and achieved outstanding recognition in literature, art, industry, architecture, and the professions, were motivated by the influence of a woman.

The research from which these astounding discoveries were made, went back through the pages of biography and history for more than two thousand years. Wherever there was evidence available in connection with the lives of men and women of great achievement, it indicated most convincingly that they possessed highly developed sex natures.

The emotion of sex is an irresistible force, against which there can be no such opposition as an immovable body. When driven by this emotion, men become gifted with a super power for action. Understand this truth, and you will catch the significance of the statement that sex transmutation will lift one to the status of a genius.

The emotion of sex contains the secret of creative ability.

Destroy the sex glands, whether in man or beast, and you have removed the major source of action. For proof of this, observe what happens to any animal after it has been castrated. A bull becomes as docile as a cow after it has been altered sexually. Sex alteration takes out of the male, whether man or beast, all the FIGHT that was in him. Sex alteration of the female has the same effect.


The human mind responds to stimuli, through which it may be keyed up to high rates of vibration, known as enthusiasm, creative imagination, intense desire, etc. The stimuli to which the mind responds most freely are:

1. The desire for sex expression

2. Love

3. A burning desire for fame, power, or financial gain, MONEY

4. Music

5. Friendship between either those of the same sex, or those of the opposite sex.

6. A Master Mind alliance based upon the harmony of two or more people who ally themselves for spiritual or temporal advancement.

7. Mutual suffering, such as that experienced by people who are persecuted.

8. Auto-suggestion

9. Fear

10. Narcotics and alcohol.

The desire for sex expression comes at the head of the list of stimuli, which most effectively stepup the vibrations of the mind and start the wheels of physical action. Eight of these stimuli are natural and constructive. Two are destructive. The list is here presented for the purpose of enabling you to make a comparative study of the major sources of mind stimulation. From this study, it will be readily seen that the emotion of sex is, by great odds, the most intense and powerful of all mind stimuli.

This comparison is necessary as a foundation for proof of the statement that transmutation of sex energy may lift one to the status of a genius. Let us find out what constitutes a genius.

Some wiseacre has said that a genius is a man who wears long hair, eats queer food, lives alone, and serves as a target for the joke makers. A better definition of a genius is, a man who has discovered how to increase the vibrations of thought to the point where he can freely communicate with sources of knowledge not available through the ordinary rate of vibration of thought.

The person who thinks will want to ask some questions concerning this definition of genius. The first question will be, How may one communicate with sources of knowledge which are not available through the ORDINARY rate of vibration of thought?

The next question will be, Are there known sources of knowledge which are available only to genii, and if so, WHAT ARE THESE SOURCES, and exactly how may they be reached?

We shall offer proof of the soundness of some of the more important statements made in this book – or at least we shall offer evidence through which you may secure your own proof through experimentation, and in doing so, we shall answer both of these questions.


The reality of a sixth sense has been fairly well established. This sixth sense is Creative Imagination. The faculty of creative imagination is one which the majority of people never use during an entire lifetime, and if used at all, it usually happens by mere accident. A relatively small number of people use, WITH DELIBERATION AND PURPOSE AFORETHOUGHT, the faculty of creative imagination. Those who use this faculty voluntarily, and with understanding of its functions, are GENII.

The faculty of creative imagination is the direct link between the finite mind of man and Infinite Intelligence. All so-called revelations, referred to in the realm of religion, and all discoveries of basic or new principles in the field of invention, take place through the faculty of creative imagination.

When ideas or concepts flash into one s mind, through what is popularly called a hunch, they come from one or more of the following sources:

1. Infinite Intelligence

2. One s subconscious mind, wherein is stored every sense impression and thought impulse which ever reached the brain through any of the five senses

3. From the mind of some other person who has just released the thought, or picture of the idea or concept, through conscious thought, or

4. From the other person s subconscious storehouse. There are no other KNOWN sources from which inspired ideas or hunches may be received.

The creative imagination functions best when the mind is vibrating (due to some form of mind stimulation) at an exceedingly high rate. That is, when the mind is functioning at a rate of vibration higher than that of ordinary, normal thought.

When brain action has been stimulated, through one or more of the ten mind stimulants, it has the effect of lifting the individual far above the horizon of ordinary thought, and permits him to envision distance, scope, and quality of THOUGHTS not available on the lower plane, such as that occupied while one is engaged in the solution of the problems of business and professional routine.

When lifted to this higher level of thought, through any form of mind stimulation, an individual occupies, relatively, the same position as one who has ascended in an airplane to a height from which he may see over and beyond the horizon line which limits his vision, while on the ground. Moreover, while on this higher level of thought, the individual is not hampered or bound by any of the stimuli which circumscribe and limit his vision while wrestling with the problems of gaining the three basic necessities of food, clothing, and shelter. He is in a world of thought in which the ORDINARY, work-a-day thoughts have been as effectively removed as are the hills and valleys and other limitations of physical vision, when he rises in an airplane.

While on this exalted plane of THOUGHT, the creative faculty of the mind is given freedom for action. The way has been cleared for the sixth sense to function, it becomes receptive to ideas which could not reach the individual under any other circumstances. The sixth sense is the faculty which marks the difference between a genius and an ordinary individual.

The creative faculty becomes more alert and receptive to vibrations, originating outside the individual s subconscious mind, the more this faculty is used, and the more the individual relies upon it, and makes demands upon it for thought impulses. This faculty can be cultivated and developed only through use.

That which is known as ones conscience operates entirely through the faculty of the sixth sense.

The great artists, writers, musicians, and poets become great, because they acquire the habit of relying upon the still small voice which speaks from within, through the faculty of creative imagination. It is a fact well known to people who have keen imaginations that their best ideas come through so-called hunches.

There is a great orator who does not attain to greatness, until he closes his eyes and begins to rely entirely upon the faculty of Creative Imagination. When asked why he closed his eyes just before the climaxes of his oratory, he replied, I do it, because, then I speak through ideas which come to me from within.

One of America s most successful and best known financiers followed the habit of closing his eyes for two or three minutes before making a decision. When asked why he did this, he replied, With my eyes closed, I am able to draw upon a source of superior intelligence.

The late Dr. Elmer R. Gates, of Chevy Chase, Maryland, created more than 200 useful patents, many of them basic, through the process of cultivating and using the creative faculty. His method is both significant and interesting to one interested in attaining to the status of genius, in which category Dr. Gates, unquestionably belonged. Dr. Gates was one of the really great, though less publicized scientists of the world.

In his laboratory, he had what he called his personal communication room. It was practically sound proof, and so arranged that all light could be shut out. It was equipped with a small table, on which he kept a pad of writing paper. In front of the table, on the wall, was an electric pushbutton, which controlled the lights. When Dr. Gates desired to draw upon the forces available to him through his Creative Imagination, he would go into this room, seat himself at the table, shut off the lights, and CONCENTRATE upon the KNOWN factors of the invention on which he was working, remaining in that position until ideas began to flash into his mind in connection with the UNKNOWN factors of the invention.

On one occasion, ideas came through so fast that he was forced to write for almost three hours. When the thoughts stopped flowing, and he examined his notes, he found they contained a minute description of principles which bad not a parallel among the known data of the scientific world.

Moreover, the answer to his problem was intelligently presented in those notes. In this manner Dr. Gates completed over 200 patents, which had been begun, but not completed, by half-baked brains. Evidence of the truth of this statement is in the United States Patent Office.

Dr. Gates earned his living by sitting for ideas for individuals and corporations. Some of the largest corporations in America paid him substantial fees, by the hour, for sitting for ideas.

The reasoning faculty is often faulty, because it is largely guided by one s accumulated experience. Not all knowledge, which one accumulates through experience, is accurate. Ideas received through the creative faculty are much more reliable, for the reason that they come from sources more reliable than any which are available to the reasoning faculty of the mind.

The major difference between the genius and the ordinary crank inventor, may be found in the fact that the genius works through his faculty of creative imagination, while the crank knows nothing of this faculty. The scientific inventor (such as Mr. Edison, and Dr. Gates), makes use of both the synthetic and the creative faculties of imagination.

For example, the scientific inventor, or genius, begins an invention by organizing and combining the known ideas, or principles accumulated through experience, through the synthetic faculty (the reasoning faculty). If he finds this accumulated knowledge to be insufficient for the completion of his invention, he then draws upon the sources of knowledge available to him through his creative faculty. The method by which he does this varies with the individual, but this is the sum and substance of his procedure:

1. HE STIMULATES HIS MIND SO THAT IT VIBRATES ON A HIGHER-THAN-AVERAGE PLANE, using one or more of the ten mind stimulants or some other stimulant of his choice.

2. HE CONCENTRATES upon the known factors (the finished part) of his invention, and creates in his mind a perfect picture of unknown factors (the unfinished part), of his invention. He holds this picture in mind until it has been taken over by the subconscious mind, then relaxes by clearing his mind of ALL thought, and waits for his answer to flash into his mind. Sometimes the results are both definite and immediate. At other times, the results are negative, depending upon the state of development of the sixth sense, or creative faculty.

Mr. Edison tried out more than 10,000 different combinations of ideas through the synthetic faculty of his imagination before he tuned in through the creative faculty, and got the answer which perfected the incandescent light. His experience was similar when he produced the talking machine.

There is plenty of reliable evidence that the faculty of creative imagination exists. This evidence is available through accurate analysis of men who have become leaders in their respective callings, without having had extensive educations. Lincoln was a notable example of a great leader who achieved greatness, through the discovery, and use of his faculty of creative imagination. He discovered, and began to use this faculty as the result of the stimulation of love which he experienced after he met Anne Rutledge, a statement of the highest significance, in connection with the study of the source of genius.

The pages of history are filled with the records of great leaders whose achievements may be traced directly to the influence of women who aroused the creative faculties of their minds, through the stimulation of sex desire. Napoleon Bonaparte was one of these. When inspired by his first wife, Josephine, he was irresistible and invincible. When his better judgment or reasoning faculty prompted him to put Josephine aside, he began to decline. His defeat and St. Helena were not far distant.

If good taste would permit, we might easily mention scores of men, well known to the American people, who climbed to great heights of achievement under the stimulating influence of their wives, only to drop back to destruction AFTER money and power went to their heads, and they put aside the old wife for a new one. Napoleon was not the only man to discover that sex influence, from the right source, is more powerful than any substitute of expediency, which may be created by mere reason.

The human mind responds to stimulation!

Among the greatest, and most powerful of these stimuli is the urge of sex. When harnessed and transmuted, this driving force is capable of lifting men into that higher sphere of thought which enables them to master the sources of worry and petty annoyance which beset their pathway on the lower plane.

Unfortunately, only the genii have made the discovery. Others have accepted the experience of sex urge, without discovering one of its major potentialities – a fact which accounts for the great number of others as compared to the limited number of genii.

For the purpose of refreshing the memory, in connection with the facts available from the biographies of certain men, we here present the names of a few men of outstanding achievement, each of whom was known to have been of a highly sexed nature. The genius which was their s, undoubtedly found its source of power in transmuted sex energy:

  • GEORGE WASHINGTON           
  • THOMAS JEFFERSON                  
  • H. GARY                                             
  • WOODROW WILSON                   
  • ANDREW JACKSON                       

Your own knowledge of biography will enable you to add to this list. Find, if you can, a single man, in all history of civilization, who achieved outstanding success in any calling, who was not driven by a well developed sex nature.

If you do not wish to rely upon biographies of men not now living, take inventory of those whom you know to be men of great achievement, and see if you can find one among them who is not highly sexed.

Sex energy is the creative energy of all genii. There never has been, and never will be a great leader, builder, or artist lacking in this driving force of sex.

Surely no one will misunderstand these statements to mean that ALL who are highly sexed are genii! Man attains to the status of a genius ONLY when, and IF, he stimulates his mind so that it draws upon the forces available, through the creative faculty of the imagination. Chief among the stimuli with which this stepping up of the vibrations may be produced is sex energy. The mere possession of this energy is not sufficient to produce a genius. The energy must be transmuted from desire for physical contact, into some other form of desire and action, before it will lift one to the status of a genius.

Far from becoming genii, because of great sex desires, the majority of men lower themselves, through misunderstanding and misuse of this great force, to the status of the lower animals.


I discovered, from the analysis of over 25,000 people, that men who succeed in an outstanding way, seldom do so before the age of forty, and more often they do not strike their real pace until they are well beyond the age of fifty. This fact was so astounding that it prompted me to go into the study of its cause most carefully, carrying the investigation over a period of more than twelve years.

This study disclosed the fact that the major reason why the majority of men who succeed do not begin to do so before the age of forty to fifty, is their tendency to DISSIPATE their energies through over indulgence in physical expression of the emotion of sex. The majority of men never learn that the urge of sex has other possibilities, which far transcend in importance, that of mere physical expression. The majority of those who make this discovery, do so after having wasted many years at a period when the sex energy is at its height, prior to the age of forty-five to fifty. This usually is followed by noteworthy achievement.

The lives of many men up to, and sometimes well past the age of forty, reflect a continued dissipation of energies, which could have been more profitably turned into better channels. Their finer and more powerful emotions are sown wildly to the four winds. Out of this habit of the male, grew the term, sowing his wild oats.

The desire for sexual expression is by far the strongest and most impelling of all the human emotions, and for this very reason this desire, when harnessed and transmuted into action, other than that of physical expression, may raise one to the status of a genius.

One of America s most able business men frankly admitted that his attractive secretary was responsible for most of the plans he created. He admitted that her presence lifted him to heights of creative imagination, such as he could experience under no other stimulus.

One of the most successful men in America owes most of his success to the influence of a very charming young woman, who has served as his source of inspiration for more than twelve years. Everyone knows the man to whom this reference is made, but not everyone knows the REAL SOURCE of his achievements.

History is not lacking in examples of men who attained to the status of genii, as the result of the use of artificial mind stimulants in the form of alcohol and narcotics. Edgar Allen Poe wrote the Raven while under the influence of liquor, dreaming dreams that mortal never dared to dream before. James Whitcomb Riley did his best writing while under the influence of alcohol. Perhaps it was thus he saw the ordered intermingling of the real and the dream, the mill above the river, and the mist above the stream. Robert Burns wrote best when intoxicated, For Auld Lang Syne, my dear, we ll take a cup of kindness yet, for Auld Lang Syne.

But let it be remembered that many such men have destroyed themselves in the end. Nature has prepared her own potions with which men may safely stimulate their minds so they vibrate on a plane that enables them to tune in to fine and rare thoughts which come from – no man knows where! No satisfactory substitute for Nature s stimulants has ever been found.

It is a fact well known to psychologists that there is a very close relationship between sex desires and spiritual urges – a fact which accounts for the peculiar behavior of people who participate in the orgies known as religious revivals, common among the primitive types.

The world is ruled, and the destiny of civilization is established, by the human emotions. People are influenced in their actions, not by reason so much as by feelings. The creative faculty of the mind is set into action entirely by emotions, and not by cold reason. The most powerful of all human emotions is that of sex. There are other mind stimulants, some of which have been listed, but no one of them, nor all of them combined, can equal the driving power of sex.

A mind stimulant is any influence which will either temporarily, or permanently, increase the vibrations of thought. The ten major stimulants, described, are those most commonly resorted to. Through these sources one may commune with Infinite Intelligence, or enter, at will, the storehouse of the subconscious mind, either one s own, or that of another person, a procedure which is all there is of genius.

A teacher, who has trained and directed the efforts of more than 30,000 sales people, made the astounding discovery that highly sexed men are the most efficient salesmen. The explanation is, that the factor of personality known as personal magnetism is nothing more nor less than sex energy. Highly sexed people always have a plentiful supply of magnetism. Through cultivation and understanding, this vital force may be drawn upon and used to great advantage in the relationships between people. This energy may be communicated to others through the following media:

1. The hand-shake. The touch of the hand indicates, instantly, the presence of magnetism, or the lack of it.

2. The tone of voice. Magnetism, or sex energy, is the factor with which the voice may be colored, or made musical and charming.

3. Posture and carriage of the body. Highly sexed people move briskly, and with grace and ease.

4. The vibrations of thought. Highly sexed people mix the emotion of sex with their thoughts, or may do so at will, and in that way, may influence those around them.

5. Body adornment. People who are highly sexed are usually very careful about their personal appearance. They usually select clothing of a style becoming to their personality, physique, complexion, etc.

When employing salesmen, the more capable sales manager looks for the quality of personal magnetism as the first requirement of a salesman. People who lack sex energy will never become enthusiastic nor inspire others with enthusiasm, and enthusiasm is one of the most important requisites in salesmanship, no matter what one is selling.

The public speaker, orator, preacher, lawyer, or salesman who is lacking in sex energy is a flop, as far as being able to influence others is concerned. Couple with this the fact, that most people can be influenced only through an appeal to their emotions, and you will understand the importance of sex energy as a part of the salesman s native ability. Master salesmen attain the status of mastery in selling, because they, either consciously, or unconsciously, transmute the energy of sex into SALES ENTHUSIASM! In this statement may be found a very practical suggestion as to the actual meaning of sex transmutation.

The salesman who knows how to take his mind off the subject of sex, and direct it in sales effort with as much enthusiasm and determination as he would apply to its original purpose, has acquired the art of sex transmutation, whether he knows it or not. The majority of salesmen who transmute their sex energy do so without being in the least aware of what they are doing, or how they are doing it.

Transmutation of sex energy calls for more will power than the average person cares to use for this purpose. Those who find it difficult to summon will-power sufficient for transmutation, may gradually acquire this ability. Though this requires will-power, the reward for the practice is more than worth the effort.

The entire subject of sex is one with which the majority of people appear to be unpardonably ignorant. The urge of sex has been grossly misunderstood, slandered, and burlesqued by the ignorant and the evil minded, for so long that the very word sex is seldom used in polite society. Men and women who are known to be blessed – yes, BLESSED – with highly sexed natures, are usually looked upon as being people who will bear watching. Instead of being called blessed, they are usually called cursed.

Millions of people, even in this age of enlightenment, have inferiority complexes which they developed because of this false belief that a highly sexed nature is a curse. These statements, of the virtue of sex energy, should not be construed as justification for the libertine. The emotion of sex is a virtue ONLY when used intelligently, and with discrimination. It may be misused, and often is, to such an extent that it debases, instead of enriches, both body and mind. The better use of this power is the burden of this chapter.

It seemed quite significant to the author, when he made the discovery that practically every great leader, whom he had the privilege of analyzing, was a man whose achievements were largely inspired by a woman. In many instances, the woman in the case was a modest, self-denying wife, of whom the public had heard but little or nothing. In a few instances, the source of inspiration has been traced to the other woman. Perhaps such cases may not be entirely unknown to you.

Intemperance in sex habits is just as detrimental as intemperance in habits of drinking and eating. In this age in which we live, an age which began with the world war, intemperance in habits of sex is common. This orgy of indulgence may account for the shortage of great leaders. No man can avail himself of the forces of his creative imagination, while dissipating them. Man is the only creature on earth which violates Nature s purpose in this connection. Every other animal indulges its sex nature in moderation, and with purpose which harmonizes with the laws of nature. Every other animal responds to the call of sex only in season. Man s inclination is to declare open season.

Every intelligent person knows that stimulation in excess, through alcoholic drink and narcotics, is a form of intemperance which destroys the vital organs of the body, including the brain. Not every person knows, however, that over indulgence in sex expression may become a habit as destructive and as detrimental to creative effort as narcotics or liquor.

A sex-mad man is not essentially different than a dope-mad man! Both have lost control over their faculties of reason and willpower. Sexual overindulgence may not only destroy reason and willpower, but it may also lead to either temporary, or permanent insanity. Many cases of hypochondria (imaginary illness) grow out of habits developed in ignorance of the true function of sex.

From these brief references to the subject, it may be readily seen that ignorance on the subject of sex transmutation, forces stupendous penalties upon the ignorant on the one hand, and withholds from them equally stupendous benefits, on the other.

Widespread ignorance on the subject of sex is due to the fact that the subject has been surrounded with mystery and beclouded by dark silence. The conspiracy of mystery and silence has had the same effect upon the minds of young people that the psychology of prohibition had. The result has been increased curiosity, and desire to acquire more knowledge on this verboten subject; and to the shame of all lawmakers, and most physicians – by training best qualified to educate youth on that subject-information has not been easily available.

Seldom does an individual enter upon highly creative effort in any field of endeavor before the age of forty. The average man reaches the period of his greatest capacity to create between forty and sixty. These statements are based upon analysis of thousands of men and women who have been carefully observed. They should be encouraging to those who fail to arrive before the age of forty, and to those who become frightened at the approach of old age, around the forty-year mark. The years between forty and fifty are, as a rule, the most fruitful. Man should approach this age, not with fear and trembling, but with hope and eager anticipation.

If you want evidence that most men do not begin to do their best work before the age of forty, study the records of the most successful men known to the American people, and you will find it. Henry Ford had not hit his pace of achievement until he had passed the age of forty. Andrew Carnegie was well past forty before he began to reap the reward of his efforts. James J. Hill was still running a telegraph key at the age of forty. His stupendous achievements took place after that age. Biographies of American industrialists and financiers are filled with evidence that the period from forty to sixty is the most productive age of man.

Between the ages of thirty and forty, man begins to learn (if he ever learns), the art of sex transmutation. This discovery is generally accidental, and more often than otherwise, the man who makes it is totally unconscious of his discovery. He may observe that his powers of achievement have increased around the age of thirty-five to forty, but in most cases, he is not familiar with the cause of this change; that Nature begins to harmonize the emotions of love and sex in the individual, between the ages of thirty and forty, so that he may draw upon these great forces, and apply them jointly as stimuli to action.

Sex, alone, is a mighty urge to action, but its forces are like a cyclone-they are often uncontrollable. When the emotion of love begins to mix itself with the emotion of sex, the result is calmness of purpose, poise, accuracy of judgment, and balance. What person, who has attained to the age of forty, is so unfortunate as to be unable to analyze these statements, and to corroborate them by his own experience?

When driven by his desire to please a woman, based solely upon the emotion of sex, a man may be, and usually is, capable of great achievement, but his actions may be disorganized, distorted, and totally destructive. When driven by his desire to please a woman, based upon the motive of sex alone, a man may steal, cheat, and even commit murder. But when the emotion of LOVE is mixed with the emotion of sex, that same man will guide his actions with more sanity, balance, and reason.

Criminologists have discovered that the most hardened criminals can be reformed through the influence of a woman s love. There is no record of a criminal having been reformed solely through the sex influence. These facts are well known, but their cause is not. Reformation comes, if at all, through the heart, or the emotional side of man, not through his head, or reasoning side. Reformation means, a change of heart. It does not mean a change of head. A man may, because of reason, make certain changes in his personal conduct to avoid the consequences of undesirable effects, but GENUINE REFORMATION comes only through a change of heart-through a DESIRE to change.

Love, Romance, and Sex are all emotions capable of driving men to heights of super achievement. Love is the emotion which serves as a safety valve, and insures balance, poise, and constructive effort. When combined, these three emotions may lift one to an altitude of a genius. There are genii, however, who know but little of the emotion of love. Most of them may be found engaged in some form of action which is destructive, or at least, not based upon justice and fairness toward others. If good taste would permit, a dozen genii could be named in the field of industry and finance, who ride ruthlessly over the rights of their fellow men. They seem totally lacking in conscience. The reader can easily supply his own list of such men.

The emotions are states of mind. Nature has provided man with a chemistry of the mind which operates in a manner similar to the principles of chemistry of matter. It is a well known fact that, through the aid of chemistry of matter, a chemist may create a deadly poison by mixing certain elements, none of which are – in themselves – harmful in the right proportions. The emotions may, likewise, be combined so as to create a deadly poison. The emotions of sex and jealousy, when mixed, may turn a person into an insane beast.

The presence of any one or more of the destructive emotions in the human mind, through the chemistry of the mind, sets up a poison which may destroy one s sense of justice and fairness. In extreme cases, the presence of any combination of these emotions in the mind may destroy one s reason.

The road to genius consists of the development, control, and use of sex, love, and romance. Briefly, the process may be stated as follows:

Encourage the presence of these emotions as the dominating thoughts in one s mind, and discourage the presence of all the destructive emotions. The mind is a creature of habit. It thrives upon the dominating thoughts fed it. Through the faculty of willpower, one may discourage the presence of any emotion, and encourage the presence of any other. Control of the mind, through the power of will, is not difficult. Control comes from persistence, and habit. The secret of control lies in understanding the process of transmutation. When any negative emotion presents itself in one s mind, it can be transmuted into a positive, or constructive emotion, by the simple procedure of changing one s thoughts.

THERE IS NO OTHER ROAD TO GENIUS THAN THROUGH VOLUNTARY SELF EFFORT! A man may attain to great heights of financial or business achievement, solely by the driving force of sex energy, but history is filled with evidence that he may, and usually does, carry with him certain traits of character which rob him of the ability to either hold, or enjoy his fortune. This is worthy of analysis, thought, and meditation, for it states a truth, the knowledge of which may be helpful to women as well as men. Ignorance of this has cost thousands of people their privilege of HAPPINESS, even though they possessed riches.

The emotions of love and sex leave their unmistakable marks upon the features. Moreover, these signs are so visible, that all who wish may read them. The man who is driven by the storm of passion, based upon sex desires alone, plainly advertises that fact to the entire world, by the expression of his eyes, and the lines of his face. The emotion of love, when mixed with the emotion of sex, softens, modifies, and beautifies the facial expression. No character analyst is needed to tell you this – you may observe it for yourself.

The emotion of love brings out, and develops, the artistic and the aesthetic nature of man. It leaves its impress upon one s very soul, even after the fire has been subdued by time and circumstance.

Memories of love never pass. They linger, guide, and influence long after the source of stimulation has faded. There is nothing new in this. Every person, who has been moved by GENUINE LOVE, knows that it leaves enduring traces upon the human heart. The effect of love endures, because love is spiritual in nature. The man who cannot be stimulated to great heights of achievement by love, is hopeless-he is dead, though he may seem to live.

Even the memories of love are sufficient to lift one to a higher plane of creative effort. The major force of love may spend itself and pass away, like a fire which has burned itself out, but it leaves behind indelible marks as evidence that it passed that way. Its departure often prepares the human heart for a still greater love.

Go back into your yesterdays, at times, and bathe your mind in the beautiful memories of past love. It will soften the influence of the present worries and annoyances. It will give you a source of escape from the unpleasant realities of life, and maybe – who knows? – your mind will yield to you, during this temporary retreat into the world of fantasy, ideas, or plans which may change the entire financial or spiritual status of your life.

If you believe yourself unfortunate, because you have loved and lost, perish the thought. One who has loved truly, can never lose entirely. Love is whimsical and temperamental. Its nature is ephemeral, and transitory. It comes when it pleases, and goes away without warning. Accept and enjoy it while it remains, but spend no time worrying about its departure. Worry will never bring it back.

Dismiss, also, the thought that love never comes but once. Love may come and go, times without number, but there are no two love experiences which affect one in just the same way. There may be, and there usually is, one love experience which leaves a deeper imprint on the heart than all the others, but all love experiences are beneficial, except to the person who becomes resentful and cynical when love makes its departure.

There should be no disappointment over love, and there would be none if people understood the difference between the emotions of love and sex. The major difference is that love is spiritual, while sex is biological. No experience, which touches the human heart with a spiritual force, can possibly be harmful, except through ignorance, or jealousy.

Love is, without question, life s greatest experience. It brings one into communion with Infinite Intelligence. When mixed with the emotions of romance and sex, it may lead one far up the ladder of creative effort. The emotions of love, sex, and romance, are sides of the eternal triangle of achievement-building genius. Nature creates genii through no other force.

Love is an emotion with many sides, shades, and colors. The love which one feels for parents, or children is quite different from that which one feels for one s sweetheart. The one is mixed with the emotion of sex, while the other is not.

The love which one feels in true friendship is not the same as that felt for one s sweetheart, parents, or children, but it, too, is a form of love.

Then, there is the emotion of love for things inanimate, such as the love of Nature s handiwork. But the most intense and burning of all these various kinds of love, is that experienced in the blending of the emotions of love and sex. Marriages, not blessed with the eternal affinity of love, properly balanced and proportioned, with sex, cannot be happy ones – and seldom endure. Love, alone, will not bring happiness in marriage, nor will sex alone. When these two beautiful emotions are blended, marriage may bring about a state of mind, closest to the spiritual that one may ever know on this earthly plane.

When the emotion of romance is added to those of love and sex, the obstructions between the finite mind of man and Infinite Intelligence are removed.

Then a genius has been born!

What a different story is this, than those usually associated with the emotion of sex. Here is an interpretation of the emotion which lifts it out of the commonplace, and makes of it potter s clay in the hands of God, from which He fashions all that is beautiful and inspiring. It is an interpretation which would, when properly understood, bring harmony out of the chaos which exists in too many marriages. The disharmonies often expressed in the form of nagging, may usually be traced to lack of knowledge on the subject of sex. Where love, romance and the proper understanding of the emotion and function of sex abide, there is no disharmony between married people.

Fortunate is the husband whose wife understands the true relationship between the emotions of love, sex, and romance. When motivated by this holy triumvirate, no form of labor is burdensome, because even the most lowly form of effort takes on the nature of a labor of love.

It is a very old saying that a man s wife may either make him or break him, but the reason is not always understood. The making and breaking is the result of the wife s understanding, or lack of understanding of the emotions of love, sex, and romance.

Despite the fact that men are polygamous, by the very nature of their biological inheritance, it is true that no woman has as great an influence on a man as his wife, unless he is married to a woman totally unsuited to his nature. If a woman permits her husband to lose interest in her, and become more interested in other women, it is usually because of her ignorance, or indifference toward the subjects of sex, love, and romance. This statement presupposes, of course, that genuine love once existed between a man and his wife. The facts are equally applicable to a man who permits his wife s interest in him to die.

Married people often bicker over a multitude of trivialities. If these are analyzed accurately, the real cause of the trouble will often be found to be indifference, or ignorance on these subjects.

Man s greatest motivating force is his desire to please woman! The hunter who excelled during prehistoric days, before the dawn of civilization, did so, because of his desire to appear great in the eyes of woman. Man s nature has not changed in this respect. The hunter of today brings home no skins of wild animals, but he indicates his desire for her favor by supplying fine clothes, motor cars, and wealth. Man has the same desire to please woman that he had before the dawn of civilization. The only thing that has changed, is his method of pleasing. Men who accumulate large fortunes, and attain to great heights of power and fame, do so, mainly, to satisfy their desire to please women.

Take women out of their lives, and great wealth would be useless to most men. It is this inherent desire of man to please woman, which gives woman the power to make or break a man.

The woman who understands man s nature and tactfully caters to it, need have no fear of competition from other women. Men may be giants with indomitable will-power when dealing with other men, but they are easily managed by the women of their choice.

Most men will not admit that they are easily influenced by the women they prefer, because it is in the nature of the male to want to be recognized as the stronger of the species. Moreover, the intelligent woman recognizes this manly trait and very wisely makes no issue of it.

Some men know that they are being influenced by the women of their choice – their wives, sweethearts, mothers or sisters – but they tactfully refrain from rebelling against the influence because they are intelligent enough to know that NO MAN IS HAPPY OR COMPLETE WITHOUT THE MODIFYING INFLUENCE OF THE RIGHT WOMAN. The man who does not recognize this important truth deprives himself of the power which has done more to help men achieve success than all other forces combined.

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