Monday, January 21, 2019

Is it Time for Authors to Speak Up and Sell More?

The more authors get their content out to more people, the better chance they have of discovery. 

The more discovery, the better the book sales.

I’ve long said that any author could and every author should “write once, publish to as many places, in as many formats as possible.” This is known as the “multiple eyeballs” theorem. It’s been applied to the mundane action of publishing to every distributor out there – which can double your sales almost overnight.

It also applies to getting into other formats, such as the three types of ebooks (epub, mobi, PDF) as well as several formats of print (two sizes of paperbacks, and hardback) – as well as audiobooks and even video. Not to mention people actually want to see your covers everywhere as well…

A recent re-discovery of podcasting seems poised to make discovery even more possible for authors.

The homework on this shows that it’s becoming more and more mainstream – and (see links at the bottom) is becoming a key way to build an audience of your own through even more channels than regular ebooks allow.

It’s just so easy to do that I’m poised to dive off into the deep end of this pool myself.

How to do Podcasting – Quick and Low-Cost.

All you need to invest in is a decent microphone to get started (about $100 or so.) I’ve got a USB Blue Snowball mic, myself. Just Google “best podcasting usb microphones” and you’ll see several brands that keep coming up. (You want USB so it records right into your computer without needing other cables and boards and whatnot.)

Here’s the simple sequence and the lean approach to getting it done:

  1. Write your blog post like you would talk to someone.
  2. Record this to your computer and edit it on Audacity (that’s a free download.)
  3. Find some royalty-free intro (beginning) and outro (ending) music and add it if you want.
  4. Upload the result to Archive.org for hosting.
  5. Embed their player on your blog post.
  6. Add that Archive.org MP3 link to your blog post as an “enclosure” link.
  7. Burn the RSS feed for that blog through Feedburner – which will give you all the meta-data slots you need to fill in terms of cover art, descriptions, etc.
  8. Then take that feed and post it to iTunes, Sticher, Mrio, DoubleTwist, Blubrry, and Libsyn (which are all the heavy-hitters in this field.)

And you’re done. You’ve just added the top 6 podcasting directories to your list of distributors. All by just recording what you’ve been writing about on your blog all along.

Just keep podcasting every blog post from there on out.

That series of links at the bottom of this blog post will tell you most of the above (and why authors should be podcasting). They also give you real examples of how expanding into podcasting brings you far more traffic in most cases.

What I’m doing with this blog

It’s getting podcasts added for every blog post from here on out. (You can count on me to “eat the dog food” I make.)
Because it turned out to be so easy. A couple-thousand word blog post (which Google and LinkedIn like) turns out to be about 5-6 minutes of audio. Which is about a 5MB file – no stretch for anyone to post something like that. (A video I produced recently from the audio and a presentation went over 100MB, so I have to sort that out a bit, as my ‘boonie-based-broadband has it’s budget…)
Every blog post can have a soundtrack, and also simply get a PDF as well.  So the link-love from Archive.org and Slideshare.net will be a nice addition.
That also means that now I’m into the potential audience of people at those two sites to find what I write about – and so find my books.

How a fiction writer could use this

Ever hear of audio books? This is a perfect way to get them started (just save all your original recordings for later editing.
Charles Dickens use to publish like this – it’s called serializing.
Everyone loves to hear the author themselves read their book.  (If you have a membership, then you can give the first few minutes for free members, and the full chapter to the paid members – just like you don’t let free members read the whole chapter on the blog.)
Paid memberships pay your bills so you can write full time. Paid members are able to contribute to the stories you write – like an avid fan base they are. (I think I’ve already covered this somewhat…)
For non-fiction writers, this is a godsend. By the time you’ve finished blogging all your research, you’ve also created an audio version. Even if you edit your book severely, just the audio files along with your other “cutting room floor” material can go onto a BitTorrent Bundle for promotion (and even sales, now)  and can also be sold as bonus materials via Sellfy, Payhip, and/or Ganxy for direct sales on your site – or inside your membership.
All this media production means discovery is easier, social signals are simpler to get, and your booksales should take off (if not audiobook sales.)
Next to crack would obviously be video, but that’s another blog post and another day…
Good luck with this. I’ll keep you posted on how it does for me.
– – – –
Make sure you’ve opted-in so you can get notices of new blog posts as they happen. Don’t miss a blow-by-blow account of modern book-marketing in all it’s white-knuckle, cliff-hanging excitement. (News Reader subscription is good, too…)
PS. Stay-tuned for iTunes and other podcast directories as I get this ramped up…
– – – –

Show Links for Reference:

http://socialmediaimpact.com/untapped-power-social-podcast-virality-podcasting/#
http://www.entrepreneur.com/article/243860
http://www.socialmediaexaminer.com/proof-that-podcasting-will-benefit-your-business/
http://tylerbasu.com/top-10-reasons-to-start-a-podcast/
http://www.bookmarket.com/podcasts.htm
http://www.searchenginejournal.com/peak-podcasting-sponsored/126934/

Transcript PDF Available for download:

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Sunday, January 20, 2019

The Secret of Genuine Success – If You Can Count to Four

CTF The Secret of Genuine Success

(An excerpt from If You Can Count to Four available on Amazon)

The Secret of Genuine Success

I wonder whether you have made some of the same observations I have made? From childhood, I always wondered why so many people in the community were not as prosperous as, apparently, they deserved. At the same time, a few people seemed to have everything. They seemed to have learned the secret of enjoying life. They also enjoyed a large measure of health, and I also noticed particularly, at that time, and at my level of appreciation, that they were enjoying a large measure of prosperity.

I asked myself the question why so many were not getting the best out of life and why so few had found the apparent secret. I decided to try to find the answer quite early in my life, and in a small way, I began my research. After graduating from high school, I began a planned and organized research. Over a period of 25 years, and I did special research on what I choose to call the practical aspects of psychology. It was my privilege to discover the answer to this problem and I would like to share it with you.

Before I give you the answer, however, I would like to make this observation. From the beginning I knew about this secret of success. I found also that the majority of the people actually have known about this secret all of their lives, but I found that even though I knew about it, and even though I found that everyone knew about it, very few of them knew it in such a way that they could take it into their lives and use it in a practical way. In other words, people knew about it, but, were not able to express it.

They were not enjoying a measure of happiness, health and prosperity, and as they deserved, and would be enjoying, if they knew how to use this secret. And thus I want to define this secret so you will not just know about it, but you will know it so well that you can use this principle and make it a habit in your everyday experience of living.

I would like first to illustrate the difference between knowing about something, and actually knowing it and living it. So you automatically use it in every expression of your daily living. A certain man is a lifeguard at a large swimming pool, approximately 100 feet long. He has developed such proficiency as a swimmer that he can swim the length of the pool over 50 times without stopping. That would be a mile. He has also the ability to rescue those who are in trouble. He has the strength, power and technique as a swimmer, and can truly stand up and say, “I am a swimmer.”

However, another man is a very proficient lecturer on swimming. He has large classes where he lectures on the techniques of swimming. He knows all of the strokes. In the classroom, he has grace and charm in his ability to describe all of the intimate techniques of swimming.

One day, one of the students asked this professor where he learned to swim.

He replied that he had learned to swim in the library.

Now I ask you, which one of these gentlemen would you like to be with when your boat turned over in deep water? You would choose the one who is the lifeguard at the swimming pool, who can swim 50 laps without any trouble at all and who can rescue you. I am sure you would choose him because he is a swimmer. Every cell in his body has been saturated with an awareness of all of the techniques of swimming, and he has proved, by experience, that he can swim. He has strength and power and knowledge of swimming. He can do the things he teaches as a matter of habit. But the professor only knows about it, can tell you all about it, but he cannot do it.

Now, in this thing called success, it has been my privilege to observe that most people are just like the professor who learned about swimming in the library. Yes, the majority of people, relative to success, are in the same position as the professor. They know all about success, but they are not successful.

They are frustrated and emotionally disturbed. They are filled with fears and worries and concerns and anxieties, and life does not mean a great deal to them because it expresses itself in terms of disharmony and frustration. But if they knew not only how to be successful and if they practice the rules of success, which are available to all people today, they would soon learn to be happy in a tangible fashion just as the swimmer learned to swim. But many of us are still trying to be successful, like the swimmer who wants to be a swimmer, but never gets in the water.

So, in my own case, this quest started many, many years ago. I wanted to know why so many people knew about success, but so few people were successful. I would like to pass the answer I discovered on to you. The answer is that any individual, on the face of this earth, can be genuinely happy, genuinely healthy and a genuinely prosperous if he will do just one thing.

Switch his focal point of attention from “How much can I get out of life?” and developed a habitual concern about, “How much can I give?”

In other words, any individual on the face of the earth can be happy, healthy and prosperous if he will seek an opportunity to serve where there is an unlimited opportunity to serve humanity.

He must find that particular channel, which he seems to have been designed to serve through, and then get into that channel of service, where there is a genuine need, where there is a genuine opportunity to serve. Then, he must become proficient and learn to render, first of all, a quality of service, which means integrity and know-how.

After he has learned to render a quality of service, he must learn to render a quantity of service. Of course, he will be compensated according to the quality and quantity of service rendered. He will be compensated in two ways.

The first compensation that I would like to share with you is a compensation that has meant more to me than any other I have ever experienced. That is the feeling of satisfaction I experience from having gone out with one idea in mind, in my daily activities, and finding an opportunity to render a real, genuine service without any thought of financial remuneration as the number one motive. That feeling of satisfaction I choose to call “livingness.”

This “livingness” – this feeling of real satisfaction, once experienced, through switching your focal point of attention from being interested in making money to rendering a genuine service to humanity, will be a revelation to you. Your “livingness” with this genuinely felt adjustment and focal point will not be worthy to be compared with the so-called thrill of making money, but, a switch of focal point from making money as a prime motive to one of genuine service reaps a more satisfying return to you.

The first compensation, to one who has dedicated himself to this secret of success of rendering a great service to humanity, is “livingness.”

Of course, the great universal law of compensation proves to us that we are compensated, in the coin of the realm, according to the quality and the quantity of service rendered, and I would like to say that this law of success is not a theory.

I will never teach anything which is based upon a theory. Everything that I want to share with you is based upon scientific research and experience.

Now, this idea of switching our focal point of attention from seeking money, power and fame seeking first to render a quality and a quantity of service to humanity is based upon a system of laws and rules as tangible as mathematics, as tangible as electricity, as tangible as chemistry itself.

We all know that mathematics, electricity, and the chemistry are sciences which are tangible and exact. An electrician can come into your home and wire your building and he can tell you that a certain light will burn, and that your television set will work, and that every electrical appliance will work according to an exact science.

Men and women study for months and years learning this exact science known as electricity. We all know that mathematics is also an exact science. We all know that chemistry is an exact science. I have found that most people are like I have been most of my life.

They do not realize that success and thinking are also based upon an exact science, a set of rules, a set of laws which any individual who is sincerely seeking the answer to the problems of frustration and ill health and poverty can study. They can study these rules, as electricians study electricity, and as a mathematician studies mathematics. They can learn these rules and practice them until they become automatic through the law habit. Doing this will guarantee them a large measure of happiness, health and prosperity, according to their individuality.

I would like to challenge each and every one of you to realize that it is possible for you to be anything that you want to be and to have anything that you want to have. I know that for many of you that will seem like a truly bold statement. It may seem a bit revolutionary to some of you.

But I would like you to know that I come from the Hill section of the great state of Tennessee. I was born into a family of 14 children and had a background of relative poverty. I look back and I am grateful for that humble beginning. I feel very thankful because it provided the drive for me to discover the secret of success.

I can truthfully say that I know from experience, as well as many years of scientific research in this realm known as the thought processes, that you can be anything that you want to be and that you can have anything that you want to have. This is based upon a scientific set of rules which you can learn just as easily as you’re A, B, C’s and your multiplication tables.

I would like to urge each and every one of you to accept this challenge and to begin to think definitely in terms of what you want to be. I could tell you story after story of students of mine who have made lists of things that they want to be.

In fact, just recently, I was having my shoes shined at the shoe shine parlor, outside the television studio, and there was a very fine young man who shined my shoes. In discussing this idea of success with him briefly, I told him that he could be anything that he wants to be or that he could have anything that he wants to have. He was rather amazed.

He said, “You mean to tell me that I can have anything that I want to have and that I can be anything I want to be?” I said, “Absolutely, and what do you want to be?” He said, “I want to be a great comedian. A combination of master of ceremonies and a great comedian.” I said, “You really mean that, young fellow?” He said, “I certainly do. I want to be that more than anything else in the world.” I said, “You can be it.” He asked, “How in the world can I be it? I’m nobody.”

I explained to him briefly, how to go about it, that the first thing he should do is to realize that there is a system of rules and scientific principles upon which success is based. Then I briefly explained to him that he has the capacity to imagine himself a great success in his chosen field, and that it is his privilege to design his own success. As he exercises his tremendous faculty that is within him, and each of us, with the capacity to imagine what we want to be developed, and we are able to design our own success through this wonderful faculty of imagination.

I went ahead and, in much detail, to describe to him the “one, two, three, four formula.” He was rather amazed and I was very pleased, indeed, when I felt that he had accepted it and he intended to begin immediately to do something about it. He believed, after a few suggestions, that he could be this great comedian and master of ceremonies.

I predict that, in the years to come, you will hear of this young man in the various entertainment circles of the world because he is now visualizing himself as being what he wants to be and having what he wants to have. Having visualized it, he will be driven to do something about becoming more proficient in his work. That will assure his success.

As I have said, the answer to this problem of health and happiness and prosperity is not a theory, but it is tangible. It is based upon sound laws and the challenge to everyone is to accept this and to make a study of it. It is my desire and privilege to share these wonderful true facts based upon this exact science with you, which will help you to become what you want to become and to have everything that you want to have.

The secret of genuine success is very simple. All you have to do is to find a great channel of service to humanity.

Choose that particular channel, of course, for which you seem to be especially designed because there are many, many channels of service to humanity. There are many, many genuine needs. People need thousands of things.

I would like to point out a rather tangible observation that I have made. If you stop and think, you too, would have made the same observation. Every man and woman, in history, who has ever had his or her name recorded in the history books, is there because he or she either consciously or unconsciously discovered this one principle of success. He or she found a channel of service to humanity, which was genuine and that channel of service which he or she seemed to have been especially adapted. After they chose that channel, they learn to render a quality and quantity of service to humanity.

I mention men like Thomas A. Edison and Henry Ford, and some contemporary people right now on the American scene – Henry Kaiser, R. G. La Tourneau and quite a number of outstanding men and women in every realm of life, in industry, in statesmanship and in religion. All of these great men and women have become historically important, And currently important, because they have learned the secret of rendering a quality and a quantity of service to humanity.

I would like to say that it is your privilege, not only to be what you want to be, but it is your privilege to have anything that you want to have. I would like to stress that it is most important, in the early stages of your research into this field, to make a list of all the things that you want to be, first, then make a list of all the things that you want to have. I would like to suggest that you start on the road to genuine success by doing this immediately. Take a note book and on one half of a page, list all of the things that you would like to be.

Would you like to be a person of greater poise? Would you like to be a person known in the community as a person who always expresses kindness in every situation?

Would you like to be known as a person of charm and a person who was always aware of the good, the true and the beautiful? These are qualities which can be studied and practiced until the law of habit takes over and you automatically are kind and cultured and aware of the good and the true and the beautiful in every situation.

We certainly know lots of people nowadays, who seem to be seeing that which is other than good and true and beautiful because they are discouraged and sad and frustrated and are expressing themselves inadequately compared to the complete life, which is theirs and they could discover this great secret.

Make a list of all the things that you want to be. This great principle of which I speak is unlimited in its scope. You can be anything that you want to be. If you want to be a great singer, began to imagine that you are already a great singer. Put that on your list.

Now, over on the other side of the page, may I suggest that you begin to list all of the things that you want to have. Would you like to have a better home? Would you like to have a larger and more spacious and livable home?

There is enough material in this universe to build a mansion for every living soul upon the face of the earth. We have an absolutely inexhaustible supply.

There is a system of rules for utilizing the supply, which I will share with you. I would like to suggest, most strongly, that when each of you realize that when you see limitations in your own individual lives and limitations in the lives of others, it is not because there is no adequate supply to fill your needs. It is because you are unable to understand the method of appropriating this infinite supply.

List all of the things that you want to have, a beautiful home, a beautiful automobile, clothes and all of the things that you want to be, then read it over constantly. Change it as your desires change, and you will see marvelous changes happen almost immediately in your life.

I challenge you to learn the secret of success, to find a great channel of service to humanity, and then render it in a quality and quantity, and you can be anything you want to be, you can have anything you want to have.


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Saturday, January 19, 2019

Chapter 2 – The Will to Fail – Dorothea Brande

WUAL Chapter 2 - The Will to Fail

(An excerpt from The Strangest Secret Library available on Amazon)

Chapter 2 The Will to Fail

FROM the disciples of Schopenhauer and Freud, of Nietzche and Adler, we have all become conversant with such phrases as the Will to Live and the Will to Power.

These phrases, representing – sometimes to the verge of overstatement – drives of the organism towards fulfillment and growth, correspond to truths of experience with which each of us is familiar. We have seen children struggle to make themselves and their personalities felt; as young people we have contended for a chance to try our own emerging forces; after long illness we have felt the tide of returning strength in our veins. We know that any average man caught in unfortunate circumstances will put up with poverty, distress, humiliation with conditions which an onlooker will sometimes consider as much worse than death; and that only the presence of a will to continue living can account for the tenacity with which a man in such circumstances clings to the mere right to breathe and exist.

Furthermore, we first experience and then later turn to realize the process of growth in ourselves. The individual, emerges from childhood into adolescence, from adolescence into maturity; and at each of these crisis we find that the activities and interests of the old period are being replaced by those of the new, that Nature is preparing the organism for its new role in the world, is actually reconciling us to the new demands on us by showing us pleasures and rewards in the oncoming state which will replace those we must abandon.

But the idea of another will, a counter-balancing will, the Will to Fail, the Will to Death, is not so readily accepted. For a while it was one of the tenets of psychoanalysis, for instance, that no individual could actually imaginatively encompass the idea that he might cease to be. Even the death-dreams and suicide threats of deeply morbid patients were held to be grounded solely in ideas of revenge: the explanation was that the patient thought of himself as living on, invisible, but able to see the remorse and regret caused by his death in those by whom he thought himself ill-treated.

Freud, indeed, analyzing shell-shocked patients after the War, issued a monograph in which he stated that he had occasionally found dreams that indicated sincere death-wishes. This monograph is full of some of the best of Freud’s speculations and suggestions; but as for the appearance in popular psychologies of the idea that there could logically be a deathward current running through our lives, it is as though the thesis had never been suggested.

Yet death is as much a fact of experience as birth and growth; and if Nature prepares us for each new phase of life by closing off old desires and opening new vistas, it does not seem too difficult to think that we are, always, being slowly, gently reconciled to our eventual relinquishment of all we hold dear as living creatures. And withdrawal from struggle, abandonment of effort, releasing of desire and ambition would be normal movements in an organism which was being gently wooed away from its preoccupation with life.

It is for this reason that we are entitled to look upon the Will to Fail as a reality.

Now, If inertia, timorousness, substitute activity, effortless effort, quiescence, and resignation were found only at the end of life, or when we were drained by sickness or fatigue, if they never handicapped us when we should be in the full flood of our vital powers, there would be no reason at all for attacking this Will to Fail as if it were – as indeed it is – the arch-enemy of all that is good and effective in us. But when it appears in youth or full maturity it is as symptomatic of something wrong – deeply, internally wrong – with one’s life as untimely drowsiness is symptomatic of ordinary bodily ill health.

And if it were easily seen for the black-hearted villain it is, when it arrives out of its due time, it would be easy to fight. But almost always we are well within its power before we do more than suspect rarely and vaguely that all is not as it should be with us. We are so accustomed to speak of failure, frustration, timidity, as negative things, that it is like being invited to fight windmills when we are urged to fight the symptoms of failure.

In youth we seldom recognize the symptom; in ourselves. We explain our reluctance to getting started as the natural timidity of the tyro; but the reluctance stays, the years go, and we wake in dismay to find that what was once a charming youthful diffidence in us is now something quite different, sickly and repellent. Or we find a convenient domestic situation to bear the brunt of excusing us for never having got to work in earnest. We could not leave this or that relative lonely and defenseless. Then the family grows, scatters, and we are left alone, the substitute activity at which we had been so busy is taken remorselessly away from us, and we are sick and terrified at the idea of turning back to take up the long abandoned plans.

Or we have the best of all reasons for not doing as well as we might. Most of us are under the necessity of choosing between work and starvation, and the employment we were able to find when it was imperative that we should begin earning is not work for which we are ideally suited. When marriage and the raising of a family have been undertaken, the necessity is all the more urgent. We might be willing to wait through a few thin years if no one but ourselves would suffer, but to ask others to do so takes more selfishness, and more courage, than most of us can muster.

Especially in America, where marriages for love are the rule, most young people start out on their married life with little more than their health, youth, and intelligence as capital. We are accustomed to think of the European idea of asking a dot, a dower, from the bride’s family as somehow ignoble and mercenary. Yet insisting on that little reserve fund of money with which to meet the demands of establishing a new household has much to recommend it, and the fact that we have no such custom in this country may be one reason why America, the much-vaunted Land of Opportunity, can show so many men and women of middle age wasting themselves in drudgery, filling positions which bring them no joy, and looking forward to a future which at its happiest promises years of monotony, and at its worst the nightmare of poverty-ridden unemployment.

This necessity to fall upon the first work we can find is alone enough to explain why so few of us ever manage to bring our plans to fruition. Often, at first, we have a firm intention of not losing sight of our real goal, in spite of the fact that we must make a living at uncongenial work. We plan to keep an eye on our ambitions, and to work at them by hook or crook – evenings, weekends, on vacations. But the nine-to-five work is tiring and exacting; it takes super-human strength of character to go on working alone when the rest of the world, is at play, and when we have never had any evidence that we should be successful if we continued, anyway. And so without realizing it we are swept into the current of the Will to Fail. We are still moving, and we do not see that our motion is down stream.

Most of us disguise our failure in public; we disguise it most successfully from ourselves. It is not hard to ignore the fact that we are doing much less, than we are able to do, very little of what we had planned even modestly to accomplish before a certain age, and never, probably, all that we had hoped. One reason it is so easy to deceive ourselves is that somewhere along the way we seem silently to enter into a sort of gentleman’s agreement with our friends and acquaintances. “Don’t mention my failure to me,” we tacitly plead, “and I will never let the hint that you are not doing quite all I should expect of you cross my lips.”

This tactful silence is seldom broken in youth or in the early middle years. Until then, the convention is that at any moment we may get into our stride. A little later and the silence is relaxed. There comes a time when it is safe to smile ruefully and admit that the hopes we went out to meet the world with were too high and much too rosy, particularly those hopes we had held for our own performance. In the fifties – and sometimes earlier – it is usually safe enough to do a little disarming and semi-humorous grumbling; after all, few of our contemporaries are in a position to say “Why can’t you start now?” And yet some of the greatest work in the world, many of the world’s irreplaceable masterpieces, were done by men and women well past what we too superficially consider their prime.

So we slip through the world without making our contribution, without discovering all that there was in us to do, without using the most minute fraction of our abilities, either native or acquired. If we manage to be fairly comfortable, to get some respect and admiration, a taste of “a little brief authority” and some love, we think we have made a good bargain, we acquiesce in the Will to Fail. We even pride ourselves on our shrewdness, not suspecting how badly we have been cheated, that we have settled for the compensations of death, not the rewards of life.

If the elaborate game that we all play with ourselves and each other never came to an end – never ran down for a moment so that we suddenly saw that it was only a game after all – the Will to Fail might urge us all gently downhill till we came to rest at its foot, and no one would dream of protesting. But the game has such a way of breaking off sometimes, right at its most amusing spot; and we suddenly wonder why we are running about like this, how we happen to be playing away at hide-and-seek as if our lives depended on it, what became of the real life we meant to lead while we have been off doing nothing, or busy at the work that provides us with no more than our bread and butter.

Sometimes the moment passes and is forgotten until long after, if ever remembered at all. But some of us never forget it. If we go on with the game, it turns into a nightmare, and how to wake out of it and get back into reality becomes our whole preoccupation. Then sometimes the nightmare seems to deepen; we try one turn after another which looks as if it led to freedom, only to find ourselves back in the middle of Alice’s Looking Glass Garden beginning the hunt all over again.

Yet we can escape; and again, rather like Alice, by seeming at first to go backward: by admitting that there may be a real Will to Fail, and next, that we may be its victims.


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Friday, January 18, 2019

Faith – Visualization and Belief in Attainment of Desire

Faith - Visualization and Belief in Attainment of Desire

(An excerpt from The Strangest Secret Library – available on Amazon)

Faith – Visualization and Belief in Attainment of Desire

The Second Step toward Riches

FAITH is the head chemist of the mind. When FAITH is blended with the vibration of thought, the subconscious mind instantly picks up the vibration, translates it into its spiritual equivalent, and transmits it to Infinite Intelligence, as in the case of prayer.

The emotions of FAITH, LOVE, and SEX are the most powerful of all the major positive emotions. When the three are blended, they have the effect of coloring the vibration of thought in such a way that it instantly reaches the subconscious mind, where it is changed into its spiritual equivalent, the only form that induces a response from Infinite Intelligence.

Love and faith are psychic; related to the spiritual side of man. Sex is purely biological, and related only to the physical. The mixing, or blending, of these three emotions has the effect of opening a direct line of communication between the finite, thinking mind of man, and Infinite Intelligence.

How To Develop Faith

There comes, now, a statement which will give a better understanding of the importance the principle of auto-suggestion assumes in the transmutation of desire into its physical, or monetary equivalent; namely: FAITH is a state of mind which may be induced, or created, by affirmation or repeated instructions to the subconscious mind, through the principle of auto-suggestion.

As an illustration, consider the purpose for which you are, presumably, reading this book. The object is, naturally, to acquire the ability to transmute the intangible thought impulse of DESIRE into its physical counterpart, money. By following the instructions laid down in the chapters on auto-suggestion, and the subconscious mind, as summarized in the chapter on auto-suggestion, you may CONVINCE the subconscious mind that you believe you will receive that for which you ask, and it will act upon that belief, which your subconscious mind passes back to you in the form of FAITH, followed by definite plans for procuring that which you desire.

The method by which one develops FAITH, where it does not already exist, is extremely difficult to describe, almost as difficult, in fact, as it would be to describe the color of red to a blind man who has never seen color, and has nothing with which to compare what you describe to him. Faith is a state of mind which you may develop at will, after you have mastered the thirteen principles, because it is a state of mind which develops voluntarily, through application and use of these principles.

Repetition of affirmation of orders to your subconscious mind is the only known method of voluntary development of the emotion of faith.

Perhaps the meaning may be made clearer through the following explanation as to the way men sometimes become criminals. Stated in the words of a famous criminologist, When men first come into contact with crime, they abhor it. If they remain in contact with crime for a time, they become accustomed to it, and endure it. If they remain in contact with it long enough, they finally embrace it, and become influenced by it.

This is the equivalent of saying that any impulse of thought which is repeatedly passed on to the subconscious mind is, finally, accepted and acted upon by the subconscious mind, which proceeds to translate that impulse into its physical equivalent, by the most practical procedure available.

In connection with this, consider again the statement, ALL THOUGHTS WHICH HAVE BEEN EMOTIONALIZED, (given feeling) AND MIXED WITH FAITH, begin immediately to translate themselves into their physical equivalent or counterpart.

The emotions, or the feeling portion of thoughts, are the factors which give thoughts vitality, life, and action. The emotions of Faith, Love, and Sex, when mixed with any thought impulse, give it greater action than any of these emotions can do singly.

Not only thought impulses which have been mixed with FAITH, but those which have been mixed with any of the positive emotions, or any of the negative emotions, may reach, and influence the subconscious mind.

From this statement, you will understand that the subconscious mind will translate into its physical equivalent, a thought impulse of a negative or destructive nature, just as readily as it will act upon thought impulses of a positive or constructive nature. This accounts for the strange phenomenon which so many millions of people experience, referred to as misfortune, or bad luck.

There are millions of people who BELIEVE themselves doomed to poverty and failure, because of some strange force over which they BELIEVE they have no control. They are the creators of their own misfortunes, because of this negative BELIEF, which is picked up by the subconscious mind, and translated into its physical equivalent.

This is an appropriate place at which to suggest again that you may benefit, by passing on to your subconscious mind, any DESIRE which you wish translated into its physical, or monetary equivalent, in a state of expectancy or BELIEF that the transmutation will actually take place. Your BELIEF, or FAITH, is the element which determines the action of your subconscious mind. There is nothing to hinder you from deceiving your subconscious mind when giving it instructions through autosuggestion, as I deceived my son s subconscious mind.

To make this deceit more realistic, conduct yourself just as you would, if you were ALREADY IN POSSESSION OF THE MATERIAL THING WHICH YOU ARE DEMANDING, when you call upon your subconscious mind.

The subconscious mind will transmute into its physical equivalent, by the most direct and practical media available, any order which is given to it in a state of BELIEF, or FAITH that the order will be carried out.

Surely, enough has been stated to give a starting point from which one may, through experiment and practice, acquire the ability to mix FAITH with any order given to the subconscious mind. Perfection will come through practice. It cannot come by merely reading instructions.

If it be true that one may become a criminal by association with crime, (and this is a known fact), it is equally true that one may develop faith by voluntarily suggesting to the subconscious mind that one has faith. The mind comes, finally, to take on the nature of the influences which dominate it. Understand this truth, and you will know why it is essential for you to encourage the positive emotions as dominating forces of your mind, and discourage – and eliminate negative emotions. A mind dominated by positive emotions, becomes a favorable abode for the state of mind known as faith. A mind so dominated may, at will, give the subconscious mind instructions, which it will accept and act upon immediately.

FAITH IS A STATE OF MIND WHICH MAY BE INDUCED BY AUTO-SUGGESTION

All down the ages, the religionists have admonished struggling humanity to have faith in this, that, and the other dogma or creed, but they have failed to tell people HOW to have faith. They have not stated that faith is a state of mind, and that it may be induced by self-suggestion.

In language which any normal human being can understand, we will describe all that is known about the principle through which FAITH may be developed, where it does not already exist.

Have Faith in yourself; Faith in the Infinite.

Before we begin, you should be reminded again that:

FAITH is the eternal elixir which gives life, power, and action to the impulse of thought!

The foregoing sentence is worth reading a second time, and a third, and a fourth. It is worth reading aloud!

FAITH is the starting point of all accumulation of riches!

FAITH is the basis of all miracles, and all mysteries which cannot be analyzed by the rules of science!

FAITH is the only known antidote for FAILURE!

FAITH is the element, the chemical which, when mixed with prayer, gives one direct communication with Infinite Intelligence.

FAITH is the element which transforms the ordinary vibration of thought, created by the finite mind of man, into the spiritual equivalent.

FAITH is the only agency through which the cosmic force of Infinite Intelligence can be harnessed and used by man.

EVERY ONE OF THE FOREGOING STATEMENTS IS CAPABLE OF PROOF!

The proof is simple and easily demonstrated. It is wrapped up in the principle of auto-suggestion. Let us center our attention, therefore, upon the subject of self-suggestion, and find out what it is, and what it is capable of achieving.

It is a well known fact that one comes, finally, to BELIEVE whatever one repeats to one s self, whether the statement be true or false. If a man repeats a lie over and over, he will eventually accept the lie as truth. Moreover, he will BELIEVE it to be the truth. Every man is what he is, because of the DOMINATING THOUGHTS which he permits to occupy his mind. Thoughts which a man deliberately places in his own mind, and encourages with sympathy, and with which he mixes any one or more of the emotions, constitute the motivating forces, which direct and control his every movement, act, and deed!

Comes, now, a very significant statement of truth:

THOUGHTS WHICH ARE MIXED WITH ANY OF THE FEELINGS OF EMOTIONS, CONSTITUTE A MAGNETIC FORCE WHICH ATTRACTS, FROM THE VIBRATIONS OF THE ETHER, OTHER SIMILAR, OR RELATED THOUGHTS. A thought thus magnetized with emotion may be compared to a seed which, when planted in fertile soil, germinates, grows, and multiplies itself over and over again, until that which was originally one small seed, becomes countless millions of seeds of the SAME BRAND!

The ether is a great cosmic mass of eternal forces of vibration. It is made up of both destructive vibrations and constructive vibrations. It carries, at all times, vibrations of fear, poverty, disease, failure, misery; and vibrations of prosperity, health, success, and happiness, just as surely as it carries the sound of hundreds of orchestrations of music, and hundreds of human voices, all of which maintain their own individuality, and means of identification, through the medium of radio.

From the great storehouse of the ether, the human mind is constantly attracting vibrations which harmonize with that which DOMINATES the human mind. Any thought, idea, plan, or purpose which one holds in one s mind attracts, from the vibrations of the ether, a host of its relatives, adds these relatives to its own force, and grows until it becomes the dominating, MOTIVATING MASTER of the individual in whose mind it has been housed.

Now, let us go back to the starting point, and become informed as to how the original seed of an idea, plan, or purpose may be planted in the mind. The information is easily conveyed: any idea, plan, or purpose may be placed in the mind through repetition of thought. This is why you are asked to write out a statement of your major purpose, or Definite Chief Aim, commit it to memory, and repeat it, in audible words, day after day, until these vibrations of sound have reached your subconscious mind.

We are what we are, because of the vibrations of thought which we pick up and register, through the stimuli of our daily environment.

Resolve to throw off the influences of any unfortunate environment, and to build your own life to ORDER. Taking inventory of mental assets and liabilities, you will discover that your greatest weakness is lack of self-confidence. This handicap can be surmounted, and timidity translated into courage, through the aid of the principle of autosuggestion. The application of this principle may be made through a simple arrangement of positive thought impulses stated in writing, memorized, and repeated, until they become a part of the working equipment of the subconscious faculty of your mind.

SELF-CONFIDENCE FORMULA

First. I know that I have the ability to achieve the object of my Definite Purpose in life, therefore, I DEMAND of myself persistent, continuous action toward its attainment, and I here and now promise to render such action.

Second. I realize the dominating thoughts of my mind will eventually reproduce themselves in outward, physical action, and gradually transform themselves into physical reality, therefore, I will concentrate my thoughts for thirty minutes daily, upon the task of thinking of the person I intend to become, thereby creating in my mind a clear mental picture of that person.

Third. I know through the principle of auto-suggestion, any desire that I persistently hold in my mind will eventually seek expression through some practical means of attaining the object back of it, therefore, I will devote ten minutes daily to demanding of myself the development of SELF-CONFIDENCE.

Fourth. I have clearly written down a description of my DEFINITE CHIEF AIM in life, and I will never stop trying, until I shall have developed sufficient self-confidence for its attainment.

Fifth. I fully realize that no wealth or position can long endure, unless built upon truth and justice, therefore, I will engage in no transaction which does not benefit all whom it affects. I will succeed by attracting to myself the forces I wish to use, and the cooperation of other people. I will induce others to serve me, because of my willingness to serve others. I will eliminate hatred, envy, jealousy, selfishness, and cynicism, by developing love for all humanity, because I know that a negative attitude toward others can never bring me success. I will cause others to believe in me, because I will believe in them, and in myself.

I will sign my name to this formula, commit it to memory, and repeat it aloud once a day, with full FAITH that it will gradually influence my THOUGHTS and ACTIONS so that I will become a self-reliant, and successful person.

Back of this formula is a law of Nature which no man has yet been able to explain. It has baffled the scientists of all ages. The psychologists have named this law auto-suggestion, and let it go at that.

The name by which one calls this law is of little importance. The important fact about it is – it WORKS for the glory and success of mankind, IF it is used constructively. On the other hand, if used destructively, it will destroy just as readily. In this statement may be found a very significant truth, namely; that those who go down in defeat, and end their lives in poverty, misery, and distress, do so because of negative application of the principle of auto-suggestion. The cause may be found in the fact that ALL IMPULSES OF THOUGHT HAVE A TENDENCY TO CLOTHE THEMSELVES IN THEIR PHYSICAL EQUIVALENT.

The subconscious mind, (the chemical laboratory in which all thought impulses are combined, and made ready for translation into physical reality), makes no distinction between constructive and destructive thought impulses. It works with the material we feed it, through our thought impulses. The subconscious mind will translate into reality a thought driven by FEAR just as readily as it will translate into reality a thought driven by COURAGE, or FAITH.

The pages of medical history are rich with illustrations of cases of suggestive suicide. A man may commit suicide through negative suggestion, just as effectively as by any other means. In a Midwestern city, a man by the name of Joseph Grant, a bank official, borrowed a large sum of the bank s money, without the consent of the directors. He lost the money through gambling. One afternoon, the Bank Examiner came and began to check the accounts. Grant left the bank, took a room in a local hotel, and when they found him, three days later, he was lying in bed, wailing and moaning, repeating over and over these words, My God, this will kill me! I cannot stand the disgrace. In a short time he was dead. The doctors pronounced the case one of mental suicide.

Just as electricity will turn the wheels of industry, and render useful service if used constructively; or snuff out life if wrongly used, so will the law of auto-suggestion lead you to peace and prosperity. or down into the valley of misery, failure, and death, according to your degree of understanding and application of it.

If you fill your mind with FEAR, doubt and unbelief in your ability to connect with, and use the forces of Infinite Intelligence, the law of auto-suggestion will take this spirit of unbelief and use it as a pattern by which your subconscious mind will translate it into its physical equivalent.

THIS STATEMENT IS AS TRUE AS THE STATEMENT THAT TWO AND TWO ARE FOUR!

Like the wind which carries one ship East, and another West, the law of auto-suggestion will lift you up or pull you down, according to the way you set your sails of THOUGHT.

The law of auto-suggestion, through which any person may rise to altitudes of achievement which stagger the imagination, is well described in the following verse:

If you think you are beaten, you are, If you think you dare not, you don t If you like to win, but you think you can t, It is almost certain you won t.

If you think you ll lose, you re lost For out of the world we find, Success begins with a fellow s will – It s all in the state of mind.

If you think you are outclassed, you are, You ve got to think high to rise, You ve got to be sure of yourself before You can ever win a prize.

Life s battles don t always go To the stronger or faster man, But soon or late the man who wins Is the man WHO THINKS HE CAN!

Observe the words which have been emphasized, and you will catch the deep meaning which the poet had in mind.

Somewhere in your make-up (perhaps in the cells of your brain) there lies sleeping, the seed of achievement which, if aroused and put into action, would carry you to heights, such as you may never have hoped to attain.

Just as a master musician may cause the most beautiful strains of music to pour forth from the strings of a violin, so may you arouse the genius which lies asleep in your brain, and cause it to drive you upward to whatever goal you may wish to achieve.

Abraham Lincoln was a failure at everything he tried, until he was well past the age of forty. He was a Mr. Nobody from Nowhere, until a great experience came into his life, aroused the sleeping genius within his heart and brain, and gave the world one of its really great men. That experience was mixed with the emotions of sorrow and LOVE. It came to him through Anne Rutledge, the only woman whom he ever truly loved.

It is a known fact that the emotion of LOVE is closely akin to the state of mind known as FAITH, and this for the reason that Love comes very near to translating one s thought impulses into their spiritual equivalent. During his work of research, the author discovered, from the analysis of the life-work and achievements of hundreds of men of outstanding accomplishment, that there was the influence of a woman s love back of nearly EVERY ONE OF THEM. The emotion of love, in the human heart and brain, creates a favorable field of magnetic attraction, which causes an influx of the higher and finer vibrations which are afloat in the ether.

If you wish evidence of the power of FAITH, study the achievements of men and women who have employed it. At the head of the list comes the Nazarene. Christianity is the greatest single force which influences the minds of men. The basis of Christianity is FAITH, no matter how many people may have perverted, or misinterpreted the meaning of this great force, and no matter how many dogmas and creeds have been created in its name, which do not reflect its tenets.

The sum and substance of the teachings and the achievements of Christ, which may have been interpreted as miracles, were nothing more nor less than FAITH. If there are any such phenomena as miracles they are produced only through the state of mind known as FAITH! Some teachers of religion, and many who call themselves Christians, neither understand nor practice FAITH.

Let us consider the power of FAITH, as it is now being demonstrated, by a man who is well known to all of civilization, Mahatma Gandhi, of India. In this man the world has one of the most astounding examples known to civilization, of the possibilities of FAITH. Gandhi wields more potential power than any man living at this time, and this, despite the fact that he has none of the orthodox tools of power, such as money, battle ships, soldiers, and materials of warfare. Gandhi has no money, he has no home, he does not own a suit of clothes, but HE DOES HAVE POWER. How does he come by that power?

HE CREATED IT OUT OF HIS UNDERSTANDING OF THE PRINCIPLE OF FAITH, AND THROUGH HIS ABILITY TO TRANSPLANT THAT FAITH INTO THE MINDS OF TWO HUNDRED MILLION PEOPLE.

Gandhi has accomplished, through the influence of FAITH, that which the strongest military power on earth could not, and never will accomplish through soldiers and military equipment. He has accomplished the astounding feat of INFLUENCING two hundred million minds to COALESCE AND MOVE IN UNISON, AS A SINGLE MIND.

What other force on earth, except FAITH could do as much?

There will come a day when employees as well as employers will discover the possibilities of FAITH. That day is dawning. The whole world has had ample opportunity, during the recent business depression, to witness what the LACK OF FAITH will do to business.

Surely, civilization has produced a sufficient number of intelligent human beings to make use of this great lesson which the depression has taught the world. During this depression, the world had evidence in abundance that widespread FEAR will paralyze the wheels of industry and business. Out of this experience will arise leaders in business and industry who will profit by the example which Gandhi has set for the world, and they will apply to business the same tactics which he has used in building the greatest following known in the history of the world. These leaders will come from the rank and file of the unknown men, who now labor in the steel plants, the coal mines, the automobile factories, and in the small towns and cities of America.

Business is due for a reform, make no mistake about this! The methods of the past, based upon economic combinations of FORCE and FEAR, will be supplanted by the better principles of FAITH and cooperation. Men who labor will receive more than daily wages; they will receive dividends from the business, the same as those who supply the capital for business; but, first they must GIVE MORE TO THEIR EMPLOYERS, and stop this bickering and bargaining by force, at the expense of the public. They must earn the right to dividends!

Moreover, and this is the most important thing of all – THEY WILL BE LED BY LEADERS WHO WILL UNDERSTAND AND APPLY THE PRINCIPLES EMPLOYED BY MAHATMA GANDHI. Only in this way may leaders get from their followers the spirit of FULL cooperation which constitutes power in its highest and most enduring form.

This stupendous machine age in which we live, and from which we are just emerging, has taken the soul out of men. Its leaders have driven men as though they were pieces of cold machinery; they were forced to do so by the employees who have bargained, at the expense of all concerned, to get and not to give. The watchword of the future will be HUMAN HAPPINESS AND CONTENTMENT, and when this state of mind shall have been attained, the production will take care of itself, more effectively than anything that has ever been accomplished where men did not, and could not mix FAITH and individual interest with their labor.

Because of the need for faith and cooperation in operating business and industry, it will be both interesting and profitable to analyze an event which provides an excellent understanding of the method by which industrialists and business men accumulate great fortunes, by giving before they try to get.

The event chosen for this illustration dates back to 1900, when the United States Steel Corporation was being formed. As you read the story, keep in mind these fundamental facts and you will understand how IDEAS have been converted into huge fortunes.

First, the huge United States Steel Corporation was born in the mind of Charles M. Schwab, in the form of an IDEA he created through his IMAGINATION! Second, he mixed FAITH with his IDEA. Third, he formulated a PLAN for the transformation of his IDEA into physical and financial reality. Fourth, he put his plan into action with his famous speech at the University Club. Fifth, he applied, and followed-through on his PLAN with PERSISTENCE, and backed it with firm DECISION until it had been fully carried out. Sixth, he prepared the way for success by a BURNING DESIRE for success.

If you are one of those who have often wondered how great fortunes are accumulated, this story of the creation of the United States Steel Corporation will be enlightening. If you have any doubt that men can THINK AND GROW RICH, this story should dispel that doubt, because you can plainly see in the story of the United States Steel, the application of a major portion of the thirteen principles described in this book.

This astounding description of the power of an IDEA was dramatically told by John Lowell, in the New York World-Telegram, with whose courtesy it is here reprinted.

A PRETTY AFTER-DINNER SPEECH FOR A BILLION DOLLARS

When, on the evening of December 12, 1900, some eighty of the nation s financial nobility gathered in the banquet hail of the University Club on Fifth Avenue to do honor to a young man from out of the West, not half a dozen of the guests realized they were to witness the most significant episode in American industrial history.

J. Edward Simmons and Charles Stewart Smith, their hearts full of gratitude for the lavish hospitality bestowed on them by Charles M. Schwab during a recent visit to Pittsburgh, had arranged the dinner to introduce the thirty-eight-year-old steel man to eastern banking society. But they didn t expect him to stampede the convention. They warned him, in fact, that the bosoms within New York s stuffed shirts would not be responsive to oratory, and that, if he didn t want to bore the Stilhnans and Harrimans and Vanderbilts, he had better limit himself to fifteen or twenty minutes of polite vaporings and let it go at that.

Even John Pierpont Morgan, sitting on the right hand of Schwab as became his imperial dignity, intended to grace the banquet table with his presence only briefly. And so far as the press and public were concerned, the whole affair was of so little moment that no mention of it found its way into print the next day.

So the two hosts and their distinguished guests ate their way through the usual seven or eight courses. There was little conversation and what there was of it was restrained. Few of the bankers and brokers had met Schwab, whose career had flowered along the banks of the Monongahela, and none knew him well. But before the evening was over, they – and with them Money Master Morgan – were to be swept off their feet, and a billion dollar baby, the United States Steel Corporation, was to be conceived.

It is perhaps unfortunate, for the sake of history, that no record of Charlie Schwab s speech at the dinner ever was made. He repeated some parts of it at a later date during a similar meeting of Chicago bankers. And still later, when the Government brought suit to dissolve the Steel Trust, he gave his own version, from the witness stand, of the remarks that stimulated Morgan into a frenzy of financial activity.

It is probable, however, that it was a homely speech, somewhat ungrammatical (for the niceties of language never bothered Schwab), full of epigram and threaded with wit. But aside from that it had a galvanic force and effect upon the five billions of estimated capital that was represented by the diners. After it was over and the gathering was still under its spell, although Schwab had talked for ninety minutes, Morgan led the orator to a recessed window where, dangling their legs from the high, uncomfortable seat, they talked for an hour more.

The magic of the Schwab personality had been turned on, full force, but what was more important and lasting was the full-fledged, clear-cut program he laid down for the aggrandizement of Steel. Many other men had tried to interest Morgan in slapping together a steel trust after the pattern of the biscuit, wire and hoop, sugar, rubber, whisky, oil or chewing gum combinations. John W. Gates, the gambler, had urged it, but Morgan distrusted him. The Moore boys, Bill and Jim, Chicago stock jobbers who had glued together a match trust and a cracker corporation, had urged it and failed. Elbert H. Gary, the sanctimonious country lawyer, wanted to foster it, but he wasn t big enough to be impressive. Until Schwab s eloquence took J. P. Morgan to the heights from which he could visualize the solid results of the most daring financial undertaking ever conceived, the project was regarded as a delirious dream of easy-money crackpots.

The financial magnetism that began, a generation ago, to attract thousands of small and sometimes inefficiently managed companies into large and competition-crushing combinations, had become operative in the steel world through the devices of that jovial business pirate, John W. Gates. Gates already had formed the American Steel and Wire Company out of a chain of small concerns, and together with Morgan had created the Federal Steel Company. The National Tube and American Bridge companies were two more Morgan concerns, and the Moore Brothers had forsaken the match and cookie business to form the American group – Tin Plate, Steel Hoop, Sheet Steel – and the National Steel Company.

But by the side of Andrew Carnegie s gigantic vertical trust, a trust owned and operated by fifty-three partners, those other combinations were picayune. They might combine to their heart s content but the whole lot of them couldn t make a dent in the Carnegie organization, and Morgan knew it.

The eccentric old Scot knew it, too. From the magnificent heights of Skibo Castle he had viewed, first with amusement and then with resentment, the attempts of Morgan s smaller companies to cut into his business. When the attempts became too bold, Carnegie s temper was translated into anger and retaliation. He decided to duplicate every mill owned by his rivals. Hitherto, he hadn t been interested in wire, pipe, hoops, or sheet. Instead, he was content to sell such companies the raw steel and let them work it into whatever shape they wanted. Now, with Schwab as his chief and able lieutenant, he planned to drive his enemies to the wall.

So it was that in the speech of Charles M. Schwab, Morgan saw the answer to his problem of combination. A trust without Carnegie – giant of them all – would be no trust at all, a plum pudding, as one writer said, without the plums.

Schwab s speech on the night of December 12, 1900, undoubtedly carried the inference, though not the pledge, that the vast Carnegie enterprise could be brought under the Morgan tent. He talked of the world future for steel, of reorganization for efficiency, of specialization, of the scrapping of unsuccessful mills and concentration of effort on the flourishing properties, of economies in the ore traffic, of economies in overhead and administrative departments, of capturing foreign markets.

More than that, he told the buccaneers among them wherein lay the errors of their customary piracy. Their purposes, he inferred, bad been to create monopolies, raise prices, and pay themselves fat dividends out of privilege. Schwab condemned the system in his heartiest manner. The shortsightedness of such a policy, he told his hearers, lay in the fact that it restricted the market in an era when everything cried for expansion. By cheapening the cost of steel, he argued, an ever-expanding market would be created; more uses for steel would be devised, and a goodly portion of the world trade could be captured. Actually, though he did not know it, Schwab was an apostle of modern mass production.

So the dinner at the University Club came to an end. Morgan went home, to think about Schwab s rosy predictions. Schwab went back to Pittsburgh to run the steel business for Wee Andra Carnegie, while Gary and the rest went back to their stock tickers, to fiddle around in anticipation of the next move.

It was not long coming. It took Morgan about one week to digest the feast of reason Schwab had placed before him. When he had assured himself that no financial indigestion was to result, he sent for Schwab – and found that young man rather coy. Mr. Carnegie, Schwab indicated, might not like it if he found his trusted company president had been flirting with the Emperor of Wall Street, the Street upon which Carnegie was resolved never to tread. Then it was suggested by John W. Gates the go-between, that if Schwab happened to be in the Bellevue Hotel in Philadelphia, J. P. Morgan might also happen to be there. When Schwab arrived, however, Morgan was inconveniently ill at his New York home, and so, on the elder man s pressing invitation, Schwab went to New York and presented himself at the door of the financier s library.

Now certain economic historians have professed the belief that from the beginning to the end of the drama, the stage was set by Andrew Carnegie – that the dinner to Schwab, the famous speech, the Sunday night conference between Schwab and the Money King, were events arranged by the canny Scot. The truth is exactly the opposite. When Schwab was called in to consummate the deal, he didn t even know whether the little boss, as Andrew was called, would so much as listen to an offer to sell, particularly to a group of men whom Andrew regarded as being endowed with something less than holiness. But Schwab did take into the conference with him, in his own handwriting, six sheets of copperplate figures, representing to his mind the physical worth and the potential earning capacity of every steel company he regarded as an essential star in the new metal firmament.

Four men pondered over these figures all night. The chief, of course, was Morgan, steadfast in his belief in the Divine Right of Money. With him was his aristocratic partner, Robert Bacon, a scholar and a gentleman. The third was John W. Gates whom Morgan scorned as a gambler and used as a tool. The fourth was Schwab, who knew more about the processes of making and selling steel than any whole group of men then living. Throughout that conference, the Pittsburgher s figures were never questioned. If he said a company was worth so much, then it was worth that much and no more. He was insistent, too, upon including in the combination only those concerns he nominated. He had conceived a corporation in which there would be no duplication, not even to satisfy the greed of friends who wanted to unload their companies upon the broad Morgan shoulders. Thus he left out, by design, a number of the larger concerns upon which the Walruses and Carpenters of Wall Street had cast hungry eyes.

When dawn came, Morgan rose and straightened his back. Only one question remained.

Do you think you can persuade Andrew Carnegie to sell? he asked.

I can try, said Schwab.

If you can get him to sell, I will undertake the matter, said Morgan.

So far so good. But would Carnegie sell? How much would he demand? (Schwab thought about $320,000,000). What would he take payment in? Common or preferred stocks? Bonds? Cash? Nobody could raise a third of a billion dollars in cash.

There was a golf game in January on the frost-cracking heath of the St. Andrews links in Westchester, with Andrew bundled up in sweaters against the cold, and Charlie talking volubly, as usual, to keep his spirits up. But no word of business was mentioned until the pair sat down in the cozy warmth of the Carnegie cottage hard by. Then, with the same persuasiveness that had hypnotized eighty millionaires at the University Club, Schwab poured out the glittering promises of retirement in comfort, of untold millions to satisfy the old man s social caprices. Carnegie capitulated, wrote a figure on a slip of paper, handed it to Schwab and said, all right, that s what we ll sell for.

The figure was approximately $400,000,000, and was reached by taking the $320,000,000 mentioned by Schwab as a basic figure, and adding to it $80,000,000 to represent the increased capital value over the previous two years.

Later, on the deck of a trans-Atlantic liner, the Scotsman said ruefully to Morgan, I wish I had asked you for $100,000,000 more.

If you had asked for it, you d have gotten it, Morgan told him cheerfully.

* * * * * * *

There was an uproar, of course. A British correspondent cabled that the foreign steel world was appalled by the gigantic combination. President Hadley, of Yale, declared that unless trusts were regulated the country might expect an emperor in Washington within the next twenty-five years. But that able stock manipulator, Keene, went at his work of shoving the new stock at the public so vigorously that all the excess water – estimated by some at nearly $600,000,000 – was absorbed in a twinkling. So Carnegie had his millions, and the Morgan syndicate had $62,000,000 for all its trouble, and all the boys, from Gates to Gary, had their millions.

* * * * * * *
The thirty-eight-year-old Schwab had his reward. He was made president of the new corporation and remained in control until 1930.

The dramatic story of Big Business which you have just finished, was included in this book, because it is a perfect illustration of the method by which DESIRE CAN BE TRANSMUTED INTO ITS PHYSICAL EQUIVALENT!

I imagine some readers will question the statement that a mere, intangible DESIRE can be converted into its physical equivalent. Doubtless some will say, You cannot convert NOTHING into SOMETHING! The answer is in the story of United States Steel.

That giant organization was created in the mind of one man. The plan by which the organization was provided with the steel mills that gave it financial stability was created in the mind of the same man. His FAITH, his DESIRE, his IMAGINATION, his PERSISTENCE were the real ingredients that went into United States Steel. The steel mills and mechanical equipment acquired by the corporation, AFTER IT HAD BEEN BROUGHT INTO LEGAL EXISTENCE, were incidental, but careful analysis will disclose the fact that the appraised value of the properties acquired by the corporation increased in value by an estimated SIX HUNDRED MILLION DOLLARS, by the mere transaction which consolidated them under one management.

In other words, Charles M. Schwab s IDEA, plus the FAITH with which he conveyed it to the minds of J. P. Morgan and the others, was marketed for a profit of approximately $600,000,000. Not an insignificant sum for a single IDEA!

What happened to some of the men who took their share of the millions of dollars of profit made by this transaction, is a matter with which we are not now concerned. The important feature of the astounding achievement is that it serves as unquestionable evidence of the soundness of the philosophy described in this book, because this philosophy was the warp and the woof of the entire transaction. Moreover, the practicability of the philosophy has been established by the fact that the United States Steel Corporation prospered, and became one of the richest and most powerful corporations in America, employing thousands of people, developing new uses for steel, and opening new markets; thus proving that the $600,000,000 in profit which the Schwab IDEA produced was earned.

RICHES begin in the form of THOUGHT!

The amount is limited only by the person in whose mind the THOUGHT is put into motion. FAITH removes limitations! Remember this when you are ready to bargain with Life for whatever it is that you ask as your price for having passed this way.

Remember, also, that the man who created the United States Steel Corporation was practically unknown at the time. He was merely Andrew Carnegie s Man Friday until he gave birth to his famous IDEA. After that he quickly rose to a position of power, fame, and riches.

THERE ARE NO LIMITATIONS TO THE MIND EXCEPT THOSE WE ACKNOWLEDGE

BOTH POVERTY AND RICHES ARE THE OFFSPRING OF THOUGHT


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Thursday, January 17, 2019

Tap 2 – Claude M. Bristol Magic of Believing

2Tap 2 Claude M. Bristol Magic of Believing7

(An excerpt from “The Strangest Secret Library” – available on Amazon.)

Tap 2 – Claude M. Bristol Magic of Believing

Now if you have the desire, the foundation is laid. Get a perfect detailed picture of the exact thing, or things, you wish. If it is increased sales, fix the exact amounts; if it’s something you want the other fellow to do for you, the love of a woman or the love of a man, a new suit of clothes or a new automobile – anything and everything. No matter what you are after under this system you can have it provided the desire is definite and positive.

He who knows how to plant, shall not have his plant uprooted; He who knows how to hold a thing, shall not have it taken away. – LAO TZU, THE CHINESE MYSTIC, 600 B.C.

Adopt This Tap System

When you have the picture firmly in mind begin using the tap, tap system as I have outlined. It is going to be the repetition, the reiteration of that picture upon the subconscious mind that will cause the little voice from within to speak and point out to you accurately and scientifically how you are to proceed to get what you want. And when you move all obstacles will become phantoms.

Use Small Cards

The idea is to keep the picture or pictures before you constantly. As an aid in the visualization of the things you want and to keep them uppermost in your mind, write a word picture of them on several small cards. (Election card size is convenient). Keep them always in your possession and look at them as frequently as possible – bearing in mind the more often you glance at them the firmer becomes the impression upon your consciousness. As a suggestion, pin one card above the mirror to be looked at in the morning when you shave. Permit the details of your wishes outlined on the card to increase as you continue to develop the mental picture. Have another card convenient to look at while you eat your lunch – your dinner. Use the cards again just before you go to sleep. Keep it up. Tap, tap, tap. However, there’s no point to writing down your wishes until you have determined that every single detail of what you want is to be photographed permanently in your mind – to stay there until they become realities.

Where Is Your Mirror?

Augment the foregoing formula with the use of a mirror. Study yourself in the glass. Search deeply into your eyes. Become acquainted with yourself – know yourself thoroughly and have yourself tell yourself what you want and where you are going.

Sooner or later you will see the reflections of your wishes in your mirror every time you peer into it – and your day dreams will gradually take shape.

When you get the pictures clearly defined do not for an instant permit them to escape you. Hold them with bands of steel.

So use all that is called Fortune. Most men gamble with her, and gain all, and lose all, as her wheels roll. But do thou leave as unlawful these winnings and deal with Cause and Effect, the chancellors of God. In the Will work and acquire, and thou hast chained the wheels of Chance, and shall sit hereafter out of fear of her rotations. – EMERSON’S SELF RELIANCE.

Constant practice of writing down your wishes and using a mirror will work wonders. Shortly you can form the pictures at will – without the use of either cards or mirrors – and you will find yourself tapping the subconscious mind almost automatically.

Start Wishing

Don’t be afraid of over-doing, or becoming extravagant with your wishes and desires because, as I said before, you can have every single thing you wish, but you must become adept at doing exactly as I tell you. Bear in mind that this whole theme is as old as the universe. The only thing I do is to give you what may be considered the practical mechanics.

As we all know, the proof of the pudding is in the eating, and if you have any doubts as to whether or not I am giving you an exact science, try it.

The automobile will begin to take shape, you will get the new shoes and the bricks of the mansion will fall into place as though a magical hand has touched them.

I know it, I believe it and it’s so.

I take it that most of us have been taught the efficacy of prayer. Think a moment. It’s the wish – the prayer – with that reiteration, repetition, tap, tap, tap. Keep in mind that, as I said before, you are appealing to the subconscious – to that all-powerful force behind – that omnipotent power – a supreme intelligence – or whatever you wish to call it.

The Ancients Tapped

It is easier to go with the current than fight against it, but you must harmonize with others, with everything around you.

No longer let thy breathing only act in concert with the air which surrounds thee, but let thy intelligence also now be in harmony with the intelligence which embraces all things. – THE WORDS OF A GREAT PHILOSOPHER

It shouldn’t be necessary for me to explain that I am suggesting that you put yourself in tune with the very stream of life itself. You who understand will appreciate that nature provides ways and means for all things to grow rightly. Meditate for a moment and you’ll realize I am giving truths which many may have forgotten. There’s the great fundamental law of compensation which makes all things right.

There’s no set rule for doing anything because some of us perform one way and some another, just as two people go across the river – one goes by one bridge and one another – but they both ultimately get to their destination. In other words, after all is said and done, it’s results that count, and, if you will make up your mind to exactly what you want and follow the simple rules which are given herein, everything you are after will be yours.

I know it, I believe it and it’s so.

After you get a grip on the Power do not let the results of its usage surprise you.

Miracles will be performed.

You will do what previously you thought impossible.

Tell No One

It is not well that you should tell anyone of your wishes or desires – your innermost ambitions. Keep them to yourself, for should some persons learn what you are after they may place obstacles in your way and otherwise attempt to hinder you.

Should barriers accidentally fall or be placed in your path, climb over or go around them.

Go whistling blithely by.

Remember nothing can stop you but yourself.

I know it, I believe it and it’s so.

I also am one of those who believes that all things are relative.

To my way of thinking if a man can earn one dollar he can as easily earn ten. If he has two suits of clothes – he can have ten.

The only difference is the amount of energy he is willing to expend and this goes for acquiring $100 to $1000 and from then on it is a matter of only adding ciphers. There is no limit as to what a person may do or secure provided he makes up his mind and steadfastly and determinedly moves towards his goal.

Look within. Within is the fountain of good, and it will ever bubble up, if thou wilt ever dig. – AN ANCIENT SAYING

Use It Only For Good

As I said under Detonating Caps be careful how you use the Power which is to be yours. It will act as a boomerang and destroy you and everything you hold dear if you use it for evil.

Therefore only use it for doing you and others the most Good and bringing Happiness for yourself and those around you.

Do not talk or boast about what you may have done for others or of your good deeds. They will speak for themselves. Just continue to give thanks for the fact that you are on your way – that’s enough.

Have You Got It?

What is personality? What is it that, when you get in the presence of another person who has personality, that grips you?

What is it that causes you to feel his very presence – that overshadows you? It’s nothing more than a dynamic force coupled with will power which is drawing from that huge reservoir of the subconscious. There are millions of people who have this personality – some say it’s natural with them – perhaps it is – but they are unconsciously using this Power. In other words, it’s sort of been thrust upon them and when that thing called personality is backed up with will power, things move.

To my way of thinking selling bonds, books, clothes, insurance, electric service, washing machines, is no different than selling any other commodity – selling yourself or selling ideas. I have found that trying to put over an idea, firstly I have had to believe in the idea – dream it, eat with it, sleep with it – I had to have it with me every minute of the day until it became part of me – the old idea of repetition again – and I know it works in selling commodities.

You have got to know what you are talking about and only hard, personal, persistent, intelligent study will enable you to do this.

One more thing, and that is keep informed as to what is going on in the world about you. You never know what a prospect may be interested in and it’s sometimes necessary to get his attention for your break entirely through irrelevant subjects – that’s why I repeat, read the newspapers, current periodicals, and read them thoroughly. I don’t mean read every detail of some murder or suicide, but get a digest of the day’s news.

Awaken, know what is going on about you.


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