Thursday, June 21, 2018

Power of the Master Mind – The Driving Force – 02

Power of the Master Mind - The Driving Force

(An excerpt from The Strangest Secret Library available on Amazon)

Power of the Master Mind The Driving Force

The Ninth Step toward Riches

POWER is essential for success in the accumulation of money.

PLANS are inert and useless, without sufficient POWER to translate them into ACTION. This chapter will describe the method by which an individual may attain and apply POWER.

POWER may be defined as organized and intelligently directed KNOWLEDGE. Power, as the term is here used, refers to ORGANIZED effort, sufficient to enable an individual to transmute DESIRE into its monetary equivalent. ORGANIZED effort is produced through the coordination of effort of two or more people, who work toward a DEFINITE end, in a spirit of harmony.


Let us ascertain how power may be acquired. If power is organized knowledge, let us examine the sources of knowledge:

a. INFINITE INTELLIGENCE. This source of knowledge may be contacted through the procedure described in another chapter, with the aid of Creative Imagination.

b. ACCUMULATED EXPERIENCE. The accumulated experience of man, (or that portion of it which has been organized and recorded), may be found in any well-equipped public library. An important part of this accumulated experience is taught in public schools and colleges, where it has been classified and organized.

c. EXPERIMENT AND RESEARCH. In the field of science, and in practically every other walk of life, men are gathering, classifying, and organizing new facts daily. This is the source to which one must turn when knowledge is not available through accumulated experience. Here, too, the Creative Imagination must often be used. Knowledge may be acquired from any of the foregoing sources. It may be converted into POWER by organizing it into definite PLANS and by expressing those plans in terms of ACTION.

Examination of the three major sources of knowledge will readily disclose the difficulty an individual would have, if he depended upon his efforts alone, in assembling knowledge and expressing it through definite plans in terms of ACTION. If his plans are comprehensive, and if they contemplate large proportions, he must, generally, induce others to cooperate with him, before he can inject into them the necessary element of POWER.


The Master Mind may be defined as: Coordination of knowledge and effort, in a spirit of harmony, between two or more people, for the attainment of a definite purpose. No individual may have great power without availing himself of the Master Mind. In a preceding chapter, instructions were given for the creation of PLANS for the purpose of translating DESIRE into its monetary equivalent. If you carry out these instructions with PERSISTENCE and intelligence, and use discrimination in the selection of your Master Mind group, your objective will have been half-way reached, even before you begin to recognize it.

So you may better understand the intangible potentialities of power available to you, through a properly chosen Master Mind group, we will here explain the two characteristics of the Master Mind principle, one of which is economic in nature, and the other psychic. The economic feature is obvious. Economic advantages may be created by any person who surrounds himself with the advice, counsel, and personal cooperation of a group of men who are willing to lend him wholehearted aid, in a spirit of PERFECT HARMONY. This form of cooperative alliance has been the basis of nearly every great fortune. Your understanding of this great truth may definitely determine your financial status.

The psychic phase of the Master Mind principle is much more abstract, much more difficult to comprehend, because it has reference to the spiritual forces with which the human race, as a whole, is not well acquainted. You may catch a significant suggestion from this statement: No two minds ever come together without, thereby, creating a third, invisible, intangible force which may be likened to a third mind.

Keep in mind the fact that there are only two known elements in the whole universe, energy and matter. It is a well known fact that matter may be broken down into units of molecules, atoms, and electrons. There are units of matter which may be isolated, separated, and analyzed.

Likewise, there are units of energy.

The human mind is a form of energy, a part of it being spiritual in nature. When the minds of two people are coordinated in a SPIRIT OF HARMONY, the spiritual units of energy of each mind form an affinity, which constitutes the psychic phase of the Master Mind.

The Master Mind principle, or rather the economic feature of it, was first called to my attention by Andrew Carnegie, over twenty-five years ago. Discovery of this principle was responsible for the choice of my life s work.

Mr. Carnegie s Master Mind group consisted of a staff of approximately fifty men, with whom he surrounded himself, for the DEFINITE PURPOSE of manufacturing and marketing steel. He attributed his entire fortune to the POWER he accumulated through this Master Mind.

Analyze the record of any man who has accumulated a great fortune, and many of those who have accumulated modest fortunes, and you will find that they have either consciously, or unconsciously employed the Master Mind principle.

GREAT POWER CAN BE ACCUMULATED THROUGH NO OTHER PRINCIPLE! ENERGY is Nature s universal set of building blocks, out of which she constructs every material thing in the universe, including man, and every form of animal and vegetable life. Through a process which only Nature completely understands, she translates energy into matter.

Nature s building blocks are available to man, in the energy involved in THINKING! Man s brain may be compared to an electric battery. It absorbs energy from the ether, which permeates every atom of matter, and fills the entire universe.

It is a well known fact that a group of electric batteries will provide more energy than a single battery. It is also a well known fact that an individual battery will provide energy in proportion to the number and capacity of the cells it contains.

The brain functions in a similar fashion. This accounts for the fact that some brains are more efficient than others, and leads to this significant statement – a group of brains coordinated (or connected) in a spirit of harmony, will provide more thought-energy than a single brain, just as a group of electric batteries will provide more energy than a single battery.

Through this metaphor it becomes immediately obvious that the Master Mind principle holds the secret of the POWER wielded by men who surround themselves with other men of brains.

There follows, now, another statement which will lead still nearer to an understanding of the psychic phase of the Master Mind principle: When a group of individual brains are coordinated and function in Harmony, the increased energy created through that alliance, becomes available to every individual brain in the group.

It is a well known fact that Henry Ford began his business career under the handicap of poverty, illiteracy, and ignorance. It is an equally well known fact that, within the inconceivably short period of ten years, Mr. Ford mastered these three handicaps, and that within twenty-five years he made himself one of the richest men in America. Connect with this fact, the additional knowledge that Mr. Ford s most rapid strides became noticeable, from the time he became a personal friend of Thomas A. Edison, and you will begin to understand what the influence of one mind upon another can accomplish. Go a step farther, and consider the fact that Mr. Ford s most outstanding achievements began from the time that he formed the acquaintances of Harvey Firestone, John Burroughs, and Luther Burbank, (each a man of great brain capacity), and you will have further evidence that POWER may be produced through friendly alliance of minds.

There is little if any doubt that Henry Ford is one of the best informed men in the business and industrial world. The question of his wealth needs no discussion. Analyze Mr. Ford s intimate personal friends, some of whom have already been mentioned, and you will be prepared to understand the following statement: Men take on the nature and the habits and the POWER OF THOUGHT of those with whom they associate in a spirit of sympathy and harmony.

Henry Ford whipped poverty, illiteracy, and ignorance by allying himself with great minds, whose vibrations of thought he absorbed into his own mind. Through his association with Edison, Burbank, Burroughs, and Firestone, Mr. Ford added to his own brain power, the sum and substance of the intelligence, experience, knowledge, and spiritual forces of these four men. Moreover, he appropriated, and made use of the Master Mind principle through the methods of procedure described in this book.

This principle is available to you!

We have already mentioned Mahatma Gandhi. Perhaps the majority of those who have heard of Gandhi, look upon him as merely an eccentric little man, who goes around without formal wearing apparel, and makes trouble for the British Government.

In reality, Gandhi is not eccentric, but HE IS THE MOST POWERFUL MAN NOW LIVING.

(Estimated by the number of his followers and their faith in their leader.) Moreover, he is probably the most powerful man who has ever lived. His power is passive, but it is real.

Let us study the method by which he attained his stupendous POWER. It may be explained in a few words. He came by POWER through inducing over two hundred million people to coordinate, with mind and body, in a spirit of HARMONY, for a DEFINITE PURPOSE.

In brief, Gandhi has accomplished a MIRACLE, for it is a miracle when two hundred million people can be induced – not forced – to cooperate in a spirit of HARMONY, for a limitless time. If you doubt that this is a miracle, try to induce ANY TWO PEOPLE to cooperate in a spirit of harmony for any length of time.

Every man who manages a business knows what a difficult matter it is to get employees to work together in a spirit even remotely resembling HARMONY.

The list of the chief sources from which POWER may be attained is, as you have seen, headed by INFINITE INTELLIGENCE. When two or more people coordinate in a spirit of HARMONY, and work toward a definite objective, they place themselves in position, through that alliance, to absorb power directly from the great universal storehouse of Infinite Intelligence. This is the greatest of all sources of POWER. It is the source to which the genius turns. It is the source to which every great leader turns, (whether he may be conscious of the fact or not).

The other two major sources from which the knowledge, necessary for the accumulation of POWER, may be obtained are no more reliable than the five senses of man. The senses are not always reliable. Infinite Intelligence DOES NOT ERR.

In subsequent chapters, the methods by which Infinite Intelligence may be most readily contacted will be adequately described.

This is not a course on religion. No fundamental principle described in this book should be interpreted as being intended to interfere either directly, or indirectly, with any man s religious habits. This book has been confined, exclusively, to instructing the reader how to transmute the DEFINITE PURPOSE OF DESIRE FOR MONEY, into its monetary equivalent.

Read, THINK, and meditate as you read. Soon, the entire subject will unfold, and you will see it in perspective. You are now seeing the detail of the individual chapters.

Money is as shy and elusive as the old time maiden. It must be wooed and won by methods not unlike those used by a determined lover, in pursuit of the girl of his choice. And, coincidental as it is, the POWER used in the wooing of money is not greatly different from that used in wooing a maiden. That power, when successfully used in the pursuit of money must be mixed with FAITH. It must be mixed with DESIRE. It must be mixed with PERSISTENCE. It must be applied through a plan, and that plan must be set into ACTION.

When money comes in quantities known as the big money, it flows to the one who accumulates it, as easily as water flows down hill. There exists a great unseen stream of POWER, which may be compared to a river; except that one side flows in one direction, carrying all who get into that side of the stream, onward and upward to WEALTH – and the other side flows in the opposite direction, carrying all who are unfortunate enough to get into it (and not able to extricate themselves from it), downward to misery and POVERTY.

Every man who has accumulated a great fortune, has recognized the existence of this stream of life. It consists of one s THINKING PROCESS. The positive emotions of thought form the side of the stream which carries one to fortune. The negative emotions form the side which carries one down to poverty.

This carries a thought of stupendous importance to the person who is following this book with the object of accumulating a fortune.

If you are in the side of the stream of POWER which leads to poverty, this may serve as an oar, by which you may propel yourself over into the other side of the stream. It can serve you ONLY through application and use. Merely reading, and passing judgment on it, either one way or another, will in no way benefit you.

Some people undergo the experience of alternating between the positive and negative sides of the stream, being at times on the positive side, and at times on the negative side. The Wall Street crash of 29 swept millions of people from the positive to the negative side of the stream. These millions are struggling, some of them in desperation and fear, to get back to the positive side of the stream. This book was written especially for those millions.

Poverty and riches often change places. The Crash taught the world this truth, although the world will not long remember the lesson. Poverty may, and generally does, voluntarily take the place of riches. When riches take the place of poverty, the change is usually brought about through well conceived and carefully executed PLANS. Poverty needs no plan. It needs no one to aid it, because it is bold and ruthless. Riches are shy and timid. They have to be attracted.

ANYBODY can WISH for riches, and most people do, but only a few know that a definite plan, plus a BURNING DESIRE for wealth, are the only dependable means of accumulating wealth.

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Wednesday, June 20, 2018

What the Subconscious Really Is – Magic of Believing – 02

2What the Subconscious Really Is Magic of Believing

(An excerpt from “The Strangest Secret Library” – available on Amazon.)

What the Subconscious Really Is Magic of Believing

No artist, man of science, or writer of any distinction, however little disposed to self-analysis, is not aware by personal experience of the unequaled importance of the subconscious,” wrote Gustave Geley, distinguished French psychologist and author of From the Unconscious to the Conscious. He pointed out that up to the nineteenth century, the psychology of the subconscious was completely ignored, and was considered only as the cause of abnormal disease or accident.

Geley added that the best results in life were obtained by close harmony and cooperation between the conscious and subconscious minds.

The subconscious plays a very important part in the magic of believing. It will bring you a quicker understanding of this science. You will have a clear and detailed picture of what the subconscious mind is, where it is located, and how it functions – both by itself, and in collaboration with the conscious mind. Some of the material in this chapter you will find referred to or repeated in later chapters. But remember that repetition is an essential part of the technique of this science.

Repetition is equally effective in presenting the knowledge of this science. Furthermore, the faster you get an understanding of it, the quicker you will be on your way to getting whatever you desire.

In giving you this picture of the subconscious mind, I must use scientific terms here and there, since practically all the knowledge of the subconscious has come from the study and experimentation of some of the world’s greatest psychologists. But even if you find this a little difficult to understand at first, repeated readings will make it all clear, giving you a solid foundation upon which to proceed with the active part of the science.

As I told you in the first chapter, The Law of Psychic Phenomena, by Thomson Jay Hudson first got me thinking about the subconscious mind and its great possibilities for helping individuals in everyday life. Since that time, other books – such as The Sub-Conscious Speaks by Erma Ferrell Grabe and Paul C. Ferrell, The Source of Power by Theodore Clinton Foote, The Unconscious by Morton Prince, M.D., and Common Sense and Its Cultivation by Hanbury Hankin – have greatly added to the knowledge of the subject. I intend to give you a picture of the conscious and subconscious minds, as well as definite instructions as to how you can bring them under control and direct their energies toward fulfilling your desires.

“There is dormant in each human being a faculty, whether developed or not, which will enable that particular individual to succeed if the desire for success is present in his conscious mind.” Thus wrote the authors of The Sub-Conscious Speaks. This “faculty” has always been known and recognized for its strange and unusual powers, but not until about a century and a half ago did psychologists who made it the subject of their special investigation and experimentation, call it the subconscious mind. Emerson was certainly aware of the dual character of the human mental organization when he wrote in his Journals, “I find one state of mind does not remember or conceive of another state. Thus I have written within a twelve-month verses [‘Days’] which I do not remember the composition or correction of, and could not write the like today, and have only for proof of their being mine, various external evidences, as the MS. in which I find them, and the circumstances that I have sent copies of them to friends, etc., etc.”

Today the words conscious and subconscious are widely understood. It is recognized that we all have two minds, each one endowed with separate and distinct attributes and powers, and each one capable, under certain conditions, of independent action. There is no difficulty in comprehending that the conscious mind operates in the brain, for whenever you do any concentrated thinking, you feel it in your head. Sometimes the thought is so intense and prolonged that your head aches, or your eyes become tired, or your temples throb. Also, you can generally trace the source of the thought. It may be suggested by something you have seen or heard or read; perhaps it is a new idea for your business or home; maybe it is the continuation of some thought you have been pondering for a long time – in short, you can connect it with something already related to your consciousness.

Sometimes your thought is concerned with trying to solve a difficult problem, and you have become so exhausted and discouraged at failing to arrive at a solution that you “give it up,” “let the whole thing go,” “dismiss it from your mind,” an action you often take at night when you can’t sleep because of the thought that is pounding and gripping your brain. The moment you let it go, it begins to sink, as though it were moving downward somewhere inside of you. The tension in your conscious mind then decreases and you are soon asleep. The next morning when you wake up, your conscious mind begins to think again about the problem, when suddenly there appears before your mind’s eyes a mental picture of the complete solution, with all the necessary directions for appropriate action on your part.

When you released it from your conscious mind, where did the thought go? Through what power inside of you was the problem solved? Many writers, orators, artists, musical composers, designers, inventors, and other creative workers have long made use of their subconscious minds, either consciously or unconsciously. Merton S. Yewdale, well-known book editor, called my attention to a statement by the American novelist Louis Bromfield:

One of the most helpful discoveries I made long ago in common with some other writers is that there is a part of the mind, which psychologists call the subconscious that works while you are sleeping or even while you are relaxing or engaged in some other task far removed from writing. I have found it possible to train this part of the mind to do a pretty organized job. Very often I have awakened in the morning to find a problem of technique, or plot, or character, which had long been troubling me, completely solved while I had been sleeping. The judgment of the subconscious mind which represents inherited instincts and the accumulation of experience, is virtually infallible, and I would always trust its decisions over any judgment arrived at through a long and reasonable process of conscious thinking.

No doubt you already have a mental picture of your two minds: the conscious mind in your head, above the line of consciousness; and the subconscious mind in your body, below the line of consciousness – with a means of communication between them.

Now the conscious mind is the source of thought. Also, it gives us the sense of awareness in our normal waking life; the knowledge that we are ourselves here and now; the recognition and understanding of our environment; the power to rule over our mental faculties, to recall the events of our past life, and to comprehend our emotions and their significance. More concretely, it enables us to have a rational understanding of the objects and persons about us, of our own successes or shortcomings, of the validity of an argument, or the beauty of a work of art.

The chief powers of the conscious mind are reason, logic, form, judgment, calculation, conscience, and the moral sense. By it we take cognizance of the object world, and its means of observation are our five physical senses. Our conscious mind is the outgrowth of our physical necessities, and likewise our guide in the struggle with our material environment. Its highest function is that of reasoning, and by all methods – inductive and deductive, analytic and synthetic. For example, suppose you are undertaking to discover a new theory. You use your conscious mind and employ the inductive method of reasoning. That is, you first collect the facts and elements presented to your sense perceptions; then you compare them one with another, noting similarities and dissimilarities. Then you select those which are alike in qualities, in uses, or in function, after which you proceed to form a generalization or law, that certain things which have such qualities will function in such a way.

This is the scientific method of arriving at knowledge, and it forms the basis of modern education in schools and colleges. We all use it in some form or other, to help solve our problems, whether personal, social, business, professional, or economic. Many times the solution of our problems results from this use of our conscious mind. But now and then, when the solution is not forthcoming, we become exhausted with continued trying. We begin to lose confidence in ourselves, and we often resign ourselves to the idea that we have failed and that nothing can be done about it. Here is where the subconscious mind comes in – to help renew our belief in ourselves, to assist us to overcome our difficulty, and to put us on the road to achievement and success.

Just as the conscious mind is the source of thought, so the subconscious is the source of power.

Rooted in instinct, it is aware of the individual’s most elemental desires, and it is always pressing upward into conscious existence. It is a repository of spontaneous impressions of man and nature, and a memory vault in which are kept the records of facts and experiences sent down to it from time to time by the conscious mind for safekeeping and future use. Thus the subconscious mind is not only a mighty storehouse of ever-ready material that can be placed at the disposal of the conscious mind, but also a powerhouse of energy with which the individual can be charged, thus enabling them to recover their strength, courage, and faith in themselves. Such is the power of your subconscious mind.

The subconscious mind is beyond space and time, and is fundamentally a powerful sending and receiving station with a universal hookup. It can communicate with the physical, mental, psychic, and – according to many investigators – spiritual worlds. In brief, the subconscious embodies the feeling and wisdom of the past, the awareness and knowledge of the present, and the thought and vision of the future. Emerson, though he wrote of “instinct,” endowed it with so many superior attributes that he undoubtedly was thinking of the subconscious mind when he wrote, “All true wisdom of thought and of action comes of deference to this instinct, patience with its delays. To make a practical use of this instinct in every part of life constitutes true wisdom, and we must form the habit of preferring in all cases its guidance, which is given as it is used.”

The powers of the subconscious are many: intuition, emotion, certitude, inspiration, suggestion, deduction, imagination, organization, and, of course, memory and dynamic energy. It takes cognizance of its environment by means independent of the physical senses. It perceives by intuition. It operates most successfully and performs its highest function when the objective senses are quiescent. But it can function during the waking hours as well as during sleep. As a distinct entity, it possesses independent powers and functions, with a unique mental organization all its own. It sustains an existence closely allied to the physical body and the life of the individual, yet also operates independently of the body.

Now the subconscious mind has three primary functions. First, with its intuitive understanding of the bodily needs, it maintains and preserves (unaided by the conscious mind) the well-being and indeed the very life of the physical body. Second, as pointed out in the last chapter, in times of great emergency it springs into immediate action (again independently of the conscious mind) and takes supreme command, acting with incredible certitude, rapidity, accuracy, and understanding.

Third, it is operative in the psychic world. The psychic powers of the subconscious are manifested in such phenomena as telepathy, clairvoyance, and psychokinesis. But, also, it can be summoned to help the conscious mind in time of great personal necessity, when the conscious calls upon the subconscious to use its powers and resources to solve a vital problem or bring to pass whatever the individual seeks or desires. In this book we are concerned particularly with the technique by which the subconscious mind operates for your benefit.

Accordingly, to draw upon the resources and powers of the subconscious and awaken it into action, you must first be sure you are asking for something that is rightfully yours to have and within your ability to handle, for the subconscious manifests itself only according to a person’s capabilities.

Next, in conveying your need to the subconscious, it must be in images of the work having already been done. Thus, while it is necessary for you to feel and think yourself successful, it is important to go one step further and actually see yourself as already successful, either in the performance of some selected task or as actually occupying the position to which you aspire. For the next and final step, you must wait patiently while the subconscious assimilates the elements of your problem and then goes about its own way to work it out for you. You must have patience and absolute faith, for, as Theodore Simon Jouffroy, the French philosopher, said, “The subconscious mind will not take the trouble to work for those who do not believe in it.”

In due course, with the flowing of the ideas and plans of the subconscious into your waiting conscious mind, the solution of your problem will be revealed to you and the correct course of action indicated. You must receive the message from the subconscious freely, and after understanding it you must act at once, immediately and unquestioningly. There must be no hesitation on your part, no mental reservation, no deliberation. Only by a prompt and automatic response will you make your subconscious continue to respond whenever you call upon it.

However, your problem may be one that cannot be solved in this manner. Instead of receiving the solution in the form of a “blueprint” to guide your steps to the final fulfillment, at intervals you may feel some mysterious force urging you to do certain things that seem to have no special significance or logical connection. Nevertheless, you must continue to believe in the power and wisdom of the subconscious. Obediently perform the seemingly irrelevant things, and one day you will find yourself in the position you sought, doing the work you envisioned for yourself. Then, when you look back, you will see how the things you were called upon to do, through the aid of the subconscious, all formed a logical line of events, the last one of which was your final arriving – the reward of your sincerest hopes and desires, your own triumphant personal success!

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Monday, June 18, 2018

Revenge of the Bucket Crabs – You Become Who You Follow

Revenge of the Bucket Crabs You Become Who You Follow

Why is the world in such awful shape – or is it simply our media which insists on bringing us consistently bad news?

Why do politicians and advertisers think we are so stupid to fall for their obvious tricks?

How are a minority few really “making it big” but being over-represented as the norm?

It seems to be explained by a 95 to 5 split replacing the 80/20 rule.

You’ve probably heard of Earl Nightingale’s Strangest Secret. In this Gold recording, he brings up an interesting social breakdown of top performers and the rest of humanity.

His statistics laid out the results of 100 people starting out at age 25 being studied 40 years later:

  • 1 ended up rich,

  • 4 ended up financially independent,

  • 5 were still working,

  • and 54 were broke.

Of course, this was first recorded in 1956, and no source was ever named.

I chased this down and found a reference to a 1990 Social Security Administration study (SSA Publication No. 13-11871) and they concluded that 96% of Americans do not reach financial independence by age 65.

Why this strange income gap? What conditions are making it necessary for people to have some sort of government bailout to continue living in retirement?

It’s All About Conformity

Nightingale traced this back to conformity. Throughout our lives, we are trained to “follow the follower.” We are not taught to be entrepreneurs. We are not taught in the fine art of creative thinking. We are not even taught how to make and pursue our own goals.

Rather, our colleges and schools teach us that “you have to go along to get along” and other conformist ideals. We are carefully taught to get a job and let the company plan for your retirement, even if its only a 401-K.

Of course, if you track the richest 20 people in America, you can quickly see that they either didn’t finish college, never went, or attended a non-Ivy League school. Only 1 of these 20 actually started from a rich family and finished an Ivy League education. The rest were from decidedly middle-class origins at best.

Yet, they are individually worth billions.

The rest of American humanity limps along with no real reason to exert the extra effort to “get rich,” as there are so many safeguards and “safety nets” in place that it appears it’s impossible to outwardly fail at anything during your working years.. The surprise is that you are out on your own once you hit retirement. Savings or not, 401K or not. Social Security or not.

Of course in our day and age, the punch lines waiting for you are many: Social Security is mostly or all eaten up by Medicade payments. If you are laid off close to retirement, most people find it harder to get another job at that age – and so there are calculated figures of close to 100 million unemployed in this country even though our government says we are back down to the 5% range. While the number of businesses being started by the retirement-age crowd is higher than ever, these are being started by “old dogs” who are learning the new skill of entrepreneur on their own dime.

Why has this 90-95% group sat back and waited instead of learning entrepreneurship in their spare time during those earlier 40 years?

The Revenge of the Bucket Crabs

You could call this the revenge of the bucket crabs. The old parable and scientifically-proved fact, is that while a single crab in an open bucket will climb its way out, two or more crabs will keep each other in. And so our modern hyper-sensitive, politically-correct culture. Most of the success stories that we look up to brought themselves up from poverty and in prejudiced times to high states of accomplishment and wealth.

In today’s world, all you need is a community organizer to discover any number of wealthy, guilt-ridden patrons and government grants that can support any number of otherwise unemployed minority protesters to popularize your cause in the media. Several people have become well known for their ability to protest in front of major corporations in return for perennial grant funding. Yes, you know who these are.

Why aren’t these same people reforming education so that young people of any color or orientation are trained in building businesses, even as a solopreneur? Because they take the easy road out. Short cuts abound in this culture as the majority support the hyper-critical bucket-crab culture.

What Our Economy Is Built On – Crabs

The interesting bottom line is in discovering that the bulk of our consumer-based economy is built on the backs of these same bucket crabs. They buy all the electronic gismo’s, the phones, the clothes, the cars, and get the sub-prime and regular loans for their over-sized houses in neighborhoods they can’t afford.

People are trained to live pay-check to pay-check and to pay off college loans and credit card loans right up to the point they can’t anymore – which is usually when they are retired willingly or unwillingly.

These are the bucket-crab majority, who make our fast-food restaurant chains and pharmaceutical supply companies rich. These are why there are infomercials and e-mail spam. These are the people who keep watching our advertisement-interrupted television programs as much as 6-8 hours daily.

Why? Because everyone else is doing it. Because their favorite celebrity told them to. Because their politician promised them.

And what do they have to show for it when retired or lose their job? Nothing. They then become fodder for the protest organizers who pay them and feed them if they’ll just march here or there. They have to move in with their children. They wind up in a government-paid retirement home.

And they have no one to blame but themselves.

No One to Blame But Ourselves

Look around you. Look at what you read and watch and listen to. How much of this is helpful to you in starting and operating your own business? How much of this helps you earn a passive income source to help you live out any lack of a regular job? Most of the social media and magazine articles are either entertainment, hyper-critical, or simply distractive.

Don’t look to the evening news for inspirational or motivational material. By actual count of a national news program, they’ve been arriving in homes for 30 minutes 7 days each week for decades. Out of those 210 minutes, only 5 were dedicated to uplifting material – at 5 minutes before the hour on Friday. (You probably know this network.) That’s not even 5% of their programming time. And fully a third of that time slot was used for what? Advertising, mostly for pharmaceuticals.

And what about their other programming? It’s all bucket-crab material. Lots of “reality” type shows. Or you see politicians or celebrities in unusual scenes that would never happen in real life. Or slanted “investigative reporting.” All interrupted every 12 minutes or less by yet another pitch.

The Trick to Surviving and Prospering

There’s a trick to surviving. It’s called be the 5% and profit off the 95%. That’s not cold or calloused or negative. It’s a fact. You can’t get people to buy your product unless it’s very high quality, very valuable, and very available. Otherwise, you have to constantly bring out new products and spend most of your budget on advertising.

The 95% are trained to go along, get along, and do and buy what they are told. The 5% train themselves to find out what people want and then provide it with better value and distribution than anyone around them. This is how Sam Walton of Wal-Mart became the richest person on earth in his time. This is how Bill Gates, Larry Ellison, Michael Dell, and Warren Buffett make their billions.

It’s no secret.

It’s a decision they made early on.

You can, too.

It’s never too late to quit being an ordinary crab and start becoming exceptional.

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Saturday, June 16, 2018

You Can Have Self Confidence – If You Can Count to Four – 02

CTF You Can Have Self Confidence

(An excerpt from If You Can Count to Four available on Amazon)

You Can Have Self Confidence

I am wondering if you would like to have more self-confidence, and would like to get rid of all your feelings of inferiority? Well, that is exactly what is going to happen, provided you are sincerely interested and will follow a few suggestions.

It seems that most everyone has a degree of feeling of inferiority. So don’t feel so exclusive about your complexes. You have lots of company. At the same time, most everyone feels very confident about certain things. Certain things, about which they have learned enough, so that they feel that they are an authority. All this proves that each of us has the capacity to feel confident as well as inferior. We feel confident when we understand the whole truth about something, and we feel inferior, when we do not know the whole truth.

Webster defines the word inferiority as a person experiencing a feeling in a lower state.

In other words, by feeling that somebody else is better than he is, he is comparing himself with this other person. This is not a fair comparison. No two persons are the same. The very word individual suggests that each one of us is different from every other person. We do not look the same as anyone else. We have a different shaped nose, face, head, body, and we have a different design as to what our life’s purpose is.

We were designed to function as an individual. We are not to be compared with any other person, but we should appreciate our individual design and learn to be ourselves.

We should learn to express our own individuality well.

The one great Creator of the universe has infinite intelligence. Infinite intelligence means unlimited, incomprehensible, inexhaustible, wisdom, knowledge, and power.

The universe is designed, powered and governed by this all powerful, all knowing, all loving Creator. This indescribable creator knows that it takes thousands of different types of individuals to render all the many different services needed to operate the world harmoniously, so he created thousands of different types of people. There are thousands of men who just love to serve as undertakers. Other thousands of men who like to run grocery stores. Others who like to sell and deal with people. Others, who like to be statesmen and run our government.

Why this great intelligence, which runs the universe, has it arranged that should the one and only undertaker in some little town in western Nebraska gets killed in an auto accident, in three days, there would be several other undertakers competing for the opportunity to serve in his place.

Did you ever wonder how it is possible for every city and community in the world, based upon its population, to have just the right number of doctors, lawyers, merchants, plumbers, carpenters, ditch diggers, ministers, salesman, nurses, lawnmower repairers, waiters, cooks, mechanics, etc.? Why is it that just so many persons trained to render each type of service live in each community?

That happens because each of us is especially designed to serve well in some channel. We develop our abilities to serve in our particular channel, and then seek a place where such services are needed.

When we find our channel, the channel for which we were especially created, we will find that we are very happy serving in that channel. We will feel harmonious and happy, and we will express life beautifully. We will be healthy and prosperous because we will find that we will be able to render a quality and a quantity of service to humanity. We will have faith in ourselves and will not be comparing ourselves with other people who were designed to serve in a different channel than ourselves.

You will pardon me if I share a personal experience with you. I was raised in a family of 14 children. There are 12 of us living at present. Most of my life, I suffered terribly from a feeling of inferiority. I did not understand why other people could have so many desirable things and be playing seemingly such an important role in life. And I seemed to be stuck with wearing hand-me-downs, and plowing with a walking plow all my life. I felt inferior to every boy who wore better clothes than I did. I felt inferior to every boy or girl who could stand up before the student body and speak with poise and confidence.

I could not do that when I was a senior in high school. I felt inferior to every boy and girl who seemed to feel at ease at the socials, which I attended during my school years, because I came from the sticks and looked and dressed like a hayseed. During those years, I did not understand the real foundation of life. I did not know what was important and what was unimportant.

But looking back, I can see many things about those years, which turned out to be blessings in disguise. Two things I will mention.

One, these conditions stirred within me a burning desire to learn the truth about life and to be successful.

Two, since I did not have the clothes, the money, and the confidence, so that I was invited to the many social activities, I took my borrowed books and went home and did the chores and studied each evening until bedtime. Consequently, I learned to study and made good grades. I learned the value of knowing the truth about that which I was studying.

My confidence gradually grew and grew, as I learned the truth about the universe and its various laws. It has been my privilege to take all these wonderful discoveries out into the test tube of life and prove them. Now, I know that each person can discover that channel for which he was especially designed and learn to express a large measure of happiness, health and prosperity.

I would like to introduce a wonderful word to you, which will mean a great deal to your happiness. The word is “consciousness.” It means the sum total of all your beliefs.

Add up every thought or idea which you have ever accepted as true and that adds up to your state of beingness or consciousness.

If you have accepted thoughts in the past which are not true, regarding who you are and what your relationship to other people is, then you have a consciousness of inferiority. You have that consciousness because you have accepted certain untrue things as though they were true.

If you knew the truth about yourself you would not feel inferior, but you would jump up and down and shout. You would know that your Creator is richer than Henry Ford, and he is smarter than Einstein, and he is constantly looking after you day and night. You would know that you are very important.

Now, how does one change his consciousness from a consciousness of inferiority to a consciousness of confidence in one’s self. We must learn who we are and that we have an important role to play in the game of life.

We must realize that we are indispensable channels of service to humanity. That we have both a conscious mind in a subconscious mind and that we reason both deductively and inductively, which I choose to call the “A” type and “B” type of reasoning. The “A” type means that we can investigate before we accept it as true, the “B” type means that we can accept it on the assumption that it is true.

We must be aware that by virtue of the fact that our Creator created us with these marvelous faculties, he has a definite job for us to do.

This great life force surges through us 24 hours of every day. It is powerful. We have the ability to direct it into any design we choose. We can neglect to direct it and it is like a great river out of its channel. It tends to destroy everything in its course. But if it is harnessed, it can take electrical power to the millions. This great life force is even more powerful than the river when it is directed.

Down through the ages, men and women with vision and faith have directed this terrific force, and as a result, we have our modern way of life.

Recently it was my pleasure to visit Hoover Dam. Needless to say, I enjoyed the visit very much. But I marveled at the scope of its structure. The size and the color of the men who conceived it and believe din it enough to build it. Then, the great Colorado River, instead of wasting its mighty energies, was captured and used to supply water for starving acres, by the thousands, as well as to provide electrical power for Southern California. Also, Lake Mead, which is the largest man-made lake in the world, provides recreational facilities for thousands each season.

Did you ever sit in your car and wait for a train to pass? Did you ever let your imagination take you back to the time before the first railroad and listen in on one of the first board meetings where some men of vision and faith were trying to persuade the others that they could build a steel track all the way across the country?

Can you imagine just how difficult it was to get the men, who lack the vision, to see how it would be possible, for 70 to 80 cars, weighing hundreds of tons, loaded with tons of freight, to travel across thousands of miles of terrain, through the cities, at perhaps 50 to 70 miles per hour? It took great faith and vision to develop our railroads. Today, there are men who have faith that in just a few years, we will be flying across the country in 3 to 4 hours in large transport planes.

Some believe that we will be communicating with each other without the aid of an electronic instrument in a few years. In other words, we will learn how to tune in on each other, at will, and talk to each other, without the aid of any device. Maybe so, maybe not, but it is no more fantastic than those who believed in television 20 years ago.

We could talk at length about the great (so-called) men and women of history who have practiced great faith but I am particularly interested in the millions of people who are suffering from misunderstanding of life and are not enjoying life because of a feeling of inferiority.

I want the housewife to know that she is filling the most important need in the world. I want her to know that she was designed to be a good wife and mother and that to be a good wife and mother is the greatest profession in the world.

I want to challenge every wife and mother in the world to assume a feeling of genuine importance and to know how needed they are. Fill our minds with the thoughts of who you really are and how important you are.

  • The purpose of life is to live.
  • To live is to express.
  • To express is to be what you want to be and to do what you want to do and to have what you want to have.
  • There is an abundance of everything you could desire in the universe.
  • There are laws or rules of making available all the things you desire.
  • So all you need to do is to learn the laws and decide what you desire, and then do something about it.

It is your privilege to either say to yourself, “I don’t believe all this” or to say. “I am open-minded and will assume that it is true until I prove it either true or untrue, inasmuch as it is good. If it proves untrue, fine, at least I exposed myself to the possibility of discovering that it was true. If it proves to be true, then I will always know how you feel happy, healthy and prosperous.”

The indescribable abundance of the universe will be yours as you choose to express it, because now you know the truth about it.

Now you know who you are. You know that you are an important individual. You know that you have a special job to do in life. Now, you must neutralize all those false concepts of yourself; the idea that you were not as good as someone else; the idea that you were not as pretty as someone else, etc. The way that you do that is to assume the new premise that you are an exclusive, important individual and feel the new concept so strongly that your new concept becomes a deeper habit pattern in your subconscious than the old ones. Then you will automatically feel confident.

Confidence or faith is based upon knowledge of self. Your knowledge of self now does not justify feeling inferior. It justifies a feeling of real importance. You now know who you are and your relationship to your creator and your fellow men.

Now, you know that you can design your life. You can now decide the type of person you want to be. You can become a person of poise, charm, beauty and confidence.

You can have a beautiful home, car, clothes or anything you desire. You can have these through self-confidence which will make it possible for you to learn the rules of life. All these things come through natural means. You design all these things in the idea form, and then in due time, you will experience them actually.

Each idea has a season, just like each seed in the garden has a season. Do not get the idea that all you have to do is just think. All this is based upon natural laws.

The first thing one must do is to be able to think it in the form of an idea. Then the idea is the seed, which falls into the soil, which is the subconscious mind. The subconscious mind then tells us, from day to day, what form of action is required in order to bring about the fulfillment of our dreams. We will receive this daily instruction in the form of urges and feelings. Our part is to respond, with confidence, and do whatever we are led to do.

Sometimes it takes years to realize our dream and sometimes it takes almost no time at all. Suppose you decide you wanted to build a dam across the Mississippi River, just above New Orleans. You don’t have the money, but you have the well-defined desire.

You start talking about it and pretty soon you begin to make progress, but it takes seven years before the dam is a reality and cars are using the dam as a bridge. But suppose that you want new clothes. You go downtown and buy them today. You can see that one case took seven years and another case took one day or less.

To gain self-confidence, may I suggest some things for you to do.

  • Read this chapter, each night, before going to sleep for 50 nights.
  • Attend as many lectures as you can on positive thinking.
  • Obtain a recording on self-confidence and play it over and over and over as often as possible to yourself.
  • Cultivate friends who have self-confidence.
  • Associate, as much as possible, with people who have lots of confidence.
  • Expose yourself to every possible source of information regarding the study of your mental processes.

You are an individual. You are exclusive. You are important. You are especially designed. You are no smaller or no larger than any other person in the world. You have a special job to do and enjoy and should not compare yourself with any other person in the world.

May I challenge you to dare to dream big dreams for yourself and your loved ones.

You can be anything you want to be and you can have anything you want to have.

Make large plans for they have magic to stir men’s blood.

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Friday, June 15, 2018

Chapter 10 – On Codes and Standards – Wake Up and Live – 02

WUAL Chapter 10 - On Codes and Standards

(An excerpt from The Strangest Secret Library available on Amazon)

Chapter 10 On Codes and Standards

BUT what if you must have approval and acquiescence in one phase of your work before you go on to the next? What if your work is contributory to a group effort? That is, of course, more complicated, but imagination can still come to your aid. It can show you where you stand in the chain of causes which go to bring about a certain result, and thus teach you to be patient during the time when your work is being considered, to hold yourself in a state of balance until the verdict is passed.

Then, if it is adverse – as it occasionally must be – you can do one of two things: tackle the same problem from a new angle, hoping this time to reach a good working basis with your co-workers, or you must put your reasons for believing that your original idea is good in such a way as to show that you are not defending it simply out of a sense of outraged proprietorship.

The only way to do this successfully is to have a well-thought-out set of standards drawn up for each type of work that you do, and in advance. If you wait till any one item is finished you may find yourself reasoning after the fact, defending the fact accomplished, and perhaps blinding yourself to real insufficiencies in it.

Here again we call on imagination. If you were to envisage the best possible example of the work you are about to undertake, what would it be? Find the best example of similar work that you can. What qualifications does it have? Which ones are vitally necessary? Which were added by the originator of that example? With this analysis in hand, draw up a set of standards for your own use, putting down first those things which are absolutely necessary if you are to succeed at all; next those which are desirable if it is possible to include them; last, but most important to your personal success, those things which are your own contribution.

Now, before getting to work, drop your own point of view and see your prospective task from the position of your audience, of the “ultimate consumer.” Who is to benefit by the activity? Who, if you are a creative worker, is your audience? Who, if you are selling an article, is your predestined customer? If you were in his shoes, what would you like to see included in the offering? If you can imaginatively enter into the state of mind of those through whom you hope to attain your success, you can frequently add just those elements which will make your work irresistible.

(Take a very prosaic instance with which we are all familiar, the simple matter of kitchen equipment. Why do you suppose that for years most stoves, sinks, laundry-tubs, continued to be made so low that the women who worked at them tired quickly from the abnormal positions they were forced to take? There was no good reason; but the moment some inspired person thought not merely how all such things were already being made, not merely of selling an adequate object, but of the comfort of those who were to use his product when sold, a revolution in kitchen equipment came about. Often such an improvement is staring us in the face; an obvious small change can be made which will bring an article, which we all buy in its unsatisfactory form simply because no better one is offered, out of its traditional shape into a form which will have, besides the element of novelty, that of greater convenience or usefulness.

That change will only be made by the person who is imaginative about his work, who can not only analyze the present form of an object into its essential parts, but who can imaginatively enter the life of the person who is to use it later.) Oddly enough, it is more often the creative worker who fails to expand the standards for his work by considering the half-formulated desires of his audience. Part of his intention, at least, must be to convey an idea or an aesthetic emotion to others, and he fails if he does not do so. It is true that to have a constant gnawing fear that you are not pleasing others has a bad effect on work. It is true that if you look exclusively to please others what you do will seldom be worth doing; but if your idea of success includes recognition, then the more you can learn imaginatively of your audience the better. If, knowing their tastes, you can give them not only what they want but something much better than they, being non-professionals, could imagine, you are sure of your success.

Having taken all these things into consideration, having formulated as clearly as possible the ideal towards which your own work should tend, before launching it into the world you should check it against a set of questions which arise logically from the possession of well-defined standards. Each line of activity will have a different set, each individual worker will alter the emphasis, or have his own idea of the proper order for these critical questions, but roughly the finished work should be measured in somewhat this way:

Is what I have done as good as the best in its field? Has it everything necessary for all ordinary purposes?

Have I added any special values by way of an original contribution? Have I made it as attractive and convenient as possible for those who are its logical users? (Or audience, or clients.) Have I considered whether there is another group to which it might also be made to appeal? What more can I do before I release it from myself and send it out to make its own way? (Try reading these questions in two ways: as referring to an item of commerce; as an attitude towards a daily task.) The artist will necessarily have a different set of questions, although they will be cognate with those above. As an example, one of our best poets asks herself these questions:

Have I conveyed what I thought?

Have I conveyed what I felt?

Is it as clear as I can make it?

Is it as distinguished or beautiful as its matter permits?

Again, if you are one of a group of workers, imagination can help you in still another way, by showing you where you stand in relation to those around you. When you have seen this you can work out a code for yourself which will remove many of the irritations and dissatisfactions of your daily work. Have you ever been amused and enlightened by seeing a familiar room from the top of a stepladder; or, in mirrors set at angles to each other, seen yourself as objectively for a second or two as anyone else in the room? It is that effect you should try for in imagination. If you can see yourself and your fellow workers as impersonally as men on a chess-board, you can often find what it is that you are not doing, or what you are doing imperfectly, and move to correct the bad practice.

Many of those who believe themselves overworked are doing less than they should ideally do, and could do easily if they saw what is expected of them with imagination instead of anxiety. Often the excess work is something which they have almost officiously undertaken, many times from a real sense of duty and obligation. No large office is without one example of this type who is its reductio ad absurdum, the panicky job-grabber: from fear lest he, or, usually, she might possibly be considered as not doing all that is expected, or might be considered unnecessary to the organization, he gets a hundred small details in his hands, with the result that he is overworked, performance is not perfect, time is lost, and others who might be well occupied have time to idle and lose interest. If such a worker could see his position in perspective he could do more of the work he was really engaged for, do it better, and do it with less sense of strain and fatigue.

Those executives and administrators who continually do far more than they can without incurring fatigue and irritability are frequently pandering to their own self importance and conceit, although usually they would reject the charge with wrath.

They are certainly allowing the Will to Fail to operate in their lives. It is good to extend one’s normal activity till its capacity is reached – and that is far oftener much more than we habitually do rather than less – but the tasks taken on thereafter are the first steps towards failure – towards that trouble, beloved of Americans, the “nervous breakdown.”

When you have found your function, perform it very fully, but do not overstep it except in emergencies. In most large enterprises, or joint enterprises, there is – or should be – some one person whose decisions are final. Sometimes each member of a partnership has the power of command or veto for one aspect of the work. Often these decisions are given after the opinions of all have been canvassed, or suggestions invited. Right here comes the necessity for a code: if the decision goes against you or your suggestion, abandon your own idea and cooperate in the decision whole-heartedly. If you feel that a truly grave mistake is being made, take a few hours to draw up the situation as you see it, show how you think the new decision will alter matters, why you think it is a mistake, or why an alternative plan should be adopted.

Try to be as fair about this as you can. Often we think an alternative plan precious because, and only because, it is our own. “Pride of authorship” comes in.

Many of those who believe they have given up their own ideas and are working along other lines will unconsciously go on obstructing and objecting, holding up the work, trying to defeat its ends. The trouble here is that this obstructionism is often unconscious; but the way to escape the danger is to realize it as a possibility, and to look at yourself and your attitude scrupulously to be sure you are not putting up unnecessary hazards, doing your share of the new program slowly or indifferently – trying to bring about a failure, since your plan was ignored or modified.

If, on the other hand, you are the one whose decisions must be accepted, you will save yourself trouble later by watching the initial stages of the work to be sure that some such unconscious sabotage is not going on. A quick challenge to the troublesome person whose feelings have been hurt will sometimes whip a whole program into shape which might otherwise fail. And by such watching you can see that each is doing the work assigned to him.

A little imaginative overseeing of a staff or partnership in the early stages of any activity will often result in clearing up a disorder of long standing.

Perhaps, however, you are really miscast, and your usefulness would be on, say, the planning end of an enterprise rather than the executive, where you are placed. In that case, your problem is to bring your talents to the attention of your superior officers with as little crowding and bustling as possible. Learn to write clear, short, definite memoranda and present them to your immediate superior until you are perfectly certain that he will never act upon them, in no other circumstances are you justified in going over his head. Try also to be willing to see your work and suggestions acted upon without receiving immediate acknowledgment that the ideas originated with you. This frequently happens in a large organization, and to sulk or stand out for having your rights recognized in every case will only cancel the advance you might have been able to make. If your good idea is one of a series and not a flash in the pan, you can be sure your caliber will eventually make itself felt. If not, the organization is a bad one for you, and you should set about finding a better connection as soon as possible.

Partnerships, and particularly the universal partnership of husband and wife, are almost always individual cases. In general the rule should be, try never to assume what is the normal function of the other partner until you have almost indisputable evidence that if you do not do so some vital balance will be destroyed. Often to do one’s own part fully and well is enough to call out the complementary activities of the other. In any partnership, once you are sure that you are doing your own part, if there is still some obvious weakness to correct it can usually be talked over, the reason for it found, and its correction arranged. Occasionally this cannot be done. Only those who are in such a relation know when it is impossible to talk over any matter because of an over-sensitiveness or blindness in the other partner. In such cases, assume as much of the overlooked responsibility as you can discharge well, but no more. There is always the possibility of sudden illumination, of belated growth, which will be endangered if you take upon yourself more than you should. But notice that where you must do work not your own, assume these responsibilities; see that you do not allow them to be thrust upon you. What you undertake open-eyed will seldom be made later a cause of martyrdom and sullenness.

When once you have seen imaginatively what your scope should be, both as an individual and as a member of a group, a society, or a partnership you are ready to teach, discipline and exercise yourself till you reach your state of maximum effectiveness.

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Thursday, June 14, 2018

Persistence – Sustained Effort Necessary to Induce Faith – 02

Persistence - Sustained Effort Necessary to Induce Faith

(An excerpt from The Strangest Secret Library available on Amazon)

Persistence – Sustained Effort Necessary to Induce Faith

The Eighth Step toward Riches

PERSISTENCE is an essential factor in the procedure of transmuting DESIRE into its monetary equivalent. The basis of persistence is the POWER OF WILL.

Will-power and desire, when properly combined, make an irresistible pair. Men who accumulate great fortunes are generally known as cold-blooded, and sometimes ruthless. Often they are misunderstood. What they have is will-power, which they mix with persistence, and place back of their desires to insure the attainment of their objectives.

Henry Ford has been generally misunderstood to be ruthless and cold-blooded. This misconception grew out of Ford s habit of following through in all of his plans with PERSISTENCE.

The majority of people are ready to throw their aims and purposes overboard, and give up at the first sign of opposition or misfortune. A few carry on DESPITE all opposition, until they attain their goal. These few are the Fords, Carnegies, Rockefellers, and Edisons.

There may be no heroic connotation to the word persistence, but the quality is to the character of man what carbon is to steel.

The building of a fortune, generally, involves the application of the entire thirteen factors of this philosophy. These principles must be understood, they must be applied with PERSISTENCE by all who accumulate money.

If you are following this book with the intention of applying the knowledge it conveys, your first test as to your PERSISTENCE will come when you begin to follow the six steps described in the second chapter. Unless you are one of the two out of every hundred who already have a DEFINITE GOAL at which you are aiming, and a DEFINITE PLAN for its attainment, you may read the instructions, and then pass on with your daily routine, and never comply with those instructions.

The author is checking you up at this point, because lack of persistence is one of the major causes of failure. Moreover, experience with thousands of people has proved that lack of persistence is a weakness common to the majority of men. It is a weakness which may be overcome by effort. The ease with which lack of persistence may be conquered will depend entirely upon the INTENSITY OF ONE S DESIRE.

The starting point of all achievement is DESIRE. Keep this constantly in mind. Weak desires bring weak results, just as a small amount of fire makes a small amount of heat. If you find yourself lacking in persistence, this weakness may be remedied by building a stronger fire under your desires.

Continue to read through to the end, then go back to Chapter two, and start immediately to carry out the instructions given in connection with the six steps. The eagerness with which you follow these instructions will indicate clearly, how much, or how little you really DESIRE to accumulate money. If you find that you are indifferent, you may be sure that you have not yet acquired the money consciousness which you must possess, before you can be sure of accumulating a fortune.

Fortunes gravitate to men whose minds have been prepared to attract them, just as surely as water gravitates to the ocean. In this book may be found all the stimuli necessary to attune any normal mind to the vibrations which will attract the object of one s desires.

If you find you are weak in PERSISTENCE, center your attention upon the instructions contained in the chapter on Power ; surround yourself with a MASTER MIND group, and through the cooperative efforts of the members of this group, you can develop persistence. You will find additional instructions for the development of persistence in the chapters on auto-suggestion, and the subconscious mind. Follow the instructions outlined in these chapters until your habit nature hands over to your subconscious mind, a clear picture of the object of your DESIRE. From that point on, you will not be handicapped by lack of persistence.

Your subconscious mind works continuously, while you are awake, and while you are asleep.

Spasmodic, or occasional effort to apply the rules will be of no value to you. To get RESULTS, you must apply all of the rules until their application becomes a fixed habit with you. In no other way can you develop the necessary money consciousness.

POVERTY is attracted to the one whose mind is favorable to it, as money is attracted to him whose mind has been deliberately prepared to attract it, an through the same laws. POVERTY CONSCIOUSNESS WILL VOLUNTARILY SEIZE THE MIND WHICH IS NOT OCCUPIED WITH THE MONEY CONSCIOUSNESS. A poverty consciousness develops without conscious application of habits favorable to it. The money consciousness must be created to order, unless one is born with such a consciousness.

Catch the full significance of the statements in the preceding paragraph, and you will understand the importance of PERSISTENCE in the accumulation of a fortune. Without PERSISTENCE, you will be defeated, even before you start. With PERSISTENCE you will win.

If you have ever experienced a nightmare, you will realize the value of persistence. You are lying in bed, half awake, with a feeling that you are about to smother. You are unable to turn over, or to move a muscle. You realize that you MUST BEGIN to regain control over your muscles. Through persistent effort of will-power, you finally manage to move the fingers of one hand. By continuing to move your fingers, you extend your control to the muscles of one arm, until you can lift it. Then you gain control of the other arm in the same manner. You finally gain control over the muscles of one leg, and then extend it to the other leg. THEN – WITH ONE SUPREME EFFORT OF WILL – you regain complete control over your muscular system, and snap out of your nightmare. The trick has been turned step by step.

You may find it necessary to snap out of your mental inertia, through a similar procedure, moving slowly at first, then increasing your speed, until you gain complete control over your will. Be PERSISTENT no matter how slowly you may, at first, have to move. WITH PERSISTENCE WILL COME SUCCESS.

If you select your Master Mind group with care, you will have in it, at least one person who will aid you in the development of PERSISTENCE. Some men who have accumulated great fortunes, did so because of NECESSITY. They developed the habit of PERSISTENCE, because they were so closely driven by circumstances, that they had to become persistent.

THERE IS NO SUBSTITUTE FOR PERSISTENCE! It cannot be supplanted by any other quality! Remember this, and it will hearten you, in the beginning, when the going may seem difficult and slow.

Those who have cultivated the HABIT of persistence seem to enjoy insurance against failure. No matter how many times they are defeated, they finally arrive up toward the top of the ladder. Sometimes it appears that there is a hidden Guide whose duty is to test men through all sorts of discouraging experiences. Those who pick themselves up after defeat and keep on trying, arrive; and the world cries, Bravo! I knew you could do it! The hidden Guide lets no one enjoy great achievement without passing the PERSISTENCE TEST. Those who can t take it, simply do not make the grade.

Those who can take it are bountifully rewarded for their PERSISTENCE. They receive, as their compensation, whatever goal they are pursuing. That is not all! They receive something infinitely more important than material compensation – the knowledge that EVERY FAILURE BRINGS WITH IT THE SEED OF AN EQUIVALENT ADVANTAGE.

There are exceptions to this rule; a few people know from experience the soundness of persistence. They are the ones who have not accepted defeat as being anything more than temporary. They are the ones whose DESIRES are so PERSISTENTLY APPLIED that defeat is finally changed into victory. We who stand on the side-lines of Life see the overwhelmingly large number who go down in defeat, never to rise again. We see the few who take the punishment of defeat as an urge to greater effort. These, fortunately, never learn to accept Life s reverse gear. But what we DO NOT SEE, what most of us never suspect of existing, is the silent but irresistible POWER which comes to the rescue of those who fight on in the face of discouragement. If we speak of this power at all we call it PERSISTENCE, and let it go at that. One thing we all know, if one does not possess PERSISTENCE, one does not achieve noteworthy success in any calling.

As these lines are being written, I look up from my work, and see before me, less than a block away, the great mysterious Broadway, the Graveyard of Dead Hopes, and the Front Porch of Opportunity. From all over the world people have come to Broadway, seeking fame, fortune, power, love, or whatever it is that human beings call success. Once in a great while someone steps out from the long procession of seekers, and the world hears that another person has mastered Broadway. But Broadway is not easily nor quickly conquered. She acknowledges talent, recognizes genius, pays off in money, only after one has refused to QUIT.

Then we know he has discovered the secret of how to conquer Broadway. The secret is always inseparably attached to one word, PERSISTENCE!

The secret is told in the struggle of Fannie Hurst, whose PERSISTENCE conquered the Great White Way. She came to New York in 1915, to convert writing into riches. The conversion did not come quickly, BUT IT CAME. For four years Miss Hurst learned about The Sidewalks of New York from first hand experience. She spent her days laboring, and her nights HOPING. When hope grew dim, she did not say, Alright Broadway, you win! She said, Very well, Broadway, you may whip some, but not me. I m going to force you to give up.

One publisher (The Saturday Evening Post) sent her thirty six rejection slips, before she broke the ice and got a story across. The average writer, like the average in other walks of life, would have given up the job when the first rejection slip came. She pounded the pavements for four years to the tune of the publisher s NO, because she was determined to win.

Then came the payoff. The spell had been broken, the unseen Guide had tested Fannie Hurst, and she could take it. From that time on publishers made a beaten path to her door. Money came so fast she hardly had time to count it. Then the moving picture men discovered her, and money came not in small change, but in floods. The moving picture rights to her latest novel, Great Laughter, brought $100,000.00, said to be the highest price ever paid for a story before publication. Her royalties from the sale of the book probably will run much more.

Briefly, you have a description of what PERSISTENCE is capable of achieving. Fannie Hurst is no exception. Wherever men and women accumulate great riches, you may be sure they first acquired PERSISTENCE. Broadway will give any beggar a cup of coffee and a sandwich, but it demands PERSISTENCE of those who go after the big stakes.

Kate Smith will say amen when she reads this. For years she sang, without money, and without price, before any microphone she could reach. Broadway said to her, Come and get it, if you can take it. She did take it until one happy day Broadway got tired and said, Aw, what s the use? You don t know when you re whipped, so name your price, and go to work in earnest. Miss Smith named her price!

It was plenty. Away up in figures so high that one week s salary is far more than most people make in a whole year.

Verily it pays to be PERSISTENT!

And here is an encouraging statement which carries with it a suggestion of great significance – THOUSANDS OF SINGERS WHO EXCEL KATE SMITH ARE WALKING UP AND DOWN BROADWAY LOOKING FOR A BREAK – WITHOUT SUCCESS. Countless others have come and gone, many of them sang well enough, but they failed to make the grade because they lacked the courage to keep on keeping on, until Broadway became tired of turning them away.

Persistence is a state of mind, therefore it can be cultivated. Like all states of mind, persistence is based upon definite causes, among them these:

a. DEFINITENESS OF PURPOSE. Knowing what one wants is the first and, perhaps, the most important step toward the development of persistence. A strong motive forces one to surmount many difficulties.

b. DESIRE. It is comparatively easy to acquire and to maintain persistence in pursuing the object of intense desire.

c. SELF-RELIANCE. Belief in one s ability to carry out a plan encourages one to follow the plan through with persistence. (Self-reliance can be developed through the principle described in the chapter on auto-suggestion).

d. DEFINITENESS OF PLANS. Organized plans, even though they may be weak and entirely impractical, encourage persistence.

e. ACCURATE KNOWLEDGE. Knowing that one s plans are sound, based upon experience or observation, encourages persistence; guessing instead of knowing destroys persistence.

f. CO-OPERATION. Sympathy, understanding, and harmonious cooperation with others tend to develop persistence.

g. WILL-POWER. The habit of concentrating one s thoughts upon the building of plans for the attainment of a definite purpose, leads to persistence.

h. HABIT. Persistence is the direct result of habit. The mind absorbs and becomes a part of the daily experiences upon which it feeds.

Fear, the worst of all enemies, can be effectively cured by forced repetition of acts of courage. Everyone who has seen active service in war knows this. Before leaving the subject of PERSISTENCE, take inventory of yourself, and determine in what particular, if any, you are lacking in this essential quality. Measure yourself courageously, point by point, and see how many of the eight factors of persistence you lack. The analysis may lead to discoveries that will give you a new grip on yourself.


Here you will find the real enemies which stand between you and noteworthy achievement. Here you will find not only the symptoms indicating weakness of PERSISTENCE, but also the deeply seated subconscious causes of this weakness. Study the list carefully, and face yourself squarely IF YOU REALLY WISH TO KNOW WHO YOU ARE, AND WHAT YOU ARE CAPABLE OF DOING. These are the weaknesses which must be mastered by all who accumulate riches.

1. Failure to recognize and to clearly define exactly what one wants.

2. Procrastination, with or without cause. (Usually backed up with a formidable array of alibis and excuses).

3. Lack of interest in acquiring specialized knowledge.

4. Indecision, the habit of passing the buck on all occasions, instead of facing issues squarely. (Also backed by alibis).

5. The habit of relying upon alibis instead of creating definite plans for the solution of problems.

6. Self-satisfaction. There is but little remedy for this affliction, and no hope for those who suffer from it.

7. Indifference, usually reflected in one s readiness to compromise on all occasions, rather than meet opposition and fight it.

8. The habit of blaming others for one s mistakes, and accepting unfavorable circumstances as being unavoidable.

9. WEAKNESS OF DESIRE, due to neglect in the choice of MOTIVES that impel action.

10. Willingness, even eagerness, to quit at the first sign of defeat. (Based upon one or more of the 6 basic fears).

11.Lack of ORGANIZED PLANS, placed in writing where they may be analyzed.

12. The habit of neglecting to move on ideas, or to grasp opportunity when it presents itself.

13.WISHING instead of WILLING.

14. The habit of compromising with POVERTY instead of aiming at riches. General absence of ambition to be, to do, and to own.

15. Searching for all the short-cuts to riches, trying to GET without GIVING a fair equivalent, usually reflected in the habit of gambling, endeavoring to drive sharp bargains.

16.FEAR OF CRITICISM, failure to create plans and to put them into action, because of what other people will think, do, or say. This enemy belongs at the head of the list, because it generally exists in one s subconscious mind, where its presence is not recognized. (See the Six Basic Fears in a later chapter).

Let us examine some of the symptoms of the Fear of Criticism. The majority of people permit relatives, friends, and the public at large to so influence them that they cannot live their own lives, because they fear criticism.

Huge numbers of people make mistakes in marriage, stand by the bargain, and go through life miserable and unhappy, because they fear criticism which may follow if they correct the mistake. (Anyone who has submitted to this form of fear knows the irreparable damage it does, by destroying ambition, self-reliance, and the desire to achieve).

Millions of people neglect to acquire belated educations, after having left school, because they fear criticism.

Countless numbers of men and women, both young and old, permit relatives to wreck their lives in the name of DUTY, because they fear criticism. (Duty does not require any person to submit to the destruction of his personal ambitions and the right to live his own life in his own way).

People refuse to take chances in business, because they fear the criticism which may follow if they fail. The fear of criticism, in such cases is stronger than the DESIRE for success.

Too many people refuse to set high goals for themselves, or even neglect selecting a career, because they fear the criticism of relatives and friends who may say Don t aim so high, people will think you are crazy.

When Andrew Carnegie suggested that I devote twenty years to the organization of a philosophy of individual achievement my first impulse of thought was fear of what people might say. The suggestion set up a goal for me, far out of proportion to any I had ever conceived. As quick as a flash, my mind began to create alibis and excuses, all of them traceable to the inherent FEAR OF CRITICISM. Something inside of me said, You can t do it – the job is too big, and requires too much time – what will your relatives think of you ? – how will you earn a living? – no one has ever organized a philosophy of success, what right have you to believe you can do it? – who are you, anyway, to aim so high? – remember your humble birth – what do you know about philosophy – people will think you are crazy – (and they did) – why hasn t some other person done this before now?

These, and many other questions flashed into my mind, and demanded attention. It seemed as if the whole world had suddenly turned its attention to me with the purpose of ridiculing me into giving up all desire to carry out Mr. Carnegie s suggestion.

I had a fine opportunity, then and there, to kill off ambition before it gained control of me. Later in life, after having analyzed thousands of people, I discovered that MOST IDEAS ARE STILLBORN, AND NEED THE BREATH OF LIFE INJECTED INTO THEM THROUGH DEFINITE PLANS OF IMMEDIATE ACTION. The time to nurse an idea is at the time of its birth. Every minute it lives, gives it a better chance of surviving. The FEAR OF CRITICISM is at the bottom of the destruction of most ideas which never reach the PLANNING and ACTION stage.

Many people believe that material success is the result of favorable breaks. There is an element of ground for the belief, but those depending entirely upon luck, are nearly always disappointed, because they overlook another important factor which must be present before one can be sure of success. It is the knowledge with which favorable breaks can be made to order.

During the depression, W. C. Fields, the comedian, lost all his money, and found himself without income, without a job, and his means of earning a living (vaudeville) no longer existed. Moreover, he was past sixty, when many men consider themselves old. He was so eager to stage a comeback that he offered to work without pay, in a new field (movies). In addition to his other troubles, he fell and injured his neck. To many that would have been the place to give up and QUIT. But Fields was PERSISTENT. He knew that if he carried on he would get the breaks sooner or later, and he did get them, but not by chance.

Marie Dressler found herself down and out, with her money gone, with no job, when she was about sixty. She, too, went after the breaks, and got them. Her PERSISTENCE brought an astounding triumph late in life, long beyond the age when most men and women are done with ambition to achieve.

Eddie Cantor lost his money in the 1929 stock crash, but he still had his PERSISTENCE and his courage. With these, plus two prominent eyes, he exploited himself back into an income of $10,000 a week! Verily, if one has PERSISTENCE, one can get along very well without many other qualities.

The only break anyone can afford to rely upon is a self-made break. These come through the application of PERSISTENCE. The starting point is DEFINITENESS OF PURPOSE.

Examine the first hundred people you meet, ask them what they want most in life, and ninety eight of them will not be able to tell you. If you press them for an answer, some will say – SECURITY, many will say – MONEY, a few will say – HAPPINESS, others will say – FAME AND POWER, and still others will say – SOCIAL RECOGNITION, EASE IN LIVING, ABILITY TO SING, DANCE, or WRITE, but none of them will be able to define these terms, or give the slightest indication of a PLAN by which they hope to attain these vaguely expressed wishes. Riches do not respond to wishes. They respond only to definite plans, backed by definite desires, through constant PERSISTENCE.


There are four simple steps which lead to the habit of PERSISTENCE. They call for no great amount of intelligence, no particular amount of education, and but little time or effort. The necessary steps are:



3. A MIND CLOSED TIGHTLY AGAINST ALL NEGATIVE AND DISCOURAGING INFLUENCES, including negative suggestions of relatives, friends and acquaintances.


These four steps are essential for success in all walks of life. The entire purpose of the thirteen principles of this philosophy is to enable one to take these four steps as a matter of habit. These are the steps by which one may control one s economic destiny.

They are the steps that lead to freedom and independence of thought.

They are the steps that lead to riches, in small or great quantities.

They lead the way to power, fame, and worldly recognition.

They are the four steps which guarantee favorable breaks.

They are the steps that convert dreams into physical realities.

They lead, also, to the mastery of   FEAR, DISCOURAGEMENT, INDIFFERENCE.

There is a magnificent reward for all who learn to take these four steps. It is the privilege of writing one s own ticket, and of making Life yield whatever price is asked.

I have no way of knowing the facts, but I venture to conjecture that Mrs. Wallis Simpson s great love for a man was not accidental, nor the result of favorable breaks alone. There was a burning desire, and careful searching at every step of the way. Her first duty was to love. What is the greatest thing on earth? The Master called it love – not man made rules, criticism, bitterness, slander, or political marriages, but love.

She knew what she wanted, not after she met the Prince of Wales, but long before that. Twice when she had failed to find it, she had the courage to continue her search. To thine own self be true, and it must follow, as the night the day, thou canst not then be false to any man.

Her rise from obscurity was of the slow, progressive, PERSISTENT order, but it was SURE! She triumphed over unbelievably long odds; and, no matter who you are, or what you may think of Wallis Simpson, or the king who gave up his Crown for her love, she is an astounding example of applied PERSISTENCE, an instructor on the rules of self-determination, from whom the entire world might profitably take lessons.

When you think of Wallis Simpson, think of one who knew what she wanted, and shook the greatest empire on earth to get it. Women who complain that this is a man s world, that women do not have an equal chance to win, owe it to themselves to study carefully the life of this unusual woman, who, at an age which most women consider old, captured the affections of the most desirable bachelor in the entire world.

And what of King Edward? What lesson may we learn from his part in the world s greatest drama of recent times? Did he pay too high a price for the affections of the woman of his choice?

Surely no one but he can give the correct answer. The rest of us can only conjecture. This much we know, the king came into the world without his own consent. He was born to great riches, without requesting them. He was persistently sought in marriage; politicians and statesmen throughout Europe tossed dowagers and princesses at his feet. Because he was the first born of his parents, he inherited a crown, which he did not seek, and perhaps did not desire. For more than forty years he was not a free agent, could not live his life in his own way, had but little privacy, and finally assumed duties inflicted upon him when he ascended the throne.

Some will say, With all these blessings, King Edward should have found peace of mind, contentment, and joy of living.

The truth is that back of all the privileges of a crown, all the money, the fame, and the power inherited by King Edward, there was an emptiness which could be filled only by love.

His greatest DESIRE was for love. Long before he met Wallis Simpson, he doubtless felt this great universal emotion tugging at the strings of his heart, beating upon the door of his soul, and crying out for expression.

And when he met a kindred spirit, crying out for this same Holy privilege of expression, he recognized it, and without fear or apology, opened his heart and bade it enter. All the scandalmongers in the world cannot destroy the beauty of this international drama, through which two people found love, and had the courage to face open criticism, renounce ALL ELSE to give it holy expression.

King Edward s DECISION to give up the crown of the world s most powerful empire, for the privilege of going the remainder of the way through life with the woman of his choice, was a decision that required courage. The decision also had a price, but who has the right to say the price was too great? Surely not He who said, He among you who is without sin, let him cast the first stone.

As a suggestion to any evil-minded person who chooses to find fault with the Duke of Windsor, because his DESIRE was for LOVE, and for openly declaring his love for Wallis Simpson, and giving up his throne for her, let it be remembered that the OPEN DECLARATION was not essential. He could have followed the custom of clandestine liaison which has prevailed in Europe for centuries, without giving up either his throne, or the woman of his choice, and there would have been NO COMPLAINT FROM EITHER CHURCH OR LAITY. But this unusual man was built of sterner stuff. His love was clean. It was deep and sincere. It represented the one thing which, above ALL ELSE he truly DESIRED, therefore, he took what he wanted, and paid the price demanded.

If Europe had been blessed with more rulers with the human heart and the traits of honesty of ex-king Edward, for the past century, that unfortunate hemisphere now seething with greed, hate, lust, political connivance, and threats of war, would have a DIFFERENT AND A BETTER STORY TO TELL. A story in which Love and not Hate would rule.

In the words of Stuart Austin Wier we raise our cup and drink this toast to ex-king Edward and Wallis Simpson:

Blessed is the man who has come to know that our muted thoughts are our sweetest thoughts.

Blessed is the man who, from the blackest depths, can see the luminous figure of LOVE, and seeing, sing; and singing, say:

Sweeter far than uttered lays are the thoughts I have of you.

In these words would we pay tribute to the two people who, more than all others of modern times, have been the victims of criticism and the recipients of abuse, because they found Life s greatest treasure, and claimed it.*

(*Mrs. Simpson read and approved this analysis.)

Most of the world will applaud the Duke of Windsor and Wallis Simpson, because of their PERSISTENCE in searching until they found life s greatest reward. ALL OF US CAN PROFIT by following their example in our own search for that which we demand of life.

What mystical power gives to men of PERSISTENCE the capacity to master difficulties? Does the quality of PERSISTENCE set up in one s mind some form of spiritual, mental or chemical activity which gives one access to supernatural forces? Does Infinite Intelligence throw itself on the side of the person who still fights on, after the battle has been lost, with the whole world on the opposing side?

These and many other similar questions have arisen in my mind as I have observed men like Henry Ford, who started at scratch, and built an Industrial Empire of huge proportions, with little else in the way of a beginning but PERSISTENCE. Or, Thomas A. Edison, who, with less than three months of schooling, became the world s leading inventor and converted PERSISTENCE into the talking machine, the moving picture machine, and the incandescent light, to say nothing of half a hundred other useful inventions. I had the happy privilege of analyzing both Mr. Edison and Mr. Ford, year by year, over a long period of years, and therefore, the opportunity to study them at close range, so I speak from actual knowledge when I say that I found no quality save PERSISTENCE, in either of them, that even remotely suggested the major source of their stupendous achievements.

As one makes an impartial study of the prophets, philosophers, miracle men, and religious leaders of the past, one is drawn to the inevitable conclusion that PERSISTENCE, concentration of effort, and DEFINITENESS OF PURPOSE, were the major sources of their achievements.

Consider, for example, the strange and fascinating story of Mohammed; analyze his life, compare him with men of achievement in this modern age of industry and finance, and observe how they have one outstanding trait in common, PERSISTENCE!

If you are keenly interested in studying the strange power which gives potency to PERSISTENCE, read a biography of Mohammed, especially the one by Essad Bey. This brief review of that book, by Thomas Sugrue, in the Herald-Tribune, will provide a preview of the rare treat in store for those who take the time to read the entire story of one of the most astounding examples of the power of PERSISTENCE known to civilization.


Reviewed by Thomas Sugrue

Mohammed was a prophet, but he never performed a miracle. He was not a mystic; he had no formal schooling; he did not begin his mission until he was forty. When he announced that he was the Messenger of God, bringing word of the true religion, he was ridiculed and labeled a lunatic. Children tripped him and women threw filth upon him. He was banished from his native city, Mecca, and his followers were stripped of their worldly goods and sent into the desert after him. When he had been preaching ten years he had nothing to show for it but banishment, poverty and ridicule. Yet before another ten years had passed, he was dictator of all Arabia, ruler of Mecca, and the head of a New World religion which was to sweep to the Danube and the Pyrenees before exhausting the impetus he gave it. That impetus was three-fold: the power of words, the efficacy of prayer and man s kinship with God.

His career never made sense. Mohammed was born to impoverished members of a leading family of Mecca. Because Mecca, the crossroads of the world, home of the magic stone called the Caaba, great city of trade and the center of trade routes, was unsanitary, its children were sent to be raised in the desert by Bedouins. Mohammed was thus nurtured, drawing strength and health from the milk of nomad, vicarious mothers. He tended sheep and soon hired out to a rich widow as leader of her caravans. He traveled to all parts of the Eastern World, talked with many men of diverse beliefs and observed the decline of Christianity into warring sects. When he was twenty-eight, Khadija, the widow, looked upon him with favor, and married him. Her father would have objected to such a marriage, so she got him drunk and held him up while he gave the paternal blessing. For the next twelve years Mohammed lived as a rich and respected and very shrewd trader. Then he took to wandering in the desert, and one day he returned with the first verse of the Koran and told Khadija that the archangel Gabriel had appeared to him and said that he was to be the Messenger of God.

The Koran, the revealed word of God, was the closest thing to a miracle in Mohammed s life. He had not been a poet; he had no gift of words. Yet the verses of the Koran, as he received them and recited them to the faithful, were better than any verses which the professional poets of the tribes could produce. This, to the Arabs, was a miracle. To them the gift of words was the greatest gift, the poet was all-powerful. In addition the Koran said that all men were equal before God, that the world should be a democratic state – Islam. It was this political heresy, plus Mohammed s desire to destroy all the 360 idols in the courtyard of the Caaba, which brought about his banishment. The idols brought the desert tribes to Mecca, and that meant trade. So the business men of Mecca, the capitalists, of which he had been one, set upon Mohammed. Then he retreated to the desert and demanded sovereignty over the world.

The rise of Islam began. Out of the desert came a flame which would not be extinguished – a democratic army fighting as a unit and prepared to die without wincing. Mohammed had invited the Jews and Christians to join him; for he was not building a new religion. He was calling all who believed in one God to join in a single faith. If the Jews and Christians had accepted his invitation Islam would have conquered the world. They didn t. They would not even accept Mohammed s innovation of humane warfare. When the armies of the prophet entered Jerusalem not a single person was killed because of his faith. When the crusaders entered the city, centuries later, not a Moslem man, woman, or child was spared. But the Christians did accept one Moslem idea – the place of learning, the university.

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